INfluencia
INfluencia is a privately held French B2B media group publishing a digital platform, four specialized newsletters, and a quarterly magazine on media, advertising, marketing, and retail trends, targeting marketing, communication, and media professionals across France and operating an events and awards portfolio.
- Company typePrivate
- Founded2004
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What INfluencia does
INfluencia is a privately held French B2B media group founded in 2004 and headquartered in Paris, focused on trends, innovation, and communication across the media, advertising, marketing, retail, tech, and culture sectors. Its core asset is the digital publishing platform influencia.net, which delivers daily editorial coverage, supplemented by a quarterly print/digital journal (Revue INfluencia) and four segmented newsletters — La quotidienne (daily advertising/media/marketing/retail news), THE GOOD (weekly CSR and sustainability transformations), MINTED (weekly content-economy/Web3/AdTech/Retail Media), and MEET-IN (bi-weekly event-industry trends). The company also operates a sizable events and awards portfolio including the Grand Prix de l'INfluence, Grand Prix du Brand Content, Grand Prix Food & Beverage, Grand Prix de la Data, Grand Prix des Écoles, Retail Stories, Mediamorphose, and the We Love Media Festival.
The underlying technology is a digital publishing platform with newsletter distribution systems rather than a proprietary AI or data product; there is no disclosed API, SDK, or mobile app. The business model is primarily subscription-recurring, with annual subscriber access to all site content plus the four Revue issues, complemented by event ticketing, awards sponsorships, and — since January 2024 — the consulting and intelligence services of wholly-owned subsidiary NPA Conseil, a digital audiovisual and digital transformation consultancy founded in 2001. The go-to-market is content-led: INfluencia drives audience acquisition through editorial quality, multi-newsletter distribution, and industry events, targeting marketing directors, communication managers, advertising professionals, media executives, publishers, agency leaders, and brand managers across France and French-speaking markets. Partnerships with Sup de pub (Gen Z content via 'Gen Z sur Canape') and Le Club des Annonceurs (brand strategy content via 'The Brand Immersion') extend co-branded editorial reach.
INfluencia firmographics
Firmographics- Name
- INfluencia
- Legal name
- INfluencia
- Website
- https://influencia.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- INfluencia is a privately held French B2B media group publishing a digital platform, four specialized newsletters, and a quarterly magazine on media, advertising, marketing, and retail trends, targeting marketing, communication, and media professionals across France and operating an events and awards portfolio.
- Ownership category
- akta.pro rank
INfluencia industry classification
Industry- Product category
- Trade Media & Publishing
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industries
- Newsletter Publishing Platforms (MPACAIAA), Corporate Conferences & Sales Kickoffs (MPAGAGAC)
Keywords
Where INfluencia is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
INfluencia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Revenue: INfluencia generates revenue through subscription plans that provide access to all website content and 4 annual review publications. Subscribers receive full access to the platform's editorial content and premium publications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual subscription with 4 review issues |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
INfluencia product offering
Product offeringCore offering
INfluencia is a French media group founded in 2004 that publishes a trade magazine, multiple email newsletters, and a digital content platform covering trends, innovation, and communication across the media, advertising, marketing, and retail sectors. The company also organizes industry events and awards programs for marketing and communication professionals.
Product overview
INfluencia is a French media group comprising a digital content platform (influencia.net) publishing news and analysis on trends, innovation, and communication across media, advertising, marketing, and retail sectors. The company operates a multi-product portfolio including four specialized newsletters (La quotidienne, THE GOOD, MINTED, MEET-IN), a print/digital journal (Revue INfluencia), and multiple annual events including the Grand Prix de l'INfluence, Grand Prix du Brand Content, Retail Stories, and Mediamorphose. The group expanded in January 2024 through the acquisition of NPA Conseil, a digital transformation consultancy, to develop an intelligence and consulting division.
