enna

What enna does

enna systems GmbH, founded in 2020 in Munich, Germany, is a digital health and care technology company that builds simplified, card-based tablet communication systems for seniors and care facilities. The company's flagship product, the enna system, consists of a proprietary hardware dock (enna Dock) that pairs with a Samsung tablet and operates through physical NFC/haptic cards (enna Cards) that trigger predefined actions like video calls, photo sharing, radio, TV, and emergency calls. This eliminates the need for menus, touchscreens, or complex user interfaces, making it accessible to seniors who struggle with conventional smartphones and tablets.

The company operates on a hybrid D2C/B2B subscription model. For consumers, enna offers the enna Paket, a monthly subscription (€29.90/month, reduced from €34.90) that includes the enna Dock, a Samsung tablet, 7 starter cards, the enna companion app, and a 24/7 private emergency-call center connection. For care facilities, enna offers enna multi, a B2B subscription available in three tiers (Starter €129/month, Komfort €109/month, XL €89/month) that allows a single enna system to be shared across up to 12 residents. Additional revenue streams include the enna Hausnotruf home emergency call service (€9.90/month co-pay with Pflegekasse subsidies) and enna Cards & Gutscheine retail products. The company has built a B2B sales channel through major German welfare confederations including AWO, Caritas, Diakonie, Lebenshilfe, LVR, Vitos, Stiftung Liebenau, Bethel, and Villa Rosenstein, with confirmed deployments at SBK Köln and Stiftung Liebenau.

enna maintains EU-based cloud infrastructure (Scaleway, Paris) and is GDPR-compliant, with a clear focus on the DACH market (Germany, Austria). The company reports 30,000+ cumulative users, a 93% recommendation rate, and 4.7-star ratings. Funding history is sparse: $916,313 was raised in June 2021, with subsequent rounds in 2022 and 2024 involving The TQ Group, wayra Germany, and Impact Ventures, though specific amounts are not disclosed. The leadership team includes co-founders Tim Haug, Moritz Kutschera, and Jakob Bergmeier (CEO), with Tobias Bily as Chief Business Officer and Rafael Shahkarami as Head of Finance & Operations.

Name

enna

Legal name

enna systems GmbH

Website

https://enna.care

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

enna systems GmbH is a Munich-based digital health technology company that builds simplified, card-based tablet communication systems for seniors and care facilities, featuring proprietary hardware, NFC-enabled cards, and a hybrid D2C/B2B subscription model serving the DACH market.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Family Membership (Flex): Monthly subscription (currently €29.90/month, was €34.90) covering rental of the enna Dock + Samsung tablet, app access, 7 starter cards, and support. 30-day free trial, monthly cancelable. Optional LTE/Internet SIM add-on (+€10/month).
2. Family Membership (Annual): 12-month minimum-term membership (€34.90/month list, Flex promo rate available) that converts to indefinite term after 12 months and can be canceled monthly with one month notice.
3. enna multi B2B subscription (Starter / Komfort / XL): B2B subscriptions for care facilities at three tiers: Starter (€129/month or €1,548/year, 1-month term), Komfort (€109/month or €1,308/year, 12-month term, 15% savings), and XL (€89/month or €1,068/year, 24-month term, 30% savings). Includes SIM, device protection, training, and monthly enna Cards.
4. enna Hausnotruf Service (care-insurance subsidized): 12-month minimum subscription; with Pflegekasse cost-acceptance, the long-term care insurance pays the standard emergency-call amount (€27.00 net/month) and the customer pays a €9.90/month co-pay (i.e., the "Mehrkosten"/overage). enna handles the paperwork.
5. enna Hausnotruf Selbstzahler (self-pay premium):
6. Sale of enna Cards and gift cards: One-time purchase of additional or themed enna Cards (e.g., Anruf-Karten, content cards) and gift cards (Gutscheine) via the website/app. Cards shipped within 5 days; 2-year warranty.
7. Optional add-on services for enna multi: Optional staff training: digital at €100, on-site (1 day) at €650. Optional additional trainings also available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

enna designs, manufactures (via partners), and rents a card-based tablet communication system for seniors: a proprietary enna Dock paired with a preconfigured Samsung 11-inch tablet, with physical NFC enna Cards as the input mechanism. The system is sold as a monthly subscription (enna Paket) to families for their elderly relatives, as a B2B multi-resident deployment (enna multi) for care and disability facilities, and as a 24/7 private home emergency-call service (enna Hausnotruf) with optional Pflegekasse subsidy handling.

Product overview

enna offers a single integrated "enna System" platform-plus-modules product: a core consumer bundle (enna Paket) centered on the enna Dock hardware paired with a preconfigured Samsung tablet, a companion enna App for the family, and physical enna Cards as the primary input mechanism. On top of this platform, enna sells add-on modules: the enna Hausnotruf private emergency-call service (with BLE Notrufarmband and 24/7 Leitstelle integration) and a B2B sub-brand, enna multi, which re-packages the same Dock + Card system for shared use in care facilities. The enna Cards, enna App and enna Dock App work together as one closed digital environment (no third-party app access, no open web), with additional content modules (YouTube, ZDF Mediathek, news, weather, games, audiobooks, photo albums, video calls) distributed through the Card Store and managed remotely by family members.

