What Zoomdata does

Zoomdata, founded in 2012 and headquartered in Reston, Virginia, was originally developed as a visual analytics platform enabling users to discover patterns and solve data problems. Following its 2021 absorption into insightsoftware, the Zoomdata product line was consolidated under the Logi Analytics brand and repositioned as an embedded analytics suite targeting software vendors and enterprise development teams. The platform architecture is modular: Logi Composer provides low-code dashboard and visualization building; Logi Report delivers server-based pixel-perfect reporting; Logi Info offers a full custom BI application framework; and Logi Symphony bundles the three into a unified analytics platform. The technology emphasizes deep customization without iFrames, direct connectivity to existing data sources, alignment with customers' existing security and authentication frameworks, and self-service analytics tailored to user roles.

The business model is enterprise quote-based licensing sold through direct sales and inside sales motions, supplemented by content marketing, customer stories, webinars, and email campaigns at the parent level. Zoomdata raised approximately $47 million across six funding rounds from 2012 to 2017, with investors including New Enterprise Associates, Accel, Goldman Sachs Growth Equity, Comcast Ventures, Kalaari Capital, Columbus Nova Technology Partners, and In-Q-Tel (the intelligence community strategic investor). Robert MacGregor serves as CEO. Current operating scale is 51–100 employees, and the Zoomdata standalone product now operates as a sub-brand within insightsoftware's broader analytics, reporting, and enterprise performance management portfolio.

Name

Zoomdata

Website

https://zoomdata.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Zoomdata, founded in 2012 and now operating within insightsoftware, provides an embedded analytics platform (branded as Logi Analytics) offering low-code dashboards, pixel-perfect reporting, and custom BI applications for software vendors and enterprise development teams.

Ownership category

akta.pro rank

Product category

Embedded Analytics and Business Intelligence Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

Keywords

• Embedded analytics platform
• Data visualization software
• Business intelligence tools
• Dashboard development platform
• Embedded reporting software

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Distribution channels2 records

Marketing channels4 records

Core offering

Zoomdata's product line, now offered as Logi Analytics under insightsoftware, provides an embedded analytics platform that enables software teams to build and embed customized dashboards, pixel-perfect reports, and full BI applications directly inside their own software. The platform combines Logi Composer (low-code visualization), Logi Report (server-based reporting), Logi Info (custom BI application development), and Logi Symphony (unified platform) with direct data source connectivity and reusable security integration.

Product overview

Logi Analytics is a platform-plus-modules embedded analytics architecture consisting of four distinct products. Logi Symphony serves as the unified platform combining three module products: Logi Composer (low-code dashboard and visualization builder), Logi Report (pixel-perfect reporting), and Logi Info (full analytics application). Organizations can deploy individual products or leverage Logi Symphony for complete analytics capabilities integrated into software applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Logi Composer A completely customizable, low-code dashboard and data visualization platform that allows users to easily build and customize analytics by transforming data from existing sources into visualizations that seamlessly embed into applications. Targeted at software teams and ISVs building embedded analytics into their own products.
• Logi Report A server-based, pixel-perfect reporting solution that enables generation and distribution of precise reports at scale without coding or leaving the application. Designed for software teams and enterprises needing embedded reporting inside their applications.
• Logi Info A full data analytics platform that provides the freedom to build custom BI applications with robust SaaS analytics capabilities for diverse use cases. Targeted at software teams building complete embedded BI applications.
• Logi Symphony A comprehensive analytics platform providing access to Logi Info, Logi Composer, and Logi Report, offering a future-proof analytics investment without compromising application innovation. Designed for software teams and ISVs wanting the full embedded analytics suite in a single platform.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights2 records

Direct peers

• Sisense: Sisense is a direct competitor in the embedded analytics market, offering a platform that allows software vendors to integrate analytics and AI into their applications. Both companies target ISVs and SaaS providers seeking customizable, white-label analytics experiences.
• ThoughtSpot: ThoughtSpot offers AI-powered analytics with embedded capabilities, targeting both enterprise BI users and software vendors. Its search-driven analytics approach competes with Zoomdata's visual analytics platform in modernizing data exploration.
• Domo: Domo is a cloud-based BI and data visualization platform serving enterprise customers with dashboards, reporting, and embedded analytics features. It overlaps with Zoomdata's analytics and visualization offerings, particularly for data-driven organizations.

Broad incumbents

• Tableau (Salesforce): Tableau is a leading BI and data visualization platform that competes with Zoomdata in the broader analytics market. While primarily known as a standalone BI tool, Tableau also offers embedded analytics capabilities via Tableau Embedded, positioning it as a broader incumbent with overlapping features.
• Microsoft Power BI: Power BI is Microsoft's flagship BI and analytics platform with embedded offerings (Power BI Embedded). It competes with Zoomdata across data visualization, reporting, and dashboarding, leveraging Microsoft's enterprise distribution and Office 365 ecosystem.
• Looker (Google Cloud): Looker is a cloud-native BI platform that provides embedded analytics capabilities and competes with Zoomdata in serving software companies that need to integrate analytics into their products. Now part of Google Cloud, it benefits from significant distribution.
• Qlik: Qlik is an established analytics platform offering data visualization, BI, and embedded analytics solutions. It competes with Zoomdata across enterprise analytics deployments and offers similar low-code dashboard and reporting capabilities.

Emerging players

• Mode Analytics: Mode is a data analytics platform combining SQL-based analysis, visualization, and reporting with collaboration features. It overlaps with Zoomdata in the modern BI space, particularly among data teams needing flexible analytics workflows.
• Sigma Computing: Sigma offers a cloud-native analytics platform with spreadsheet-like UI for data exploration and visualization. It competes with Zoomdata in the modern BI/embedded analytics category, particularly among business users seeking self-service capabilities.

Others

• Logi Analytics (insightsoftware): Logi Analytics is the parent brand under which Zoomdata's products are now marketed within insightsoftware. As the host platform, Logi Analytics represents both the broader portfolio context and a closely related analytics suite serving similar embedded BI use cases.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Zoomdata
• Facebookfacebook.com/Zoomdata
• LinkedInlinkedin.com/company/zoomdata

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoomdata