Innogando
- Company typePrivate
- Founded2020
- HeadquartersAbadín, Spain
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Innogando firmographics
Firmographics- Name
- Innogando
- Legal name
- INNOGANDO SL
- Website
- https://innogando.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Innogando industry classification
Industry- Product category
- Livestock Monitoring Technology
- NAICS
- Dairy Cattle and Milk Production (112120)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)
- akta.pro secondary industry
- Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG)
Keywords
Where Innogando is headquartered
LocationHeadquarters
- HQ city
- Abadín
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Innogando business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- RUMI Hardware (GPS Collars): Sale or rental of IoT GPS collars with sensors for cattle monitoring. The collars are available in two variants: RUMI Carne (with solar panel) and RUMI Leche (with long battery life). Hardware includes the collar devices, antennas, gateways, and repeaters provided in rental or use-cession regime.
- RUMI Software Platform & Monitoring Service: Ongoing subscription service for accessing the RUMI monitoring platform, receiving real-time alerts, and using data analytics. Data is sent to a digital platform and visualized through a mobile application. Service described as 'technological monitoring, location and analysis service for livestock.'
- Technical Support Services: Personalized technical support with highly trained staff specialized in livestock farming. Includes installation services when contracted separately via specific quote.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | RUMI Carne - GPS collar with solar panel for beef cattle |
| Subscription | Annual | RUMI Leche - GPS collar for dairy cattle with extended battery |
| Subscription | Annual | RUMI App - Mobile application access |
| Subscription | Monthly | Infrastructure rental (antennas, gateways, repeaters) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Innogando product offering
Product offeringCore offering
Innogando designs, manufactures and sells the RUMI IoT livestock monitoring system for cattle, comprising GPS-enabled smart collars (RUMI Carne with integrated solar panel, RUMI Leche with extended battery) and a companion mobile app. The system delivers real-time GPS tracking, behavioral analysis (grazing, rumination, resting, walking), AI-powered heat detection with insemination timing recommendations, and early disease anomaly alerts, paired with subscription access to the cloud platform and ongoing technical support.
Product overview
Innogando offers the RUMI livestock monitoring system consisting of GPS-enabled smart collars for cattle and a companion mobile application. The product line includes RUMI Carne (solar-powered GPS collar for beef cattle) and RUMI Leche (GPS collar for dairy cattle focused on reproductive optimization and heat detection), both paired with the RUMI App for real-time monitoring and alerts. The system uses IoT sensors with accelerometers and GPS to track animal location, behavior (grazing, rumination, resting, walking), detect heat cycles, and provide early health anomaly warnings.
Differentiator
Problem solved
Functional benefit
Brands
- RUMI: GPS tracking and monitoring collar system for cattle, including RUMI Carne (beef cattle), RUMI Leche (dairy cattle), and RUMI App (mobile application).
Products and services
- RUMI Carne GPS collar with integrated solar panel designed for beef cattle, providing 24-hour real-time location monitoring and eliminating the need for battery replacement through automatic solar charging. Targeted at beef cattle producers running extensive or semi-extensive farming systems who need continuous tracking of outdoor cattle.
- RUMI Leche GPS collar for dairy cattle with extended battery autonomy and AI-powered heat detection, designed to optimize reproductive life and deliver estrus alerts with timing recommendations for artificial insemination. Targeted at dairy farmers focused on reproductive efficiency and milk production optimization.
- RUMI App Mobile application that lets livestock farmers manage their entire herd from a smartphone, providing instant alerts on heat, rumination drops, and location events together with real-time data visualization from RUMI collars. Included with RUMI collar subscriptions and targeted at farmers using RUMI Carne or RUMI Leche.
Quantifiable outcome
- Heat detection sensitivity of 90.9%, specificity of 100%, and overall accuracy of 93.6%
- +5 more outcomes
Companies that use Innogando
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Innogando technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature10 records
Innogando partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered significant, major and minor.
- NEIKERsignificantNEIKER (Basque Institute for Agricultural Research and Development) conducted a scientific validation study of the RUMI device for monitoring pasture grazing in dairy cattle. Study confirmed high correspondence rates (86% grazing, 83% rumination, 80% resting) validating the technology for pasture milk certification.
- Grup ViñasmajorInnogando partnered with Grup Viñas, a family beef company founded in 1962, to revolutionize their beef production through digitalization. The collaboration provides IoT devices for real-time monitoring, early disease detection, reproductive control, animal welfare monitoring, and complete traceability from farm to market.
- COVAPmajorCOVAP, a major dairy cooperative, partnered with Innogando for digitalization of livestock operations. This collaboration demonstrates how a major agricultural player recognizes the value of Innogando's technology for modernizing cattle farming operations.
- ASAJAminorAgricultural union partnership through logo display on Innogando website, indicating collaborative relationship within the farming association ecosystem.
- Asociación de Ganaderos 19 de AbrilminorAgricultural association partnership through logo display, indicating collaborative relationship with livestock farmers association.
- biogaminorBioga (Galician biotech cluster) partnership through logo display, indicating ecosystem collaboration within the Galician innovation community.
- DiHDATAlifeminorDATALife initiative partnership through logo display, indicating participation in Galician data-driven innovation ecosystem.
