The Coach

What The Coach does

The Coach is a direct-to-consumer sexual wellness platform operated by VAM APPS and founded in 2019, headquartered in Los Angeles, California. Marketed as an app focused on men's health, the platform provides consumers with sexual health resources, guidance, and wellness content. The company targets individual consumers seeking sexual wellness products and services, addressing a category described in public reporting as "fast-growing." Its core product offering is a single subscription-based platform — no modular product suite, sub-brands, or additional product lines were identified in available sources.

The business operates on a subscription-recurring revenue model, though specific pricing tiers, plan structures, and publicly disclosed rates are not available. Its go-to-market motion is direct-to-consumer via a self-serve digital platform with global reach, supported by paid social and display marketing channels aimed at top-of-funnel user acquisition. No enterprise, B2B, or channel-partner revenue streams were disclosed. Customer segments are horizontally defined around individual consumer personas rather than industry verticals.

The company has raised approximately $19 million in cumulative outside capital, most notably an $18 million non-dilutive user acquisition financing round in April 2026 from Singapore-based PvX Partners. This financing is purpose-built for global marketing expansion and user acquisition in key geographies, while allowing VAM APPS to retain a larger ownership stake relative to traditional equity dilution. An earlier $1 million round from Vershina Capital closed in October 2020. The company's leadership includes CEO and co-founder Victor Belogub. No technology stack, AI/ML capabilities, patents, certifications, or third-party integrations were disclosed in the available data.

Name

The Coach

Website

https://the.coach

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

The Coach is a direct-to-consumer subscription-based sexual wellness app operated by VAM APPS, founded in 2019 in Los Angeles. It serves individual consumers seeking men's sexual health resources and guidance through a single digital platform.

Ownership category

akta.pro rank

Product category

Sexual Wellness Platform

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Men’s Health & Lifestyle Coaching (Non-Clinical) (HSADAGAJ)

akta.pro secondary industry

General Health Coaching (HSADAGAA)

Keywords

• Sexual wellness platform
• Men's health app
• Digital wellness subscription
• Consumer health guidance
• Sexual health resources

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Sexual Wellness Platform: The Coach operates as a sexual wellness platform. The specific revenue model is not explicitly disclosed in the available sources.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Coach is a consumer-facing sexual wellness mobile platform, operated by VAM APPS, that provides individual users with sexual health resources, guidance, and wellness content on a recurring subscription basis. The product targets men's health and sexual wellness needs through a direct-to-consumer digital channel with global reach.

Product overview

The Coach is a single product offering — a sexual wellness platform that provides sexual health resources and guidance to users. Based on available sources, no modular architecture, additional products, or sub-brands were identified.

Differentiator

Problem solved

Functional benefit

Products and services

• The Coach A sexual wellness mobile platform that provides individual consumers (primarily men) with sexual health resources, guidance, and wellness content on a recurring subscription basis.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Manual: Men's health and wellness platform offering treatments for hair loss, sexual health, and weight management. Comparable to The Coach for its men-only positioning, subscription-style treatment plans, and digital-first customer journey.
• Numan: UK-based men's health platform offering subscription treatments and content for conditions including erectile dysfunction and hair loss. Comparable for combining men's sexual wellness content with subscription products in a digital-first format.
• BlueChew: Subscription telehealth service focused exclusively on men's sexual health. Direct competitor to The Coach given overlapping consumer base (men seeking sexual wellness), recurring revenue model, and digital-first acquisition approach.
• Ro: Direct-to-patient telehealth platform operating brands such as Roman (men's health) and Rory (women's sexual wellness). Comparable to The Coach for its verticalized men's health/sexual wellness offering delivered via a digital subscription model.
• Rory (by Ro): Women's sexual wellness brand operated by Ro. Comparable to The Coach as a subscription-driven sexual wellness vertical targeting a specific gender demographic through digital channels.
• Hims & Hers Health: Public men's wellness and telehealth company offering subscription-based treatments including sexual health, hair loss, and skincare. Direct comparable because it sells men's sexual wellness through a digital, subscription-led D2C model targeting the same consumer persona as The Coach.

Regional players

• Mosaic Wellness: India-based men's health and wellness D2C platform. Comparable business model and men's wellness focus; primarily serves the Indian market, offering a regional parallel to The Coach's global ambition.

Broad incumbents

• Calm: Subscription wellness app offering guided coaching, sleep, and meditation content. Adjacent comparable for its subscription model, global D2C distribution, and category overlap in consumer digital wellness coaching.
• BetterHelp: Large-scale online therapy and coaching subscription platform. Comparable to The Coach for its subscription-recurring revenue model and global D2C health-and-wellness delivery, though its focus is therapy rather than men's sexual wellness.

Emerging players

• Cove: Subscription-based mental wellness coaching app offering guided programs and 1:1 coaching. Adjacent comparable to The Coach because it monetizes health-related coaching via recurring digital subscriptions targeted at specific consumer pain points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-coach-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Coach