What Estate Agents Dagenham does

Estate Agents Dagenham is a privately owned, independent estate agency operating from a single office at 129 Broad Street in Dagenham, Essex, serving the Dagenham and broader East London residential property market. Its product set spans the full agency stack: residential sales, buyer representation, tenant placement and lettings, ongoing property management, block and HMO management, a guaranteed rent scheme, and a free property valuation lead-in. The firm claims to manage 1,200+ properties on behalf of 100–350+ landlords (figures vary across source blocks) and reports 786 independently verified reviews from ESTAS and Google, with stated operational metrics of 100% rent collection within 7 days, a 90% tenant renewal rate, and properties renting up to 30% faster than peers.

The business model combines transactional and recurring revenue streams. Sales commissions are earned on completed residential transactions; lettings fees cover tenant sourcing, referencing, and check-in; and ongoing property management is charged at an industry-standard 8–15% of monthly rent, supplemented by ancillary fees (inventory check-in, renewal, contract variation, guarantor fees). The guaranteed rent scheme converts landlord receivables into a fixed obligation of the agency, layering balance-sheet risk onto what is otherwise a fee-for-service operation. Go-to-market is sales-led and direct, using free valuations as a top-of-funnel conversion tool, distributed listings across the three major UK portals (Rightmove, Zoopla, OnTheMarket), and a multi-platform social media plus blog content presence.

Operationally the firm is small (1–10 employees), relies on a named team of five identifiable agents led by Branch Manager Ikram Ashraf, and uses standard proptech tooling (Xero for landlord accounting, Goodlord for referencing and tenancy workflows, the three major UK property portals for distribution). It holds the full suite of UK estate agency accreditations — ARLA Propertymark, NAEA Propertymark, Property Redress Scheme, Client Money Protection, DPS, TDS, London Landlord Accreditation, ICO registration, and AML compliance — positioning it as a credentialed, compliance-heavy local operator rather than a tech-enabled platform. There is no proprietary technology platform, no public API, no mobile application, and no disclosed AI or automation capabilities.

Name

Estate Agents Dagenham

Legal name

Estate Agents Dagenham

Website

https://estateagentsdagenham.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Estate Agents Dagenham is a small, independent estate agency in Dagenham, East London, providing residential sales, lettings, full-service property management, block management, and a guaranteed rent scheme to landlords and property investors.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential property sales
• Property lettings services
• Full-service property management
• Guaranteed rent scheme
• Block management services

Headquarters

HQ city

Dagenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from residential property sales in Dagenham and East London. Sellers pay a negotiated commission after the sale is completed.
2. Property Management Fees: Full-service property management fees charged to landlords, typically 8-15% of monthly rent based on industry standards mentioned. Includes guaranteed rent scheme options.
3. Lettings Services: Tenant placement and lettings services for landlords including marketing, referencing, and tenancy management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Estate Agents Dagenham is a full-service independent estate agency delivering residential property sales, lettings and tenant placement, ongoing property management, a guaranteed rent scheme, and block management services for landlords, property investors, buyers, sellers, and tenants in Dagenham and the wider East London area. The firm also provides compliance services (EPC, Gas Safety, EICR, HMO and Right-to-Rent) and a free property valuation entry point to drive client acquisition.

