SONDORS
SONDORS is a US-based, privately held electric vehicle company that designs and sells the Meta AT, a $2,299 high-performance electric all-terrain bike, directly to individual consumers via its own e-commerce site and Indiegogo crowdfunding.
- Company typePrivate
- Founded2015
- HeadquartersMalibu, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What SONDORS does
SONDORS is a US-based, privately held electric vehicle company founded in 2015 and headquartered in the Los Angeles/Malibu area. The company designs and sells high-performance electric two-wheelers targeted at individual consumers, currently centered on a single flagship product: the Meta AT, a 50 mph electric all-terrain bike priced at $2,299. The Meta AT is built around a 72V/35Ah LG 18650 cell battery system rated for 60 miles of range, a 3500W rated (7000W peak) electric drivetrain, KKE hydraulic front suspension with a multi-link rear shock, kinetic energy recovery braking, and an HC420 high-carbon-steel chassis. The product also integrates Bluetooth and GPS connectivity with anti-theft wheel and steering column locks, framing the offering as a connected, low-maintenance, zero-emission alternative to gas-powered off-road and commuter vehicles.
SONDORS operates a direct-to-consumer business model, selling exclusively through its own e-commerce storefront on sondors.com and through Indiegogo crowdfunding pre-order campaigns, with no dealer or physical retail presence. The company is led by founder and CEO Storm Sondors and operates with a small team of 11–50 employees. The website references a base of 1,000+ customers, supported by a portfolio of individual testimonials emphasizing commuter reliability, recreational performance, and eco-friendly transportation. Marketing is primarily digital — organic social (Instagram, Facebook, LinkedIn), email capture with a 10% first-order incentive, and crowdfunding — with all distribution handled in-house.
Since 2016, SONDORS has raised approximately $4.28M in cumulative disclosed funding across multiple StartEngine and other crowdfunding-equity rounds, the most recent in mid-2020. The 2025 Meta AT launch is positioned as a new flagship for the company, with global DTC shipping advertised at 7-day delivery. The business is currently single-SKU with no disclosed recurring revenue, no dealer network, and no enterprise or B2B channel, making product launch execution and DTC demand generation the central drivers of near-term performance.
SONDORS firmographics
Firmographics- Name
- SONDORS
- Legal name
- SONDORS
- Website
- https://sondors.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SONDORS is a US-based, privately held electric vehicle company that designs and sells the Meta AT, a $2,299 high-performance electric all-terrain bike, directly to individual consumers via its own e-commerce site and Indiegogo crowdfunding.
- Ownership category
- akta.pro rank
SONDORS industry classification
Industry- Product category
- Electric Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industry
- E-Bikes & Electric Bicycles (CRACASAA)
Keywords
Where SONDORS is headquartered
LocationHeadquarters
- HQ city
- Malibu
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SONDORS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Electric Bike Sales: One-time hardware sales of electric bikes (Meta AT) directly to consumers. Revenue generated through direct e-commerce sales and crowdfunding pre-orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Meta AT Electric All-Terrain Bike |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
SONDORS product offering
Product offeringCore offering
SONDORS designs, manufactures, and sells high-performance electric all-terrain bikes. Its flagship product, the Meta AT, is a military-inspired electric vehicle with a 72V battery, 50 mph top speed, 60 miles of range, and integrated Bluetooth/GPS, offered in Black and White color variants. Bikes are sold exclusively direct-to-consumer through the company's own website and Indiegogo pre-orders at $2,299.
Product overview
SONDORS is an electric bike company offering a single product line focused on high-performance electric all-terrain vehicles. The flagship product is the Meta AT, an electric all-terrain bike designed for adventure riding with military-inspired engineering. The Meta AT comes in two color variants (Black and White) and is sold directly to consumers via the company website and Indiegogo pre-orders at $2,299.00.
Differentiator
Problem solved
Functional benefit
Products and services
- Meta AT Electric All-Terrain Bike High-performance electric all-terrain bike for individual consumers, featuring 50 mph top speed, 60 miles of range, a 72V/35Ah LG 18650 battery, 3500W rated power (7000W peak) with 230.13 ft-lbs of instant torque, KKE hydraulic suspension, kinetic energy recovery braking, HC420 high carbon steel chassis, and Bluetooth/GPS connectivity. Available in Black and White color variants and sold at $2,299.00.
