AntVoice

What AntVoice does

AntVoice is a Paris-based programmatic advertising technology company (AntVoice SAS) founded in 2010 by Alban Peltier and Rodolphe Mirilovic. It operates a Demand-Side Platform (DSP) and managed services offering for advertisers and agencies seeking to run display, video, native, and banner campaigns on the Open Web. Its flagship product, Hybrid Pulse (launched October 2024), is a proprietary AI engine that unifies third-party cookies, contextual signals, Google Privacy Sandbox APIs (Topics, Protected Audience), and alternative identifiers (LiveRamp, ID5, Utiq, First-ID) into a single decision engine, claiming 70%+ addressable internet users versus ~30% for cookie-only approaches and +20% to +40% performance gains.

The company generates revenue through programmatic media spend margins and managed campaign services on a quote-based pricing model. It sells primarily via direct enterprise sales to brand advertisers and through agency partnerships (iProspect/Dentsu, Adfinitas), targeting verticals including retail, banking/insurance, automotive, travel/hospitality, non-profit, media/entertainment, and high-tech/software. Documented enterprise customers include Accor, Fortuneo, Damart, Bitdefender, Renault, Maisons du Monde, Bioderma, and CMI France. The company integrates with the top 10 SSPs in market and 10,000+ affinity sites, is GDPR-compliant and IAB Europe TCF registered (vendor ID #155), and reports 100+ active clients.

AntVoice has raised approximately €3.3 million in disclosed venture funding across 2011 (Nestadio Capital, Claranova), 2016 (Alven Capital, Nestadio, ADEO), and 2018 (CapHorn Invest lead, with business angels), with no subsequent disclosed round. It employs 11-50 people, operates primarily across France with documented campaigns in Germany, Spain, and Italy, and positions itself as a European alternative to GAFA in programmatic display advertising.

Name

AntVoice

Legal name

AntVoice SAS

Website

https://antvoice.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

AntVoice is a Paris-based adtech company operating a programmatic DSP and managed services around its proprietary Hybrid Pulse AI, which unifies cookie and cookieless signals to run display, video, and native campaigns on the Open Web for European brand advertisers and agencies across retail, banking, automotive, hospitality, and non-profit verticals.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology

NAICS

Software Publishers (5132)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Demand-Side Platforms (DSP) (BPAMALAB)

akta.pro secondary industries

Programmatic Display & Video (DSP/RTB) (BPAFACAC), Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Programmatic advertising platform
• Cookieless ad targeting
• Hybrid AI marketing
• Demand-side platform
• Open web display advertising

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Programmatic Display Advertising (Hybrid Pulse): AntVoice operates as a Demand-Side Platform (DSP) and programmatic advertising provider, selling display, video, native, and banner ad inventory to brand advertisers and agencies on a performance or fee basis. The company combines cookie and cookieless signals to optimize campaign reach and performance, generating revenue through media spend margins and/or performance fees. Revenue is driven by campaign budgets managed on behalf of advertisers across the Open Web.
2. Managed Campaign Services: AntVoice manages end-to-end programmatic campaigns for advertisers, including strategy, targeting, optimization, and reporting. This includes A/B testing services (e.g., hybrid vs. cookie-only campaigns), international campaign deployment (France, Spain, Italy, Germany), and full-funnel campaign management from top-of-mind branding to performance/conversion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

AntVoice operates a proprietary programmatic Demand-Side Platform (DSP) anchored by Hybrid Pulse, the first programmatic AI in Europe that combines third-party cookies and cookieless data signals (contextual, Privacy Sandbox Topics, Protected Audience, alternative IDs) into a single decision engine. The company sells managed display, video, native, and banner advertising campaigns on the Open Web to brand advertisers and media agencies, achieving over 70% addressable internet users versus ~30% with cookies alone.

Product overview

AntVoice is a French advertising technology company offering a unified programmatic advertising platform centered on Hybrid Pulse, its proprietary AI that combines third-party cookies and cookieless targeting solutions. The product portfolio includes Predictive Targeting for intent-based advertising, a proprietary DSP for automated media buying, and real-time bidding capabilities. Together, these products enable advertisers to reach over 70% of internet users on the Open Web with personalized display, video, native, and banner advertising, outperforming traditional cookie-only approaches by 20-40%.

Differentiator

Problem solved

Functional benefit

Brands

• Hybrid Pulse: The first programmatic AI that combines third-party cookies and cookieless data to unlock the full potential of the Open Web for advertising campaigns.

