My Benefit
- Company typePrivate
- Founded2014
- HeadquartersSeocho, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingServices
My Benefit firmographics
Firmographics- Name
- My Benefit
- Legal name
- (주)마이베네핏
- Website
- https://mybenefit.co.kr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
My Benefit industry classification
Industry- Product category
- Digital Healthcare Platform
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Fitness and Recreational Sports Centers (713940), Computer Systems Design and Related Services (54151)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Musculoskeletal (MSK) & Physical Therapy Virtual Care (HLALADAC)
- akta.pro secondary industries
- Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE), General Personal Training (In-Person & Virtual) (HSADAAAA), Virtual Specialty Care Programs (Payer-Sponsored) (HLALACAD)
Keywords
Where My Benefit is headquartered
LocationHeadquarters
- HQ city
- Seocho
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
My Benefit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Kiosk Sales (B2B/B2G): Sale of Virtual Mate kiosk devices (VM2, VM3, VM3-S models) to fitness centers, government offices, military, schools, and corporate wellness facilities. Registered on public procurement platforms (나라장터).
- SaaS Platform Subscription: Ongoing platform service fees for software updates, content access, and data management. Mobile app subscription model for Virtual Mate Me.
- Government & Enterprise Contracts: B2G contracts for smart city healthcare zones, government office health platforms, and public institution deployments. Includes long-term platform operation and management services.
- Content Licensing: Licensing of exercise content to major platforms including NAVER Knowledge Encyclopedia, DAUM Kakao exercise encyclopedia, Maeil Selex application, and Design Meal platform.
- Corporate Wellness Solutions: B2B corporate wellness services providing employee health management, musculoskeletal disease prevention, and customized fitness programs for enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Virtual Mate Me App subscription (planned) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
My Benefit product offering
Product offeringCore offering
My Benefit develops and sells the Virtual Mate AI healthcare platform, an AI-powered 3D motion recognition system that diagnoses musculoskeletal conditions, analyzes physical fitness levels, and delivers personalized exercise programs in real-time. The company offers multiple hardware kiosk models (VM2, VM3, VM3-S, VM3-F) sold to government agencies, enterprises, healthcare facilities, fitness centers, and military installations, alongside the Virtual Mate Me mobile app for consumer home fitness. Revenue is generated through hardware sales, SaaS subscriptions, managed service contracts, and content licensing.
Product overview
My Benefit (마이베네핏) offers a future-oriented healthcare management platform providing full lifecycle health management services. The core product is the Virtual Mate (버추얼메이트) AI healthcare platform using 2D/3D motion recognition technology. The product lineup includes multiple models: VM2 for general consumers and multi-user facilities, VM3 for clinical/hospital settings, VM3-S for senior users with enhanced accessibility features, and VM3-F for fitness centers. The Virtual Mate Me App provides mobile AI fitness coaching for home and office use. All products share a common technology foundation of AI-powered motion recognition, joint tracking, and customized exercise recommendations, with specialized clinical content for four major senior conditions (sarcopenia, cancer recovery, diabetes prevention, cognitive health). The platform also distributes fitness content through major Korean platforms including Naver, Kakao, and Daum.
Differentiator
Problem solved
Functional benefit
Brands
- Virtual Mate (버추얼메이트): AI 기반 동작인식 헬스케어 플랫폼. 3D 카메라로 사용자 관절 움직임을 실시간 분석하여 맞춤 운동 프로그램을 제공하는 피트니스 키오스크 솔루션.
- Virtual Mate Me App (버추얼메이트 미앱)
- VM2
- VM3
- VM3-S
Products and services
- Virtual Mate (버추얼메이트) AI Healthcare Platform AI-powered healthcare platform using 3D camera motion recognition technology that diagnoses musculoskeletal conditions and analyzes overall physical fitness levels to provide customized exercise solutions. Sold to government agencies, enterprises, healthcare facilities, fitness centers, schools, and military installations.
- Virtual Mate Me App (버추얼메이트 미앱) AI home fitness mobile application using smartphone/tablet camera for real-time posture correction feedback and personalized exercise coaching, targeting home and office consumers. Available on Google Play Store and Apple App Store with a planned subscription model around 10,000 KRW per month.
