ID&AL Groupe

What ID&AL Groupe does

ID&AL Groupe is a French real estate developer founded in 2011 and headquartered in Bordeaux, operating across multiple French regions including Nouvelle-Aquitaine, Auvergne-Rhône-Alpes, Grand Est, Pays de la Loire, and Bretagne. The company develops new residential properties (apartments and houses) and rehabilitates heritage buildings through its ID&AL Caractère sub-brand, with a disclosed portfolio of over 80 reference projects spanning housing, offices, and commercial premises. Customers are segmented across individual buyers seeking primary residences, buy-to-let investors using French tax-incentive schemes (Pinel, LMNP, Malraux, Denormandie), institutional investors, and local government entities (collectivités locales). The company generated €144 million in reserved revenue in 2021, ranked 7th among French property developers with growth above 50% that year, and employed approximately 120 collaborators as of 2021/2022.

The operating platform is organized around three pillars: La Promotion by ID&AL for new construction, ID&AL Caractère for heritage rehabilitation, and Le Club by ID&AL for client accompaniment across the prepare, personalize, and facilitate stages. The L'XPERIENCE digital transformation initiative and a mobile application (available on Apple Store and Google Play) underpin the customer experience. Third-party partnerships extend functionality across the buyer journey: Vousfinancer for mortgage brokerage, MyNotary for digital notarial services, BeMove for relocation, Rhinov for interior configuration, Syment and Ernest for digital services, and AI startup KNOCK for innovation programs. Distribution is sales-led through physical agency offices in Bordeaux, Lyon, Nantes, Paris, and the Côte Basque, supplemented by an online property portal, content marketing on tax-incentive schemes, and a €2,000 referral program.

Revenue is primarily transactional from new and rehabilitated unit sales, with unit pricing spanning T2 apartments from €157,000 in secondary cities to premium houses at €590,000. Le Club membership and Welcome Services (insurance, décor coaching, property management, rental management) introduce a recurring component, while co-development with collectivités locales yields professional-services revenue on institutional urban projects. The company funded expansion with a €10 million raise in September 2022, with stated intent to reach top-five positioning in France's rehabilitation sector within five years. Privately held by co-founders Edouard Myon and Pierre Vital, ID&AL operates without public listing, disclosed external private equity ownership, or secondary transactions.

Name

ID&AL Groupe

Legal name

IDEAL GROUPE

Website

https://ideal-groupe.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Founded in 2011 and headquartered in Bordeaux, ID&AL Groupe is a French real estate developer building new residential properties and rehabilitating heritage buildings. The company serves individual buyers, property investors, institutional clients, and local governments across multiple French regions via agency offices and digital platforms.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Residential Remodelers (236118), Residential Property Managers (531311)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industry

Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Residential property development
• Heritage building rehabilitation
• Real estate promotion
• Buy-to-let investment schemes
• New construction housing

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Property Development Sales: Development and sale of new residential properties (apartments and houses) to end buyers. Revenue generated through one-time property transactions at market prices.
2. Building Rehabilitation Sales: Renovation and sale of rehabilitated heritage properties through the ID&AL Caractère brand. Brings old buildings back to life while preserving French heritage.
3. Property Development Management Services: Services to institutional clients and collectivités for urban development projects. Co-development approach involving partners and local authorities from project conception.
4. Le Club Membership Services: Personalized real estate services including property search assistance, personalization options, and facilitation services. Additional services through partners for moving, deco coaching, property management, insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ID&AL Groupe develops and sells new-build residential apartments, houses, offices, and commercial properties through La Promotion by ID&AL, and rehabilitates heritage buildings through the ID&AL Caractère brand. The company offers turnkey acquisition, personalization, financing, and post-purchase property management services for individual buyers, property investors, institutional clients, and local authorities across France, supported by an in-house digital platform, mobile app, and partner network.

Product overview

ID&AL Groupe operates as a unified real estate development platform offering both new property development and heritage rehabilitation services. The core offering is built around 'Promotion by ID&AL' for new construction projects and 'CARACTERE' for heritage rehabilitation. The company differentiates through 'LE CLUB by ID&AL', a comprehensive client accompaniment service that provides personalized support throughout the entire real estate journey, complemented by 'Welcome Services' offering post-purchase services including insurance, moving, décor coaching, and property management. The 'L'XPERIENCE' digital initiative drives digital transformation across the platform. Founded in 2011 and headquartered in Bordeaux, the group employs approximately 120 people and generated €144M in reserved revenue in 2021.

