Robin
Robin (My Robin) is a New York-based K-12 social-emotional learning platform that combines a proprietary Connection Diagnostic Assessment, MTSS-aligned video curriculum, live coaching workshops, and a Canvas-integrated 30-Day Challenge digital tool, selling tiered annual school licenses to public school districts.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Robin does
Robin (legal entity Robin Inc., DBA "My Robin") is a K-12 social-emotional learning (SEL) and mental-health platform founded in 2018 and headquartered in New York, Delaware-incorporated. Its offering is built around four integrated components: (1) the proprietary Connection Diagnostic Assessment (CDA), a 20-question anonymous diagnostic for grades 4–12 that produces a data-driven action plan; (2) a Tier 1 and Tier 2 video curriculum aligned to CASEL competencies and an MTSS framework, available in Spanish and English; (3) live coaching workshops organized into academies for educators, parents, and students; and (4) the 30-Day Challenge digital engagement platform housed inside Canvas LMS. The company maintains a 50+ coach bench curated by an internal VP of Coaching and Client Experience.
Robin operates a hybrid go-to-market combining enterprise field sales (a Senior Account Executive in the Greater NY metro), an inside-sales/partnerships function, and a channel-distribution relationship with Demco for U.S. and international reach. Revenue is generated primarily through tiered annual school-license subscriptions ($9,500 small to $19,500 large), with secondary streams from Tier 2 small-group subscriptions ($5,000/yr), CDA access ($3,000–$6,500), individual teacher/student per-seat licenses, live coaching workshops, and on-site or remote support modules. Anchor customers include NYC Public Schools and Urban Assembly; the company is NYC M/WBE certified and FedRAMP-adjacent compliance posture via the Student Privacy Pledge (FERPA, COPPA, SOPIPA).
As of late 2025, the company is in a transition phase: it closed a $2 million seed round in November 2021 led by Eagle Proprietary Investments with Limitless Ventures, has remained pre-Series A with a 1–10 person team operating remotely across more than 10 U.S. states, promoted COO Linda Thompson to CEO on August 5, 2025 (with co-founder Sonny Thadani moving to Chairman), and announced a merger with Hiveclass intended to combine SEL/coaching expertise with Hiveclass's platform to "redefine well-being in schools." Reported customer outcomes include a 37% increase in healthy peer relationships, a 22% improvement in feeling connected at school, and 9-in-10 school-leader recommendation.
Robin firmographics
Firmographics- Name
- Robin
- Legal name
- Robin Inc.
- Website
- https://my-robin.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Robin (My Robin) is a New York-based K-12 social-emotional learning platform that combines a proprietary Connection Diagnostic Assessment, MTSS-aligned video curriculum, live coaching workshops, and a Canvas-integrated 30-Day Challenge digital tool, selling tiered annual school licenses to public school districts.
- Ownership category
- akta.pro rank
Robin industry classification
Industry- Product category
- K-12 Social-Emotional Learning (SEL) Software Platform
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE)
- akta.pro secondary industries
- Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ), Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL), Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)
Keywords
Where Robin is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Robin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- School Licenses (Annual/Semester): Subscription-based licensing model for schools with tiered pricing based on student population size. Annual subscription ranges from $9,500 (small, 1-400 students) to $19,500 (large, 801+ students). Semester options also available at lower price points.
- Tier 2 Curriculum (Small Group): Annual access for small group coaching (up to 100 students) at $5,000 per year or $4,000 per semester.
- Connection Diagnostic Assessment: Per grade level ($3,000/year) or per school ($6,500/year) assessment access with annual or semester billing.
- Individual Licenses: Individual teacher licenses (minimum 10) at $500/year and individual student licenses (minimum 25) at $150/year.
- Live Coaching Sessions: Interactive live coaching workshops for educators, parents/guardians, and students including New Teacher Academy, Educator Academy Levels 1-2, Parent Academy, and Student Resilience Academy.
