Truevision

Name

Truevision

Legal name

Alcon Inc.

Website

https://professional.myalcon.com

Company type

Public

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Surgical Visualization Software

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Surgical Visualization & OR Video Integration (4K/3D, Recording, Routing) (HLAHADAD)

akta.pro secondary industry

Refractive Surgery Systems (Excimer/Femtosecond Lasers, Phakic IOL Systems, Wavefront/Guidance) (HLAHAJAG)

Keywords

• Microsurgery visualization software
• Surgical guidance systems
• 3D medical imaging
• Computer-aided surgery
• Ophthalmic surgical devices

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Surgical Equipment and Consumables: Alcon generates revenue through the sale of cataract surgical equipment, vitreoretinal surgical equipment, refractive laser systems, intraocular lenses, surgical disposables, and procedural eye drops to eye care professionals and surgery centers.
2. Contact Lenses: Sale of prescription contact lenses including daily, monthly, and multifocal variants to eye care professionals and patients through digital platforms.
3. Prescription Drugs: Revenue from prescription eye drops and ocular health medications for various eye conditions including glaucoma and dry eye.
4. Professional Digital Platforms: MyAlcon portal provides professional resources, online store access, and digital tools for eye care professionals with integrated eCommerce capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

TrueVision Systems develops 3D visualization and guidance software applications that support computer-aided microsurgeries. The associated product portfolio evidenced in company data also spans intraocular lenses, refractive laser systems, contact lenses, surgical disposables, procedural eye drops, and supporting digital commerce platforms serving ophthalmic surgeons, optometrists, and surgery centers.

Product overview

Alcon offers a comprehensive portfolio of eye care products and digital platforms for healthcare professionals. The core surgical portfolio includes advanced intraocular lenses (IOLs) such as Clareon PanOptix Pro, refractive technology including Wavelight Plus, FS200 Femtosecond Laser, and EX500 Excimer Laser, and contact lenses like TOTAL30 Multifocal for Astigmatism. Supporting digital platforms include MyAlcon for professional resources and ordering, Marlo for patient contact lens reorders, and the Adi Online Store for surgical customers. The Alcon Experience Academy provides training and education. The portfolio spans cataract surgery, refractive surgery, vitreoretinal surgery, glaucoma, ocular health, prescription drugs, and contact lenses.

Differentiator

Problem solved

Functional benefit

Brands

• MyAlcon: Online portal for eye care professionals and consumers to access Alcon products, resources, and digital services
• Marlo
• Clareon PanOptix Pro
• TOTAL30 Multifocal for Astigmatism
• Wavelight Plus
• Wavelight FS200
• Wavelight EX500
• Adi Online Store
• Alcon Experience Academy
• WaterInnovations

Products and services

• Clareon PanOptix Pro Advanced trifocal intraocular lens (IOL) for cataract surgery, providing correction for near, intermediate, and distance vision. An improvement upon the award-winning PanOptix platform, targeted at ophthalmic surgeons and their cataract patients.
• Wavelight Plus Personalized LASIK treatment platform supporting customized refractive surgery procedures with strong visual outcomes, used by refractive surgeons and ophthalmic surgery centers.
• Wavelight FS200 Femtosecond Laser Femtosecond laser system for refractive surgery, used for creating corneal flaps in LASIK procedures, sold to refractive surgeons and ophthalmic surgery centers.
• Wavelight EX500 Excimer Laser Excimer laser system for refractive surgery, used for reshaping the cornea during LASIK procedures, sold to refractive surgeons and ophthalmic surgery centers.
• TOTAL30 Multifocal for Astigmatism Monthly replacement contact lens combining multifocal and toric correction for patients with astigmatism and presbyopia. Described as the first Multifocal Toric contact lens in the portfolio, targeted at contact lens prescribers and patients with combined astigmatism and presbyopia.
• Digital Health (Adi) Digital health solutions and online store platform for surgical customers, providing eCommerce experience for surgery centers ordering surgical supplies, intraocular lenses, and procedural products.
• Marlo Patient Platform Patient-facing digital platform for vision care patients to reorder contact lenses 24/7 with home delivery, designed to keep reorders within the prescribing practice.
• MyAlcon Store Professional eCommerce platform for vision care customers providing convenience and trusted vision care solutions with eye health essentials for eye care professionals and their patients.
• Alcon Experience Academy Non-promotional training and education resource providing courses and professional development opportunities for eye care professionals.

Quantifiable outcome

• Back-to-School season generates billions of dollars in spending in the retail landscape including eye health

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Alcon: Largest dedicated eye-care company globally with IOLs, refractive lasers, vitreoretinal, and contact lens franchises. The TrueVision website now redirects to Alcon's professional portal, indicating TrueVision is now operating under Alcon, which determines the channel and capital context.
• Carl Zeiss Meditec: Global leader in ophthalmic surgical microscopes and visualization systems (e.g., OPMI Lumera, Artevo). Directly comparable to TrueVision because both compete in the OR visualization layer for ophthalmic microsurgery, though Zeiss bundles hardware + optics while TrueVision historically layers in software guidance.
• Leica Microsystems (Danaher): Major manufacturer of surgical microscopes used in ophthalmology, neurosurgery, and other microsurgery. Comparable to TrueVision because Leica's microscope platforms are the incumbent visualization hardware that heads-up 3D software guidance must integrate with or displace.
• Philips (Image-Guided Therapy): Provider of image-guided interventional and surgical visualization technology (e.g., Azurion, EchoNavigator). Comparable to TrueVision in that Philips sells integrated visualization, navigation, and procedure-guidance software into the operating and interventional room.
• Olympus (Medical Systems): Dominant provider of endoscopy and surgical visualization platforms for laparoscopy, urology, and ENT. Comparable to TrueVision as a surgical visualization platform incumbent expanding into heads-up display and 4K/3D imaging across microsurgical disciplines.

Emerging players

• Surgical Theater: Provider of VR/AR-based surgical visualization and preoperative planning platforms. Comparable to TrueVision because both focus on 3D visualization layers that augment surgical decision-making, particularly in neurosurgery and complex microsurgical specialties.
• Activ Surgical: Developer of computer vision and AI-based surgical guidance software (ActivSight). Comparable to TrueVision as an emerging software-only player in real-time surgical visualization, though targeted at laparoscopic rather than microscopic procedures.
• True Digital Surgery: Developer of digital 3D surgical visualization (e.g., for cataract and vitreoretinal surgery). Closely comparable to TrueVision's heads-up 3D microsurgery visualization thesis, though primarily hardware-display versus software-only guidance.

Direct peers

• Synaptive Medical: Maker of neurosurgical visualization, surgical planning, and intra-operative imaging systems (e.g., BrightMatter). Comparable to TrueVision as a software-intensive surgical visualization and guidance company spanning neurosurgery and adjacent microsurgical disciplines.
• Brainlab: Developer of image-guided surgery, OR visualization, and surgical planning software across multiple surgical specialties. Closely comparable to TrueVision because both target computer-aided visualization/guidance software for complex surgical procedures rather than the underlying optics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tsurgic
• Facebookfacebook.com/truevision-systems-inc-48741013341
• LinkedInlinkedin.com/company/truevision-systems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds7 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truevision