What AlphaROC does

AlphaROC Inc. is a Newark, New Jersey-based private software company founded in 2021 that builds an AI-native human intelligence platform for institutional clients. Its flagship product, Occam, combines a proprietary database of 270M+ identity-verified adults and 50M+ executives across 22M businesses with purpose-trained large language models that power Edwin, an always-on conversational AI pollster that runs adaptive, open-ended dialogues, interprets free-text answers, generates dynamic follow-ups, and executes continuous integrity checks for attention, consistency, and truthfulness. The platform delivers 24-48 hour turnaround on fielding-to-insight and exposes modules for Custom Studies, Conversational Polling, Concept & Content Testing (text/image/video/audio), Longitudinal Trend Tracking, Political Polling (Hingevoter), BYOD (Bring Your Own Data), and Custom, B2B/Niche, and Lookalike Audiences, with a stated scale of 7,000-10,000 verified respondents engaged daily across hundreds of topics and 5,000+ ready-to-use datasets.

AlphaROC monetizes through enterprise, quote-based annual subscriptions sold via a sales-led, field-based GTM targeting Wall Street institutions - hedge funds, private equity firms, asset managers, investment banks - alongside consulting firms, lobbying/PR firms, consumer brands, and political campaigns. Named customers include Top 3 U.S. Investment Banks, a Top European Investment Bank, Top 3 Consulting Firms, Top 3 U.S. Lobbying and PR Firms, and political clients such as Independent Center and Independent Center Voice. The company is hiring its first Sales Development Representative and a Business Development lead to build outbound prospecting into senior investment professionals (PMs, Analysts, Partners, CIOs, Heads of Research), with content marketing via its Chart of the Week publication, SEO, social media, email/newsletter, and event-based outreach as supporting channels. Disclosed capital inflow to date is limited to a $75,000 grant from the New Jersey Commission on Science, Innovation and Technology dated 2024-10-15; no venture rounds are announced in the source materials.

Name

AlphaROC

Legal name

AlphaROC Inc.

Website

https://alpharoc.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

AlphaROC builds an AI-native human intelligence platform, using purpose-trained LLMs and a 270M+ identity-verified respondent database, to deliver real-time predictive research and conversational polling for Wall Street institutions, consulting firms, and political clients via enterprise subscriptions.

Ownership category

akta.pro rank

Product category

Market Research Software

NAICS

Software Publishers (513210), Portfolio Management and Investment Advice (523940), Web Search Portals and All Other Information Services (51929)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• Predictive intelligence platform
• AI market research
• Conversational polling software
• Consumer sentiment analytics
• Identity-verified research panels

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Studies: AI-moderated conversations at scale replacing time-intensive surveys and one-off expert calls. Targeted studies to verified audiences with real-time model adaptation for faster, more relevant insight.
2. Conversational Polling: Real-time conversational polling engine that asks open-ended questions, generates intelligent follow-ups, and analyzes responses in real time. Delivers human nuance at quantitative scale.
3. Longitudinal Trackers: Always-on daily sentiment measurement capturing shifts over time in brand perception, purchase intent, NPS, market share. Continuous signal exposes inflection points early.
4. Political Polling Services: Adaptive, open-ended political polling that goes past top lines by probing motivations, likelihood to vote, and persuasion drivers.
5. B2B Audience Access: On-demand access to niche and hard-to-reach professional populations including executives across 22M businesses. Clean, verified data from real professionals.
6. On-Demand Intelligence Datasets: Access to 5,000+ ready-to-use datasets covering consumer sentiment, company and macro trends, NPS, NPI, market share, and buyer behavior with continuous purchase-intent tracking.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

AlphaROC sells Occam, an AI-native predictive intelligence platform that delivers real-time, identity-verified human insight by combining first-party and zero-party data with purpose-trained large language models. Occam is powered by Edwin, the company's conversational AI pollster that engages identity-verified respondents in adaptive open-ended dialogues, and is sold via enterprise subscriptions to hedge funds, private equity firms, asset managers, investment banks, consulting firms, political organizations, and consumer brands.