- Curriculum Support Modules: On-site or remote support modules for large groups ($4,000 on-site, $1,600 remote) or small groups ($3,200 on-site, $1,250 remote).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Small School License (1-400 students) |
| Subscription | Annual | Medium School License (401-800 students) |
| Subscription | Annual | Large School License (801+ students) |
| Subscription | Annual | Tier 2 Curriculum (Small group, up to 100 students) |
| Per seat | Annual | Individual Teacher License (minimum 10) |
| Per seat | Annual | Individual Student License (minimum 25) |
| Subscription | Annual | Connection Diagnostic Assessment per grade level |
| Subscription | Annual | Connection Diagnostic Assessment per school |
| Other | Pay-as-you-go | Support Module - Large Group |
| Other | Pay-as-you-go | Support Module - Small Group |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Robin product offering
Product offeringCore offering
Robin provides a subscription-based social-emotional learning (SEL) and mental health platform for K-12 schools built on four integrated components: the proprietary Connection Diagnostic Assessment (CDA), an evidence-based Tier 1 & 2 video curriculum aligned with CASEL competencies, live coaching workshops organized into academies for educators, parents, and students, and the 30-Day Challenge digital engagement platform housed within Canvas LMS. The offering is sold primarily as annual school and district licenses with tiered pricing based on student population size, with supplementary individual teacher and student per-seat licenses and on-site or remote live coaching and support modules.
Product overview
Robin is a unified mental health and social-emotional learning (SEL) platform for K-12 schools comprising four integrated components: (1) the Connection Diagnostic Assessment (CDA), a proprietary 20-question diagnostic that measures student connection and generates data-driven action plans; (2) a Tier 1 & 2 curriculum with evidence-based video lessons taught by diverse coaches; (3) live coaching workshops organized into academies for educators (New Teacher Academy, Educator Academy Level 1 & 2), parents (Parent Academy Level 1 & 2), and students (Student Resilience Academy, Student Peer Leadership Academy); and (4) the 30-Day Challenge digital engagement platform. The platform is housed within Canvas LMS and is aligned with CASEL competencies, National Health Education Standards, and state standards. Supplementary resources include white papers, webinars, downloadable toolkits, and the ConnectEd Awards recognition program.
Differentiator
Problem solved
Functional benefit
Products and services
- Connection Diagnostic Assessment (CDA) Proprietary 20-question anonymous diagnostic that measures the degree to which students feel connected to themselves, their peers, their families, and their school communities, enabling school leaders to take the pulse of school culture and climate and generating a tailored action plan of lessons and activities. Designed for grades 4-12 and sold per grade level or per school on annual or semester subscriptions.
- Tier 1 & 2 Curriculum Evidence-based video curriculum created by educators with decades of experience that provides Tier 1 and Tier 2 SEL support within an MTSS framework, featuring diverse coaches who teach life skills that build resilience and self-efficacy. Flexibly designed with pull-out lessons and individual and group activities for use in academic classes, advisory, health, or small group interventions.
- Live Coaching Workshops Research-based connection-strengthening skills delivered through a collaborative coach-practice model via live workshops for educators, parents/guardians, and students, covering conflict resolution, stress and anxiety management, building resilience, and supporting digital well-being.
- 30-Day Challenge Digital Platform Interactive social digital platform delivered through Canvas LMS where students practice healthy mental and social habits daily, focused on positivity to reduce anxiety and increase social connectedness.
- New Teacher Academy Professional development program for beginning educators covering belonging, compassion, stress management, resilience, and trauma-sensitive practices, delivered via Robin's live coaching model.
- Educator Academy Level 1 & Level 2 Two-level professional development series for educators covering student anxiety support, restorative practices, mindfulness, self-awareness, and digital classroom strategies, delivered via Robin's live coaching model.
- Parent Academy Level 1 & Level 2 Coaching workshops for parents and guardians covering connected parenting, stress management, resilience, conflict resolution, and digital well-being practices, delivered via Robin's live coaching model.
- Student Resilience Academy (Tier 2 Small Group Coaching) Three-module small group coaching program teaching students connection with self and others, resilience, self-awareness, goal-setting, and conflict management skills, delivered via Robin's live coaching model.
- Student Peer Leadership Academy Coaching program teaching peer leaders discussion facilitation, meeting management, inclusive environments, and de-escalation skills, delivered via Robin's live coaching model.
Quantifiable outcome
- 37% increase in healthy peer relationships
- +5 more outcomes
Companies that use Robin
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
Robin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
Robin partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Urban AssemblycorePartnership to provide 5 underserved NYC public schools with a comprehensive program focused on improving student mental health and well-being.
- Stella and Charles Guttman Community College (CUNY)minorFieldwork internship program providing CUNY students opportunity to apply classroom learning to real-world professional experience exploring potential career paths in SEL.
- DemcocoreDemco, a 117-year-old learning solutions provider, partnered with Robin to expand distribution of Robin's coaching and curriculum to schools in the U.S. and internationally. Demco provides strong sales support bringing Robin's unique social-emotional coaching to more school communities.
