Settled
Settled was a London-based direct-to-consumer property technology platform that digitised UK residential home purchase and sale transactions, offering individual buyers and sellers a lower-fee digital alternative to traditional estate agents and solicitors.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Settled firmographics
Firmographics- Name
- Settled
- Website
- https://settled.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Settled was a London-based direct-to-consumer property technology platform that digitised UK residential home purchase and sale transactions, offering individual buyers and sellers a lower-fee digital alternative to traditional estate agents and solicitors.
- Ownership category
- akta.pro rank
Settled industry classification
Industry- Product category
- Real Estate Technology (PropTech)
- NAICS
- Title Abstract and Settlement Offices (541191), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Closing & Settlement Services (Settlement Agents) (BPAJAOAE)
- akta.pro secondary industry
- Title, Settlement & Closing Services Technology (FSALALAK)
Keywords
Where Settled is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Settled business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Transaction facilitation fees: Settled earns revenue by facilitating property transactions, charging customers fees for their platform services. The company claims to have saved customers approximately £5m in fees on £250m in home sales facilitated.
Go-to-market motion1 record
Distribution channels1 record
Settled product offering
Product offeringCore offering
Settled provides a digital platform that facilitates residential property transactions for UK home buyers and sellers, enabling them to manage the purchase and sales process directly online. The platform serves as an alternative to traditional estate agents and solicitors, with the company claiming to have facilitated £250m in home sales and saved customers approximately £5m in fees since launching in 2016.
Differentiator
Problem solved
Functional benefit
Products and services
- Settled Property Transaction Platform
Quantifiable outcome
- Facilitated £250m in home sales since 2016
- +1 more outcomes
Companies that use Settled
Customer profileSegments1 record
Ideal customer profiles1 record
Settled technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Settled partnerships and signals
Strategic signalScale indicators3 records
Settled competitors and assessment
Company assessmentBroad incumbents
- Foxtons: Established London-focused high-street estate agency. Represents the incumbent commission-based model Settled's lower-fee digital offering positions against in the UK residential sales market.
- Rightmove: UK's dominant property listings platform and ecosystem anchor. While not a direct estate agency competitor, it is the key property marketplace where UK listings are discovered and serves as the upstream funnel for transactions Settled facilitates.
- Zoopla: Major UK property listings portal owned by a US-listed operator. Comparable to Rightmove as the discovery layer for UK property; competes indirectly with platforms like Settled for consumer mindshare in UK home transactions.
- eXp Realty: Global cloud-based brokerage operating in multiple markets including the UK, using a digital, agent-led model to reduce overhead versus traditional brokerages. Comparable digital brokerage orientation to Settled's platform thesis, though operates as an agent network rather than pure consumer self-serve.
Emerging players
- iamproperty: UK proptech offering technology and services to estate agents, including auction and instruction platforms. Adjacent to Settled as another UK-based proptech modernising elements of the residential transaction workflow.
Direct peers
- Purplebricks: UK-based digital/hybrid estate agency offering an online-only or hybrid model that undercuts traditional commission-based estate agents. Directly comparable to Settled's digital-first, lower-fee consumer proposition for UK home sellers.
- YOPA: UK hybrid estate agent combining a digital self-serve platform with local property agents, targeting consumers seeking lower fees than traditional high-street agents. Closely mirrors Settled's consumer-facing, fee-disruptive positioning in the UK.
- Doorsteps: UK online estate agent offering fixed-fee property selling services to consumers. Comparable digital, lower-cost alternative to traditional estate agents targeting the same UK home-seller segment as Settled.
- Strike: UK online/hybrid estate agency with a flat-fee model. Competes on the same value proposition (digital, lower fee) for UK home sellers and sits in Settled's direct competitive set.
- Tepilo: UK online estate agent offering a digital selling platform with reduced fees versus traditional agents. Operates in the same UK consumer-facing, fee-disruptive estate agency category as Settled.
Market position
Customer concentration
Settled social profiles
Digital presenceSettled financial estimates
Financial estimateRevenue estimate
Valuation estimate
Settled leadership team
Management profileNumber of profiles
Settled funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Settled M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Settled
What does Settled do?
Settled provides a digital platform that facilitates residential property transactions for UK home buyers and sellers, enabling them to manage the purchase and sales process directly online. The platform serves as an alternative to traditional estate agents and solicitors, with the company claiming to have facilitated £250m in home sales and saved customers approximately £5m in fees since launching in 2016.
Is Settled a public or private company?
Settled is a private company. It is classified as venture growth investor backed and is currently closed.
When was Settled founded?
Settled was founded in 2016. It employs 11 to 50 people.
Where is Settled based?
Settled is headquartered in London, United Kingdom, in the Europe region.
How does Settled make money?
One revenue line is on record: transaction facilitation fees.
Who are Settled's main competitors?
Broad incumbents on record are Foxtons, Rightmove, Zoopla and eXp Realty. iamproperty is listed as an emerging player. Direct peers are Purplebricks, YOPA, Doorsteps, Strike and Tepilo.
Does Settled have an API?
No public API is recorded for Settled.
What industry is Settled in?
Settled's product category is Real Estate Technology (PropTech). Its primary akta.pro industry code is BPAJAOAE, Closing & Settlement Services (Settlement Agents), with a secondary code of FSALALAK, Title, Settlement & Closing Services Technology. Its NAICS code is 541191 and its SIC code is 6531.