What Verve Super does

Verve Super is an Australian ethical superannuation fund founded in 2019 as the country's first feminist superannuation product targeted at women and gender-diverse individuals. The company operates within the licensed Australian superannuation framework, with Verve Superannuation Pty Ltd as Promoter and Equity Trustees Superannuation Limited as Trustee of the Smart Future Trust following a May 2025 Successor Fund Transfer. Verve Super generates revenue through administration and investment management fees on member balances, with $270 million in funds under management as of mid-2023 and a reported 9.9% return for FY2023-2024.

The product ecosystem comprises the core Verve Super fund, the Verve Money retail investing mobile app (launched July 2023), the Verve Learn educational platform offering money courses, workshops, and expert financial coaching, and specialised investment options including Gender Equity Australian Shares (applying negative screens and a positive bias toward gender-equity leaders) and Sustainable Moderate. Impact investment holdings span the Synergis Fund (NDIS disability housing), Meridian (renewable energy via ETFs), and the CIM Social Housing Fund 2. Member benefits include fee refunds under the Baby Bump Program and personalised in-house financial coaching.

The company employs a product-led, direct-to-consumer model with a 5-minute self-serve online join process, complemented by phone support and employer Superannuation Guarantee contributions via Australia's Choice of Fund system. Go-to-market relies on content marketing through Verve Learn, community events, social media, and word-of-mouth referrals — the 2023 pre-Series A was oversubscribed and closed early, indicating community mobilisation. Total disclosed equity capital is $5.6 million raised across a 2021 $2.6M female-investor round and a 2023 $3M pre-Series A led by Alberts Impact Ventures. Verve Super operates exclusively within Australia, with no international footprint.

Name

Verve Super

Legal name

Verve Superannuation Pty Ltd

Website

https://vervesuper.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Verve Super is an Australian ethical superannuation fund founded in 2019 for women and gender-diverse individuals, managing $270M in funds with ethically screened investments, the Verve Money investing app, and the Verve Learn educational platform.

Ownership category

akta.pro rank

Product category

Superannuation / Retirement Savings

NAICS

Pension Funds (52511), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Gender Lens / Diversity, Equity & Inclusion (DEI) Funds (FSANAJAM)

akta.pro secondary industries

Sustainable/Thematic Investing (Climate, Clean Tech, Water, Biodiversity) (FSAAALAB), Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK)

Keywords

• Ethical superannuation fund
• Retirement savings management
• Responsible investment options
• Women-focused financial services
• Ethical mobile investing

Headquarters

HQ city

Byron Bay

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Superannuation Fund Management: Verve Super generates revenue through managing superannuation funds under management (FUM). As a superannuation fund, revenue is typically derived from administration fees and investment management fees charged on member balances.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Verve Super is an Australian ethical superannuation fund providing retirement savings products for women and gender diverse people, with multiple ethically screened investment options. Members access the Verve Money mobile investing app, the Verve Learn educational platform offering courses, workshops, and financial coaching, and member benefits including a Baby Bump fee-refund program for eligible new parents. Revenue is generated primarily through administration and investment management fees charged on member balances under the Smart Future Trust structure.

Product overview

Verve Super is a unified women-focused superannuation fund offering ethical investment products. The core product is the Verve Super fund itself, which provides superannuation services with ethical screening. The ecosystem includes the Verve Money mobile app for investing, Verve Learn educational platform for financial literacy, and various investment options including Gender Equity Australian Shares and Sustainable Moderate. Members also access benefits like the Baby Bump Program for parental fee refunds, financial coaching services, and investment holdings in impact funds such as Synergis Fund (disability housing), Meridian (renewable energy), and CIM Social Housing Fund 2.

Differentiator

Problem solved

Functional benefit

Products and services

• Verve Super (Superannuation Fund) An Australian ethical superannuation fund for women and gender diverse people that provides retirement savings through ethically screened investment options, operating under the Smart Future Trust. Members join through a 5-minute self-serve online process and access investment options, educational content, and member benefits.
• Verve Money Mobile App A mobile investing application (iOS and Android) within the Verve Super ecosystem that enables members to invest ethically and track their superannuation, designed to make ethical investing accessible to women investors.
• Verve Learn An educational platform providing members with access to events, expert coaches, workshops, money courses, and guides to build financial literacy and confidence.
• Gender Equity Australian Shares (investment option) An investment option that applies Verve Super's negative screens (excluding fossil fuels, tobacco, weapons, and all-male board companies) and a positive bias toward companies leading on gender equity in the workplace.
• Sustainable Moderate (investment option) A diversified investment option investing across asset classes including shares, cash, and bonds, designed to provide balanced growth with lower risk.
• Baby Bump Program A fee-refund program for eligible new parents that takes financial pressure off members around the time of having a child, delivered as part of Verve Super's member benefits.
• Financial Coaching and Advice Personalised support from in-house coaches covering superannuation basics through to financial advice, provided to Verve Super members at no additional cost.

Quantifiable outcome

• Verve Super returned 9.9% for financial year 2023-2024
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• RIAA (Responsible Investment Association Australasia)minorStrategic or Co-development PartnerVerve Super references RIAA's findings on responsible and ethical investment performance as evidence for their investment approach
• Synergis FundminorStrategic or Co-development PartnerInvestment partner - The Synergis Fund transforms disability housing to support Australians on the NDIS
• MeridianminorStrategic or Co-development PartnerInvestment partner - Meridian investments support large-scale solar projects and renewable energy solutions
• Conscious Investment Management (CIM) Social Housing Fund 2minorStrategic or Co-development PartnerInvestment partner - provides financing to support delivery of new social and affordable homes across Australia
• Equity Trustees Superannuation LimitedcoreStrategic or Co-development PartnerTrustee of the Smart Future Trust (ABN 68 964 712 340), the fund behind Verve Super since May 2025 transfer
• Future Group Investment Management Pty LtdcoreStrategic or Co-development PartnerInvestment manager for unit trusts, Corporate Authorised Representative of Future Group Financial Services
• Apex Superannuation (Australia) Pty LtdcoreStrategic or Co-development PartnerFund administrator for Verve Super (ABN 28 081 966 243, AFSL 238507)
• MetLife Insurance LimitedminorStrategic or Co-development PartnerInsurance provider for eligible Verve Super members (ABN 75 004 274 882, AFSL 238096)

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Australian Ethical Super: Australia's largest dedicated ethical superannuation and managed fund provider. Directly competes with Verve for the values-driven Australian investor segment with similar screening methodologies and a fee-for-AUM revenue model.
• Future Super: Sister brand within the Future Group corporate umbrella offering an ethical super fund focused primarily on climate rather than gender. Closest comparable in operating model, target market, and product structure, with shared parent operating relationships.
• Spaceship: Australian digital-first super fund and investment platform targeting younger consumers with app-led onboarding. Comparable in self-service digital experience and target demographic, and competing for the same consumer-switching audience versus incumbent industry funds.
• North: Australian superannuation fund offering a digital-first member experience and individual choice of investment options. Comparable in competing for the consumer-switching audience with digital-first tools and a non-industry-fund positioning.

Emerging players

• Raiz: Australian micro-investing and super app targeting retail consumers with fractional portfolio investing. Comparable in digital product design and target demographic, although primarily retail investing rather than dedicated ethical super.
• Pearler: Australian long-term investing app for retail consumers targeting wealth-building through diversified portfolios. Comparable in digital-first product design and the values-aligned retail consumer segment Verve's expanding Verve Money app serves.

Broad incumbents

• AustralianSuper: Australia's largest super fund (>$300B FUM) and dominant incumbent in the industry-fund category. Represents the scale competitor that captures most employer-default super flows; Verve explicitly targets members who switch out of such incumbents.
• Hostplus: Major Australian industry super fund with ESG-themed investment options increasingly available. Competes with Verve for ethics-conscious members at materially larger scale; representative of the incumbent super landscape Verve seeks to disrupt.
• REST: Large retail industry super fund serving Australian workers with diversified investment menus. Indirect competitor in the consumer super choice space; representative of the broader incumbent super market that Verve competes within.

Regional players

• Ellevest: US-based gender-focused investment platform offering investing and financial planning products specifically for women. Comparable in mission (closing the gender wealth gap) and values-based positioning, though operating in US markets under a different regulatory framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/verve-super
• Instagraminstagram.com/vervesuper
• Xx.com/vervesuper

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verve Super