Loyalty Company

What Loyalty Company does

Loyalty Company (legal entity: Groupe Loyalty Company, SAS) is a French data marketing and communication consulting group founded in 2004 by Guillaume Chollet and headquartered in Limonest (Lyon), with additional offices in Gennevilliers (Paris) and Marcq-en-Baroeul (Lille). The group operates through two wholly-owned agency brands: Kiss The Bride, focused on customer marketing across the full lifecycle from acquisition through loyalty and reactivation, and Muse Motivation, focused on commercial performance and the animation of retail and sales networks.

The group's technology stack rests on two proprietary platforms developed since 2004: MAX, a digital platform for commercial animation and sales force motivation (challenges, incentive programs, community management), and Be-One, an omnichannel marketing platform providing a unified customer view by reconciling online and offline data. These platforms are layered on top of enterprise data infrastructure partnerships with Talend, Cloudera, SAS, Oracle, and IBM, and are complemented by a 2021 strategic partnership with Comarch for retail loyalty solutions.

Revenue is generated through a mix of strategic consulting engagements, technology platform deployments (subscription/recurring for MAX and Be-One), and operational marketing services (campaign management, content, social, customer relations, reward programs), delivered via enterprise field sales targeting large accounts across Europe. With approximately 150 employees, 21 professional awards, operations in 18 countries, and disclosed revenue of approximately 30 million euros, the group serves enterprise clients including L'Oréal Professionnel, Total, ENGIE, SNCF, Accor, Orange, Volkswagen Fleet, Afflelou, Xerox, La Poste, Carglass, and Groupe Casino, split roughly 65% B2B/B2B2C and 35% Retail.

Name

Loyalty Company

Legal name

Groupe Loyalty Company, société par actions simplifiée

Website

https://loyaltycompany.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Customer Marketing Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Services (8741), Services-Advertising (7310)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industry

Loyalty Program Strategy & Program Management (MPAAAIAF)

Keywords

• Customer loyalty marketing
• Data marketing consulting
• Sales force motivation
• Omnichannel customer engagement
• CRM strategy services

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Strategic Consulting Services: Marketing and sales strategy consulting, customer relationship strategy, loyalty program design and implementation. Project-based or retainer engagements with enterprise clients.
2. Technology Solutions: Platform-based solutions including MAX (commercial animation) and Be-One (omnichannel marketing) with implementation and management services.
3. Operational Marketing Services: Campaign management, content creation, social media management, customer relations center, and reward program management.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels11 records

Core offering

Loyalty Company is a French data marketing and communication consulting group that helps enterprises design, implement, and operate customer marketing and loyalty programs end-to-end. The group delivers strategic consulting, proprietary technology platforms (MAX and Be-One), and operational marketing services covering customer data consolidation, personalized campaign execution, and sales network motivation across B2B, B2B2C, and retail clients.

Product overview

Loyalty Company operates as a group of marketing and communication consulting agencies with a proprietary technology platform ecosystem. The group comprises two agency brands—Kiss The Bride (customer marketing) and Muse Motivation (sales performance and network animation)—supported by two proprietary platforms: MAX, a digital animation platform for sales teams developed by Muse, and Be-One, an omnichannel marketing platform developed by Kiss The Bride. These platforms, developed since 2004 within the group's R&D Lab, are integral to the agency's service delivery for client marketing and sales programs.

Differentiator

Problem solved

Functional benefit

Brands

• MAX: Digital platform for commercial animation and sales network management, developed by Muse Motivation
• Be-One
• MUSIK
• Loyalty Academy
• Transat
• Data & Emotion

Products and services

• MAX Platform Proprietary digital platform dedicated to commercial animation and sales network motivation. Enables companies to deploy challenge programs, reward solutions, and community management for internal and external sales forces and distributor networks.
• Be-One Platform Proprietary omnichannel marketing platform that provides a unified customer vision, reconciling online and offline data to enable personalized, data-driven customer engagement campaigns across physical and digital touchpoints.
• Strategic Consulting Services Marketing and sales strategy consulting, customer relationship strategy, and loyalty program design and implementation delivered on a project or retainer basis to enterprise clients across Europe.
• Operational Marketing Services Campaign management, content creation, social media management, customer relations center operations, and reward program management delivered to enterprise clients as ongoing outsourced engagements.
• MUSIK Marketing Package Packaged marketing solution combining customer marketing expertise from Kiss The Bride with sales performance and motivation expertise from Muse Motivation, designed as a bundled offering for clients needing both capabilities.

