Vertebrae

What Vertebrae does

Vertebrae is a private, venture-backed technology company headquartered in Santa Monica, California, that provides 3D and augmented reality (AR) commerce solutions targeted at the world's largest retailers. Founded in 2015 by Vince Cacace, who continues to serve as CEO, the company operates with a team of 11–50 employees. Its solutions are positioned within the 3D/AR commerce category, which enables retailers to deliver immersive product visualization and virtual try-before-you-buy experiences across digital sales channels. The company's specific product architecture, integration model, and pricing structure are not disclosed in the available source data.

Beyond the founder-led leadership, Vertebrae has assembled an operating bench that includes Marc Bennett as Chief Operating Officer and Carolee Mitchell as Vice President of Solutions—roles that imply an emphasis on enterprise implementation and customer delivery alongside product development. The company has protected its digital brand presence (vertebrae.com) through MarkMonitor-brand protection services, a marker consistent with intentional intellectual property stewardship. The firm is registered as a for-profit, privately held entity in the United States.

Financially, the available record is limited to a single disclosed funding round: $10,000,000 raised on 2016-09-14 as round 2 (consistent with a Series A). No subsequent rounds, revenue figures, customer logos, pricing models, or technology stack details are provided in the input data, leaving material gaps for diligence on commercial traction and unit economics.

Name

Vertebrae

Website

https://vertebrae.com

Company type

Private

Founded year

2015

Headcount range

11–50 employees

Short description

Vertebrae is a Santa Monica-based provider of 3D and augmented reality commerce solutions, enabling large retailers to deliver immersive product visualization and virtual try-on experiences across digital channels. Founded in 2015.

Ownership category

akta.pro rank

Product category

Augmented Reality Commerce Platform

NAICS

Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Department Stores (5311)

akta.pro primary industry

Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)

akta.pro secondary industries

Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• 3D commerce solutions
• Augmented reality retail
• AR product visualization
• Immersive commerce platform
• Visual merchandising technology

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Vertebrae provides 3D and augmented reality (AR) commerce solutions that enable the world's largest retailers to integrate immersive product visualization and shopping experiences into their e-commerce and marketing channels. The platform supports retailers in delivering interactive AR-enabled product views to end consumers, helping modernize and differentiate online shopping experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D & AR Commerce Solutions Platform

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Threekit: Threekit is a direct competitor offering a 3D/AR commerce platform for retailers and brands to create, manage, and render product visualizations across e-commerce, PDPs, and configurators — closely mirroring Vertebrae's offering and customer base.
• Obsess: Obsess builds immersive 3D, AR, and VR shopping experiences for major retailers (e.g., Samsung, Nike, Walmart), directly competing with Vertebrae in enterprise AR commerce deployments.
• Marxent: Marxent provides 3D/AR product visualization and Virtual Showroom solutions for home goods and furniture retailers such as Macy's and Ashley, serving the same enterprise retail segment as Vertebrae.
• Sayduck: Sayduck offers a 3D/AR platform enabling retailers and brands to publish interactive product visualizations to web and mobile, overlapping directly with Vertebrae's commerce use case.
• Emersya: Emersya provides a 3D and AR commerce platform with interactive product configurators and viewers for retail and e-commerce, competing for the same shopper-experience buyer as Vertebrae.
• Augment: Augment delivers AR commerce and product visualization tools for brands and retailers, with overlap in the '3D/AR for retail purchase decisions' category that Vertebrae serves.

Broad incumbents

• 8th Wall (Niantic): 8th Wall provides WebAR infrastructure and engines that power many retail and brand AR experiences, representing a broader incumbent whose enabling tools compete with Vertebrae's end-to-end service offering.
• Shopify (AR/3D Product Experience): Shopify has integrated native 3D model upload and AR product visualization into its commerce platform, providing a broad incumbent default option that competes with Vertebrae for retailer AR budgets.
• Apple (ARKit / Vision Pro commerce tools): Apple's ARKit Quick Look and Vision Pro commerce SDKs provide first-party 3D/AR rendering pipelines that retailers can adopt without a specialist vendor, representing the largest platform-level competitive threat to Vertebrae.
• Google (ARCore / Shopping 3D): Google's ARCore and Shopping 3D initiatives (including product 3D ingestion and AR previews in Search) offer retailers free or low-cost alternatives to Vertebrae's premium enterprise 3D/AR commerce stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/vertebraeinc
• LinkedInlinkedin.com/company/vertebrae-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertebrae