IMPACT Plus

What IMPACT Plus does

IMPACT Plus is a Paris-based sustaintech company, founded in 2020 and headquartered at Station F, that builds software and services for measuring and reducing the greenhouse gas (GHG) emissions generated by digital and offline advertising campaigns. Its platform addresses a market context in which approximately 4% of global GHG emissions are attributed to digital services, and where major advertisers face increasing pressure to decarbonize media spend. The company was incubated by L'Oréal, which remains both a strategic partner and a customer.

The company's product set is organized around an Evaluate-Reduce-Scale workflow. The core product is the Environmental Sustainability Platform (ESP), a self-service SaaS offering with interactive dashboards, automated data collection, GHG reduction monitoring, and market benchmarking, optionally supported by in-house Sustainable Media Analysts. This is complemented by Campaign Studies, a fully managed service delivering granular, campaign-level carbon analysis with creative optimization recommendations, and by Creative Optimizer, a self-service tool that lowers the environmental cost of video creative assets while preserving campaign effectiveness. Underlying the product is a proprietary GHG measurement methodology that establishes baselines tied to media spend, enabling progress tracking over time. A technology integration with DoubleVerify, announced in July 2025, extends the platform's carbon measurement capabilities by leveraging DV's AI-powered verification infrastructure.

IMPACT Plus generates revenue through a hybrid of recurring SaaS subscriptions (ESP) and project-based professional services (Campaign Studies), sold primarily through direct enterprise sales initiated via a "Request a demo" contact flow, and through agency channel partners including GroupM France, Jellyfish, Havas, Dentsu, Publicis, and OMD. The company targets two segments: large enterprise brands seeking to measure, reduce, and report on media-related emissions (Heineken, L'Oréal, Nissan, Nespresso, BEL Canada, Pernod Ricard, ENGIE, Guerlain, among others), and advertising agencies that integrate sustainability measurement into client campaign management. The company has raised €2 million in seed funding (July 2023) led by Elevation Capital Partners, with stated use of funds for technology expansion and international growth into the UK and North America. Industry recognition includes Ad Net Zero certification (IAB Europe), the Mixx Award (IAB France), Future 40 (Station F), and The Wires, among others.

Name

IMPACT Plus

Legal name

Impact Plus

Website

https://impact-plus.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

IMPACT Plus is a Paris-based sustaintech company, founded in 2020, that provides a SaaS platform and managed services for measuring and reducing greenhouse gas emissions from digital and offline advertising campaigns, serving large enterprise brands and advertising agencies globally.

Ownership category

akta.pro rank

Product category

Sustaintech / Advertising Carbon Measurement Software

NAICS

Environmental Consulting Services (541620), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)

akta.pro secondary industries

Sustainability & ESG Consulting (BPAHACAK), Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ)

Keywords

• Sustaintech advertising
• Carbon footprint measurement
• Media decarbonization
• Environmental sustainability platform
• Campaign emission analytics

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription (Environmental Sustainability Platform): Self-service and analyst-supported platform subscription model providing automated campaign GHG measurement, dashboards, and benchmarking. Revenue is recurring, driven by seat/usage dimensions and campaign volume.
2. Managed Campaign Studies: Fully managed professional service delivering granular campaign-level analysis, creative optimization recommendations, and reduction action plans. Sold as a standalone service alongside or independent of the ESP platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

IMPACT Plus is a Paris-based sustaintech company that sells a software platform and managed services to measure and reduce the greenhouse gas (GHG) emissions of digital and offline advertising campaigns. Its core offering centers on the Environmental Sustainability Platform (ESP), a self-service SaaS tool, complemented by fully managed Campaign Studies and a Creative Optimizer module, all backed by dedicated Sustainable Media Analysts and proprietary campaign-level GHG measurement methodology.

Product overview

IMPACT Plus is a sustaintech company offering a three-solution platform for measuring and reducing the carbon footprint of digital advertising campaigns. The core product is the Environmental Sustainability Platform (ESP), a self-service solution for automated GHG emissions evaluation and progress tracking. Supporting solutions include Campaign Studies (a fully managed expert analysis service for granular campaign-level insights) and Creative Optimizer (a standalone or ESP-integrated tool for reducing the environmental cost of video creatives). The three products follow an Evaluate-Reduce-Scale workflow: ESP handles ongoing measurement, Campaign Studies provides expert deep-dive analysis, and Creative Optimizer focuses on creative-level reduction opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Environmental Sustainability Platform (ESP): Self-service platform for automatically evaluating greenhouse gas emissions generated by advertising campaigns and measuring progress with interactive dashboards and automated data collection.
• Campaign Studies
• Creative Optimizer

Products and services

• Environmental Sustainability Platform (ESP) Self-service SaaS platform that automatically evaluates the greenhouse gas emissions generated by advertising campaigns and measures progress over time. Includes interactive dashboards, market benchmarking, automated data collection, and feeds optimization algorithms; can be used with optional Sustainable Media Analyst support. Supports the Evaluate, Reduce, and Scale stages of the decarbonization workflow.
• Campaign Studies Fully managed professional service providing granular carbon emissions analysis of live and past advertising campaigns. Delivered with one-on-one Sustainable Media Analyst support, creative optimization recommendations, campaign detailed analysis, reduction action recommendations, and market benchmarking. Used for the Evaluate and Reduce stages.
• Creative Optimizer Self-service tool that optimizes video creative assets online to reduce environmental cost while maintaining campaign effectiveness and video quality. Optimized for each buying platform; available standalone or integrated with ESP. Supports the Reduce and Scale stages.