Differentiator

Problem solved

Functional benefit

Brands

• ID&AL Caractère: Heritage preservation brand dedicated to the rehabilitation of historic buildings and safeguarding of French heritage, giving new life to old buildings.
• Le Club by ID&AL
• L'XPERIENCE
• ID&AL Transaction
• La Promotion by ID&AL

Products and services

• La Promotion by ID&AL — New Property Development End-to-end new-build real estate development covering residential housing, offices, and commercial premises for individual buyers, institutional investors, and local authorities across France; serves as the group's primary development engine through dedicated programs in Bordeaux, Lyon, Nantes, Paris, the Côte Basque, and other regional cities.
• ID&AL Caractère — Heritage Rehabilitation Heritage building rehabilitation sub-brand that renovates and restores historic properties for sale, preserving French architectural heritage while bringing old buildings back to life; operated under the ID&AL Groupe legal entity with its own dedicated programs and reference projects.
• Les Grands Projets by ID&AL Large-scale urban development division within La Promotion by ID&AL, executing significant institutional and local-authority projects through co-development with partners and collectivités from project conception onward.
• Le Club by ID&AL Client-accompaniment service providing personalized support throughout the real estate project, including a dedicated advisor, access to partner services, and three modules (Préparer, Personnaliser, Faciliter) covering preparation, personalization, and facilitation of the property journey for individual buyers and investors.
• Welcome Services Post-purchase concierge suite offering assistance troubleshooting, insurance, décor coaching, brokerage, kitchen design, moving services, property maintenance, rental management, cleaning, co-ownership syndicate, renovation, and resale services for ID&AL buyers and investors.
• ID&AL Transaction Sales entity of ID&AL Groupe handling transactions for new-build and rehabilitated properties developed by La Promotion by ID&AL and ID&AL Caractère, channeling buyer flow into the group's residential programs.
• Property and Rental Management Services Rental management and property administration services offered to buy-to-let investors who have purchased ID&AL properties, enabling ongoing yield management without engaging third-party administrators.
• Parrainage — Customer Referral Program Formal referral program rewarding existing customers with a €2,000 gift card for introducing new buyers who complete a property purchase through ID&AL Groupe's development portfolio.

Quantifiable outcome

• 50%+ growth rate placing company 7th in top 10 actors in 2021
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• BeMoveminorImplementation/ SI/ Consulting Partner · 18 July 2019Moving services partner helping Le Club clients with relocation assistance through all stages of their move.
• French ProptechminorGTM or Marketing Partner · 2 July 2019Association partnership to promote and facilitate digitalization of real estate sector in France.
• Vousfinancer.comcoreChannel Partner/ Reseller/ Distributor · 20 June 2019Mortgage brokerage partner providing financing solutions for property buyers. Flagship partnership for facilitating property transactions.
• MyNotarycoreTechnology or Integration · 11 June 2019Digital notary services partner streamlining the VEFA (off-plan purchase) process with simple, fast, and transparent digital services.
• BellastockminorStrategic or Co-development Partner · 1 January 2012Architectural collective partner specializing in rehabilitation projects with materials from deconstruction, promoting innovative reuse approaches.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nexity: France's largest full-service real estate developer and property manager, operating across residential new-build, rehabilitation, and services — directly comparable to ID&AL's integrated model but at vastly greater national scale.
• Altarea (Cogedim): Major French listed developer (parent of Cogedim brand) active in residential, commercial, and mixed-use development nationwide; competes with ID&AL on new-build and increasingly on sustainable rehabilitation.
• Kaufman & Broad: French residential developer and homebuilder with national presence in new housing, single-family homes, and apartments; comparable in product (residential new-build) and target buyer (primary residence + buy-to-let investors).
• Bouygues Immobilier: Subsidiary of Bouygues Group developing residential, tertiary, and large-scale urban projects across France; comparable on residential new-build, mixed-use grandes projets, and sustainability positioning similar to ID&AL's RSE approach.
• Vinci Immobilier (ADIM): National French residential developer (part of Vinci group) covering housing, serviced residences, and urban renewal; competes with ID&AL on new-build and rehabilitation, including heritage projects.
• Eiffage Immobilier: National French property developer within the Eiffage group, focused on residential, serviced residences, and urban renewal; comparable target buyer (individual investors using Pinel/LMNP) and product mix.
• Icade Promotion: Real estate subsidiary of Icade (a Caisse des Dépôts group) active in residential and commercial development including co-development with local authorities — closely comparable to ID&AL's institutional/collectivités work.
• ICF Habitat (SNI): Major French social housing operator and developer, particularly relevant peer for ID&AL's Collectivités Locales and institutional client segment.

Direct peers

• GreenCity Immobilier: Mid-sized regional French developer focused on sustainable new-build and rehabilitation in Nouvelle-Aquitaine and Occitanie — the most directly comparable regional peer to ID&AL on geography and product mix.
• Edelis: Mid-sized French real estate developer active in residential new-build and urban renewal across multiple French regions; comparable in scale, geographic spread, and integrated-services positioning to ID&AL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ideal_groupe
• LinkedInlinkedin.com/company/ideal-groupe
• Facebookfacebook.com/IDEAL.GROUPE

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ID&AL Groupe