What Bocoloco does

Bocoloco (legal entity Pompadour SAS) is a French B2B technology company founded in 2019 by brothers Alexis Dusanter (CEO) and Florent Dusanter (CTO) that provides the technology infrastructure for industrial-scale reusable packaging. Its product stack centers on GEAR, a SaaS reuse-management platform built natively for the reuse use case and organized into four modules — Operations, Data Intelligence, Finance, and Compliance — that traces operational and financial flows of reusable packaging from first circulation through regulatory justification. GEAR is paired with two proprietary hardware terminals: the TCE® (Terminal de Consigne Électronique), a compact retail scanner that processes consumer deposit refunds without cash-register integration, and the TTL® (Terminal de Traçabilité Logistique), a handheld PDA that scans containers at the unit level in warehouses and integrates back into GEAR for 360° loop visibility. The platform is built to GS1/GRAI identification and EPCIS 2.0 data-exchange standards, positioning it for EU interoperability under the upcoming PPWR regulation.\n\nThe company monetizes across four streams: SaaS subscriptions to the GEAR platform (tiered by module), hardware sale or lease of TCE and TTL terminals, professional consulting via the Bocoloco Consulting subsidiary, and managed-services contracts with eco-organizations — most notably the CITEO ReUse 4-region activation where Bocoloco serves as the national technology partner alongside consortium members Bout' à Bout', Haut la Consigne, and Massilly France. Customers span large enterprise CPG and beverage manufacturers (Heineken, Danone Waters, Nestlé Waters, Refresco, Barilla, Michel et Augustin, Bonne Maman, d'aucy) and major French retailers (Carrefour, Monoprix, Coopérative U, Botanic, Satoriz), with deployments covering 250+ TCE units, 700+ connected collection points, 350+ stores, and 45 industrial manufacturers with 225 product references. The company is headquartered in Paris, operates with a 1–10 person team, and is backed by Asterion Ventures (seed lead, May 2023) and Obratori (L'Occitane's impact fund, since 2019).

Name

Bocoloco

Legal name

Pompadour

Website

https://bocoloco.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Bocoloco is a French B2B technology company providing the GEAR SaaS platform and TCE/TTL hardware terminals for reusable packaging traceability, serving industrial manufacturers, retailers, and logistics operators across France as the selected technology partner for CITEO's national ReUse activation.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Software Platform Subscription (GEAR): SaaS subscription model for the GEAR reuse management platform with tiered modules for Operations, Data Intelligence, Finance, and Compliance. Each actor in the reuse loop gets a dedicated interface.
2. Hardware Terminals (TCE and TTL): Sale or lease of physical terminals - TCE (Electronic Consignment Terminal) for retail stores and TTL (Logistics Traceability Terminal) for warehouse and logistics operations.
3. Consulting Services: Bocoloco Consulting provides advisory services for companies transitioning to reusable packaging models, including consumer behavior studies, packaging optimization, and compliance readiness for REP EPRO.
4. Government/Eco-organization Contracts: Selected by CITEO as the technology provider for the national ReUse activation program covering 4 regions, positioning the company as a preferred vendor for regulatory-driven reuse infrastructure.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bocoloco provides a technology infrastructure for reusable-packaging traceability, consisting of the GEAR cloud-based SaaS management platform and two proprietary hardware terminals — the TCE® electronic consignment terminal for in-store deposit refunds and the TTL® logistics traceability PDA for warehouse and supply-chain scanning. The platform tracks operational and financial flows of household and professional packaging from first circulation through regulatory justification (REP EPRO, PPWR). Bocoloco also offers consulting services that help brands and retailers design, pilot, and deploy reusable packaging programs.

Product overview

Bocoloco offers a modular ecosystem of technology solutions for packaging reuse and traceability, built around two core hardware products (TCE® and TTL®) and one central SaaS management platform (GEAR). GEAR serves as the unified information system that connects all actors in the reuse chain, organizing its capabilities into four specialized modules: Operations (coordination and optimization of reuse loops), Data Intelligence (analytics and real-time dashboards), Finance (monetary deposit management and financial rebalancing), and Compliance (regulatory reporting for REP obligations). The TCE® is a compact scanner terminal deployed in retail stores to handle electronic deposit refunds at checkout or self-service stations. The TTL® is a handheld PDA used by logistics operators and manufacturers to perform unit-level barcode/QR scans throughout the supply chain, feeding all operational data into GEAR. Bocoloco also offers consulting services to accompany brands and retailers in creating and deploying reusable product offers.

Differentiator

Problem solved

Functional benefit

Brands

• GEAR: Gestion d'Écosystème Appliquée au Réemploi — SaaS platform for reuse management, traceability, and regulatory compliance (REP EPRO) covering the full lifecycle of reusable packaging.
• TCE
• TTL

Products and services

• GEAR — SaaS reuse-management platform Cloud-based SaaS platform tracing operational and financial flows of reusable packaging across the full lifecycle — from first circulation to regulatory justification — with four interconnected modules (Operations, Data Intelligence, Finance, Compliance) and dedicated interfaces for each actor in the reuse loop (service providers, retailers, producers, logistics operators).
• TCE® — Terminal de Consigne Électronique (Electronic Deposit Terminal) Compact handheld scanner terminal deployed in retail stores that recognises reusable containers and processes consumer deposit refunds at checkout or self-service stations. Decoupled from cash register software and supports multiple refund methods (bank card, purchase deduction, gift voucher, loyalty points, charitable donation).
• TTL® — Terminal de Traçabilité Logistique (Logistics Traceability Terminal) Handheld PDA (Portable Data Terminal) used in warehouses and logistics operations to perform unit-level barcode/QR scans on reusable packaging, associating each scan with logistics operations. Supports offline mode and feeds all operations into GEAR for 360° visibility of reuse loops.
• Bocoloco Consulting Professional advisory services helping brands and retailers design, pilot and deploy reusable packaging programs. Includes free loop audits, reusable-offer creation, consumer behaviour studies, packaging-compatibility testing, and in-store merchandising/customer-engagement support. Sold as a standalone consulting engagement to enterprises (e.g. an 18-month engagement with d'aucy and consumer behaviour studies for Bonne Maman).

Quantifiable outcome

• Loss reduction of 30-60% in first year for tracked packaging pools
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship, strategic and core.

• GO! Réemploi ConsortiumflagshipStrategic or Co-development Partner · 1 February 2025Bocoloco is a founding member of GO! Réemploi, the consortium selected by CITEO to pilot the national ReUse activation across 4 French regions. Consortium includes Bout' à Bout', Haut la Consigne, Massilly France, and led by Fabrice Peltier. Bocoloco provides the GEAR platform and TCE terminals.
• DevoteamstrategicTechnology or Integration · 1 January 2025Strategic partnership with French IT services leader Devoteam to enhance performance, security, and robustness of Bocoloco's solutions, combining Bocoloco's reuse expertise with Devoteam's Cloud, Cybersecurity, AI, and Sustainability capabilities.
• CITEOflagshipStrategic or Co-development PartnerEco-organization that selected Bocoloco's TCE and GEAR solutions for the national ReUse activation program targeting 25 million packaging units annually across 4 regions.
• GS1 FrancestrategicTechnology or IntegrationGS1 is working with Bocoloco on standardization for traceability of reusable packaging, including serialization and DataSpace concepts for the reuse ecosystem.
• Réseau Vrac et RéemploicoreStrategic or Co-development PartnerBocoloco is an active member and supporter of Réseau Vrac et Réemploi, participating in events, awards, and public learning expeditions to advance the reuse sector.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• TOMRA: Global leader in reverse vending machines and collection technology for beverages and recycling. Comparable because TOMRA's reverse vending infrastructure overlaps with Bocoloco's TCE-enabled deposit return flows and the company is already a partner in the CITEO ReUse activation.
• CHEP: Global pooled packaging and pallet management leader. Comparable because CHEP operates large-scale reusable packaging pools whose tracking requirements mirror what Bocoloco's TTL and GEAR platform enable for industrial customers.
• IFCO Systems: Global pooled reusable plastic container provider for fresh produce. Comparable because IFCO runs an industrial reuse pool with traceability and rotation tracking needs that overlap with Bocoloco's industrial customer value proposition.

Direct peers

• Loop (TerraCycle): Global reusable packaging platform serving major FMCG brands and retailers. Comparable because Loop addresses the same brand-and-retailer reuse infrastructure and competes for the same enterprise reuse mandates as Bocoloco's GEAR-led offering.
• Bout' à Bout': French reuse operator for beverage containers and Bocoloco's GO! Réemploi consortium partner. Comparable because Bout' à Bout' operates French reuse infrastructure with overlapping retail and manufacturer customers that Bocoloco's technology serves.
• Haut la Consigne: French glass packaging reuse operator and Bocoloco's GO! Réemploi consortium partner. Comparable because Haut la Consigne delivers return logistics and reuse management to French retailers and manufacturers that intersect directly with Bocoloco's deployment footprint.
• Algramo: Refillable consumer packaging platform with smart dispensing and tracking. Comparable because Algramo enables refill and reuse economics in retail that Bocoloco's TCE terminals and GEAR platform also support.

Emerging players

• Repaq: Belgian reusable food packaging platform for retail and food service. Comparable because Repaq tackles similar take-back, washing, and reuse economics in European retail, even though its focus on food-service containers is narrower than Bocoloco's industrial scope.
• Sensoneo: Smart waste and recycling management technology provider with hardware sensors and analytics. Comparable because Sensoneo's real-time collection-point data and analytics are adjacent to GEAR's Data Intelligence module for reuse operators.

Others

• Lemon Tri: French smart collection and sorting technology provider that is a partner in the CITEO ReUse activation. Comparable as a collection technology peer whose smart bins are deployed alongside Bocoloco's TCE terminals in the same activation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInfr.linkedin.com/company/bocoloco-fr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bocoloco