What Conscia.ai does

Conscia.ai (legal entity: Conscia Corporation) is a Toronto-based, privately-held software company founded in 2016 that builds a Digital Experience Orchestration (DXO) platform for enterprise commerce, retail, telecom, and industrial customers. The platform comprises three core components: DX Graph, a semantic knowledge graph that models business concepts (products, customers, pricing, inventory, policies) independent of underlying system schemas; DX Engine, a real-time orchestration runtime that composes API calls, applies business rules, enforces permissions, and implements performance patterns such as parallelism, caching, and fallbacks; and Universal MCP Server, a thin JSON-RPC wrapper that exposes orchestrated capabilities as Model Context Protocol (MCP)-compliant tools for LLM-based agents such as ChatGPT, Perplexity, and Gemini. A Core Services layer handles data integration through scheduled jobs, event triggers, and data buckets. Built on MACH principles (microservices, API-first, cloud-native, headless) and certified by the MACH Alliance, the platform executes at global points of presence with sub-100ms edge response times.

The company monetizes through SaaS platform subscriptions sold exclusively via direct enterprise sales, with quote-based pricing and 'Book a Demo' / 'Talk to an Architect' as the primary conversion mechanisms. No self-serve, marketplace, or reseller channels are indicated, and pricing is not publicly disclosed. Named customers on the company homepage include Takko Fashion, Mirion, Rogers, Koerber, ON_REV, and the Government of Ontario, with additional marquee references such as Vodafone (TOBi), Domino's (Dom), Verizon, and Dr. Martens cited for quantifiable outcomes (for example, 70% first-contact resolution on ~1 million monthly Vodafone TOBi interactions, and 80% of Domino's North American orders handled by the Dom AI assistant exceeding 500,000 orders). The company employs 11-50 people, is led by CEO and co-founder Sana Remekie alongside co-founders Dwayne Remekie (CTO) and Jason Yen (VP Customer Success), and has been funded with $1.5M disclosed in a 2017 round; no subsequent funding rounds or revenue figures are publicly available. Strategic ecosystem partnerships include Commercetools (September 2024), EPAM (implementation), and the MACH Alliance, with ISO 27001 certification and GDPR compliance supporting enterprise sales motion.

Name

Conscia.ai

Legal name

Conscia Corporation

Website

https://conscia.ai

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Conscia.ai is a Toronto-based Digital Experience Orchestration (DXO) platform provider offering a semantic knowledge graph, real-time orchestration engine, and Universal MCP Server to enterprise commerce, retail, telecom, and industrial brands for composable and agentic commerce.

Ownership category

akta.pro rank

Product category

Digital Experience Orchestration Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

akta.pro secondary industries

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

Keywords

• Digital experience orchestration
• Composable commerce platform
• API orchestration engine
• Agentic commerce infrastructure
• MACH architecture orchestration

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Conscia operates as a SaaS platform providing subscription-based access to its Digital Experience Orchestration (DXO) layer. Customers pay for platform access, usage, and potentially seat-based or tiered plans based on the scope of orchestration capabilities deployed.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Conscia.ai provides a Digital Experience Orchestration (DXO) platform that sits between enterprise backends and every customer-facing channel (web, mobile, in-store, support, and AI agents). The platform unifies, enriches, and orchestrates business data through a semantic knowledge graph (DX Graph) and a real-time orchestration runtime (DX Engine), exposing governed Experience APIs and an MCP-compliant Universal MCP Server for LLM-based agents. It enables enterprise brands to eliminate NxN point-to-point integrations and power personalized, agentic commerce experiences across their composable MACH stacks.

Product overview

Conscia.ai is a Digital Experience Orchestration (DXO) platform consisting of three core products: DX Engine (real-time orchestration runtime), DX Graph (AI-ready knowledge graph), and Core Services (data integration). The Universal MCP Server wraps DX Engine capabilities as MCP-compliant tools for LLM agents. Solutions built on the platform include BFF for Headless Storefronts, Shopping Agent, Content Orchestration, PIM for Complex Commerce, and Sell on Google/ChatGPT. The platform follows MACH principles (Microservices, API-first, Cloud-Native, Headless) and enables brands to unify business meaning, orchestrate data in real-time, and expose agent-ready Experience APIs to web, mobile, conversational, and AI agent channels.