Quantifiable outcome

• 15% of loyal customers generate 60% of revenue
• +4 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• ComarchcoreTechnology or Integration · 2 February 2021Strategic technology partnership for loyalty and customer engagement solutions in the retail sector. Comarch's Engagement Platform (top 3 globally per Gartner/Forrester) combines with Kiss The Bride's consulting expertise to deliver comprehensive loyalty programs to retailers including Galeries Lafayette, PMU, and Intersport.
• AdvenssupportingImplementation/ SI/ Consulting PartnerCybersecurity partner assisting with GDPR compliance implementation. Advens conducted initial awareness sessions and developed action plans for data protection compliance.
• SASsupportingTechnology or IntegrationTechnology partner for advanced analytics and business intelligence capabilities in customer data processing.
• TalendsupportingTechnology or IntegrationTechnology partner for data integration, quality, and management solutions supporting customer data engineering.
• ClouderasupportingTechnology or IntegrationTechnology partner for big data management and machine learning capabilities in customer analytics.
• OraclesupportingTechnology or IntegrationTechnology partner for database management and cloud infrastructure supporting customer data platforms.
• IBMsupportingTechnology or IntegrationTechnology partner for enterprise software and AI capabilities in customer marketing solutions.
• PraxissupportingStrategic or Co-development PartnerConsulting partner for B2B marketing research, collaborating on the 2021 B2B Loyalty Study alongside Kiss The Bride and Adetem.
• AdetemsupportingStrategic or Co-development PartnerNational Marketing Professionals Association (France), collaborating on B2B loyalty research study published in 2021.
• INfluenciasupportingStrategic or Co-development PartnerMarketing industry publication co-producing the Data & Emotion magazine with Kiss The Bride, covering customer marketing trends.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Comarch: Global software house (top-3 loyalty platform per Gartner/Forrester) that Loyalty Company partners with and effectively co-sells alongside; both serve enterprise loyalty programs in retail and B2B.
• Ysance: French customer data platform and activation vendor competing directly with Be-One on unified customer view and omnichannel activation for enterprise marketers.
• Eulerian Technologies: French marketing technology platform covering CDP, attribution, and email/loyalty activation; comparable mid-market European player targeting similar CMOs and CRMO buyers.
• Converteo: French data and digital marketing consultancy combining analytics, martech, and activation services; competes for the same B2B enterprise marketing budgets in France.

Broad incumbents

• Capgemini Invent: Global consulting and digital transformation arm of Capgemini with large-scale loyalty and customer experience practices serving the same enterprise buyer; competes for the same strategic accounts from a much larger bench.
• Salesforce (Marketing Cloud / Loyalty Management): Global CRM and marketing cloud leader offering native loyalty management; provides the bundled enterprise alternative that Loyalty Company must differentiate against, especially for multinational RFPs.
• Publicis Sapient: Global digital business transformation arm of Publicis with deep loyalty and CRM delivery capability; competes for the same large-account loyalty programs from a global delivery model.
• Accenture Song: Global experience and marketing services arm of Accenture; competes for end-to-end loyalty transformation engagements with much larger implementation capacity.

Emerging players

• Tinyclues (now part of SAP): AI-driven campaign planning and customer intelligence vendor with strong French roots; overlaps with Loyalty Company's data marketing and personalization value proposition.
• AntVoice: French marketing activation platform offering personalized retargeting and CRM lookalike capabilities; overlaps with the personalization and activation use cases of Be-One.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7694vUkOG3Lm2blKNn1H8Q
• LinkedInfr.linkedin.com/company/loyalty-expert
• Xx.com/loyalty_company
• Facebookfacebook.com/loyaltycompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loyalty Company