What Syft does

Syft, operating commercially as Indeed Flex, is a UK-based flexible staffing marketplace founded in 2015 and headquartered in London. The company operates a mobile-first platform that connects temporary jobseekers ("Flexers") with employers across five verticals — Hospitality, Facilities Management, Business Support, Industrial, and Retail — on a nationwide basis. Jobseekers discover and book shifts through the Indeed Flex iOS and Android apps, while employers access pre-verified workforce on demand through the Marketplace product or manage their entire temporary labour force via the Flex Plus workforce management platform; an Employer Web Portal supports scheduling, tracking, attendance, ratings, reporting, and analytics.

The underlying technology combines smart matching of workers to shifts, an AI staffing co-pilot branded Alma, an in-app AI assistant called Lexi, and operational features including Instant Pay, workforce scheduling, attendance tracking, agency management, and a rewards/creator programme. Syft monetises on a transaction-fee basis, taking a margin on shifts booked through the platform, and distributes via a product-led growth motion (self-serve mobile apps for jobseekers, self-serve portal plus demo-led sales for employers), supplemented by referral programmes, content marketing, and a core GTM partnership with Indeed. The platform is recognised as the UK's market-leading flexible staffing platform, with reported investment from PROfounders Capital, Creandum, and Colle Capital Partners, and a 2018 vertical acquisition of PBL Chefs to deepen its hospitality capability.

Name

Syft

Legal name

Indeed Flex UK

Website

https://syftapp.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Syft, operating as Indeed Flex, is the UK's market-leading flexible staffing marketplace, connecting temporary jobseekers with employers across hospitality, facilities management, business support, industrial, and retail via a mobile-first app and AI-powered matching, monetising through transaction fees on shifts.

Ownership category

akta.pro rank

Product category

Temporary Staffing Marketplace

NAICS

Temporary Help Services (561320), Temporary Help Services (56132)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Clerical & Customer Support Temp Staffing (BPACACAC)

akta.pro secondary industry

Contractor / Freelancer Payments (FSAMAKAC)

Keywords

• Temporary staffing platform
• Flexible workforce marketplace
• Job matching software
• Workforce management system
• Instant pay staffing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Temporary Staffing Services: Indeed Flex connects employers with temporary workers through its platform, generating revenue by taking a margin or fee on the shifts worked. Employers access a pre-verified workforce on demand through the Marketplace or manage their entire labour force via Flex Plus platform.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Syft (commercially branded as Indeed Flex) operates a mobile-first temporary staffing marketplace connecting jobseekers with employers across the UK. Jobseekers use a free mobile app (iOS/Android) to find, book, and work temporary shifts with instant pay access, while employers access pre-verified workers on demand through the Marketplace or manage their entire temporary labour force via the Flex Plus workforce management platform. Revenue is generated by taking a margin or fee on shifts worked.

Product overview

Indeed Flex is a temporary staffing platform operating as a mobile-first solution with multiple integrated components. The core offering consists of the Indeed Flex App for jobseekers to find and book temporary work, paired with the Marketplace and Flex Plus employer solutions. The platform provides a comprehensive suite of workforce management tools including Smart Matching (AI-powered jobseeker-employer matching), Alma (AI staffing co-pilot), Workforce Scheduling, Tracking and Attendance, Ratings and Worker Pools, Reporting and Analytics, Total Workforce Management, and Agency Management. Additional features include Instant Pay (on-demand wage access), Rewards Programme, Flexer Creator Programme, and Lexi (in-app AI assistant). The platform serves jobseekers across multiple industries including Hospitality, Facilities Management, Business Support, Industrial, and Retail, connecting them with leading businesses and independent businesses across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Lexi: In-app AI assistant that helps users with queries about direct deposit setup, pay stubs, and other support topics.
• Flex Plus
• Marketplace

Products and services

• Indeed Flex App (Syft) A free mobile application for iOS and Android that enables jobseekers across the UK to find and book temporary work shifts, complete verification, manage their profiles, and access instant pay. Targets workers in hospitality, facilities management, business support, industrial, and retail sectors.
• Marketplace An employer-facing platform solution that provides businesses with instantly accessible, pre-verified temporary workers on demand, enabling quick sourcing of flexible staff across the UK.
• Flex Plus A total workforce management platform that enables employers to manage their entire temporary labour force within a singular platform, including scheduling, tracking, attendance, analytics, and agency management capabilities. Targets enterprise and mid-market employers.
• Indeed Flex Portal A web-based employer portal where businesses can manage workforce operations, view candidates, schedule shifts, and access the full suite of employer features, reporting, and analytics.

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

One partnership is on record.

• IndeedcoreGTM or Marketing PartnerIndeed Flex appears to be a subsidiary or product under Indeed's umbrella. The company leverages the Indeed brand for distribution and marketing, with the app branded under the Indeed Flex name and the Syft technology underlying the platform.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coople: Swiss-headquartered digital staffing marketplace connecting temporary workers with employers across hospitality, retail, logistics, and events in Europe. Closely comparable to Syft's two-sided marketplace model with smart matching and instant pay features.
• Jobandtalent: Spanish-founded temporary staffing marketplace operating across Europe and Latin America with mobile-first worker app and employer workforce management. Directly comparable marketplace model, vertical breadth, and AI-driven matching.
• Instawork: US-based staffing marketplace focused on hospitality, warehouse, and food service with on-demand shift booking and instant pay. Closely aligned in model, vertical mix, and worker-experience features such as instant pay and ratings.
• Shiftsmart: US-based on-demand staffing marketplace connecting pre-vetted workers with hospitality, retail, and warehouse employers. Comparable marketplace model, vertical mix, and emphasis on instant pay and smart matching.

Broad incumbents

• Reed: One of the UK's largest established recruitment and staffing groups with deep employer relationships across multiple sectors. Overlaps with Syft's employer base but operates a much broader portfolio including permanent placement.
• Hays: Global staffing and workforce solutions firm with significant UK presence across professional, IT, and industrial staffing. Provides overlapping capabilities but spans a much wider remit than Syft's flexible shift focus.
• Adecco Group: Global staffing leader with large UK temporary staffing operations under brands such as Adecco and LHH. Overlaps with Syft's hospitality, industrial, and retail verticals as part of a much broader workforce solutions portfolio.

Regional players

• Sidekicker: Australia-based temp staffing marketplace serving hospitality, retail, and industrial with similar mobile-first worker app and employer management tools. Comparable model but operates in a different geography.

Emerging players

• WorkJam: Digital workforce management platform focused on shift scheduling, communications, and training for hourly and temporary workers. Adjacent in functionality to Syft's Flex Plus but emphasizes employer-side deployment over worker acquisition.

Others

• Indeed: World's largest job-search platform and strategic partner of Syft, whose Flex brand is leveraged for distribution. Not a direct staffing marketplace competitor but functions as a critical ecosystem partner, supplier of worker leads, and brand custodian.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=ZH472Xy2tT0
• LinkedInlinkedin.com/company/syft

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syft