Differentiator

Problem solved

Functional benefit

Products and services

• DX Engine
• DX Graph AI-Ready Knowledge Graph that unifies and enriches data from siloed and legacy systems, distributing it to any destination with real-time APIs. Models business concepts (products, customers, pricing, inventory, entitlements, policies, relationships) independent of underlying systems and exposes governed meaning to every touchpoint through consistent experience interfaces.
• Universal MCP Server Thin JSON-RPC wrapper that exposes DX Engine orchestrated capabilities as MCP-compliant tools. Enables any LLM-based agent (ChatGPT, Perplexity, Gemini) or custom web chat client to invoke business capabilities such as product discovery or checkout via a single standard gateway. Supports CLI packaging for MCP Registry artifacts and ACP and MCP agentic protocols.
• Core Services Essential services for orchestrating data and APIs in a composable tech stack. Includes Jobs (scheduled data operations), Events and Triggers (reactive processing), Data Buckets (file management), and Data Security features.
• BFF for Headless Storefronts Backend-for-Frontend solution replacing custom channel-by-channel logic and point-to-point integrations with reusable, declarative orchestration flows. Builds BFFs for mobile, web, support, and kiosk with a unified orchestration layer.
• Shopping Agent Build shopping agents with memory and context management, RAG pipeline, LLM orchestration, action execution, knowledge graph, and business logic enforcement. Powers product discovery, guided selling, and conversational commerce experiences.
• Content Orchestration Serves contextual content from any source to any channel. Enables dynamic personalization using experience rules with real-time customer context, A/B testing, and analytics for hyper-personalized customer journeys.
• PIM for Complex, Configurable Commerce Product Information Management solution designed for complex, configurable commerce scenarios. Manages product data, specifications, and relationships across enterprise catalogs.
• Sell on Google and ChatGPT Enables brands to become shoppable on Google and ChatGPT by exposing product data and commerce capabilities to AI agents through agentic protocols including ACP and MCP.

Quantifiable outcome

• 70% of Vodafone's ~1 million TOBi interactions each month resolved on first contact
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core, notable and flagship.

• CommercetoolscoreTechnology or Integration · 9 September 2024Conscia's DXO integrates with Commercetools' robust product management system. The partnership enables eCommerce teams to leverage Conscia's DX Engine to source data from Commercetools and other systems, creating tailored omnichannel experiences with dynamic and static content components powered by Conscia's rules engine. Analytics in Experience Studio provide actionable insights into customer interactions.
• MACH AlliancecoreStrategic or Co-development PartnerConscia is a proud member of the MACH Alliance. The platform is built from the ground up with MACH principles (Microservices architecture, API-first, Cloud-Native, Headless), providing customers a guarantee of investing in an orchestration platform built for composability with seamless interoperability with all API-first technologies.
• EPAMnotableImplementation/ SI/ Consulting PartnerEPAM collaborated with Conscia on the Takko Fashion composable transformation project. The partnership demonstrated that MACH and Monolith don't have to be at odds, delivering a digital transformation that made composability real for Takko Fashion.
• Takko FashionflagshipTechnology or IntegrationTakko Fashion partnered with Conscia and EPAM to demonstrate composable transformation. Their project proved that with the right orchestration layer, MACH and monolith architectures can be bridged, delivering a digital transformation that future-proofed their stack.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• MuleSoft (Salesforce): Salesforce-owned API integration and orchestration platform. Directly comparable as an enterprise API orchestration layer, though MuleSoft positions more broadly around integration/Anypoint rather than agentic commerce-specific orchestration.
• Apigee (Google Cloud): Google Cloud's API management and gateway platform. Conscia explicitly names Apigee as a competitor lacking native MCP support — both serve as the layer between channels/backends but Conscia focuses on business logic orchestration vs. Apigee's traffic/ingress focus.
• Kong: API gateway and service mesh platform. Named by Conscia as a competitor without native MCP support; both offer API-first middleware for connecting services, but Conscia extends into business logic orchestration and semantic knowledge graphs.
• Workato: Enterprise integration and iPaaS platform with workflow automation. Comparable as an orchestration layer for connecting SaaS apps and backends, though Workato emphasizes citizen-developer automation vs. Conscia's agentic commerce focus.
• Tray.io (Tray.ai): General-purpose integration and automation platform with AI workflow capabilities. Comparable as a low-code orchestration layer for connecting enterprise systems, increasingly positioned for AI agent integrations.
• Boomi (Dell Technologies): Dell-owned iPaaS platform for connecting applications, data, and APIs. Directly comparable as enterprise integration/orchestration, though Boomi serves a broader IT integration audience vs. Conscia's commerce-centric positioning.
• Celigo: Integration platform specializing in enterprise SaaS connectivity, with strong e-commerce/order management integrations. Comparable as an integration/orchestration vendor with a focus on composable commerce stacks.
• Bloomreach: Headless commerce and personalization platform built on MACH principles. Comparable as a composable commerce vendor serving enterprise retailers, with overlap in personalization and omnichannel orchestration.

Broad incumbents

• Commercetools: Composable commerce platform and Conscia's named integration partner. Adjacent rather than directly competitive — Commercetools provides commerce core (products, orders, cart) while Conscia orchestrates experiences across Commercetools plus other systems.
• Algolia: Search and discovery API platform integrated into Conscia's stack. Broader incumbent in digital experience infrastructure, comparable as a component in Conscia's orchestrated commerce flows rather than a direct orchestrator competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/conscia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conscia.ai