- ExplorerminorExplorer program partnership through logo display, indicating collaboration with entrepreneurship/support programs.
- arzaminorARZA partnership through logo display, agricultural sector collaboration.
- VIA GALICIAminorVIA GALICIA partnership through logo display, Galician business ecosystem collaboration.
- VIGO ACTIVOminorVigo Activo partnership through logo display, Vigo entrepreneurial ecosystem collaboration.
- XES GaliciaminorXES Galicia (Galician Business Network) partnership through logo display, indicating collaboration with Galician enterprise support network.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Innogando competitors and assessment
Company assessmentDirect peers
- Afimilk: Afimilk is a long-standing dairy farm management and cow monitoring platform offering heat detection, activity sensors, milk analysis, and herd software. Highly comparable to Innogando in that both sell sensor-driven reproductive and health analytics to dairy farmers via hardware subscriptions.
- CowManager: CowManager provides ear-tag-based sensor systems for fertility, health, and nutrition monitoring in dairy cows. Directly comparable to Innogando's RUMI Leche value proposition for reproductive optimization and behavior monitoring on dairy operations.
- Smartbow (Zoetis): Smartbow, owned by Zoetis, provides ear-tag-based real-time location and activity monitoring for dairy cows, comparable to Innogando's RUMI solution. Both target heat detection and health anomaly alerts as core use cases for commercial dairy operations.
- MooMonitor+ (Dairymaster): Dairymaster's MooMonitor+ is a neck-collar cow monitoring system with health, fertility, and feeding analytics, essentially the same product category and use cases as RUMI. Highly comparable on product form factor (collar), feature set (heat detection, activity), and target buyer (commercial dairy farmer).
Broad incumbents
- Allflex Livestock Intelligence (MSD Animal Health): Allflex, now part of MSD Animal Health, offers the SenseHub/Heatime ear-tag and collar monitoring systems for cattle globally. Competes head-to-head with RUMI Carne and RUMI Leche but with a much larger installed base, deeper R&D budget, and broader multi-species livestock offering.
- DeLaval: DeLaval is a global incumbent in dairy farm equipment offering milking systems and integrated herd management software with optional cow monitoring modules. While not exclusively a monitoring company, its DelPro and Herd Navigator systems overlap with Innogando's reproductive and health monitoring value proposition for dairy farms.
- Lely: Lely is a major Dutch robotics and dairy technology company selling milking robots and the Lely Horizon farm management platform with animal health monitoring features. Overlaps with Innogando in cattle monitoring and analytics for dairy operations and competes for the same digitalization budget at progressive dairy farms.
- Bosch (Smart Connected Animals / agriculture IoT): Bosch has invested in connected livestock and agriculture IoT through various programs, offering sensor and analytics infrastructure that competes with RUMI's IoT architecture. As a broad industrial incumbent, Bosch brings scale advantages in hardware manufacturing and AI/cloud but is less specialized in cattle-specific workflows than Innogando.
- Datamars (Livestock): Datamars operates in livestock identification (RFID tags) and weight scales and has expanded into animal monitoring; relevant comparator for the underlying IoT/RFID infrastructure layer that underpins Innogando's collar data capture and traceability value proposition.
Emerging players
- Sveaverken: Sveaverken offers cattle monitoring collars and smart farming solutions targeting European and Asian markets with comparable GPS and behavioral sensing. Comparable as a recently scaled competitor with similar collar-based product targeting smaller commercial farmers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Innogando social profiles
Digital presenceInnogando financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innogando leadership team
Management profileNumber of profiles
Profiles4 records
Innogando funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innogando M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innogando
What does Innogando do?
Innogando designs, manufactures and sells the RUMI IoT livestock monitoring system for cattle, comprising GPS-enabled smart collars (RUMI Carne with integrated solar panel, RUMI Leche with extended battery) and a companion mobile app. The system delivers real-time GPS tracking, behavioral analysis (grazing, rumination, resting, walking), AI-powered heat detection with insemination timing recommendations, and early disease anomaly alerts, paired with subscription access to the cloud platform and ongoing technical support.
Is Innogando a public or private company?
Innogando is a private company. It is classified as venture growth investor backed and is currently operating.
When was Innogando founded?
Innogando was founded in 2020. It employs 11 to 50 people.
Where is Innogando based?
Innogando is headquartered in Abadín, Spain, in the Europe region.
How does Innogando make money?
Three revenue lines are on record. RUMI Hardware (GPS Collars) is the primary driver. The others are RUMI Software Platform & Monitoring Service and technical Support Services.
Who are Innogando's main competitors?
Direct peers on record are Afimilk, CowManager, Smartbow (Zoetis) and MooMonitor+ (Dairymaster). Broad incumbents are Allflex Livestock Intelligence (MSD Animal Health), DeLaval, Lely, Bosch (Smart Connected Animals / agriculture IoT) and Datamars (Livestock). Sveaverken is listed as an emerging player.
Does Innogando have an API?
No public API is recorded for Innogando.
What industry is Innogando in?
Innogando's product category is Livestock Monitoring Technology. Its primary akta.pro industry code is AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts), with a secondary code of AFAAAIAG, Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors). Its NAICS code is 112120 and its SIC code is 700.