EasyProperty
EasyProperty is a UK online estate agent comparison platform, operated by Charles Hancock & Co. under the easyGroup brand, that lets property sellers compare fees and reviews from 8,521+ agents and monetises via referral fees and a franchise model.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What EasyProperty does
EasyProperty is a UK-only online estate agent comparison platform operated by Charles Hancock & Co. (a UK partnership, trading as easyProperty) and licensed under the easyGroup Ltd brand portfolio. Its core product is a free, web-based comparison engine that allows property sellers to enter a postcode and property details and, in return, receive side-by-side quotes, fees, reviews, and sold-data comparisons from over 8,521 local high-street and online estate agents across the United Kingdom; the matching service itself is powered by partner Net An Agent Ltd, which receives user enquiries and distributes them to participating agents.
The platform is built on a standard HTML5-compliant website with property detail forms, postcode lookup, agent-comparison tables, and a separate 24/7 Agent Dashboard at dashboard.easyproperty.com for managing viewings, offers, and sales progress. A free property valuation booking flow and an 'Inspiration & Tips' content hub (63+ SEO-targeted articles covering first-time buying, moving, stamp duty, and location guides) drive organic acquisition. The company also markets an online estate agent franchise opportunity under its own brand (e.g., easyProperty 5 Towns), extending its model beyond digital lead generation.
Revenue is generated through two streams: affiliate / lead-referral fees paid by estate agents for qualified introductions routed via Net An Agent, and managed-services / franchise economics from regional franchisees operating under the easyProperty brand. The service is free for end users, customer support is delivered by phone, and the company operates a single head office at 168 Fulham Road, London SW10 9PR, with a leadership team of CEO David Brierley and COO Jason Bull and a current headcount in the 11–50 range.
EasyProperty firmographics
Firmographics- Name
- EasyProperty
- Legal name
- Charles Hancock & Co.
- Website
- https://easyproperty.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EasyProperty is a UK online estate agent comparison platform, operated by Charles Hancock & Co. under the easyGroup brand, that lets property sellers compare fees and reviews from 8,521+ agents and monetises via referral fees and a franchise model.
- Ownership category
- akta.pro rank
EasyProperty industry classification
Industry- Product category
- Real Estate Comparison Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
Keywords
Where EasyProperty is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
EasyProperty business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Lead Generation / Referral Fees: EasyProperty passes user enquiries to partner Net An Agent Ltd which operates the estate agent matching service. The platform generates revenue by connecting property sellers with estate agents who pay for leads.
- Franchise Revenue: The company operates through a franchise model where local franchisees provide estate agency services. Services are provided via local franchisees under easyProperty branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Comparison service - free for users |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
EasyProperty product offering
Product offeringCore offering
EasyProperty is a UK-based online platform that enables property sellers to compare fees, reviews, and sold data from over 8,521 local and online estate agents. Users enter their property details and postcode to receive instant proposals, after which they can request valuations and instruct an agent. The platform is powered by Netanagent for agent matching and also operates an online estate agent franchise model under the easyProperty brand.
Product overview
EasyProperty is a UK estate agent comparison platform operated by Charles Hancock & Co. (trading as easyProperty) that enables users to compare over 8,521 local and online estate agents across the UK. The core product is the comparison platform, which aggregates estate agent fees, reviews, and sold data to help property sellers find and instruct agents. The service is powered by Netanagent for agent matching functionality. Additional offerings include an online estate agent franchise opportunity, free property valuations, and a 24/7 customer dashboard for managing property sales. The platform operates as part of the easyGroup family of brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Estate Agent Comparison Platform A free web-based platform that allows UK property sellers to compare over 8,521 local and online estate agents side by side, displaying fees, reviews, and sold data to help sellers find and instruct an agent.
- Agent Matching Service Powered by Netanagent, this service allows UK property sellers to submit property details and receive instant proposals from multiple estate agents, enabling them to request valuations and instruct agents directly.
- Online Estate Agent Franchise A franchise opportunity for individuals to become online estate agents under the easyProperty brand, with three weeks of blended classroom and online training plus ongoing business support.
- Free Property Valuation A complimentary property valuation service offered to UK sellers to help determine their property's market value before listing.
- 24/7 Agent Dashboard A customer dashboard providing 24/7 access to manage viewings, track offers, and monitor property sales progress for sellers using easyProperty.
