Living Map Company

What Living Map Company does

Living Map Company (trading as Living Map) is a London-based private software vendor founded in 2012 that builds an integrated digital mapping, indoor wayfinding and asset-tracking platform for large, complex indoor and outdoor venues. The platform is modular: Routing & Wayfinding delivers interactive indoor navigation including accessible stair-free routes; Asset Locator and Asset Visualization provide real-time equipment tracking on the same digital map; the Map Manager System is a content management layer that lets non-technical venue staff update maps and wayfinding content without developer support; and an Analytics Dashboard captures visitor movement data for operational reporting. Users typically access maps on their own phones or via QR-code kiosks deployed by the venue.

The company serves enterprise customers across four primary verticals: healthcare (e.g., South Warwickshire University NHS Foundation Trust, Royal United Hospitals Bath), retail and hospitality (Trafford Centre, Metrocentre, Lakeside, Derbion, Canary Wharf, Hilton Anatole Dallas), culture and education (The Metropolitan Museum of Art, Glenstone Museum, Bath Spa University), and transport (St Pancras International, Lima Airport), with additional public-sector deployments via the UK Crown Commercial Services G-Cloud framework and a strategic healthcare partnership with VitalHub UK. Reported scale at the platform level is 18M m² of mapped indoor space, 116,552 managed points-of-interest, and 200k+ monthly active users.

Monetisation is a subscription SaaS model with demo-based, non-public pricing that varies by venue size, feature set and usage. Go-to-market is direct enterprise field sales evidenced by the 'Request a demo' calls-to-action and case-study-led content marketing. The company has raised roughly $7.5M cumulatively across disclosed rounds in 2014, 2018, 2019, 2020 and 2021 from Mercia Asset Management, Committed Capital and Innovate UK, and operates with a reported headcount of 1-10 employees.

Name

Living Map Company

Website

https://livingmap.com/

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Living Map Company is a London-based SaaS vendor providing digital indoor mapping, wayfinding and asset-tracking platforms to enterprise venues in healthcare, retail, culture and transport, accessed by end users via mobile and QR-code kiosks.

Ownership category

akta.pro rank

Product category

Indoor Mapping and Wayfinding Software

akta.pro primary industry

Indoor Mapping & Wayfinding Platforms (BPAMANAG)

Keywords

• Indoor mapping software
• Digital wayfinding solutions
• Asset tracking platform
• Indoor navigation systems
• Facility mapping software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Platform Subscription: Living Map operates as a SaaS platform with subscription-based pricing for access to their digital mapping, wayfinding, and asset tracking solutions. The platform is managed through the Map Manager System and data is accessed via the Analytics Dashboard.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Living Map provides a digital mapping and wayfinding platform for complex indoor and outdoor venues such as hospitals, shopping centres, airports, museums, and universities. The platform combines interactive routing, real-time asset tracking, a no-code Map Manager content management system, and a visitor analytics dashboard, sold as a SaaS subscription to enterprise venue operators.

Product overview

Living Map offers a unified digital mapping platform with a modular architecture consisting of core products (Routing & Wayfinding, Asset Locator, Asset Visualization) supported by platform tools (Map Manager System, Analytics Dashboard). The platform transforms indoor and outdoor spaces by combining interactive mapping, wayfinding navigation, and real-time asset tracking capabilities. Users access maps via QR codes from kiosks or their own devices, while staff manage content through the Map Manager System and analyze operational data via the Analytics Dashboard. The platform serves diverse sectors including healthcare, retail, culture, and transport.

Differentiator

Problem solved

Functional benefit

Products and services

• Routing & Wayfinding Interactive digital mapping and navigation platform that helps people find their way around complex indoor and outdoor spaces such as shopping centres, hospitals, airports, and museums. Provides accessible stair-free routes and is accessed via QR codes from kiosks.
• Asset Locator Real-time asset tracking solution that visualises asset data directly on a digital map, allowing teams to see equipment locations, monitor conditions, and use Locator Zones and historical tracking for efficient asset management.
• Asset Visualization Asset tracking solution that allows facilities to locate critical assets in real time on a digital map.
• Map Manager System Content management system enabling staff to update map information instantly, make changes to digital wayfinding content, and manage the mapping platform without technical expertise.
• Analytics Dashboard Data analytics platform that captures visitor movement data, provides operational insights, and enables data-driven decisions through accessible reporting and visualizations.

Quantifiable outcome

• 18M m² of indoor space mapped on the platform
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• VitalHub UKcoreTechnology or IntegrationStrategic partnership with VitalHub UK to improve patient and staff experience through enhanced hospital wayfinding. The partnership integrates Living Map's digital mapping technology with VitalHub UK's healthcare operational solutions to deliver comprehensive indoor positioning and navigation for hospitals.
• Crown Commercial ServicescoreGTM or Marketing PartnerLiving Map has been selected as a supplier on the Crown Commercial Services G-Cloud Framework, enabling UK government agencies and public sector organizations to procure their digital mapping and wayfinding solutions through approved government procurement channels.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mappedin: Mappedin is an indoor mapping and wayfinding platform serving shopping malls, hospitals, airports, and commercial real estate - the same core verticals as Living Map, with comparable CMS and analytics tooling.
• MazeMap: MazeMap provides indoor wayfinding and indoor positioning for universities, hospitals, and large venues worldwide. It is one of the closest direct competitors to Living Map, especially in the healthcare and campus segments.
• Pointr Maps: Pointr offers indoor positioning, wayfinding, and location analytics for airports, hospitals, and retail venues. Direct overlap with Living Map's product set across transport, healthcare, and retail verticals.
• Mapsted: Mapsted delivers infrastructure-free indoor positioning and wayfinding for malls, hospitals, airports, and museums - overlapping directly with Living Map's venue coverage and accessibility-led value proposition.
• Situm Technologies: Situm provides indoor positioning, wayfinding, and analytics SDKs for hospitals, airports, malls, and museums. Comparable platform + analytics go-to-market with Living Map.
• Inpixon: Inpixon offers indoor positioning and asset intelligence for hospitals, retail, and industrial venues. Overlaps with Living Map's asset locator and analytics capability, particularly in healthcare.

Broad incumbents

• Jibestream (HERE Indoor Maps): Jibestream was acquired by HERE and forms part of HERE's broader indoor mapping offering. Competes with Living Map as a fuller mapping suite with deeper indoor content libraries for shopping malls and airports.
• Cisco DNA Spaces: Cisco DNA Spaces provides enterprise indoor location analytics and wayfinding on top of Cisco networking infrastructure. Incumbent competitor with deep IT budget access in hospitals and enterprise campuses.
• HERE Technologies: HERE is a leading global map and location platform with indoor mapping capabilities across transit hubs, malls, and venues. A broad incumbent whose indoor product competes with Living Map in transport and retail.
• Google Maps Platform (Indoor Maps): Google Maps Indoor provides free indoor mapping for selected venues and represents the most obvious commoditization threat to Living Map's wayfinding offering, particularly in transport hubs and large public venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LivingMap
• LinkedInlinkedin.com/company/living-map
• Instagraminstagram.com/livingmapcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Map Company