- Virtual Mate VM2 Multi-user fitness kiosk version of the Virtual Mate platform designed for all age groups including families and general consumers. Available on the Korea Government Procurement platform (나라장터).
- Virtual Mate VM3 Enhanced kiosk model for hospitals and rehabilitation centers providing patient rehabilitation and exercise services with clinical-grade accuracy. Registered on the Korea Government Procurement platform (나라장터).
- Virtual Mate VM3-S Senior-friendly kiosk version with intuitive UI, facial recognition login, and specialized content for smart senior centers (스마트경로당), welfare centers, and dementia care centers. Includes disease prevention and dementia care content.
- Virtual Mate VM3-F Fitness center version of the Virtual Mate platform that predicts musculoskeletal diseases and provides customized exercise solutions for gym operators and their members.
Quantifiable outcome
- Over 90% YoY revenue growth targeted for 2025
- +3 more outcomes
Companies that use My Benefit
Customer profileNamed customers12 records
Ideal customer profiles5 records
My Benefit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature5 records
My Benefit partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- Hyundai Engineering & Construction (현대건설)coreMOU for H Health Pleasure smart residential healthcare service development. Jointly creating AI-based customized health management service for apartment residents using Virtual Mate platform. Part of Hyundai's H-series wellness initiative for smart homes.
- Samsung Electronics C-Lab OutsidemajorSelected for Samsung's external startup acceleration program (C-Lab Outside), gaining access to Samsung's resources and ecosystem for digital healthcare market expansion.
- M-RED Healthcare (엠레드헬스케어)minorMOU for diet-related joint platform development using M-RED's 360-degree 3D full body scanner and InBody 970 for comprehensive diagnostic-based customized diet plans integrated with Virtual Mate exercise programs.
- Pulmuone (풀무원)coreThree-way MOU with Pulmuone and Dr. Exsol for healthcare convergence content development and integrated platform construction. Jointly developing nutrition-exercise integrated healthcare service using Design Meal platform combined with Virtual Mate exercise content and Me App.
- Univera (유니베라)minorMOU for healthcare solution service collaboration targeting senior wellness. Leveraging Univera's health functional food expertise and distribution network alongside Virtual Mate platform.
- InBody (인바디)coreThree-way MOU with InBody and Dr. Exsol for total healthcare solution targeting 4 major diseases. Integration of InBody's body composition analysis with Virtual Mate motion recognition and Dr. Exsol's clinical exercise programs.
- Korea National Sport University (한국체육대학교)coreMOU for ICT-based sports science research and athletic performance improvement. Joint development of sport-specific training system standards and big data construction for competition enhancement.
- Medius (메디우스)minorMOU for home medical healthcare product and solution joint development. Combining Medius's medical network with Virtual Mate's AR/XR exercise content for apartment resident wellness services.
- CookPlay (쿡플레이)minorMOU for total healthcare solution combining customized nutrition and health management. Integrating CookPlay's food service with Virtual Mate Me app exercise programs.
- UtoMedTech (유투메드텍)minorMOU for digital healthcare platform and service collaboration. Joint B2B digital healthcare service business model development.
- AIMmed (에임메드)minorMOU for musculoskeletal disease prediction and prevention service development. Jointly offering one-stop services from prevention to medical institution referrals targeting insurance companies and corporations.
- Korean Cancer Association (대한암협회)coreMOU for cancer survivor healthcare platform development. Jointly developing tailored exercise programs for cancer survivors, implementing big data platform for cancer rehabilitation. Real-world evidence generation through clinical studies.
- Dr. Exsol (닥터엑솔)coreSeoul National University-approved startup specializing in exercise physiology and sports medicine. 20+ years of R&D collaboration developing clinically-validated exercise content for 4 major senior diseases. Joint research published in 10+ papers including 5 SCI-level publications. Co-developed muscle health and senior disease prevention programs.
- Seoul National University (서울대학교)coreAcademic research partnership with SNU through Dr. Exsol (SNU-approved startup). Joint clinical research validating exercise efficacy for senior diseases. Multiple SCI-level publications. SNU campus town participant.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
My Benefit competitors and assessment
Company assessmentDirect peers
- Sword Health: Digital musculoskeletal care platform providing AI-guided virtual physical therapy to employers and health plans. Directly comparable to My Benefit's MSK-focused Virtual Mate in product category (AI motion analysis for PT/rehab), target customer (employers and payers), and business model (B2B virtual care).