Quantifiable outcome
- 33% potential savings on agent fees (0.87% vs 1.3% average)
- +2 more outcomes
Companies that use EasyProperty
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
EasyProperty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EasyProperty partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Net An Agent Ltd (Netanagent)coreNet An Agent Ltd operates the estate agent matching service that powers EasyProperty's comparison platform. When users submit property enquiries, their details are passed to Net An Agent which identifies and presents suitable estate agents. The partnership enables instant quote generation from multiple agents.
- Estate Agents (Third-Party)coreThe platform connects users with third-party estate agents (local high-street and online) who provide property valuation, marketing, and sales services. Selected estate agents receive user contact details to arrange valuations and proceed with property sales.
- easyGroup LtdcoreeasyProperty is part of the easy family of brands under easyGroup Ltd. The company operates under the easyProperty trading name, which is a registered trademark owned by easyGroup Ltd.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
EasyProperty competitors and assessment
Company assessmentDirect peers
- Strike (formerly Purplebricks): Strike is the rebranded hybrid estate agency that acquired Purplebricks' UK operations in 2023. It offers fixed-fee online estate agency services across the UK, directly competing with EasyProperty's franchise model and competing for the same seller audience.
- Yopa: Yopa is a UK online estate agent offering fixed-fee packages with local property experts. It competes with EasyProperty's franchise and online proposition for sellers seeking transparent, lower-cost alternatives to high-street agents.
- getAgent: getAgent is a UK estate agent comparison platform that helps sellers compare local agents' fees, performance, and reviews. It is the closest direct functional peer to EasyProperty's comparison engine business model.
- Tepilo: Tepilo is a UK online estate agency founded by property expert Sarah Beeny, offering fixed-fee selling services. It directly competes for sellers seeking an online-first estate agency experience.
- House Network: House Network is a UK online estate agent offering flat-fee selling packages. It competes directly with EasyProperty's online and franchise estate agency offerings on price transparency and digital service delivery.
Broad incumbents
- Zoopla: Zoopla is one of the UK's largest property portals, owned by Houseful. While it primarily lists properties for sale and rent, it increasingly offers agent comparison tools, making it a broad incumbent competing for property-seller attention and intent.
- Rightmove: Rightmove is the UK's largest property portal and a dominant destination for property sellers researching agents. It is a broad incumbent that controls significant consumer traffic in the property category, competing indirectly with EasyProperty for top-of-funnel attention.
- OnTheMarket: OnTheMarket is a UK property portal competing with Rightmove and Zoopla. It offers property listings and increasingly agent comparison features, positioning it as a broad incumbent in the same consumer journey that EasyProperty serves.
Others
- Net An Agent: Net An Agent Ltd is the partner that powers EasyProperty's estate agent matching engine. It is a supplier/ecosystem participant rather than a direct competitor, but its operational scale and product roadmap materially shape EasyProperty's capabilities.
Emerging players
- OpenBrix: OpenBrix is an emerging UK property platform using blockchain-enabled transaction tools and a comparison-style marketplace for estate agents. It is an emerging player with partial overlap to EasyProperty's comparison and lead-generation model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
EasyProperty social profiles
Digital presenceEasyProperty compliance and trust
Trust signalCompliance3 records
EasyProperty financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyProperty leadership team
Management profileNumber of profiles
Profiles2 records
EasyProperty funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyProperty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyProperty
What does EasyProperty do?
EasyProperty is a UK-based online platform that enables property sellers to compare fees, reviews, and sold data from over 8,521 local and online estate agents. Users enter their property details and postcode to receive instant proposals, after which they can request valuations and instruct an agent. The platform is powered by Netanagent for agent matching and also operates an online estate agent franchise model under the easyProperty brand.
Is EasyProperty a public or private company?
EasyProperty is a private company. It is classified as venture growth investor backed and is currently operating.
When was EasyProperty founded?
EasyProperty was founded in 2013. It employs 11 to 50 people.
Where is EasyProperty based?
EasyProperty is headquartered in London, United Kingdom, in the Europe region.
How does EasyProperty make money?
Two revenue lines are on record. Lead Generation / Referral Fees are the primary driver. The others are franchise Revenue.
Who are EasyProperty's main competitors?
Direct peers on record are Strike (formerly Purplebricks), Yopa, getAgent, Tepilo and House Network. Broad incumbents are Zoopla, Rightmove and OnTheMarket. Net An Agent is listed as an others. OpenBrix is listed as an emerging player.
Does EasyProperty have an API?
No public API is recorded for EasyProperty.
What industry is EasyProperty in?
EasyProperty's product category is Real Estate Comparison Services. Its primary akta.pro industry code is BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage. Its NAICS code is 53121 and its SIC code is 6531.