- HiveclasscoreAnnounced merger to redefine well-being in schools, combining Robin's SEL expertise with Hiveclass's platform.
- NYC Public SchoolscoreOngoing partnership providing Robin services to NYC public schools. Contact number 201.208.2715 for partnerships team.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Robin competitors and assessment
Company assessmentDirect peers
- Panorama Education: Panorama is a leading K-12 SEL and student-success platform offering surveys and analytics for school climate and student well-being. It is the most direct comparison to Robin's CDA diagnostic + curriculum bundle and competes for the same district mental-health budgets.
- Aperture Education: Aperture provides the Devereux Student Strengths Assessment (DESSA) and SEL platform used by K-12 districts to measure and grow social-emotional competencies. It directly overlaps with Robin's diagnostic-plus-curriculum model for school-based SEL.
- CharacterStrong: CharacterStrong sells K-12 SEL curriculum and professional development for educators, including academies and workshops. Its product mix of Tier 1 curriculum and educator PD closely mirrors Robin's academies and coaching offering.
- Move This World: Move This World delivers video-based SEL curriculum and MTSS-aligned programs to K-12 schools. Its video-led, Tier 1/2 SEL delivery is the closest content-format competitor to Robin's evidence-based video curriculum with diverse coaches.
- BASE Education: BASE Education provides digital SEL and mental-health curriculum used in K-12 Tier 2/3 settings. Its self-paced, online SEL delivery model overlaps with Robin's Tier 2 small-group and individual-student license offerings.
- Rethink Ed: Rethink Ed provides online SEL, mental-health, and behavior supports for K-12 schools, including MTSS-aligned resources. Its combination of behavioral, SEL, and educator PD content overlaps materially with Robin's whole-school ecosystem.
Broad incumbents
- Committee for Children (Second Step): Committee for Children publishes Second Step, one of the most widely adopted SEL curricula in U.S. K-12 schools. It is the entrenched incumbent that districts default to and competes head-to-head with Robin for SEL curriculum adoption.
- Newsela: Newsela is a broad K-12 content and instruction platform sold into district contracts. While its core is literacy, it competes for the same district supplemental-content wallet and district procurement cycles that Robin targets.
- Nearpod: Nearpod delivers interactive K-12 lessons and formative assessments integrated with LMS platforms like Canvas. Its Canvas integration and district sales motion overlap with Robin's Canvas-embedded delivery and K-12 GTM.
- ClassDojo: ClassDojo is a widely adopted classroom communication and SEL/character-development platform in K-12 schools. While primarily a communication tool, it embeds SEL and well-being features that compete for the same teacher and administrator attention Robin targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Robin social profiles
Digital presenceRobin compliance and trust
Trust signalCompliance1 record
Robin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robin leadership team
Management profileNumber of profiles
Profiles8 records
Robin funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robin
What does Robin do?
Robin provides a subscription-based social-emotional learning (SEL) and mental health platform for K-12 schools built on four integrated components: the proprietary Connection Diagnostic Assessment (CDA), an evidence-based Tier 1 & 2 video curriculum aligned with CASEL competencies, live coaching workshops organized into academies for educators, parents, and students, and the 30-Day Challenge digital engagement platform housed within Canvas LMS. The offering is sold primarily as annual school and district licenses with tiered pricing based on student population size, with supplementary individual teacher and student per-seat licenses and on-site or remote live coaching and support modules.
Is Robin a public or private company?
Robin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Robin founded?
Robin was founded in 2018. It employs 11 to 50 people.
Where is Robin based?
Robin is headquartered in New York, United States, in the North America region.
How does Robin make money?
Six revenue lines are on record. School Licenses (Annual/Semester) is the primary driver. The others are tier 2 Curriculum (Small Group), connection Diagnostic Assessment, individual Licenses, live Coaching Sessions and curriculum Support Modules.
Who are Robin's main competitors?
Direct peers on record are Panorama Education, Aperture Education, CharacterStrong, Move This World, BASE Education and Rethink Ed. Broad incumbents are Committee for Children (Second Step), Newsela, Nearpod and ClassDojo.
Does Robin have an API?
No public API is recorded for Robin.
What industry is Robin in?
Robin's product category is K-12 Social-Emotional Learning (SEL) Software Platform. Its primary akta.pro industry code is EDAKAMAE, Behavioral Health & MTSS/RTI Tiered SEL Supports, with a secondary code of EDAJAMAJ, Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting). Its NAICS code is 611710 and its SIC code is 8200.