- Hinge Health: Largest digital MSK clinic combining wearable sensors, AI coaching, and PT for employer-sponsored care. Comparable in MSK focus, AI motion-tracking technology, employer/payer channel, and chronic-pain and post-surgical rehabilitation content.
- Kaia Health: Digital therapeutics company for MSK pain and COPD using computer-vision-based exercise coaching on consumer devices. Comparable in AI motion-tracking methodology, evidence-based exercise content for chronic conditions, and employer/payer/consumer distribution.
- Omada Health: Virtual care platform for chronic conditions (diabetes, hypertension, MSK) sold to employers and payers. Comparable in chronic-condition virtual care, employer-sponsored health management model, and clinical evidence-based content.
Emerging players
- Tonal: AI-powered strength training system with motion-sensing hardware and personalized coaching. Comparable in AI-driven fitness hardware, real-time form correction, and premium consumer/enterprise positioning, though focused on strength training rather than MSK rehab.
- Noom: Digital health platform combining AI-driven coaching with human support for weight management and chronic disease prevention. Comparable in app-based subscription health coaching, employer/insurer channel, and chronic-condition (pre-diabetes) management focus.
Broad incumbents
- Technogym: Global leader in smart fitness equipment with connected ecosystem for gyms, corporate wellness, and home users. Comparable in connected fitness hardware, corporate wellness programs, and content/exercise prescription software, though serving a much broader global market.
- Peloton: Connected fitness platform combining hardware, subscription content, and corporate wellness offerings. Comparable in connected fitness hardware-plus-content business model, corporate wellness channel, and AI-personalized coaching — though focused on cardio/cycling strength rather than MSK.
- Life Fitness: Global commercial fitness equipment manufacturer with connected cardio and strength products. Comparable in commercial-grade fitness hardware for gyms, corporate wellness, and healthcare facilities, though with much broader equipment portfolio and global footprint.
Regional players
- Bodyfriend: Korean premium health-tech company producing smart massage chairs and wellness devices. Comparable as a Korean-headquartered premium health hardware brand with technology-driven wellness positioning, though focused on massage rather than motion-recognition fitness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
My Benefit social profiles
Digital presenceMy Benefit compliance and trust
Trust signalCompliance2 records
My Benefit financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Benefit leadership team
Management profileNumber of profiles
Profiles5 records
My Benefit funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Benefit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Benefit
What does My Benefit do?
My Benefit develops and sells the Virtual Mate AI healthcare platform, an AI-powered 3D motion recognition system that diagnoses musculoskeletal conditions, analyzes physical fitness levels, and delivers personalized exercise programs in real-time. The company offers multiple hardware kiosk models (VM2, VM3, VM3-S, VM3-F) sold to government agencies, enterprises, healthcare facilities, fitness centers, and military installations, alongside the Virtual Mate Me mobile app for consumer home fitness. Revenue is generated through hardware sales, SaaS subscriptions, managed service contracts, and content licensing.
Is My Benefit a public or private company?
My Benefit is a private company. It is classified as venture growth investor backed and is currently operating.
When was My Benefit founded?
My Benefit was founded in 2014. It employs 11 to 50 people.
Where is My Benefit based?
My Benefit is headquartered in Seocho, South Korea, in the Asia region.
How does My Benefit make money?
Five revenue lines are on record. Hardware Kiosk Sales (B2B/B2G) is the primary driver. The others are saaS Platform Subscription, government & Enterprise Contracts, content Licensing and corporate Wellness Solutions.
Who are My Benefit's main competitors?
Direct peers on record are Sword Health, Hinge Health, Kaia Health and Omada Health. Emerging players are Tonal and Noom. Broad incumbents are Technogym, Peloton and Life Fitness. Bodyfriend is listed as a regional player.
Does My Benefit have an API?
No public API is recorded for My Benefit.
What industry is My Benefit in?
My Benefit's product category is Digital Healthcare Platform. Its primary akta.pro industry code is HLALADAC, Musculoskeletal (MSK) & Physical Therapy Virtual Care, with a secondary code of HLALACAE, Chronic Condition Virtual Care & Disease Management (Payer-Sponsored). Its NAICS code is 621340 and its SIC code is 3841.