MazeMap
MazeMap is a Norwegian indoor mapping and wayfinding SaaS platform, founded in 2013, that converts CAD floor plans into AI-assisted navigable maps for universities, hospitals, corporate campuses, and venues across 30+ countries.
- Company typePrivate
- Founded2013
- HeadquartersPalo Alto, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What MazeMap does
MazeMap AS, founded in 2013 in Trondheim, Norway, operates a software platform for indoor maps, turn-by-turn wayfinding, and spatial data visualization targeted at large complex buildings — primarily higher-education campuses, hospitals and healthcare systems, and corporate/enterprise offices, with secondary use in hospitality and event venues. The platform is built on an AI/ML pipeline that converts CAD floor plans into navigable maps (claimed to be up to 10x more efficient than manual mapping), a WebGL-based rendering engine exposed through a JavaScript API (Leaflet.JS), and an indoor positioning system that fuses wireless infrastructure, GPS, and sensors to enable blue-dot navigation. The product suite follows a platform-plus-modules model, with optional add-ons including indoor positioning, space booking (calendar-synced with Google and Outlook 365), live asset visualization (RTLS-based), user analytics, IoT sensor overlays, 3D maps, and developer APIs (JavaScript and URL/Embed).
The company monetizes primarily through annual or multi-year enterprise subscriptions priced custom to building size and feature scope, supplemented by professional services for CAD-to-map onboarding and developer/API licensing for embedded and white-labeled use cases. Go-to-market combines direct enterprise field sales organized geographically across Norway, the UK, the USA, Italy, and Australia with channel partners (resellers, system integrators, app developers), embedded distribution through the Cisco Global Price List (since 2021), and integration partnerships with major platforms such as Ellucian (announced March 2026). As of early 2026 MazeMap has expanded to 51-100 employees, offices in six countries, a presence in 30+ countries, and a combined user base of 5M+ monthly users following the February 2026 acquisition of Thing Technologies GmbH, which was rebranded MazeMap GmbH and operates the MazeMap Workplace sub-brand for hybrid-workplace management, desk/room booking, and space-utilization analytics. The company is WCAG 2.2 AA certified (2025) and GDPR-compliant, key procurement gates in its primary verticals.
MazeMap firmographics
Firmographics- Name
- MazeMap
- Legal name
- MazeMap AS
- Website
- https://mazemap.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MazeMap is a Norwegian indoor mapping and wayfinding SaaS platform, founded in 2013, that converts CAD floor plans into AI-assisted navigable maps for universities, hospitals, corporate campuses, and venues across 30+ countries.
- Ownership category
- akta.pro rank
MazeMap industry classification
Industry- Product category
- Indoor Mapping and Wayfinding Software
- akta.pro primary industry
- Indoor Mapping & Wayfinding Platforms (BPAMANAG)
Keywords
Where MazeMap is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
MazeMap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Licensing: Annual or multi-year subscription contracts for indoor mapping and wayfinding services. Pricing is dependent on building size and features implemented. Contracts typically renew for 12 months unless cancelled within 3 months.
- Enterprise Platform Licensing: Licensing of MazeMap Workplace platform for hybrid work management including desk booking, room booking, parking management, and workplace analytics. Acquired through the Thing Technologies acquisition.
- Professional Services: Setup and configuration services including map creation from CAD floor plans, system integration, and customization. Implementation team assists with installation and ongoing management.
- Developer API Access: JavaScript API access available only to customers with mapped spaces. Custom integrations and white-labeled applications built on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on building size and feature set |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
MazeMap product offering
Product offeringCore offering
MazeMap provides an indoor mapping and wayfinding platform that converts CAD floor plans into interactive indoor and outdoor maps for universities, hospitals, corporate campuses, and event venues. The platform offers turn-by-turn navigation, indoor positioning, space booking, asset tracking, IoT sensor overlays, and developer APIs. A companion product, MazeMap Workplace, extends the platform with desk/room booking, parking management, and workplace analytics for hybrid work environments.
