Zalat Pizza
- Company typePrivate
- Founded2014
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Zalat Pizza firmographics
Firmographics- Name
- Zalat Pizza
- Legal name
- Zalat Inc.
- Website
- https://zalatpizza.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Zalat Pizza industry classification
Industry- Product category
- Pizza Restaurant Chain
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
Keywords
Where Zalat Pizza is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zalat Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Pizza Sales (Dine-in, Takeout, Delivery): Core revenue from selling handcrafted pizzas through corporate-owned locations. Sales generated via walk-in customers, phone orders, website ordering, and mobile app. Delivery fulfilled through own drivers and third-party services (Uber Eats, DoorDash).
- Gift Cards: Digital and physical gift cards sold through app and website, generating float revenue and driving new customer acquisition.
- Rewards Program: Points-based loyalty program earning 10 points per dollar spent, driving customer retention and frequency of purchases.
- Crowdfunding/Investor Relations: SEC Form D filings indicate exempt securities offerings to raise capital from investors, referred to as 'Investomers' (investors who are also customers).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard pizza pricing with size variations |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Zalat Pizza product offering
Product offeringCore offering
Zalat Pizza is a Texas-based pizza restaurant chain that sells hand-crafted New York style pizzas through 30 corporate-owned locations across Dallas-Fort Worth, Houston, and Austin. The company offers dine-in, takeout, delivery, and catering services with extended late-night hours, supported by a mobile app for ordering and rewards.
Product overview
Zalat Pizza is a pizza-only restaurant concept operating as a lean, tech-company-inspired business model. The core offering consists of handcrafted, hand-tossed New York style pizzas with signature creations like the Pho Shizzle, Loaded Notato, and Sweet Revenge. Supporting products include a mobile app for ordering and rewards, a points-based loyalty program, catering services, curbside pickup, gift cards, and a crowdfunding investment option. The company offers pizza in multiple sizes (18" Giant, 14" Large, 12" Medium, 9" Miniz) with specialty crust options including keto and gluten-free. Ordering is available through the website, mobile app, and third-party delivery platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Zealots: Employee comic book featuring Zalat's own employees in a quest for pizza perfection
- Investomers
- Insiderz
Products and services
- Hand-crafted New York style pizzas Hand-tossed New York style pizzas with unique signature pie recipes, sold to individual consumers through dine-in, takeout, and delivery at 30 corporate-owned Texas locations.
- Pizza catering service Large-order pizza catering for businesses, events, and group gatherings across the Dallas-Fort Worth, Houston, and Austin metros.
- Gift cards Digital and physical gift cards that can be purchased by consumers and redeemed at Zalat Pizza locations.
Quantifiable outcome
- Earn 10 points per dollar spent on all orders
- +1 more outcomes
Companies that use Zalat Pizza
Customer profileSegments3 records
Ideal customer profiles2 records
Zalat Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Zalat Pizza partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Uber EatsminorThird-party food delivery marketplace integration allowing Zalat Pizza to be available for delivery orders through the Uber Eats platform, expanding reach to users who prefer ordering through that marketplace.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Zalat Pizza competitors and assessment
Company assessmentDirect peers
- Marco's Pizza: Toledo-based regional pizza chain that grew from a small footprint to over 1,000 franchised locations. Most structurally comparable to Zalat in being a regional pizza brand focused on quality/ingredients rather than the lowest price point.
- Jet's Pizza: Michigan-headquartered pizza chain with a few hundred locations, known for deep-dish and square style. Comparable to Zalat as a multi-unit regional pizza operator competing outside the top three national brands.
- Mountain Mike's Pizza: West coast regional pizza chain with ~200+ locations that has pursued unit expansion and franchise growth. Comparable as a regional competitor with similar quality/ingredient positioning.
- Toppers Pizza: Midwest-based regional pizza chain operating primarily through franchising. Comparable as a smaller regional pizza brand competing in college towns and secondary markets with a differentiated menu.
- Blaze Pizza: Fast-casual build-your-own pizza concept backed by notable investors. Comparable as a differentiated-format pizza competitor pursuing premium positioning, though more fast-casual than Zalat's QSR-leaning model.
- MOD Pizza: Fast-casual individual-artisan pizza chain with hundreds of U.S. locations. Comparable as a differentiated-format pizza operator with a focus on craft ingredients and broad dietary accommodation (similar to Zalat's gluten-free/keto crust options).
- &pizza: East coast fast-casual pizza chain with a modern, design-forward brand. Comparable as a non-traditional pizza operator pursuing younger urban consumers with craft toppings and a strong brand identity.
Broad incumbents
- Domino's Pizza: Largest U.S. pizza chain by unit count and digital sales. Represents the dominant incumbent against which every regional pizza operator must compete; comparable through overlapping delivery and product category but vastly larger scale.
- Papa John's: Top-three national pizza chain with extensive franchised footprint and delivery infrastructure. Comparable through product overlap and delivery model, though Papa John's is a much broader incumbent portfolio.
- Pizza Hut: Iconic national pizza chain operating dine-in, carryout, and delivery. Comparable through direct category overlap; represents the legacy incumbent that regional concepts like Zalat are effectively chipping away at through menu novelty and brand differentiation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Zalat Pizza social profiles
Digital presenceZalat Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zalat Pizza leadership team
Management profileNumber of profiles
Profiles3 records
Zalat Pizza funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zalat Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zalat Pizza
What does Zalat Pizza do?
Zalat Pizza is a Texas-based pizza restaurant chain that sells hand-crafted New York style pizzas through 30 corporate-owned locations across Dallas-Fort Worth, Houston, and Austin. The company offers dine-in, takeout, delivery, and catering services with extended late-night hours, supported by a mobile app for ordering and rewards.
Is Zalat Pizza a public or private company?
Zalat Pizza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zalat Pizza founded?
Zalat Pizza was founded in 2014. It employs 11 to 50 people.
Where is Zalat Pizza based?
Zalat Pizza is headquartered in Dallas, United States, in the North America region.
How does Zalat Pizza make money?
Four revenue lines are on record. Pizza Sales (Dine-in, Takeout, Delivery) is the primary driver. The others are gift Cards, rewards Program and crowdfunding/Investor Relations.
Who are Zalat Pizza's main competitors?
Direct peers on record are Marco's Pizza, Jet's Pizza, Mountain Mike's Pizza, Toppers Pizza, Blaze Pizza, MOD Pizza and &pizza. Broad incumbents are Domino's Pizza, Papa John's and Pizza Hut.
Does Zalat Pizza have an API?
No public API is recorded for Zalat Pizza.
What industry is Zalat Pizza in?
Zalat Pizza's product category is Pizza Restaurant Chain. Its primary akta.pro industry code is THAFAAAB, Pizza QSR. Its SIC code is 5810.