SocialBee
SocialBee is an AI-powered social media management SaaS platform that enables solopreneurs, SMBs, agencies, and institutions to create, schedule, publish, and engage with content across 10 social networks plus five API-restricted platforms via Universal Posting. It offers tiered subscriptions from $29 to $449 per month and is operated as SocialBee LABS SRL under WebPros.
- Company typePrivate
- Founded2016
- HeadquartersCluj-napoca, Romania
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SocialBee does
SocialBee is an AI-powered social media management SaaS platform that enables solopreneurs, small businesses, social media managers, agencies, and institutions to create, schedule, publish, analyze, and engage with social content across 10 networks (Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, and Google Business Profile) plus five additional platforms (Facebook Groups, WhatsApp, Telegram, Mastodon, Quora) via its Universal Posting feature. The platform is built around category-based evergreen content queues, a unified social inbox consolidating comments/mentions/DMs across six networks, AI-powered caption generation via the AI Post Generator, multimodal image generation through DALL-E 3, and an AI strategy assistant called Copilot that builds full content plans from a website URL or questionnaire input. Collaboration features include multi-workspace management, role-based permissions, content approval workflows, and branded PDF report exports.
The product is delivered as a cloud-based subscription service across six pricing tiers (Bootstrap $29/mo, Accelerate $49/mo, Pro $99/mo, Pro50 $179/mo, Pro100 $329/mo, Pro150 $449/mo), each with a 16% annual discount and a 14-day free trial of the Pro tier. Distribution is product-led via self-serve signup on socialbee.com, supplemented by live demo webinars, SEO-driven comparison content, and a free-tools funnel (AI post generator, caption generators for individual networks). The company integrates with Canva, Unsplash, GIPHY, Quuu, Zapier, Make, Pabbly, and seven URL shorteners including Bitly and Rebrandly, positioning the platform as an aggregation hub for social workflows.
SocialBee is legally operated as SocialBee LABS SRL, headquartered in Cluj-Napoca, Romania, with 11-50 employees and bootstrapped growth prior to acquisition by WebPros, a digital marketing solutions conglomerate. Founders Ovi Negrean (CEO) and Vlad Hosu (CTO) lead the company. The company reports 9M+ posts published in 2025, 4.4/5 on Capterra, 4.7/5 on G2, 4.1/5 on Trustpilot, and 4.4/5 on GetApp, and has been recognized as a G2 Winter 2026 Momentum Leader, Regional Leader (SMB Europe), High Performer (Mid-Market), and Leader (Small Business). Notable customers span media (Cosmopolitan, Elle, Harper's Bazaar, Esquire), education (Charles, Lehigh, and Washington University), automotive (Hertz), real estate (Compass), government (European Parliament), and technology (Mark Cuban Companies, D-Link). Revenue is not publicly disclosed.
SocialBee firmographics
Firmographics- Name
- SocialBee
- Legal name
- SocialBee LABS SRL
- Website
- https://socialbee.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SocialBee is an AI-powered social media management SaaS platform that enables solopreneurs, SMBs, agencies, and institutions to create, schedule, publish, and engage with content across 10 social networks plus five API-restricted platforms via Universal Posting. It offers tiered subscriptions from $29 to $449 per month and is operated as SocialBee LABS SRL under WebPros.
- Ownership category
- akta.pro rank
Where SocialBee is headquartered
LocationHeadquarters
- HQ city
- Cluj-napoca
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
SocialBee business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Recurring monthly or annual subscription revenue from six tiered plans (Bootstrap through Pro150) differentiated by number of social profiles, workspaces, team members, and feature access. Annual billing offers 16% discount. 14-day free trial for Pro plan drives conversion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bootstrap - Best for solopreneurs at $29/month |
| Subscription | Monthly | Accelerate - Best for small teams & businesses at $49/month |
| Subscription | Monthly | Pro - Best for social media managers & agencies at $99/month |
| Subscription | Monthly | Pro50 - For agencies managing more clients at $179/month |
| Subscription | Monthly | Pro100 - For larger teams at $329/month |
| Subscription | Monthly | Pro150 - For agencies at larger scale at $449/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
SocialBee product offering
Product offeringCore offering
SocialBee is an AI-powered social media management SaaS platform that enables solopreneurs, small businesses, agencies, and organizations to create, schedule, publish, analyze, and engage with social media content across ten networks from a single dashboard. The platform combines AI content generation (captions, hashtags, images via DALL-E 3), category-based evergreen scheduling, a unified social inbox, team collaboration workflows, and analytics with PDF report export, sold via six tiered subscription plans.
