LocalizeDirect
LocalizeDirect is a Swedish game-localization services and technology firm offering translation, LQA, MTPE, and transcreation across 65+ language pairs, paired with its proprietary Gridly headless CMS for multilingual game content management.
- Company typePrivate
- Founded2009
- HeadquartersHelsingborg, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingServices
What LocalizeDirect does
LocalizeDirect is a Swedish game-localization services and technology company founded in 2009 and headquartered in Helsingborg, Sweden, with a delivery center in Vietnam. The company provides end-to-end localization services, including Standard Translation, TEP (Translate, Edit, Proofread), in-context Linguistic Quality Assurance (LQA), Machine Translation Post-Editing (MTPE), and Transcreation, executed through a network of 400+ native-speaking linguists and project managers that spans 65+ language pairs. LocalizeDirect's primary customer base is video game studios and publishers, with a secondary software/SaaS localization offering; marquee customers include My.Games (War Robots), Rebellion (Sniper Elite series), Ludia, Scopely, Bethesda, Tencent, Square Enix, Capcom, and the Pokemon Company. The company also develops Gridly, a proprietary collaborative headless CMS with a browser-based spreadsheet UI, open API, version control, branching, granular access controls, and integration with Memsource TMS for ML-augmented translation management. Revenue is generated through per-word or per-language professional services fees for complex engagements, a self-serve transactional portal for smaller game-localization orders (minimum €100 for up to 10 languages), and Gridly subscription plans tiered by project size with a free entry tier. The go-to-market is hybrid: an SMB/self-serve motion sits alongside a direct-sales, custom-quote enterprise motion supported by global PM coverage across all time zones.
LocalizeDirect firmographics
Firmographics- Name
- LocalizeDirect
- Legal name
- Localize Direct AB
- Website
- https://localizedirect.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LocalizeDirect is a Swedish game-localization services and technology firm offering translation, LQA, MTPE, and transcreation across 65+ language pairs, paired with its proprietary Gridly headless CMS for multilingual game content management.
- Ownership category
- akta.pro rank
LocalizeDirect industry classification
Industry- Product category
- Game Localization Services
- NAICS
- Software Publishers (513210), Translation and Interpretation Services (54193)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Localization & Culturalization Services (Translation, LQA, VO/Subtitle) (MPAFAKAB)
- akta.pro secondary industries
- Localization Project Management & Vendor Services (Workflow, Scheduling, Vendor Management) (MPAHAFAC), Translation & Transcreation Services (Script/Dialogue Adaptation) (MPAHAFAD), Localization Technology & Automation (TMS, Subtitle Tools, MT/AI, Speech-to-Text) (MPAHAFAH)
Keywords
Where LocalizeDirect is headquartered
LocationHeadquarters
- HQ city
- Helsingborg
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
LocalizeDirect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Localization Services: End-to-end localization services including Standard Translation, TEP (Translate, Edit, Proofread), LQA (Linguistic Quality Assurance), MTPE (Machine Translation Post-Editing), and Transcreation. Services are priced per word or language with minimum order requirements. Professional services aligned with content, goals, and global growth.
- Gridly CMS Subscription: Gridly, the collaborative headless CMS developed by LocalizeDirect, offers plans depending on project sizes, starting with a free tier. Pricing is based on project size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Self-serve portal for game localization with instant quotes and order-as-you-go pricing |
| Subscription | Multi-year contract | Custom plan with personalized assistance for wider language options and flexible payment |
Distribution channels3 records
Marketing channels6 records
LocalizeDirect product offering
Product offeringCore offering
LocalizeDirect provides professional end-to-end localization services for video game studios, publishers, and SaaS companies across 65+ language pairs. Its core offerings include human-powered Standard Translation, TEP (Translate/Edit/Proofread), in-context LQA, MTPE (AI + human review), and Transcreation, supported by translation memory and term bases. The company also developed Gridly, a proprietary collaborative headless CMS for multilingual game asset management.
