Abacashi
Abacashi is a Brazilian crowdfunding fintech platform that lets individuals and small organizations create online fundraising campaigns (vaquinhas) across categories like health, education, and social causes, charging a 6% transaction fee. It operates as a subsidiary of Unty.
- Company typePrivate
- Founded2017
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Abacashi does
Abacashi is a Brazilian fintech that operates one of the country's leading online crowdfunding platforms for "vaquinhas" (collective money pots), enabling individuals and small organizations to create and donate to fundraising campaigns across categories including Animals, Art & Culture, Causes, Education, Sports, Events, Environment, Gifts, and Health. The platform is built as a self-serve, product-led web application with OAuth-based onboarding via Google and Facebook, a centralized donation dashboard for campaign management, and payment processing routed through Pagar.me. Abacashi operates as a wholly owned subsidiary of Unty and acquired the ESG-focused Brazilian crowdfunding platform Sharity in March 2022 for approximately US$1 million; the combined entity reports nearly 1 million users and over R$60 million raised since 2018.
The company's commercial model is a 6% transaction fee applied to successful donations, with registration, campaign creation, and withdrawals offered free of charge, a pricing position the company markets as the lowest in the Brazilian crowdfunding market. Distribution is digital-first via the abacashi.com website and an organic social presence across Facebook, Instagram, Twitter/X, LinkedIn, and TikTok. Post-Sharity, Abacashi has signalled intent to expand into corporate ESG-aligned fundraising solutions and across Latin America, though no operational milestones for either expansion have been disclosed. Headcount is reported at 1–10 employees, leadership comprises CEO Nicolas de Virieu and Partner/CFO Dimitri Mussard, and the most recent disclosed external funding is a $400,000 round in June 2019 with participation from Twilio and Verbier Invest.
Abacashi firmographics
Firmographics- Name
- Abacashi
- Legal name
- Abacashi
- Website
- https://abacashi.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Abacashi is a Brazilian crowdfunding fintech platform that lets individuals and small organizations create online fundraising campaigns (vaquinhas) across categories like health, education, and social causes, charging a 6% transaction fee. It operates as a subsidiary of Unty.
- Ownership category
- akta.pro rank
Abacashi industry classification
Industry- Product category
- Crowdfunding Platform
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industry
- Creator Tipping, Donations & Micro-Payments (MPACAFAB)
Keywords
Where Abacashi is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Abacashi business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Transaction fee (take rate): Abacashi charges a 6% transaction fee on successful donations. Registration, campaign creation, and withdrawals are free. The fee is deducted from the funds raised.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 6% transaction fee on successful donations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Abacashi product offering
Product offeringCore offering
Abacashi operates a Brazilian crowdfunding platform that lets individuals and small organizations create online fundraising campaigns (vaquinhas) across categories such as Animals, Art & Culture, Causes, Education, Sports, Events, Environment, Gifts, and Health. The platform is free to register and free to launch campaigns, charging a 6% transaction fee only on successful donations, with free withdrawals. Payment processing runs on Pagar.me, and the company is positioned as the lowest-fee, fastest-withdrawal crowdfunding platform in Brazil.
Product overview
Abacashi is a Brazilian crowdfunding fintech platform operated by Unty that enables users to create and donate to online fundraising campaigns (vaquinhas). The core offering consists of the Abacashi Platform for campaign creation and management, complemented by the acquired Sharity platform for ESG-focused corporate fundraising. The platform differentiates itself with a 6% fee (the lowest in the market), free registration, free campaign creation, and free withdrawals with fast payout. After acquiring Sharity in 2022, Abacashi expanded its capabilities to include ESG-aligned corporate fundraising solutions, targeting both individual/organizational fundraisers and corporate clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Abacashi Platform Web-based crowdfunding platform that lets Brazilian individuals and small organizations create and donate to online vaquinha fundraising campaigns across multiple categories, with a 6% transaction fee only on successful donations, free registration, free campaign creation, and free withdrawals.
- Campaign Creation Tool Self-service campaign creation and management tool on abacashi.com that lets users pick a category, define a fundraising goal, and run a vaquinha with a donation-tracking control panel.
- Sharity ESG-focused Brazilian online fundraising platform wholly owned by Abacashi, targeted at social impact projects and ESG-aligned campaigns as part of the combined Abacashi-Sharity offering.
