What Hydration Labs does

Hydration Labs operates as the Hydration for Health initiative, a public health education program owned and funded by Danone S.A. through its French subsidiary Compagnie Gervais Danone (17 boulevard Haussmann, 75009 Paris). The stated mission is to make healthy hydration the new norm by encouraging sustainable hydration habits anchored in hydration science, targeting children aged 3-13 and their families/educators as the primary audience, with secondary audiences among general adults and public health researchers.

The platform combines educational content with practical tools: SPLASH! (a children's educational platform with games, printable content, and a mobile app for ages 11-13 on iOS and Android); the Hydration Calculator (a rule-based self-assessment tool); the Hydra Scale (a validated urine color chart for hydration status); the Water Journal (PDF tracking); the Liq.In7 interactive map and database (a standardized global fluid intake dataset covering 24,143+ individuals across 15 countries using validated 7-day fluid records); the Hydration Podcast; the Hydration Lab and Hydration Academy sections publishing scientific content; the Hydration for Health Annual Scientific Conference (now in its 14th edition); and an Early Career Researcher Awards program. Content is available in English, French, Spanish, and Indonesian. Scientific partnerships include EASO and EFAD for SPLASH! co-development.

Hydration for Health operates as a corporate social responsibility and brand-positioning initiative rather than a commercial enterprise. All tools, content, and educational programs are provided free of charge; there is no pricing model and revenue is not separately disclosed, with any economic activity consolidated within Danone S.A.'s financial statements. The go-to-market is community-led, reaching consumers through multilingual digital content, social media (Twitter/X, LinkedIn, Instagram, YouTube), an email newsletter, the annual scientific conference, and partnerships with European obesity and dietetics associations.

Name

Hydration Labs

Legal name

Compagnie Gervais Danone

Website

https://hydrationforhealth.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Hydration Labs operates the Hydration for Health initiative, a Danone-funded public health education program that promotes healthy hydration habits through science-based tools, the SPLASH! children's educational platform, and the global Liq.In7 fluid intake database, serving consumers, educators, and researchers worldwide at no cost.

Ownership category

akta.pro rank

Product category

Public Health Education and Hydration Science

NAICS

Bottled Water Manufacturing (312112), Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (221310)

SIC

Water Supply (4941), Services-Testing Laboratories (8734), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

IV Hydration & Vitamin Therapy (HSADAKAL)

akta.pro secondary industry

Sports Drinks & Hydration Beverages (CRADAHAK)

Keywords

• Hydration education
• Public health initiative
• Children nutrition education
• Hydration science research
• Fluid intake database

Headquarters

HQ city

Somerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Not Applicable - Public Health Initiative: Hydration for Health is a public health initiative by Danone (Compagnie Gervais Danone, 17 boulevard Haussmann, 75009 Paris). It operates as an educational and scientific outreach program rather than a revenue-generating entity. The initiative is funded by Danone as part of their corporate social responsibility and brand positioning around health and wellness.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hydration Labs operates the Hydration for Health initiative (a Danone-backed public health education program) that promotes healthy hydration habits through science-based education, interactive assessment tools, and global research dissemination. Core offerings include the SPLASH! children's educational platform, the Liq.In7 global fluid-intake database and interactive map, the Hydration Calculator and HydraScale assessment tools, a children's mobile app, the Hydration Podcast, and an annual scientific conference.

Product overview

Hydration Labs operates the Hydration for Health initiative (a Danone initiative) focused on encouraging healthy hydration habits through science-based education and practical tools. The core offering combines SPLASH! (an educational program for children aged 3-13) with multiple consumer-facing tools including the Hydration Calculator, Liq.In7 Interactive Map (a global database of fluid intake surveys covering 15 countries across Europe, South America, and Asia), HydraScale (urine color-based hydration assessment), Water Journal, and Hydration Podcast. The platform is supported by scientific research through the Hydration Lab, Emerging Science, and Academy sections, and hosts annual scientific conferences. All resources are available in English, French, and Spanish, with a dedicated mobile app for children and downloadable PDFs for hydration tracking.

Differentiator

Problem solved

Functional benefit

Brands

• SPLASH!: Educational platform for children ages 3-13 aimed at promoting healthy hydration habits through fun creative learning activities.
• Liq.In7
• Hydration Calculator
• Hydra Scale
• Hydration Podcast