Differentiator
Problem solved
Functional benefit
Brands
- La quotidienne: Daily newsletter covering innovations in Advertising, Media, Marketing and Retail sectors
- THE GOOD
- MINTED
- MEET-IN
- La Revue INfluencia
- Grand Prix de l'INfluence
- INSIGHT NPA
Products and services
- INfluencia Magazine (print and online trade magazine)
Companies that use INfluencia
Customer profileSegments3 records
Ideal customer profiles1 record
INfluencia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
INfluencia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- NPA ConseilcoreINfluencia acquired NPA Conseil in January 2024 to develop a new intelligence, studies, and consulting division. NPA Conseil, founded in 2001, operates as an autonomous entity within the group and expands services related to digital audiovisual media and other thematic areas. Philippe Bailly, the founder and leader of NPA Conseil, remains in position to continue directing the company and contribute to its content.
- Sup de pubminorPartnership for content co-creation around Gen Z topics through the 'Gen Z sur Canape' initiative.
- Le Club des AnnonceursminorPartnership for 'The Brand Immersion' content initiative focused on brand strategy and marketing insights.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
INfluencia competitors and assessment
Company assessmentBroad incumbents
- Campaign: Haymarket-owned global advertising and marketing trade publication. Operates the same B2B media + events + awards model for marketing/communications professionals and competes for the same advertisers at an international scale.
- Adweek: Leading US advertising, marketing, and media industry publication running major industry awards and events (Adweek Awards). Comparable business model combining editorial coverage, newsletters, events, and awards for marketing/advertising professionals.
- Marketing Week: Centaur Media-owned UK B2B title focused on the marketing industry. Directly comparable in targeting senior marketing leaders with trade journalism, events, and subscription content.
- The Drum: Global marketing and media industry publication with extensive coverage of advertising, agencies, and brand strategy. Broader geographic and category scope than INfluencia but directly comparable in serving marketing/communications professionals with news, awards, and events.
Emerging players
- Digiday: Digital-native B2B media company covering digital media, marketing, and the content economy. Overlaps with INfluencia's MINTED newsletter focus on AdTech/Web3/Retail Media while representing a newer, more digital-first model of trade publishing.
Direct peers
- CB News: French trade media brand covering communication, media, and marketing industries. Direct peer targeting the same French agency and brand-side readership with a comparable subscription, event, and award model.
- Stratégies: French B2B trade publication covering marketing, advertising, and communication. Closest direct competitor in the French marketing media space, sharing the same advertiser/agency audience and print-plus-digital business model.
- OffreMedia: French trade publication and event organizer for the media industry. Direct competitor serving French media professionals with industry news, awards, and conferences on similar topics as INfluencia.
Regional players
- Mediavise / UDECAM-aligned trade press: French media agencies and advertising trade bodies (e.g., UDECAM) that convene the same French agency community INfluencia covers through its Les Rencontres de l'UDECAM content series. Adjacent ecosystem player with overlapping audience.
Others
- NPA Conseil: Digital transformation and audiovisual media consulting firm acquired by INfluencia in January 2024. Now a wholly-owned subsidiary expanding the group into intelligence, studies, and consulting services for the same marketing/media audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
INfluencia social profiles
Digital presenceINfluencia financial estimates
Financial estimateRevenue estimate
Valuation estimate
INfluencia leadership team
Management profileNumber of profiles
Profiles3 records
INfluencia subsidiaries and ownership
Company hierarchySubsidiaries1 record
INfluencia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INfluencia M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INfluencia
What does INfluencia do?
INfluencia is a French media group founded in 2004 that publishes a trade magazine, multiple email newsletters, and a digital content platform covering trends, innovation, and communication across the media, advertising, marketing, and retail sectors. The company also organizes industry events and awards programs for marketing and communication professionals.
Is INfluencia a public or private company?
INfluencia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INfluencia founded?
INfluencia was founded in 2004. It employs 1 to 10 people.
Where is INfluencia based?
INfluencia is headquartered in Paris, France, in the Europe region.
How does INfluencia make money?
One revenue line is on record: subscription Revenue.
Who are INfluencia's main competitors?
Broad incumbents on record are Campaign, Adweek, Marketing Week and The Drum. Digiday is listed as an emerging player. Direct peers are CB News, Stratégies and OffreMedia. Mediavise / UDECAM-aligned trade press is listed as a regional player. NPA Conseil is listed as an others.
Does INfluencia have an API?
No public API is recorded for INfluencia.
What industry is INfluencia in?
INfluencia's product category is Trade Media & Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 513120 and its SIC code is 2721.