Rory

What Rory does

Rory, now operating as Ro, is a New York-based direct-to-consumer telehealth company founded in 2017 that connects patients with US-licensed healthcare professionals through an online visit platform, then ships prescription and over-the-counter treatments directly to patients' homes. The platform is organized around five core verticals: weight loss (with the Ro Body membership providing access to GLP-1 medications including Wegovy, Zepbound, Ozempic, Foundayo, and Saxenda), sexual health (erectile dysfunction treatments such as Ro Sparks, Daily Rise Gummies, brand-name and generic Viagra/Cialis, plus premature ejaculation and testosterone support), fertility (hormone tests, ovulation and pregnancy tests, prenatal vitamins, at-home sperm kit), hair (Ro Mane Spray, finasteride, oral and topical minoxidil for men and women, LATISSE for lashes, and proprietary compounded Hair Solution Rx), and dermatology (Custom Rx Treatment, a compounded personalized skincare formulation developed with in-house dermatologists). The company combines a subscription/recurring revenue model with one-time prescription purchases and offers a suite of free health calculation tools (BMI, BMR, TDEE, calorie deficit, protein, GLP-1 insurance checker, supply tracker) that serve as top-of-funnel acquisition assets.

The underlying technology is a telemedicine platform rather than a clinical software product: patients submit health information, photos, and IDs online, providers review and prescribe, and contact-free pharmacy fulfillment delivers medication. The company markets through earned media coverage in Allure, Forbes, Self, and Byrdie, brand ambassador programs featuring Serena Williams and Charles Barkley, and its own content-rich website. Ro holds LegitScript certification for legitimate online pharmacy and telehealth operations. The platform reports 250,000+ patients served. The company was originally founded under the name Rory, focused on menopausal women, before rebranding to Ro to reflect its expansion into broader men's and women's health categories; leadership is anchored by founder and CEO Zachariah Reitano. Funding history is limited to a 2019 investment by Rosecliff Ventures per the provided data, though the company's broader operations suggest additional capital beyond what this source documents.

Name

Rory

Legal name

Ro

Website

https://hellorory.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Ro (formerly Rory) is a US-based direct-to-consumer telehealth platform connecting patients with licensed healthcare professionals for online visits and home-delivered prescriptions across weight loss, sexual health, fertility, hair, and skincare, serving 250,000+ patients.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Telehealth Services and Prescription Medications: Company provides telemedicine consultations and ships prescription medications directly to patients. Services span weight loss (GLP-1s), sexual health, fertility, hair loss, and dermatology. Patients pay for online visits and ongoing medication subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rory (now operating as Ro) is a direct-to-consumer telehealth platform that connects patients with US-licensed healthcare professionals for online consultations and ships prescription medications directly to consumers. The platform spans weight loss via GLP-1 medications, sexual health (erectile dysfunction, premature ejaculation), fertility testing, hair loss treatments, and customized dermatology skincare, supported by ongoing provider care.