Products and services

• SPLASH! Educational Platform An educational platform by Danone Research aimed at promoting healthy hydration habits in children aged 3-13 through fun, creative learning with downloadable and printable content, games, and activities for use at home, with friends, and at school.
• Hydration Calculator An interactive web tool that calculates whether users are drinking enough water by working out hydration levels based on user-provided personal information and daily drinking habits.
• Liq.In7 Interactive Map A unique global database and interactive world map showing fluid intake habits across 15 countries on 3 continents (Europe, South America, Asia), with surveys covering 17,674 adults, 3,869 adolescents, and 2,600 children.
• Liq.In7 Database A standardized fluid intake database with surveys across 15 countries evaluating local beverage consumption habits among adults, adolescents, and children using validated 7-day fluid records.
• HydraScale A urine color scale tool for assessing hydration levels, with a playful "pee-meter" version for children; pale yellow indicates optimal hydration while darker urine signals potential dehydration.
• Water Journal A downloadable PDF journal for tracking daily water intake to help users stay accountable and gain insights into their hydration habits.
• Hydration Podcast A podcast series featuring scientists answering questions about water consumption, healthy hydration habits, and the impact of hydration on daily life, covering cognitive performance, obesity connection, aging, and global hydration habits.
• SPLASH! Mobile App A mobile application for children aged 11-13 with exclusive content, available on iOS and Android platforms, part of the SPLASH! educational program.
• Hydration Lab Scientific research section publishing studies on hydration science, cognitive performance, and water intake physiology, including a monograph on childhood hydration.
• SPLASH! Hydration Calculator (Kids) A simplified Hydro-Calculator designed for children to discover how many glasses of water they need to drink daily.
• Hydration for Health Annual Scientific Conference Annual scientific conference (14th edition held) bringing together researchers to discuss hydration science, behavior, and health outcomes; proceedings published in peer-reviewed journals and streamed via Livestorm.

Quantifiable outcome

• Over 60% of children across 13 countries do not meet recommended daily fluid intake guidelines
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• European Association for the Study of Obesity (EASO)coreStrategic or Co-development PartnerEASO collaborated on the development of educational materials for the SPLASH! children's program. The partnership leverages EASO's expertise in obesity research to support healthy hydration education for children.
• European Federation of the Associations of Dietitians (EFAD)coreStrategic or Co-development PartnerEFAD partnered with Hydration for Health on the SPLASH! educational initiative, contributing expertise in nutrition and dietetics to children's hydration education materials.
• BifrostminorOthersHydration was mentioned alongside Bifrost as a recipient of Polkadot Treasury DeFi market operations deployment, suggesting potential integration or parallel ecosystem participation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Danone Waters: Parent segment housing Danone's bottled water brands (Evian, Volvic, Aqua). It is the direct commercial counterpart to the Hydration for Health initiative, using similar hydration science themes for brand marketing. Most relevant because it shares both the parent organization and the hydration subject matter.
• Nestlé Waters: Global bottled water incumbent (Perrier, S. Pellegrino, Pure Life) under Nestlé. Comparable because it operates at scale in the same hydration category that Hydration Labs' research ultimately informs, and has its own hydration science outreach.
• The Coca-Cola Company: Owns Dasani and smartwater hydration brands and runs large-scale hydration and wellbeing marketing initiatives. Comparable as a global beverage incumbent with an active hydration science and education footprint.
• PepsiCo Beverages: Owner of Aquafina and LIFEWTR hydration brands. Comparable as a multinational beverage incumbent competing with Danone in bottled water and running parallel hydration-awareness campaigns.

Emerging players

• Liquid I.V. Fast-growing US hydration solutions brand built on electrolyte and Cellular Transport Technology. Comparable as a hydration-focused brand whose consumer value proposition overlaps with the public health narrative Hydration Labs promotes.
• LMNT: Direct-to-consumer electrolyte/hydration brand using science-forward messaging about sodium, potassium, and fluid balance. Comparable because it markets heavily on hydration science credibility — the same credibility lane Hydration Labs occupies.
• Cure Hydration: Plant-based electrolyte hydration brand with a strong wellness and education-led marketing approach. Comparable as a smaller hydration-focused CPG brand using education-centric storytelling similar to Hydration Labs' content model.

Regional players

• Britvic: UK-listed soft drinks and hydration manufacturer (e.g., Robinsons, Aqua Libra). Comparable as a regional hydration-beverage incumbent with active health-and-wellness positioning in the European markets where Hydration Labs' research is concentrated.

Others

• British Nutrition Foundation: UK-registered nutrition education charity delivering public-facing food and hydration science resources to schools, health professionals, and consumers. Comparable as a non-commercial nutrition/hydration education organization with a similar mission and stakeholder set.
• International Life Sciences Institute (ILSI): Global non-profit scientific organization that convenes food, beverage, and nutrition research, including hydration-related work, and publishes peer-reviewed findings. Comparable as an adjacent scientific-convening and research-dissemination body operating in the same evidence ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/h4hinitiative
• YouTubeyoutube.com/user/H4HInitiative
• LinkedInlinkedin.com/company/hydration-for-health-initiative
• Instagraminstagram.com/hydrationforhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hydration Labs