Differentiator

Problem solved

Functional benefit

Brands

• enna multi: Institutional/B2B variant of enna for care facilities and housing communities (Tagesstätten, Wohngruppen, etc.), with shared-use hardware, themed enna Cards, and a caretaker management app.
• enna Hausnotruf

Products and services

• enna Paket (Family Membership) Monthly subscription bundle (€29.90/month promo, 30-day free trial, monthly cancellable) for families: includes the enna Dock, a preconfigured 11-inch Samsung tablet, a 7-card Starter-Set, the enna App, optional integrated SIM card with unlimited data (+€10/month), and direct personal support. Hardware is rented (not sold) and remains property of enna systems GmbH. Target buyer: adult children/grandchildren buying for an elderly relative at home.
• enna Dock Proprietary robust speaker dock with integrated NFC/RFID card reader that pairs with a Samsung tablet running the enna Dock App. It enables seniors to trigger pre-configured actions (video calls, photo albums, radio, TV, emergency calls) by placing an enna Card on top - no menus, no touch input required. Rented as part of the enna Paket and enna multi bundles.
• enna App (enna Companion App) Free iOS and Android companion app for family members to remotely configure the enna Dock, send photos/videos/voice messages, manage a shared family calendar, set medication reminders, coordinate care tasks, and order new enna Cards from the in-app Card Store.
• enna Cards Physical NFC/RFID cards that act as the primary input mechanism for the enna Dock. Each card represents a specific action or content module (e.g. video call to a contact, Sudoku, news/weather, films & series, photo albums, radio/live TV, audiobooks, podcasts, or a Notruf trigger). A 7-card Starter-Set ships with the Paket; additional cards can be purchased via the in-app Card Store.
• enna Hausnotruf (private emergency call service) Emergency-call add-on that combines a BLE-connected Notrufarmband (wrist or neck), a Notrufkarte, an optional integrated SIM card, and a 24/7 connection to a certified private emergency call center. The alarm is triggered by pressing the bracelet button or placing the card on the dock; the call center then coordinates family contacts or dispatches rescue services. Available as a Pflegekasse-subsidized tariff (€9.90/month co-pay) or as a self-pay add-on (+€10/month) to the standard enna plan.
• enna multi B2B variant of the enna system for care and disability-support facilities, allowing a single Dock + Betreuer-Tablet + SIM setup to be shared across up to 12 residents in group rooms, residential groups or day structures. Includes monthly new enna Cards, a management app for care staff, training and prioritized support, and three pricing tiers (Starter €129/month, Komfort €109/month for 12 months, XL €89/month for 24 months). Fundable through Aktion Mensch digital-participation grants.
• enna Cards & Gutscheine (gift cards) Retail purchase channel for additional individually produced enna Cards from the in-app Card Store and enna gift vouchers (Gutscheine). Cards ship within 5 days with a 2-year warranty; gift cards valid 3 years from end of issue year.

Quantifiable outcome

• 30,000+ happy users (cumulative user base)
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tunstall Healthcare: Tunstall is a long-established European telecare and Hausnotruf provider, integrating emergency-call services with Pflegekasse-approved tariffs in Germany. It is a direct incumbent in enna's Hausnotruf line but operates primarily through stationary/legacy hardware rather than enna's tablet-first UX.
• Vitakt Hausnotruf: Vitakt is one of the largest German Hausnotruf providers, fully integrated with Pflegekasse reimbursement and offering 24/7 emergency-call-center connection. It competes directly with the enna Hausnotruf line on the insurance-acceptance and emergency-call dimensions.
• Amazon Alexa Together: Amazon's Alexa Together service layers a remote-care subscription (with fall-detection and family alerts) on top of Echo devices. It is a broad incumbent targeting the same family-paid, senior-stay-at-home use case as enna Family, but via voice-first rather than card-first interaction.
• Google Nest Hub: Google Nest Hub is a mainstream smart display used by seniors for video calls, photos, and reminders, with Google Assistant providing voice control. It competes at the value end of enna's entertainment-and-communication bundle but lacks enna's closed card-based UX and Pflegekasse integration.

Direct peers

• GrandPad: GrandPad is a simplified, large-button tablet purpose-built for seniors, managed remotely by family members through a companion app. It is the closest direct competitor to enna's D2C bundle, serving the same "grandparent who can't use a smartphone" use case with a subscription model.
• No Isolation (KOMP): KOMP is a one-button computer designed for seniors and people with cognitive impairments, operated by family caregivers through an app. It targets the same haptically-controlled, no-menu UX paradigm that enna Cards enable and competes in Nordic/UK/European care markets.
• Intuition Robotics (ElliQ): ElliQ is an AI-driven companion device for older adults living independently, combining proactive voice interaction with a tabletop form factor. It competes for the same "independence + family connection" value proposition that enna addresses, but with voice-first instead of card-first UX.

Emerging players

• Limmex Notruf-Uhr: Limmex is a Swiss maker of emergency-call watches with integrated 24/7 call-center connection, sold across DACH. It is an emerging player in the same German-speaking Hausnotruf market as enna Hausnotruf, but with a wrist-worn rather than dock-based form factor.
• Claris Reflex: Claris Reflex is an Italian simplified tablet for seniors with a remote-management app and emergency-call features, conceptually similar to enna but operating in Southern Europe. It illustrates the broader European senior-tablet category enna plays in.

Others

• PIKSL / Labor für assistive Technologien: PIKSL is a German non-profit operating "Labor" makerspaces for digital participation of people with disabilities, and is itself a partner of enna (co-running the Stiftung Liebenau pilot). It is an ecosystem collaborator rather than a competitor, enabling enna's institutional channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@enna.care
• Facebookfacebook.com/enna.care
• LinkedInlinkedin.com/company/ennacare
• Instagraminstagram.com/enna.care
• TikToktiktok.com/@enna.care

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about enna