Product overview

Ro is a telehealth platform offering a unified ecosystem of health and wellness services organized into five core categories: Weight Loss (GLP-1 medications including Wegovy, Zepbound, Ozempic, Foundayo, and Saxenda via the Ro Body membership), Sexual Health (erectile dysfunction treatments like Ro Sparks, Viagra/Sildenafil, Cialis/Tadalafil, and premature ejaculation solutions), Fertility (testing kits and prenatal supplements), Hair Care (prescription medications including Ro Mane Spray, Oral Finasteride, Oral Minoxidil, Topical Minoxidil, and LATISSE for lashes), and Skincare (Custom Rx Treatment compounded by dermatologists). The platform combines telemedicine consultations with prescription fulfillment and offers complementary free health calculation tools. Ro serves 250,000+ patients through online visits with US-licensed healthcare professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Ro Body Membership A subscription-based weight loss membership program that provides access to GLP-1 medications (Wegovy, Zepbound, Ozempic, Saxenda, Foundayo), insurance support, and ongoing care from licensed providers for adults seeking medical weight management.
• Custom Rx Treatment A dermatologist-compounded prescription skincare treatment customized to individual patient skin type and goals, addressing acne, texture, and fine lines. Available to adults via online visit.
• Ro Sparks A prescription treatment for erectile dysfunction available to adult men via Ro's telehealth platform.
• Daily Rise Gummies Gummy supplements marketed for erectile dysfunction support as part of Ro's sexual health product line.
• LATISSE (bimatoprost ophthalmic solution 0.03%) FDA-approved bimatoprost ophthalmic solution prescribed for eyelash growth, available to adults through Ro's dermatology/skin platform with contact-free delivery.
• Ro Mane Spray A 3-in-1 topical spray prescription medication for male hair loss treatment.
• Oral Finasteride Prescription oral finasteride medication for treating male pattern hair loss.
• Oral Minoxidil Prescription oral minoxidil medication for hair loss treatment in men and women.
• Topical Minoxidil Topical minoxidil solution for hair loss treatment.
• Women's Oral Minoxidil Prescription oral minoxidil formulated and dosed for women's hair loss treatment.
• Hair Solution Rx A compounded prescription medication for treating women's hair loss, formulated specifically for female patients via Ro's telehealth platform.
• Viagra Brand-name sildenafil (Viagra) medication for erectile dysfunction, dispensed via Ro's telehealth service.
• Sildenafil (Generic Viagra) Generic sildenafil medication for treating erectile dysfunction, dispensed via Ro's telehealth platform.
• Cialis Brand-name tadalafil (Cialis) medication for erectile dysfunction, available through Ro's telehealth platform.
• Tadalafil (Generic Cialis) Generic tadalafil medication for erectile dysfunction treatment, dispensed via Ro's telehealth platform.
• Roman Swipes Topical benzocaine wipes for premature ejaculation treatment, sold over-the-counter via Ro's platform.
• Testosterone Support Supplement Dietary supplement marketed to support healthy testosterone levels and male performance.
• Valacyclovir Prescription antiviral valacyclovir for treating genital herpes and oral cold sores, available via Ro's telehealth platform.
• Fertility Hormone Test At-home test kit for measuring fertility hormone levels, providing results to consumers seeking fertility insights.
• Ovulation Test At-home ovulation test kit used for fertility tracking and family planning.
• Prenatal Multivitamin Multivitamin supplement formulated for prenatal health and pregnancy support.
• Pregnancy Test At-home pregnancy test kit for early pregnancy detection.
• Sperm Kit At-home sperm testing kit providing male fertility assessment through mail-in sample collection.
• Men's Daily Multivitamin Daily multivitamin supplement formulated for men's general health and wellness.
• Revive Shampoo Shampoo formulated for hair care and treatment, sold as part of Ro's hair care product line.
• Restore Conditioner Conditioner formulated for hair care and treatment, sold as part of Ro's hair care product line.

Quantifiable outcome

• 250,000+ patients served
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• Nurx: DTC telehealth provider focused on women's health (birth control, STI testing, skincare) with online consultations and home delivery — overlapping most strongly with Ro's fertility, sexual health and dermatology lines.
• Hims & Hers Health: Largest publicly-traded DTC telehealth platform, offering men's and women's health (hair, sexual health, skin, weight) via online visit, prescription and home delivery — the most direct comparable to Ro across every vertical.
• Curology: DTC custom-formulated prescription skincare brand with provider telehealth consults and recurring shipments — the closest pure-play comparison to Ro's Custom Rx Treatment.
• Apostrophe: DTC dermatology telehealth offering custom-compounded Rx skincare via online consult, directly comparable to Ro's Custom Rx Treatment in category, delivery model and recurring-revenue structure.
• Wisp: DTC telehealth brand for sexual and reproductive health (STIs, ED, UTIs, herpes) with online visits and prescription delivery, comparable to Ro's sexual-health and fertility verticals.
• Lemonaid Health: Online telehealth platform offering asynchronous consultations, prescriptions and pharmacy delivery across mental health, sexual health and chronic conditions, comparable to Ro on operating model and breadth.
• K Health: DTC telehealth platform combining AI triage with live provider visits across primary care, mental health and weight management, with home prescription delivery — overlapping Ro's care-delivery model.
• PlushCare: Online telehealth provider (now part of Accolade) delivering virtual visits, prescription fulfilment and insurance navigation for primary and chronic care needs, similar in telemedicine-plus-pharmacy architecture to Ro.
• Thirty Madison: Operator of condition-focused DTC telehealth brands (Keeps for hair loss, Cove for migraine, Picnic for allergies) on a shared telemedicine-plus-pharmacy infrastructure, mirroring Ro's multi-brand, single-stack approach.

Broad incumbents

• Teladoc Health: Large publicly-traded virtual care incumbent offering general medical, mental health and chronic-condition telehealth to employers, payers and consumers — overlapping with Ro's underlying telemedicine infrastructure at much broader scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hellorory

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rory