Quantifiable outcome
- Up to 60 miles range per charge
- +3 more outcomes
Companies that use SONDORS
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
SONDORS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
SONDORS partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
SONDORS competitors and assessment
Company assessmentDirect peers
- Cake: Cake builds premium electric off-road motorcycles and light e-moto products (Kalk, Ösa) with a similar military-inspired, minimalist design philosophy but at significantly higher price points.
- Ancheer: Ancheer is a budget e-bike brand selling entry-level electric bicycles through Amazon and DTC channels, competing for the same price-sensitive first-time e-bike buyers SONDORS targets.
- Super73: Super73 makes stylized, high-performance electric bikes (e.g., S-Series, Z-Series) targeted at urban commuters and adventure riders with a similar premium-lifestyle positioning and DTC-first distribution.
- Rad Power Bikes: Rad Power Bikes is a leading direct-to-consumer e-bike brand offering commuter and cargo models at accessible price points, directly competing for SONDORS' value-conscious commuter customer.
- Aventon: Aventon designs and sells affordable performance e-bikes (Pace, Level, Aventure) via DTC and dealer channels with comparable specifications and price positioning to SONDORS' Meta AT.
- Juiced Bikes: Juiced Bikes sells high-power, performance-oriented e-bikes (e.g., RipCurrent, HyperScrambler) directly to consumers with similar emphasis on speed, range, and value pricing.
- Sur-Ron: Sur-Ron manufactures lightweight electric off-road motorbikes (Light Bee, Storm Bee) popular for trail and dirt riding, directly comparable to SONDORS' Meta AT all-terrain positioning.
Others
- Bafang: Bafang is a leading supplier of e-bike motors, batteries, and drivetrain components used by many e-bike OEMs including competitors in this list—an enabling technology partner/competitor for SONDORS' drivetrain sourcing.
Broad incumbents
- Trek Bicycles: Trek is a global bicycle incumbent with an extensive e-bike lineup (Domane+, Rail+, Allant+) distributed through a large dealer network, providing competitive pressure at the premium end of SONDORS' range.
- Specialized: Specialized is a major incumbent bicycle brand with a broad e-bike portfolio (Turbo line) sold through established dealer networks, competing for the same premium commuter audience at higher ASPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SONDORS social profiles
Digital presenceSONDORS financial estimates
Financial estimateRevenue estimate
Valuation estimate
SONDORS leadership team
Management profileNumber of profiles
Profiles1 record
SONDORS funding detail
Funding detailFunding overview
Funding rounds8 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SONDORS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SONDORS
What does SONDORS do?
SONDORS designs, manufactures, and sells high-performance electric all-terrain bikes. Its flagship product, the Meta AT, is a military-inspired electric vehicle with a 72V battery, 50 mph top speed, 60 miles of range, and integrated Bluetooth/GPS, offered in Black and White color variants. Bikes are sold exclusively direct-to-consumer through the company's own website and Indiegogo pre-orders at $2,299.
Is SONDORS a public or private company?
SONDORS is a private company. It is classified as venture growth investor backed and is currently operating.
When was SONDORS founded?
SONDORS was founded in 2015. It employs 1 to 10 people.
Where is SONDORS based?
SONDORS is headquartered in Malibu, United States, in the North America region.
How does SONDORS make money?
One revenue line is on record: electric Bike Sales.
Who are SONDORS's main competitors?
Direct peers on record are Cake, Ancheer, Super73, Rad Power Bikes, Aventon, Juiced Bikes and Sur-Ron. Bafang is listed as an others. Broad incumbents are Trek Bicycles and Specialized.
Does SONDORS have an API?
No public API is recorded for SONDORS.
What industry is SONDORS in?
SONDORS's product category is Electric Bicycles. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRACASAA, E-Bikes & Electric Bicycles. Its NAICS code is 336991 and its SIC code is 3751.