Product overview
LocalizeDirect is a Swedish game localization and technology company founded in 2009, offering professional end-to-end localization services through a combination of human expertise and AI-powered tools. The company's product portfolio includes five core localization services: Standard Translation (human-powered translation with cultural relevance), TEP (Translate, Edit, Proofread - a multi-step premium process), LQA (Linguistic Quality Assurance for in-context testing), MTPE (Machine Translation Post-Editing combining AI with human expert review), and Transcreation (creative localization for brand-driven content). LocalizeDirect also developed Gridly, a collaborative headless CMS specifically designed for game developers managing multilingual game projects, which integrates with the Memsource Translation Management System. The company supports over 65 language pairs and serves clients across game localization and software/SaaS markets. Pricing includes a self-serve option (minimum €100 for up to 10 languages) and custom plans with personalized assistance.
Differentiator
Problem solved
Functional benefit
Brands
- Gridly: A collaborative headless CMS for multilingual game projects, developed by LocalizeDirect. Features open API, spreadsheet UI, version control, branching, and localization support.
Products and services
- Standard Translation Human-powered translation service with cultural relevance and subject matter expertise, leveraging CAT tools, translation memories, and term bases for consistency across multilingual content for game studios and software companies.
- Translation, Editing & Proofreading (TEP) A premium three-step localization process (Translate, Edit, Proofread) performed by qualified linguists, designed to minimize errors and brand inconsistency in high-visibility content such as game launches and marketing materials.
- Linguistic Quality Assurance (LQA) In-context linguistic quality assurance testing where professional linguists run localized content in its actual environment to detect broken strings, grammar errors, and layout glitches that standard translation or proofreading may miss.
- Machine Translation Post-Editing (MTPE) Service combining AI/machine-translated content with human expert review, scaling from surface-level typo cleanup to deeper edits that enhance tone and clarity. Used by clients who want faster, cost-effective localization without sacrificing quality.
- Transcreation Creative localization service that adapts marketing copy, brand-driven content, and campaigns to preserve intent, tone, and emotional impact across markets. Uses specialist linguists combining native fluency, cultural insight, and copywriting skill.
- Game Localization End-to-end game localization service bundle covering in-game text, store listings, trailers, technical documentation, and legal content for PC, console, mobile, and cloud platforms. Includes cultural adaptation, UI/UX localization, legal compliance, and live-service update workflows.
- Software Localization Localization services for mobile apps, desktop software, and SaaS products with workflows aligned to software development lifecycles. Covers app UI, documentation, training materials, and user-facing content for SaaS and software vendors.
- Gridly CMS Collaborative headless CMS for multilingual game projects with open API, browser-based spreadsheet UI (capacity of 1 billion cells), version control, branching, granular user access control, and built-in localization functions. Serves as a central hub for game asset management and integrates with Memsource TMS. Available via subscription tiers starting with a free tier.
Quantifiable outcome
- 250M+ words translated across projects
- +4 more outcomes
Companies that use LocalizeDirect
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles3 records
LocalizeDirect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature4 records
LocalizeDirect partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MemsourcecoreAI-powered translation management system partnership. Gridly-Memsource integration allows game companies to localize content faster, benefiting from machine translation, language pivoting, and version control. The integration enables content exchange between CMS and TMS in one click, with Memsource providing translation management, automation, and AI technology for Gridly users.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
LocalizeDirect competitors and assessment
Company assessmentDirect peers
- Keywords Studios: Largest pure-play game localization and services provider globally, with translation, LQA, audio, and player support across all major game publishers. Directly competes with LocalizeDirect on game localization services and serves many of the same AAA studios.
- Pactera EDGE (now part of Welocalize/Lionbridge ecosystem): Major language services provider with a dedicated games localization practice offering translation, LQA, and culturalization services. Competes head-to-head with LocalizeDirect for gaming clients including mobile and AAA publishers.
- Phrase (formerly Memsource): Cloud-based TMS/platform that partners with Gridly for game content workflows while also enabling direct translation services. Closest technology comparison to Gridly and a potential competitor or acquirer for LocalizeDirect's SaaS business.