Product overview
MazeMap operates a platform-plus-modules architecture. The core product is MazeMap — an indoor navigation and wayfinding platform providing interactive 2D/3D maps with turn-by-turn indoor and outdoor directions for universities, hospitals, corporate offices, hotels, and event venues. The platform's AI-powered map generation engine creates indoor maps automatically from CAD floor plans. A companion sub-brand, MazeMap Workplace (launched 2025), extends the portfolio into hybrid workplace management with desk booking, room booking, parking management, and analytics, built around the acquired Thing-it technology. The platform supports a range of optional modules including Indoor Positioning (blue dot tracking), Space Booking (meeting room and desk reservation synced with Google/Outlook 365), Live Asset Visualization (RTLS-based equipment tracking), User Analytics (occupancy heatmaps), IoT Platform (sensor data overlay), Map Views (role-based privacy controls), Map and Data Export, Post-COVID Solutions, and Find My Friends (colleague/attendee location). Two developer-facing products round out the portfolio: the JavaScript API 2.0 for embedding custom map experiences, and a URL/Embed API for automated map link generation in meeting invites and SMS.
Differentiator
Problem solved
Functional benefit
Brands
- MazeMap Workplace: A holistic workplace management platform for hybrid work, combining booking, analytics, and more to optimize space efficiency and the workplace experience.
Products and services
- MazeMap Indoor Mapping Platform Core indoor navigation and wayfinding platform providing interactive maps, turn-by-turn indoor/outdoor directions, and spatial data visualization for universities, hospitals, corporate campuses, hotels, and large venues. Supports 5 million+ monthly users across 30+ countries and integrates with calendar, FMS, IoT, and developer APIs.
- MazeMap Workplace Holistic workplace management platform for hybrid work combining desk booking, room booking, parking management, and workplace analytics on top of the Thing-it technology acquired from Thing Technologies GmbH. Targets corporate occupiers optimizing space efficiency and employee experience.
- MazeMap JavaScript API 2.0 Web-based JavaScript API built on Leaflet.JS with WebGL rendering that enables developers to embed interactive indoor maps into custom applications, build custom markers and map layers, implement routing/wayfinding, and visualize asset locations. Available to customers with mapped spaces.
- MazeMap URL/Embed API
Quantifiable outcome
- 31% reduction in missed appointments and USD 1.5M+ annual savings for St. Olavs Hospital
- +3 more outcomes
Companies that use MazeMap
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles4 records
MazeMap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature8 records
MazeMap partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ElluciancoreIntegration of MazeMap's indoor mapping and campus wayfinding solutions directly into the Ellucian Platform used by colleges and universities worldwide. Enables real-time campus navigation, interactive indoor maps, and accessible routing within the existing student information system environment.
- Thing Technologies GmbHcoreAcquired company (renamed MazeMap GmbH) providing the Thing-it workplace platform. Combined entity strengthens MazeMap's capabilities in utilization analytics, hybrid workplace solutions, and space intelligence. Thing Technologies GmbH now operates under the MazeMap Workplace brand.
- CiscocoreMazeMap became Cisco's preferred solution partner in 2014 and launched on the Cisco GPL (Global Price List) in 2021. Provides indoor mapping capabilities integrated with Cisco's enterprise networking and collaboration solutions.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
MazeMap competitors and assessment
Company assessmentDirect peers
- Mappedin: Mappedin is a direct competitor in indoor mapping and wayfinding for shopping malls, airports, stadiums, healthcare, and education. Like MazeMap, it offers interactive indoor maps, turn-by-turn directions, and a developer API for embedding maps into client applications.
- Pointr: Pointr provides indoor positioning, wayfinding, and location analytics for retail, airports, healthcare, and corporate offices. It overlaps with MazeMap on blue-dot indoor navigation, venue analytics, and enterprise SDKs.
- Situm: Situm specializes in indoor positioning and wayfinding using smartphone sensors, serving hospitals, airports, shopping centers, and industrial sites. It competes with MazeMap's indoor positioning module and asset-tracking solutions.