Product overview

Estate Agents Dagenham operates as a full-service property management and real estate agency offering an integrated suite of services for landlords, property investors, buyers, and sellers in Dagenham and East London. The core offering consists of Lettings & Tenancy Management, Ongoing Property Management, and Compliance & Specialist Services, supported by specialized property management for residential, commercial, industrial, and special-purpose properties. Additional services include a Guaranteed Rent Scheme for landlords seeking assured income, Property Sales Services, Property Buying Services, and Block Management for multi-unit buildings. The company also provides a Free Property Valuation service as an entry point for client acquisition. All services are delivered through a local team without a technology platform, relying on property portals (Rightmove, Zoopla, OnTheMarket) for listing distribution and accounting tools (Xero, Goodlord) for property management operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Lettings & Tenancy Management End-to-end service for landlords covering accurate rental valuation, professional photography and marketing, accompanied viewings, full tenant referencing (ID, Right-to-Rent, credit, employer and landlord checks), tenancy agreement drafting, deposit registration with the Deposit Protection Scheme (DPS), first rent collection, and tenant check-in with comprehensive inventory.
• Ongoing Property Management Day-to-day management of rental properties on behalf of landlords, including tenant communication, utility and council notifications on move-in, quarterly property inspections with detailed reports, maintenance coordination with qualified tradespeople, monthly rent demand/collection/transfer, secure key holding, and tenancy renewals.
• Compliance & Specialist Services Specialist landlord compliance services including routine testing of smoke and carbon monoxide alarms, annual renewal of EPC, Gas Safety and Electrical certificates, HMO property management and coin meter collection, preparation of annual financial statements for tax purposes, limited UK/overseas landlord tax guidance, optional mail redirection (including international forwarding), and contract renewal/legal documentation support.
• Guaranteed Rent Scheme Service for landlords in which Estate Agents Dagenham guarantees fixed monthly rent payments on the same date each month regardless of tenant occupancy, arrears, or property status, providing predictable income and shielding landlords from tenant payment risk and void loss.
• Property Buying Services Service for residential buyers in Dagenham and East London offering tailored property searches, accompanied viewings, negotiation support, mortgage assistance, and coordination with legal advisers through to completion.
• Property Sales Services Service for residential sellers providing property valuation, strategic marketing campaigns, buyer engagement and viewings, negotiation, and post-sale support through completion.
• Block Management Management of multi-unit residential blocks including maintenance coordination, supplier contract negotiation, resident communication, service charge administration, and compliance oversight.
• Free Property Valuation No-obligation market appraisal providing sellers and landlords with an accurate valuation, current market data, and insights into the value of their residential or investment property, used as the entry point for sales and management mandates.

Quantifiable outcome

• 100% rent collected within 7 days each month
• +3 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• RightmovecoreGTM or Marketing PartnerProperty listing partnership for marketing residential properties to Rightmove's extensive UK property seeker audience.
• ZooplacoreGTM or Marketing PartnerProperty listing partnership for marketing residential properties on Zoopla platform.
• OnTheMarketsupportingGTM or Marketing PartnerProperty listing partnership for additional market exposure to property seekers.
• XerosupportingTechnology or IntegrationAccounting software integration for transparent landlord ledgers and financial reporting.
• GoodlordsupportingTechnology or IntegrationProperty technology platform used for tenant referencing, referencing including ID checks, credit checks, employer/landlord references, and affordability assessment.
• Deposit Protection Scheme (DPS)coreStrategic or Co-development PartnerGovernment-approved tenancy deposit protection scheme for registering and protecting tenant deposits as required by UK law.
• Propertymark (ARLA/NAEA)coreStrategic or Co-development PartnerProfessional body membership providing ARLA and NAEA accreditation for property agents, ensuring compliance with industry standards.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Connells Group: One of the UK's largest estate agency groups with extensive residential sales, lettings, and property management operations. Comparable as a national incumbent in the same product categories with broader geographic reach.
• Savills: Global real estate services firm offering UK residential sales, lettings and property management. Comparable as an incumbent with overlapping service lines targeting UK residential landlords and investors.

Others

• Rightmove: UK's largest property portal used by the agency for listings. Comparable as a critical ecosystem partner whose terms, fees, and platform changes directly affect the agency's customer acquisition costs.

Direct peers

• Chestertons: London-focused estate agency with international reach offering sales, lettings, and property management. Comparable in offering a full-service residential agency model with London concentration.
• Winkworth: UK franchise-based estate agency with a strong London and Home Counties presence, offering sales, lettings and property management. Comparable as a multi-office residential agency competing in similar sub-markets.
• Foxtons: London-focused estate agency offering sales, lettings and property management across the capital. Highly comparable as a residential real estate broker with strong local market positioning and integrated management services.
• Benham and Reeves: Independent London estate agency and lettings specialist offering sales, lettings, and full property management. Comparable as a London-focused residential agency with management-led services.
• Hunters Property Group: UK national network of estate agencies offering sales, lettings, and management through franchised offices. Comparable multi-office residential agency model competing in local markets.

Emerging players

• Purplebricks: Online/hybrid estate agency operating across the UK with lower fixed-fee pricing models. Comparable as a residential sales and lettings competitor targeting the same customer base with a differentiated delivery model.
• OpenRent: Online lettings platform enabling landlords to let properties directly with optional add-on services. Comparable as a technology-enabled alternative to traditional letting agents, competing on price and convenience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/dagenham_agents
• YouTubeyoutube.com/@EstateAgentsDagenham
• Facebookfacebook.com/estateagentsdagenham
• LinkedInlinkedin.com/company/estate-agents-dagenham
• Instagraminstagram.com/estateagentsdagenham
• Pinterestuk.pinterest.com/estateagents_dagenham
• TikToktiktok.com/@estateagentsdagenham

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estate Agents Dagenham