- Andovar: Specialized game and digital content localization provider with strong Asian language coverage and game-specific workflows. Directly comparable to LocalizeDirect in vertical focus and tier of clients served.
- MoGi Group: Game-only localization and player support services provider offering translation, LQA, community management, and live ops support. Targets the same gaming customer base with a similar focus on culturalization and live-service workflows.
Broad incumbents
- Lionbridge Games: One of the world's largest LSPs with a dedicated games vertical offering translation, LQA, audio, and player community services. Overlaps significantly with LocalizeDirect's game localization offering as part of a much broader portfolio.
- Welocalize: Global LSP with strong localization, transcreation, and AI-enabled MTPE capabilities across gaming and adjacent verticals. Competes with LocalizeDirect on enterprise localization services and increasingly on platform technology.
- Smartling: Enterprise translation management and language services platform serving software, e-commerce, and digital media. Competes with LocalizeDirect on SaaS/software localization and offers managed services for in-context quality assurance.
Emerging players
- Lokalise: Fast-growing localization platform for software and digital products with strong TMS, automation, and developer integration. Targets SaaS and app developers — overlapping with LocalizeDirect's software localization vertical and Gridly's CMS positioning.
- Translated: AI-augmented translation services company combining human and MT with proprietary quality estimation tools. Competes with LocalizeDirect's MTPE and translation services while pursuing an automation-led cost structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LocalizeDirect social profiles
Digital presenceLocalizeDirect compliance and trust
Trust signalCompliance2 records
LocalizeDirect financial estimates
Financial estimateRevenue estimate
Valuation estimate
LocalizeDirect leadership team
Management profileNumber of profiles
Profiles7 records
LocalizeDirect subsidiaries and ownership
Company hierarchySubsidiaries1 record
LocalizeDirect funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LocalizeDirect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LocalizeDirect
What does LocalizeDirect do?
LocalizeDirect provides professional end-to-end localization services for video game studios, publishers, and SaaS companies across 65+ language pairs. Its core offerings include human-powered Standard Translation, TEP (Translate/Edit/Proofread), in-context LQA, MTPE (AI + human review), and Transcreation, supported by translation memory and term bases. The company also developed Gridly, a proprietary collaborative headless CMS for multilingual game asset management.
Is LocalizeDirect a public or private company?
LocalizeDirect is a private company. It is classified as venture growth investor backed and is currently operating.
When was LocalizeDirect founded?
LocalizeDirect was founded in 2009. It employs 51 to 100 people.
Where is LocalizeDirect based?
LocalizeDirect is headquartered in Helsingborg, Sweden, in the Europe region.
How does LocalizeDirect make money?
Two revenue lines are on record. Professional Localization Services are the primary driver. The others are gridly CMS Subscription.
Who are LocalizeDirect's main competitors?
Direct peers on record are Keywords Studios, Pactera EDGE (now part of Welocalize/Lionbridge ecosystem), Phrase (formerly Memsource), Andovar and MoGi Group. Broad incumbents are Lionbridge Games, Welocalize and Smartling. Emerging players are Lokalise and Translated.
Does LocalizeDirect have an API?
Yes. Gridly (a LocalizeDirect product) has an open API that enables integration with third-party systems. The Memsource-Gridly integration allows content to be exchanged between the Gridly CMS (headless content management system for multilingual game projects) and the Memsource Translation Management System (TMS) in one click. Gridly's API supports features including version control, branching, granular user access control, and localization support. Memsource's REST API makes it suited to integrate with gaming localization solutions. No public API documentation URL or SDK links were found in the source data.
What industry is LocalizeDirect in?
LocalizeDirect's product category is Game Localization Services. Its primary akta.pro industry code is MPAFAKAB, Localization & Culturalization Services (Translation, LQA, VO/Subtitle), with a secondary code of MPAHAFAC, Localization Project Management & Vendor Services (Workflow, Scheduling, Vendor Management). Its NAICS code is 513210 and its SIC code is 7370.