Companies that use Abacashi
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Abacashi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Abacashi partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SharitycoreAbacashi acquired Brazilian platform Sharity for approximately US$ 1 million as part of its strategy to lead the Brazilian market and expand in Latin America. The acquisition combined operations of both platforms, bringing together nearly 1 million users and R$ 60+ million raised since 2018, with focus on social projects and ESG-impacted initiatives. The merger aims to offer lower fees, better payment timelines, and humanized support.
- Pagar.mecorePagar.me is used as the payment processing infrastructure. Terms of use and privacy policy references indicate Pagar.me handles payment transactions for the Abacashi platform.
- UntycoreAbacashi is identified as a fintech subsidiary of Unty (Abacashi é uma fintech da Unty). Unty appears to be the parent company organization.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Abacashi competitors and assessment
Company assessmentDirect peers
- Catarse: Catarse is a Brazilian rewards-based crowdfunding platform for creative and entrepreneurial projects. Competes with Abacashi at the intersection of project-based fundraising in Brazil.
- Kickante: Kickante is a Brazilian online fundraising and vaquinha platform serving individual causes and NGOs. Directly competes with Abacashi for the same vaquinha use cases in the Brazilian market.
- Vakinha: Vakinha is a leading Brazilian crowdfunding/vaquinha platform with the largest installed base in the country. Directly competes with Abacashi for the same individual and social-cause campaign creators in Brazil.
- Benfeitoria: Benfeitoria is a Brazilian crowdfunding platform focused on creative, social-impact, and community projects. Targets the same SMB and individual fundraisers in Brazil as Abacashi with comparable take-rate economics.
Emerging players
- Patreon: Patreon is a creator monetization and recurring membership platform. Comparable to Abacashi as adjacent digital monetization infrastructure, though focused on recurring creator-fan funding rather than one-off social-cause campaigns.
- JustGiving: JustGiving is an established online fundraising platform for charities and personal causes. Closely comparable to Abacashi in user flows and category but operates primarily in the UK and US, not Latin America.
Broad incumbents
- Kickstarter: Kickstarter is a global rewards-based crowdfunding platform for creative projects. A broader incumbent in the crowdfunding space that overlaps with Abacashi on project-based use cases though it does not localize for Brazil's vaquinha culture.
- GoFundMe: GoFundMe is the global leader in personal-cause crowdfunding. Operates a broader global portfolio but competes with Abacashi in concept and category, especially for expat and Portuguese-speaking donors cross-border.
Others
- Pagar.me: Pagar.me is Abacashi's incumbent payment processor and a Brazilian fintech infrastructure provider. Included as an ecosystem enabler rather than a competitor, since it powers Abacashi's payment rails.
- Unty: Unty is Abacashi's parent fintech organization. Included as the corporate parent and capital backer providing operational and technology infrastructure for Abacashi.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Abacashi social profiles
Digital presenceAbacashi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abacashi leadership team
Management profileNumber of profiles
Profiles2 records
Abacashi subsidiaries and ownership
Company hierarchySubsidiaries2 records
Abacashi funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abacashi M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abacashi
What does Abacashi do?
Abacashi operates a Brazilian crowdfunding platform that lets individuals and small organizations create online fundraising campaigns (vaquinhas) across categories such as Animals, Art & Culture, Causes, Education, Sports, Events, Environment, Gifts, and Health. The platform is free to register and free to launch campaigns, charging a 6% transaction fee only on successful donations, with free withdrawals. Payment processing runs on Pagar.me, and the company is positioned as the lowest-fee, fastest-withdrawal crowdfunding platform in Brazil.
Is Abacashi a public or private company?
Abacashi is a private company. It is classified as corporate owned and is currently operating.
When was Abacashi founded?
Abacashi was founded in 2017. It employs 1 to 10 people.
Where is Abacashi based?
Abacashi is headquartered in São Paulo, Brazil, in the Latin America region.
How does Abacashi make money?
One revenue line is on record: transaction fee (take rate).
Who are Abacashi's main competitors?
Direct peers on record are Catarse, Kickante, Vakinha and Benfeitoria. Emerging players are Patreon and JustGiving. Broad incumbents are Kickstarter and GoFundMe. Others are Pagar.me and Unty.
Does Abacashi have an API?
No public API is recorded for Abacashi.
What industry is Abacashi in?
Abacashi's product category is Crowdfunding Platform. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of MPACAFAB, Creator Tipping, Donations & Micro-Payments.