Product overview

AlphaROC offers Occam, an AI-native predictive intelligence platform designed to replace outdated research models. Occam is powered by Edwin, the company's AI Technology Engine, which serves as a next-generation conversational AI pollster that captures verified human signal through adaptive, open-ended conversations. The platform also includes Hingevoter for real-time voter intelligence in political applications. The portfolio architecture consists of the core Occam platform for predictive intelligence, underpinned by Edwin's AI-powered data collection and verification engine, with specialized modules for Custom Studies, Conversational Studies, Concept & Content Testing, Longitudinal Trend Tracking, Political Polling, and BYOD data integration. Audience targeting capabilities include Custom Audiences, B2B & Niche Audiences (leveraging 50M+ executives across 22M businesses), and Lookalike Audiences. The Chart of The Week publication showcases real-time insights derived from Occam's always-on data.

Differentiator

Problem solved

Functional benefit

Brands

• Occam: Flagship predictive intelligence platform that delivers real-time, identity-verified human insight, turning live sentiment, intent, and behavior into predictive, decision-ready foresight.
• Edwin
• Hingevoter

Products and services

• Occam Occam is AlphaROC's flagship AI-native predictive intelligence platform that delivers real-time, identity-verified human insight by combining first-party and zero-party data with advanced language models. It is sold to enterprise clients in financial services, consulting, consumer brands, and political research, converting live sentiment, intent, and behavior into predictive, decision-ready foresight.
• Edwin Edwin is the AI Technology Engine powering Occam. It is a next-generation conversational AI pollster that engages and verifies the exact audiences clients care about, collecting clean, real-time data through adaptive, open-ended conversations powered by purpose-trained LLMs.
• Hingevoter Hingevoter is AlphaROC's real-time voter intelligence solution that brings the truth of public opinion to light by conducting adaptive, open-ended political polling that probes motivations, likelihood to vote, and persuasion drivers to reveal what moves voters and accurately predict outcomes before election day.

Quantifiable outcome

• 24-48h from fielding to insight vs weeks for traditional research
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature10 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AlphaSense: AI-powered market intelligence and enterprise search platform for investment professionals, analysts, and corporate strategists. Comparable because both target Wall Street with AI-driven intelligence workflows that replace/augment traditional research and consume large proprietary content corpora to deliver decision-ready insight.
• Morning Consult: AI-driven polling and market intelligence company serving brands, financial institutions, media, and policymakers. Highly comparable as it sells real-time survey-based intelligence, political polling, and brand tracking into overlapping buyer personas (investment professionals, brand marketers, PR/lobbying firms).
• Suzy: AI-powered consumer research platform connecting brands directly to opted-in consumers for rapid insights. Comparable as a tech-forward challenger to traditional research firms offering on-demand consumer intelligence for enterprise brand and CPG buyers, with overlapping AI-moderation and panel methodology.
• Zappi: AI-augmented consumer insights platform for brands running concept testing, advertising effectiveness, and innovation research. Comparable because it sells AI-driven research to enterprise CPG/brand teams seeking faster, cheaper alternatives to legacy research vendors in adjacent workflows to AlphaROC's concept/content testing modules.
• Tegus: Expert-driven research platform providing investment professionals with qualitative insights from primary-source expert interviews and transcripts. Comparable in serving the same Wall Street buy-side buyer with research-driven decision intelligence, though Tegus leans on human expert calls versus AlphaROC's AI-moderated polling approach.

Broad incumbents

• YouGov: Global public opinion and consumer research firm with one of the largest proprietary panels worldwide. Overlaps with AlphaROC on political polling, brand tracking, and consumer sentiment, and serves financial services and brands, but operates at much greater scale with traditional panel/quant methodology alongside newer digital products.
• Qualtrics: Enterprise experience management platform offering survey-based research, brand tracking, and customer/employee insights at scale. Comparable on the survey/experience-research infrastructure layer for enterprise buyers, though it operates as a broad incumbent rather than an AI-native conversational-polling specialist.
• Pulsar (by Brandwatch): Consumer intelligence platform combining social listening, audience segmentation, and trend analysis for brand marketers. Comparable in providing AI-augmented consumer insight to brand and agency buyers, though it leans on publicly observable digital signals rather than identity-verified survey respondents.

Emerging players

• Attest: Consumer research platform offering on-demand brand and market research via a large verified panel of consumers. Comparable as a tech-enabled challenger in the consumer-research space serving enterprise brand teams, though smaller and primarily focused on consumer rather than financial-services buyers.
• Glimpse: AI-powered market research platform delivering rapid consumer and trend intelligence for brands and agencies. Comparable as a small, AI-native challenger in the consumer-insights space targeting similar enterprise brand/marketing buyers with faster, cheaper alternatives to legacy research vendors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/alpharoc
• LinkedInlinkedin.com/company/alpharoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlphaROC