What Split does

Split operates a creator commerce platform built around a patented double-sided affiliate link format. The company's core product, SplitLink, is a URL technology that simultaneously credits the creator with an affiliate commission and offers a cashback option to the link's clicker, eliminating the attribution loss that occurs when audiences bypass creator links in favor of third-party cashback tools. The platform distributes through three self-serve surfaces: a web app at app.split.co, an iOS mobile app with share extension for in-flow link creation, and a browser extension that lets creators create SplitLinks while browsing without copy-pasting URLs.

The company's technology stack centers on the patented link architecture, which the company claims is the only format combining creator commission and clicker cashback in a single URL. Supporting features include a transparent analytics dashboard with click and conversion tracking, a campaign management tool that lets brands pay creators per link shared or per sales target met, and a creator relationship layer for brand partnerships. The product is free for creators to join, with onboarding available via multi-connect signup at spl.it.

Split monetizes by taking a cut of affiliate commissions generated when creator-shared SplitLinks convert to sales, making revenue transaction-based rather than subscription-based. The supply side consists of 15,000+ brands across fashion, beauty, home, tech, and software verticals, while the demand side is a long tail of individual content creators and micro-influencers, primarily social media personalities and bloggers. Distribution is entirely product-led growth with no field sales motion, and the platform is accessible globally. The company is privately held, headquartered in New York, founded in 2015, and operates with 1-10 employees.

Name

Split

Website

https://split.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Split is a New York-based creator commerce platform that lets influencers monetize their audiences via a patented double-sided affiliate link format, which simultaneously pays the creator commission and offers cashback to the clicker, serving 15,000+ brands and a long tail of individual content creators globally via web, iOS, and browser extension.

Ownership category

akta.pro rank

Product category

Creator Commerce & Affiliate Marketing Platform

akta.pro primary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

Keywords

• Affiliate marketing platform
• Creator commerce tools
• Influencer monetization software
• Cashback affiliate links
• Performance marketing platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Affiliate commission (transaction-based): Split earns a share of affiliate commissions generated when creator-shared SplitLinks result in sales. The platform's double-sided link model increases conversion rates, allowing creators to earn more per link compared to traditional affiliate tools. The company monetizes by taking a cut of the transaction revenue generated through its affiliate network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Split operates a creator commerce platform centered on its patented SplitLink technology — a double-sided affiliate link format that simultaneously offers cashback to every link clicker and pays commission to the creator. The platform is delivered via a self-serve web app, an iOS share extension mobile app, and a browser extension, enabling individual creators and micro-influencers to monetize links while brands access a network of 15,000+ merchants.

Product overview

Split is a creator commerce platform built around its core SplitLink technology—a double-sided affiliate link system that gives every clicker a cashback option while enabling creators to earn commission. The platform consists of three primary tools: a Web App for managing links, collections, brand relationships and analytics; a Mobile App (iOS) with a share extension for creating links on-the-go; and a Browser Extension for seamless link creation while browsing. The platform emphasizes higher conversion rates and 3x earnings compared to traditional affiliate tools, with features including campaign management, advanced link management, brand communication tools, and transparent analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• SplitLink
• Split Web App
• Split iOS Mobile App
• Split Browser Extension

Quantifiable outcome

• Creators earn 3x more with Split compared to traditional affiliate tools
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 15,000+ brands (fashion, beauty, home, tech, software)coreOthersSplit aggregates 15,000+ brands across fashion, beauty, home, tech, and software verticals. These brands provide the affiliate offers that creators share via SplitLinks, forming the supply side of Split's two-sided marketplace. The brand base is referenced as a key network asset enabling creator monetization.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LTK (rewardStyle): LTK (formerly rewardStyle) is the largest creator affiliate commerce platform, offering multi-brand affiliate links, analytics, and brand partnerships to influencers. It is the most direct competitor to Split's core double-sided link monetization model.
• ShopMy: ShopMy is a creator commerce platform enabling influencers to earn commissions on shoppable links and storefronts across fashion, beauty, and home brands. It competes head-to-head with Split for the same micro-influencer and brand-merchant segments.
• MagicLinks: MagicLinks is a creator-driven affiliate commerce network offering shoppable video and social affiliate links with brand integrations. It serves a similar creator-to-brand affiliate use case as Split, with comparable fashion and beauty brand supply.
• Aspire (formerly AspireIQ): Aspire is a creator marketing platform combining influencer discovery, gifting, and affiliate campaigns for brands. It overlaps with Split on the brand-to-creator affiliate performance workflow and target verticals.
• IZEA: IZEA is an influencer marketing platform offering sponsored content, affiliate programs, and creator marketplaces for brands. It overlaps with Split in performance-based creator commerce, especially in fashion and lifestyle verticals.

Broad incumbents

• CreatorIQ: CreatorIQ is an enterprise-grade influencer marketing platform covering campaign management, analytics, and affiliate workflows for large brands. It serves a similar affiliate/creator-commerce function but at much larger brand customers than Split targets.
• Rakuten Advertising: Rakuten Advertising is one of the largest global affiliate networks with deep merchant relationships and cashback offerings. It is the incumbent cashback-and-affiliate ecosystem that Split's model is partly designed to displace for creator-driven traffic.
• Impact: Impact operates a global partner and affiliate marketing platform with deep brand integrations and attribution tools. It competes with Split on the affiliate infrastructure layer, particularly for brand-side performance campaigns involving creators.
• Awin: Awin is a global affiliate network with thousands of brand programs across retail, fashion, and tech. It is a comparable incumbent whose brand supply and affiliate mechanics compete with Split's curated creator affiliate format.

Emerging players

• Pavilion (creator marketplace tools): Pavilion provides creator economy tools and marketplaces that touch on monetization, brand deals, and affiliate workflows. While broader than Split, it intersects with Split's creator-monetization value proposition for individual influencers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Split