- Mapsted: Mapsted offers hardware-free indoor positioning, navigation, and location analytics for malls, airports, universities, and hospitals — a direct competitor to MazeMap on indoor wayfinding and visitor analytics.
- IndoorAtlas: IndoorAtlas provides geomagnetic-based indoor positioning technology and venue mapping tools for retail, healthcare, and logistics. It overlaps with MazeMap's indoor positioning and blue-dot navigation offerings.
Broad incumbents
- Esri (ArcGIS Indoors / Jibestream): Esri's ArcGIS Indoors (built on the Jibestream acquisition) provides indoor mapping, wayfinding, and space management as part of a broader GIS platform. It competes with MazeMap in universities, corporate campuses, and large facilities where Esri's mapping stack is already deployed.
- Cisco Spaces (formerly DNA Spaces): Cisco Spaces is a cloud-based indoor location and IoT services platform integrated with Cisco networking hardware. As MazeMap's distribution partner and a potential competitor, Cisco Spaces competes broadly in the indoor analytics category where MazeMap is a preferred Cisco partner.
- Inpixon: Inpixon offers indoor mapping, positioning, and security solutions, including its IndoorIntelligence platform, for enterprises and government. It competes with MazeMap in indoor mapping and real-time location services across multiple verticals.
Emerging players
- SpaceIQ: SpaceIQ is a workplace and facility management platform offering space planning, desk booking, and occupancy analytics. It overlaps with MazeMap Workplace (the Thing-it acquisition) in hybrid-work and space-booking functionality.
- Density: Density provides anonymous occupancy and workspace analytics for corporate offices, complementing MazeMap Workplace's utilization and analytics modules. It does not offer full mapping but competes in the space-intelligence layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
MazeMap social profiles
Digital presenceMazeMap compliance and trust
Trust signalCompliance2 records
MazeMap financial estimates
Financial estimateRevenue estimate
Valuation estimate
MazeMap leadership team
Management profileNumber of profiles
Profiles7 records
MazeMap subsidiaries and ownership
Company hierarchySubsidiaries1 record
MazeMap funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MazeMap M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MazeMap
What does MazeMap do?
MazeMap provides an indoor mapping and wayfinding platform that converts CAD floor plans into interactive indoor and outdoor maps for universities, hospitals, corporate campuses, and event venues. The platform offers turn-by-turn navigation, indoor positioning, space booking, asset tracking, IoT sensor overlays, and developer APIs. A companion product, MazeMap Workplace, extends the platform with desk/room booking, parking management, and workplace analytics for hybrid work environments.
Is MazeMap a public or private company?
MazeMap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MazeMap founded?
MazeMap was founded in 2013. It employs 51 to 100 people.
Where is MazeMap based?
MazeMap is headquartered in Palo Alto, United States, in the North America region.
How does MazeMap make money?
Four revenue lines are on record. Subscription Licensing is the primary driver. The others are enterprise Platform Licensing, professional Services and developer API Access.
Who are MazeMap's main competitors?
Direct peers on record are Mappedin, Pointr, Situm, Mapsted and IndoorAtlas. Broad incumbents are Esri (ArcGIS Indoors / Jibestream), Cisco Spaces (formerly DNA Spaces) and Inpixon. Emerging players are SpaceIQ and Density.
Does MazeMap have an API?
Yes. MazeMap offers two public APIs for developers: (1) JavaScript API 2.0 (and v3.0.5), built on top of Leaflet.JS, providing WebGL rendering for interactive maps, custom markers, custom map layers, routing/wayfinding, and asset tracking with vector-based data. It can be embedded into mobile apps (iOS/Android) using the same codebase for both platforms. (2) URL/Embed API for launching maps with predefined views, marked points of interest, or pre-defined routes via URL parameters, used in automated systems such as room booking, meeting invitations, and SMS. Both APIs are available to customers who have had their space mapped by MazeMap. Developer documentation is at api.mazemap.com/js/latest/docs.
What industry is MazeMap in?
MazeMap's product category is Indoor Mapping and Wayfinding Software. Its primary akta.pro industry code is BPAMANAG, Indoor Mapping & Wayfinding Platforms.