Product overview
SocialBee is an all-in-one AI-powered social media management platform available as a single unified SaaS product with modular features. It consists of a core platform encompassing Content Creation (AI Post Generator), AI Assistant (Copilot), Engagement (unified social inbox), Analytics, Scheduling & Publishing, Integrations, and Collaboration features. The platform supports 10 social networks (Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, Google Business Profile) and is offered across six pricing tiers (Bootstrap $29/mo, Accelerate $49/mo, Pro $99/mo, Pro50 $179/mo, Pro100 $329/mo, Pro150 $449/mo) targeting solopreneurs through large agencies, all with a 14-day free trial of the Pro plan.
Differentiator
Problem solved
Functional benefit
Brands
- Copilot: AI-powered social media assistant that helps users build content strategies, generate posts, and receive platform recommendations based on brand input.
Products and services
- SocialBee Core Platform Cloud-based SaaS platform that enables solopreneurs, small businesses, agencies, and organizations to create, schedule, publish, analyze, and engage with social media content across Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, and Google Business Profile from a single dashboard. Sold via six subscription tiers (Bootstrap $29/mo, Accelerate $49/mo, Pro $99/mo, Pro50 $179/mo, Pro100 $329/mo, Pro150 $449/mo) with a 14-day free trial of the Pro plan.
- Copilot (AI Social Media Manager) AI-powered social media assistant that ingests a website URL or questionnaire responses and generates a complete social media strategy including recommended platforms, content categories, optimal posting times, and ready-to-edit post ideas with AI-generated image prompts. Marketed as a SocialBee sub-brand.
- AI Post Generator (Standalone Free Tool) Standalone AI content generator available as a free tool on the SocialBee website that produces on-brand captions, post variations, hashtag suggestions, tone adjustments, and AI-generated images (powered by DALL-E 3) from user prompts or over 1,000 pre-built prompt templates. Functions as a top-of-funnel acquisition tool and a built-in feature of the SocialBee editor.
Quantifiable outcome
- 9M+ posts published in 2025
- +3 more outcomes
Companies that use SocialBee
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
SocialBee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability7 records
Feature6 records
SocialBee partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- Facebook (Meta)coreNative API integration enabling direct posting to Facebook Pages, access to page analytics, post analytics, competitor analysis, audience demographics, inbox management for comments, mentions, and DMs
- Instagram (Meta)coreDirect posting support for Instagram feed posts, Reels, Stories, carousels, and collaborative posts. Supports Instagram Business account inbox for comments, mentions, and DMs, plus audience insights and analytics
- X (Twitter)coreTwitter/X API integration for direct posting, analytics tracking, and engagement management for comments and mentions
- LinkedIncoreLinkedIn API integration for posting to personal profiles and Company pages, audience country and industry analytics, page and post analytics
- PinterestcorePinterest integration for scheduling and publishing pins, with page analytics, post analytics, and daily engagement map data
- TikTokcoreTikTok API integration for direct posting of videos up to 3 minutes (50MB), image posts, Reels scheduling, analytics with reach and impressions data
- YouTubecoreYouTube integration for scheduling videos and Shorts, comment moderation, analytics including subscriber growth, profile views, and watch time
- ThreadscoreThreads API integration for posting text, images, videos, and carousels, with inbox support for comments and mentions, plus account-level analytics
- BlueskycoreBluesky integration for scheduling posts in advance to stay active on the platform
- Google Business ProfilecoreGoogle Business Profile integration for local visibility management with page analytics, post analytics, and account activity tracking
- CanvacoreDirect integration allowing users to browse and import Canva designs into SocialBee posts without downloading or uploading files
- UnsplashcoreIntegration providing access to copyright-free stock photography library for social media visuals without licensing concerns
- GIPHYcoreGIPHY integration for discovering and incorporating animated GIFs into social media content directly from SocialBee
- ZapiercoreZapier integration enabling users to connect SocialBee with multiple apps and build complex social media automation workflows
- BitlycoreBitly URL shortener integration for sharing branded links with custom domains on social media
- DALL-E 3coreAI image generation powered by DALL-E 3 integrated into SocialBee for creating custom visuals for social media posts
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
SocialBee competitors and assessment
Company assessmentDirect peers
- Sprout Social: Mid-market and enterprise-focused social media management platform with publishing, engagement inbox, and analytics — directly overlapping SocialBee's Pro and agency tiers.
- Buffer: Popular SaaS social media scheduling and analytics tool competing for the same SMB and prosumer audience. Named comparison target and benchmarked against SocialBee in AIMultiple testing.
- ContentStudio: AI-powered social media management and content marketing platform. Direct competitor benchmarked head-to-head against SocialBee in AIMultiple's post-generator accuracy test.
- Loomly: Social media calendar and post management platform targeting SMBs and agencies. Directly competes with SocialBee on scheduling, collaboration, and approval workflows.
- Agorapulse: Agency- and SMB-focused social media management suite with publishing, inbox, and reporting. Directly overlaps with SocialBee's Pro / Pro50–Pro150 agency tiers.
- Ocoya: AI-assisted social media management and content creation tool. Direct competitor benchmarked alongside SocialBee in the AIMultiple accuracy study.
- Hootsuite: Largest independent social media management platform. Direct competitor across all of SocialBee's core use cases (publishing, scheduling, analytics, engagement) and explicitly named as a comparison target on SocialBee's website.
- MeetEdgar: Social media scheduling tool specializing in evergreen content recycling. Closest category competitor to SocialBee's Content Categories / evergreen posting differentiator, and named comparison target on SocialBee's site.
- Later: Visual content planning and scheduling platform especially strong in Instagram and TikTok. Direct overlap with SocialBee's publishing, calendar, and analytics capabilities.
Broad incumbents
- HubSpot: Broad marketing, CRM, and content suite that includes social media publishing and monitoring as one module among many. Larger incumbent with bundling power that competes for the same mid-market and enterprise social media budget.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SocialBee social profiles
Digital presenceSocialBee financial estimates
Financial estimateRevenue estimate
Valuation estimate
SocialBee leadership team
Management profileNumber of profiles
Profiles2 records
SocialBee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SocialBee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SocialBee
What does SocialBee do?
SocialBee is an AI-powered social media management SaaS platform that enables solopreneurs, small businesses, agencies, and organizations to create, schedule, publish, analyze, and engage with social media content across ten networks from a single dashboard. The platform combines AI content generation (captions, hashtags, images via DALL-E 3), category-based evergreen scheduling, a unified social inbox, team collaboration workflows, and analytics with PDF report export, sold via six tiered subscription plans.
Is SocialBee a public or private company?
SocialBee is a private company. It is classified as corporate owned and is currently operating.
When was SocialBee founded?
SocialBee was founded in 2016. It employs 11 to 50 people.
Where is SocialBee based?
SocialBee is headquartered in Cluj-napoca, Romania, in the Europe region.
How does SocialBee make money?
One revenue line is on record: subscription Plans.
Who are SocialBee's main competitors?
Direct peers on record are Sprout Social, Buffer, ContentStudio, Loomly, Agorapulse, Ocoya, Hootsuite, MeetEdgar and Later. HubSpot is listed as a broad incumbent.
Does SocialBee have an API?
No public API is recorded for SocialBee.