Quantifiable outcome

• 95% of IMPACT Plus clients reduce GHG emissions from their advertising campaigns
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DoubleVerifycoreTechnology or Integration · 4 July 2025DoubleVerify partnered with IMPACT Plus in July 2025 to enable brands to monitor and improve the environmental impact of their digital advertising campaigns, leveraging DV's AI-powered technology alongside IMPACT Plus' carbon measurement capabilities. This is a product integration partnership offering combined sustainability measurement.
• GroupM FrancecoreChannel Partner/ Reseller/ Distributor · 1 January 2022GroupM France has partnered with IMPACT Plus since 2022 to identify and mitigate environmental impacts of campaigns managed for clients including Pernod Ricard, helping shape strategic thinking around sustainable media.
• L'OréalcoreStrategic or Co-development Partner · 1 January 2020L'Oréal incubated IMPACT Plus and is a strategic partner using the platform to measure GHG emissions from its digital media activities. Together with the IMPACT Plus team, L'Oréal is developing a comprehensive plan to activate all available reduction levers. L'Oréal also appears as a customer of the platform.
• JellyfishcoreChannel Partner/ Reseller/ DistributorJellyfish, a global digital marketing agency, partnered with IMPACT Plus to help clients — including Heineken France — reduce GHG emissions from their digital advertising campaigns. Jellyfish serves as an agency channel integrating IMPACT Plus services into client engagements.
• IAB EuropeminorStrategic or Co-development PartnerIMPACT Plus is affiliated with IAB Europe and participates in industry initiatives including Ad Net Zero. IMPACT Plus features in IAB Europe contexts and contributes to sustainability guidance in the digital advertising industry.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Scope3: Scope3 is the most directly comparable peer: a carbon measurement platform purpose-built for advertising and media supply chains, offering emissions analytics and benchmarks to advertisers and agencies. It competes head-on with IMPACT Plus in evaluating and reducing campaign-level GHG.
• AdGreen: AdGreen is a UK-based carbon calculator and consultancy focused specifically on production and advertising, including film, print, and digital. It overlaps with IMPACT Plus' Creative Optimizer and Campaign Studies in providing advertisers practical tools to measure and reduce campaign emissions.

Broad incumbents

• DoubleVerify: DoubleVerify is a large, publicly listed ad verification and analytics platform and a recent IMPACT Plus integration partner. Its media-quality stack reaches the same enterprise advertisers, and through the 2025 partnership it now embeds carbon measurement alongside fraud and viewability verification.
• Integral Ad Science (IAS): IAS is a leading global ad-measurement and verification company with comparable brand-side analytics relationships. Its Quality Attention and sustainability-related measurement signals overlap with where IMPACT Plus operates, making it a plausible adjacent competitor or partner.
• Workiva: Workiva is an established sustainability and ESG reporting platform used by thousands of public and large private companies. It is more horizontal than IMPACT Plus but competes for the same ESG/regulatory-driven budget at large advertisers.

Emerging players

• Watershed: Watershed is a horizontal carbon accounting and reporting platform used by enterprises (e.g., Lyft, Walmart). It is less specialized for advertising but competes for the same corporate sustainability budget and could move into media-specific measurement.
• Persefoni: Persefoni offers an AI-enabled climate management and accounting platform for enterprises, addressing Scope 1–3 inventories and disclosures. It overlaps broadly with IMPACT Plus at the corporate ESG reporting layer, though less specialized for advertising emissions.
• Vaayu: Vaayu provides carbon calculation and reduction software for commerce and retail brands (Mango, Sephora, Carrefour). It targets a similar sustainability-focused marketing and operations buyer as IMPACT Plus and could overlap as the categories converge.
• Good-Loop: Good-Loop integrates purpose-led advertising with measurement of social and environmental impact (carbon, attention, brand outcomes). It is adjacent to IMPACT Plus by combining ad-tech distribution with sustainability metrics relevant to the same enterprise marketing and sustainability buyers.

Others

• Carbonfuture: Carbonfuture operates an end-to-end carbon removal marketplace and MRV infrastructure. It is more upstream in the carbon value chain but adjacent — addressing corporate climate strategies that increasingly include media emissions and offset decisions made by the same buyer cohort.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/weareimpactplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMPACT Plus