CoachTube

What CoachTube does

CoachTube, Inc. is a video-based online learning marketplace founded in 2015 and headquartered at 612 E 6th St Suite A, Austin, Texas. The platform connects athletes and coaches with instructional sports coaching content delivered through on-demand video courses. CoachTube hosts approximately 9,647 premium courses across 53 sports, supplied by roughly 1,822 elite instructors including Dan Hurley, Mia Hamm, Nick Saban, Steve Sarkisian, James Franklin, and Anson Dorrance. Learners access individual courses with lifetime availability, progress tracking, and certificates of completion.

The core technology stack is a cloud-based video course delivery system with CDN-streamed instructional content, accounts for both coaches and students, and standard e-commerce features such as shopping carts, wishlists, gifting, and a 30-day money-back guarantee. Payments are processed through Stripe under a Stripe Connected Account arrangement that distributes proceeds to course instructors, and the platform supports adjunct certification modules such as the Special Olympics Certification Course. CoachTube does not publish a native mobile iOS or Android application; distribution is web-direct. No AI/ML capabilities, no API/SDK, and no app links are documented.

The business model is a two-sided marketplace monetized through course sales revenue share with coaches (marketplace commission) and individual one-time course purchases priced anywhere from free to $339.99. Customer segments include student athletes, coaches at all levels (youth to professional), and parents coaching youth sports. The company reports 11-50 employees, has no disclosed parent company, and shows limited disclosed institutional capital — a 2016 Redwood Technology Ventures engagement and a $1,000,000 round in November 2021 — alongside the 2015 founding acquisition of PlaysportsTV.

Name

CoachTube

Legal name

CoachTube, Inc.

Website

https://coachtube.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

CoachTube is a video-based online marketplace founded in 2015 connecting athletes and coaches with on-demand instructional sports coaching across 53 sports, featuring 1,822 elite instructors and 9,647 premium courses sold individually to consumers worldwide.

Ownership category

akta.pro rank

Product category

Online Sports Coaching Marketplace

NAICS

Sports and Recreation Instruction (61162), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

akta.pro secondary industries

Coach Education, Certification & Clinics (HSADAEAO), Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• Online sports courses
• Sports coaching platform
• Video coaching marketplace
• Athletic training content
• Coach education courses

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. Course sales revenue share: Coaches create and sell courses on the platform. CoachTube facilitates transactions and pays coaches for course sales. The platform acts as a marketplace connecting coaches with users seeking sports instruction. Revenue is generated through transaction fees and revenue sharing with instructors.
2. Individual course purchases: Users purchase individual courses at one-time prices ranging from free to $339.99. Each course is a separate transaction with lifetime access upon purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

CoachTube is an online marketplace where elite, college, professional, and youth coaches publish on-demand video courses covering skills, strategies, and drills across 53 sports. Consumers purchase individual courses at one-time prices (free to $339.99) and receive lifetime streaming access, progress tracking, and a certificate of completion, with a 30-day money-back guarantee; CoachTube monetizes via marketplace revenue sharing with the publishing coaches.

Product overview

CoachTube is an online video-based learning marketplace for sports coaching instruction. The platform offers a portfolio of over 4,000 individual video courses across 53 sports, taught by approximately 1,822 elite coaches. The core product is the CoachTube Online Video Course Marketplace, which serves as a platform connecting athletes, students, and coaches with instructional content ranging from free to premium-priced courses. Featured courses include offerings from renowned coaches such as Dan Hurley (UConn), Mia Hamm, Nick Saban, Steve Sarkisian, and Anson Dorrance. The platform also offers supplementary features including progress tracking, certificates of completion, and specialty certification courses like the Special Olympics Certification Course.

Differentiator

Problem solved

Functional benefit

Products and services

• CoachTube Online Video Course Marketplace Video-based online learning marketplace connecting athletes and coaches with thousands of instructional sports coaching courses available on-demand across 53 sports disciplines.
• Individual Sports Coaching Courses Individual video courses taught by elite, professional, college, and youth coaches covering specific sports skills, techniques, strategies, and training methods, sold individually with lifetime access.
• Special Olympics Certification Course (Principles of Coaching) Certification course offered in partnership with Special Olympics covering Principles of Coaching, enabling coaches to become certified through the platform.

Quantifiable outcome

• 30-day money-back guarantee on all courses

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• SportsEdTV: SportsEdTV is a video-based sports instruction platform offering free and premium coaching content across multiple sports. It directly competes with CoachTube on catalog breadth, sport coverage, and coach-led video learning, but with a heavier free-tier orientation.
• CoachUp: CoachUp is a marketplace connecting athletes with private sports coaches for 1:1 sessions. It targets the same athlete-and-coach customer base as CoachTube and competes for sports instruction dollars, though CoachUp's model is in-person/private sessions versus video courses.

Broad incumbents

• MasterClass: MasterClass is a subscription-based video learning platform featuring celebrity instructors across categories including sports. It overlaps with CoachTube on the use of marquee coaches and premium video instruction, but operates at higher price points and broader category scope.
• Udemy: Udemy is a multi-instructor online course marketplace with broad category coverage including sports and fitness. It competes with CoachTube on the marketplace model and self-serve course purchase mechanics, though Udemy's catalog is far broader and less sports-specialized.
• Skillshare: Skillshare is a subscription-based creator-led learning platform covering creative and lifestyle topics. It competes with CoachTube on the creator-course marketplace model and on-demand video instruction, though sports is a minor category for Skillshare.
• NBC Sports Next: NBC Sports Next offers sports technology and content products aimed at youth sports participants, including instructional resources. It overlaps with CoachTube on sports instruction content and youth-athlete audience, though as part of a much larger media portfolio.

Others

• Teachable: Teachable is a platform that enables individual creators to build, host, and sell online courses. It is comparable as the underlying infrastructure layer that CoachTube's coaches could otherwise use directly, representing both an alternative distribution channel and a potential competitive threat.
• Thinkific: Thinkific is a course creation and selling platform for creators and businesses. Like Teachable, it is comparable because individual sports coaches could publish directly on Thinkific, making it an enabling alternative to CoachTube's marketplace.
• Stack Sports: Stack Sports provides software and digital platforms for youth and amateur sports organizations, including coaching tools and content. It is comparable as part of the broader youth-sports technology ecosystem that CoachTube's coaches and customers also inhabit.

Emerging players

• Hudl: Hudl provides video analysis, playbooks, and coaching tools primarily for team sports at the high school and college level. It is comparable to CoachTube in serving coaches' instructional and professional development needs, though Hudl is video-analysis-first rather than course marketplace-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thecoachtube
• Facebookfacebook.com/CoachTube
• LinkedInlinkedin.com/company/coachtube

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoachTube