Ocoya
Ocoya is a Vilnius-based AI-powered social media management SaaS platform that helps SMBs, freelancers, and brands generate, schedule, and automate content across 30+ social, design, and e-commerce integrations.
- Company typePrivate
- Founded2020
- HeadquartersVilnius, Lithuania
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Ocoya firmographics
Firmographics- Name
- Ocoya
- Legal name
- UAB Ocoya
- Website
- https://ocoya.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ocoya is a Vilnius-based AI-powered social media management SaaS platform that helps SMBs, freelancers, and brands generate, schedule, and automate content across 30+ social, design, and e-commerce integrations.
- Ownership category
- akta.pro rank
Ocoya industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Workflow Automation & No-Code Collaboration (BPAMAMAK)
- akta.pro secondary industry
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
Keywords
Where Ocoya is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
Ocoya business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Four-tier subscription model (Bronze $15, Silver $39, Gold $79, Diamond $159 per month) providing access to the social media management platform with varying credit allowances for AI features. Credits are consumed by automation runs, AI text generation, translations, image generation, and background removal. Annual billing offers 20% discount.
- Affiliate Program: 30% recurring commission on referred user subscriptions for up to 12 months. Referrals receive 20% discount. Program has over 4,000 affiliates and has paid out $200k+ in commissions. 60-day cookie duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bronze - $15/month for individuals with basic scheduling needs |
| Subscription | Monthly | Silver - $39/month for small teams building their brand |
| Subscription | Monthly | Gold - $79/month for bigger teams or solo freelancers (Most popular) |
| Subscription | Monthly | Diamond - $159/month for large teams or marketing agencies |
| Subscription | Multi-year contract | Enterprise - Custom pricing for large businesses |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ocoya product offering
Product offeringCore offering
Ocoya is an AI-powered social media management SaaS platform that combines AI-driven content creation, multi-channel scheduling, and engagement automation into a single unified workspace. It provides AI agents for automated posting, DM chatbots, and comment-to-DM keyword-triggered promotions, alongside workflow automation with scheduled, RSS, and ecommerce product-release triggers. The platform integrates with 30+ social, design, and ecommerce services, replaces the need for separate tools like Canva, Hootsuite, or Buffer, and is positioned as an alternative to hiring a social media agency.
Product overview
Ocoya is a unified social media management platform powered by AI that combines content creation, scheduling, and analytics. The core offering centers on AI agents (Social Poster, DM Chatbot, Comment-to-DM) that automate social media tasks, supported by a Content Creation Suite for images, videos, and text, and a Publishing & Scheduling system with workflow automation. The platform integrates with 30+ social, design, and ecommerce platforms including Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, Shopify, and Canva. Pricing tiers (Bronze $15, Silver $39, Gold $79, Diamond $159 monthly, plus Enterprise custom) are differentiated by workspace counts, social profiles, and AI credit allowances.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 88% time saved creating visual assets and brand guidelines (based on survey of 852 responders)
- +3 more outcomes
Companies that use Ocoya
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Ocoya technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability10 records
Feature9 records
Ocoya partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- CanvacoreDeep Canva integration allowing users to design content directly within Ocoya without switching tools. Includes access to Canva's design capabilities and templates from the Ocoya interface.
- UnsplashcoreIntegration providing access to millions of royalty-free stock photos directly within Ocoya's media library for use in social media content.
- GiphycoreIntegration with Giphy's GIF library providing access to animated content for social media posts directly within Ocoya.
- ShopifycoreEcommerce integration allowing Shopify store owners to automatically create social posts from new products, turning product updates into marketing content.
- WooCommercecoreEcommerce integration enabling WooCommerce stores to automatically generate social media posts when new products are added to their store.
- FacebookcoreOfficial integration for scheduling posts, generating AI-powered content, and analytics for Facebook Business Pages.
- InstagramcoreIntegration for scheduling posts, stories, and reels to Instagram Business profiles with auto-publish and AI content suggestions.
- X (Twitter)coreIntegration for scheduling tweets, threads, and real-time engagement with AI-assisted tweet crafting and hashtag suggestions.
- LinkedIncoreIntegration for scheduling professional content to LinkedIn Company Pages and personal profiles with AI-powered professional writing assistance.
- PinterestcoreIntegration for scheduling Pins to multiple boards simultaneously with AI-enhanced Pin creation and performance tracking.
- TikTokcoreIntegration for scheduling TikTok videos with AI trend and content suggestions, and TikTok trend analysis for viral content optimization.
- Google BusinesscoreIntegration for scheduling Google Business Profile posts, offers, and events with AI-powered local SEO content and Q&A management.
- YouTube ShortscoreIntegration for scheduling YouTube Shorts with AI-driven optimization for titles, descriptions, and content ideas.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Ocoya competitors and assessment
Company assessmentBroad incumbents
- Hootsuite: Hootsuite is one of the largest and most established social media management platforms, offering scheduling, analytics, and content workflows across major networks. It competes head-on with Ocoya in scheduling and publishing, but at significantly larger scale and broader enterprise footprint.
- Sprout Social: Sprout Social is a publicly-traded social media management platform serving mid-market and enterprise customers with publishing, analytics, and customer care tools. It targets similar agency and brand use cases as Ocoya but at a higher price point and with deeper enterprise features.
- Zoho Social: Zoho Social is part of the broader Zoho business software suite, offering social media scheduling, monitoring, and CRM integration for SMBs and enterprises. It competes with Ocoya on the scheduling and multi-platform publishing layer, but as part of a much larger software portfolio.
Direct peers
- Buffer: Buffer is a popular self-serve social media scheduling and analytics tool serving freelancers, SMBs, and brands—the same core ICP as Ocoya. Both platforms compete for the entry-level and mid-tier social media manager with similar pricing structures and PLG motions.
- Later: Later is a visual-first social media scheduling and marketing platform particularly strong on Instagram, TikTok, and Pinterest—directly overlapping with Ocoya's multi-channel scheduling capabilities. Both target creators and brands with self-serve plans and visual planning tools.
- SocialBee: SocialBee is a social media management tool offering AI-powered content creation, scheduling, and category-based posting—closely mirroring Ocoya's AI-content + scheduling positioning. Both target SMBs and freelancers with tiered subscription pricing.
- Publer: Publer is a social media management tool with scheduling, AI assistance, and link-in-bio features targeting SMBs and agencies. It overlaps with Ocoya across scheduling, AI content suggestions, and workspace/team functionality.
- ContentStudio: ContentStudio is a social media management and content marketing platform with AI assistance, automation, and analytics—closely matching Ocoya's automation-first positioning. Both serve agencies and brands with multi-channel publishing.
Emerging players
- Predis.ai: Predis.ai is an AI-first social media content generator that creates posts, captions, and creatives—directly comparable to Ocoya's AI content creation and AI agent capabilities. Both compete on the promise of fully automated social content workflows.
- Jasper AI: Jasper is an AI content generation platform that has expanded into social media and marketing workflows with brand voice and team collaboration. While broader than social media management, its AI content capabilities overlap directly with Ocoya's AI copy and image generation features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ocoya social profiles
Digital presenceOcoya compliance and trust
Trust signalCompliance6 records
Ocoya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ocoya leadership team
Management profileNumber of profiles
Profiles2 records
Ocoya funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ocoya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ocoya
What does Ocoya do?
Ocoya is an AI-powered social media management SaaS platform that combines AI-driven content creation, multi-channel scheduling, and engagement automation into a single unified workspace. It provides AI agents for automated posting, DM chatbots, and comment-to-DM keyword-triggered promotions, alongside workflow automation with scheduled, RSS, and ecommerce product-release triggers. The platform integrates with 30+ social, design, and ecommerce services, replaces the need for separate tools like Canva, Hootsuite, or Buffer, and is positioned as an alternative to hiring a social media agency.
When was Ocoya founded?
Ocoya was founded in 2020. It employs 1 to 10 people.
Where is Ocoya based?
Ocoya is headquartered in Vilnius, Lithuania, in the Europe region.
How does Ocoya make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are affiliate Program.
Who are Ocoya's main competitors?
Broad incumbents on record are Hootsuite, Sprout Social and Zoho Social. Direct peers are Buffer, Later, SocialBee, Publer and ContentStudio. Emerging players are Predis.ai and Jasper AI.
Does Ocoya have an API?
Yes. Ocoya offers an API enabling custom integrations and automations. The platform supports over 30+ integrations including social, design, ecommerce platforms, and its API. Credits are used across AI-powered features including automation runs, AI text tools such as text generation, translations and rephrasing, and AI media tools such as image generation and background removal. Developer documentation is at www.ocoya.com/integrations.
What industry is Ocoya in?
Ocoya's product category is Social Media Management Software. Its primary akta.pro industry code is BPAMAMAK, Workflow Automation & No-Code Collaboration, with a secondary code of BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents). Its NAICS code is 518210 and its SIC code is 7372.