Quantifiable outcome

• +20% to +40% performance improvement vs. cookie-only approaches
• +6 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered notable, key and core.

• First-IDnotableTechnology or Integration · 1 April 2025First-ID is a French alternative ID provider referenced in AntVoice's cookieless ecosystem. CEO David Folgueira of First-ID co-presented with Alban Peltier in AntVoice webinars on the topic of cookieless targeting and alternative identifiers.
• Thank-You AnalyticskeyStrategic or Co-development Partner · 1 June 2024Thank-You Analytics partnered with AntVoice for the measurement of campaign performance in a cookieless environment, specifically for the Damart Privacy Sandbox test campaign. The partnership enabled independent third-party measurement comparing Privacy Sandbox campaigns against cookie-based benchmarks using Google Attribution API.
• iProspect (Dentsu)notableChannel Partner/ Reseller/ Distributor · 1 January 2024iProspect, the media agency of Dentsu, partnered with AntVoice to run Accor's hybrid campaign testing in Germany, serving as the agency layer managing campaign strategy and optimization alongside AntVoice's Hybrid Pulse technology.
• Google Privacy SandboxkeyTechnology or Integration · 1 January 2024AntVoice is actively involved in testing Google's Privacy Sandbox APIs, including Topics and Protected Audience, as part of its cookieless solution development. The company ran extensive beta tests (€300,000 investment) with clients including Damart, Fortuneo, and others to evaluate Privacy Sandbox performance against cookie-based benchmarks.
• Google Authorized Buyers & BidswitchcoreTechnology or Integration · 1 January 2024AntVoice integrates with Google Authorized Buyers (av-tp-gadx cookie) and Bidswitch (av-tp-bsw cookie) for ID synchronization in the programmatic RTB ecosystem, enabling its ads to participate in real-time auctions across these platforms.
• IAB Europe (Transparency & Consent Framework)notableTechnology or Integration · 1 January 2023AntVoice is a registered vendor (ID #155) in the IAB Europe's Transparency & Consent Framework (TCF), demonstrating compliance with GDPR data protection standards for programmatic advertising. This membership ensures AntVoice operates within the standardized consent framework used across the European adtech ecosystem.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Trade Desk: Global DSP leader with deep European presence, ID5 partnership, and cookieless initiatives (UID2). Comparable as a DSP competing for the same advertiser budgets, though at vastly greater scale and broader geographic footprint.

Direct peers

• RTB House: European (Warsaw) performance DSP using deep-learning algorithms for retargeting and prospecting. Direct competitor in cookieless-aware programmatic display, with similar mid-sized independent positioning.
• Weborama: French independent adtech offering semantic AI targeting and data management for programmatic campaigns. Comparable as a French, independent cookieless-oriented adtech peer in the same competitive set.
• Equativ (formerly Smart AdServer): Paris-based independent adtech platform offering a programmatic SSP/DSP and curation tools. Closely comparable as a French-headquartered, independent programmatic platform competing for European Open Web budgets.
• Adform: European-headquartered (Copenhagen) independent DSP offering programmatic media buying, creative, and identity. Direct competitor to AntVoice in offering an independent, full-stack DSP alternative to GAFAM and global players.
• Criteo: Paris-headquartered global DSP specializing in retargeting and programmatic display, historically focused on cookie-based performance. Direct competitor to AntVoice in European retail and e-commerce programmatic, with vastly greater scale.

Others

• LiveRamp: Identity resolution and data connectivity platform integrated with AntVoice (LiveRamp listed as a partner). Comparable as an ecosystem enabler for cookieless targeting rather than a direct DSP competitor; relevant for understanding AntVoice's identity stack.
• ID5: Paris-based universal ID provider integrated with AntVoice as part of its hybrid signal stack. Comparable as an identity ecosystem partner rather than a direct DSP competitor, but relevant to the broader cookieless targeting value chain in which AntVoice operates.

Emerging players

• Sublime (by Ogury): Cookieless contextual AI advertising platform (acquired by Ogury). Comparable as a European cookieless-first alternative focused on semantic/contextual signals for Open Web display, intersecting with Hybrid Pulse's cookieless capabilities.
• Seedtag: Madrid-based contextual AI advertising platform focused on cookieless targeting. Comparable as a European cookieless-native adtech offering, though focused specifically on contextual rather than full hybrid signal orchestration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AntvoiceGroup
• LinkedInlinkedin.com/company/antvoice
• Xx.com/AntVoice

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AntVoice