Hopi

What Hopi does

Hopi is a Turkish mobile-first loyalty and cashback platform operated by BNR Teknoloji A.Ş., a wholly-owned subsidiary of the Boyner Group conglomerate. The free consumer app aggregates campaigns from hundreds of partner brands across fashion, travel, insurance, ticketing, and home goods, allowing Turkish shoppers to earn Paracık reward points (1 Paracık = 1 TL) on qualifying purchases through a 'Tıkla Kazan' (Click-to-Earn) affiliate-style tracking mechanism. The platform also embeds a digital wallet product, Hopipay Cüzdan, which issues a PARAM-backed prepaid virtual card (Hopipay Kart) that can be stored in Masterpass for online payments.

The underlying technology stack combines a mobile app front-end with affiliate cookie-based attribution tracking, an electronic money wallet integrated to PARAM (a regulated Turkish e-money issuer), and Masterpass interoperability for broader payment distribution. The platform runs a blog-driven content layer across categories such as fashion, travel, technology, and lifestyle to drive organic user acquisition and engagement. Distribution is entirely self-serve via iOS and Android app stores; no sales team is involved in user acquisition, and consumer onboarding is free with no subscription fees.

Hopi's revenue is derived from two primary streams: affiliate commissions from partner brands (paid as a percentage of qualifying transaction value, partly redistributed to consumers as Paracık rewards) and transaction-related fees from Hopipay wallet services. The business model relies on network density across partner brands to maintain consumer engagement, while Boyner Group ownership provides structural advantages in retail partnerships and balance sheet support. The company serves Turkish mobile shoppers exclusively and has not disclosed revenue or pursued international expansion.

Name

Hopi

Legal name

BNR Teknoloji A.Ş.

Website

https://hopi.com.tr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Hopi is a Turkish mobile loyalty and cashback app, operated by Boyner Group subsidiary BNR Teknoloji A.Ş., that rewards consumers with Paracık points on purchases at hundreds of partner brands and offers an embedded Hopipay digital wallet.

Ownership category

akta.pro rank

Product category

Mobile Loyalty and Cashback Platform

NAICS

Travel Agencies (561510)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

In-App / Online Checkout Wallets (FSAMAEAH)

Keywords

• Mobile loyalty platform
• Cashback rewards app
• Digital wallet services
• Shopping companion app
• Affiliate campaign tracking

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate/Commission Revenue: Hopi earns commissions (in the form of Paracık credits) on qualifying transactions when users complete purchases at partner brand websites after clicking through from the Hopi platform. The commission is typically a percentage of the transaction value, with Paracık rewards representing a portion of this commission paid to consumers.
2. Digital Wallet Services: Revenue derived from Hopipay wallet services including money transfers, balance loading, and payment facilitation. The wallet infrastructure is powered by PARAM, with BNR Teknoloji facilitating the user-facing service.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Hopi is a mobile loyalty and cashback application that aggregates campaigns from hundreds of Turkish retail, travel, insurance, and lifestyle brands, rewarding users with proprietary Paracık points (1 Paracık = 1 TL) on qualifying purchases activated through the Tıkla Kazan (Click-to-Earn) affiliate mechanic. The app additionally offers the Hopipay digital wallet and prepaid virtual card for online payments, backed by PARAM electronic money infrastructure and interoperable with Masterpass, serving as a unified shopping and payment companion for Turkish consumers.

Product overview

Hopi is a mobile-first loyalty and cashback platform operated by BNR Teknoloji A.Ş. (a Boyner Group company). The core offering is the Hopi mobile app, which serves as a smart shopping companion — aggregating campaigns from hundreds of partner brands, awarding Paracık reward points on purchases made through the Tıkla Kazan (Click-to-Earn) mechanic, and facilitating payments via the Hopipay ecosystem. The Hopipay sub-product suite includes Hopipay Cüzdan (digital wallet) and Hopipay Kart (prepaid virtual card) issued through PARAM (TURK Elektronik Para A.Ş.) and storable via Masterpass. Hopishop provides in-app e-commerce ordering and order management. The platform is available on iOS and Android devices, requires data connectivity, and is free for end users.

Differentiator

Problem solved

Functional benefit

Products and services

• Hopi Mobile App Mobile loyalty and shopping companion application that aggregates campaigns from hundreds of Turkish brands, rewards users with Paracık points on qualifying purchases activated through the Tıkla Kazan mechanic, and integrates a virtual prepaid card (Hopipay Kart) for online and in-store payments.
• Hopipay Cüzdan (Wallet) Digital wallet feature within the Hopi app that enables users to create a virtual prepaid card (Hopipay Kart), load balance via bank transfer or credit card, and send money to other Hopipay users. Powered by PARAM (TURK Elektronik Para A.Ş.) electronic money infrastructure.
• Hopipay Kart (Prepaid Virtual Card) Prepaid virtual card issued through PARAM (TURK Elektronik Para A.Ş.), usable at online merchants and transferable to Masterpass for contactless/masked payments. Users must be 13+ and verification unlocks transaction limits.
• Hopishop In-app e-commerce ordering and order management feature enabling users to view past purchase details, initiate returns/cancellations, and shop directly through the Hopi platform.

Quantifiable outcome

• Users earn 1-5% Paracık (1 Paracık = 1 TL) on qualifying purchases at partner brands
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• PARAM (TURK Elektronik Para A.Ş.)coreTechnology or IntegrationPARAM provides the electronic money and payment infrastructure powering Hopipay digital wallet services. PARAM handles money transfers, IBAN loading, and payment processing. BNR Teknoloji (Hopi) offers the user-facing wallet interface while PARAM manages the underlying financial services and compliance.
• BoynerflagshipGTM or Marketing PartnerBoyner is Hopi's flagship retail partner and anchor brand for the loyalty platform. The department store chain features prominently in Hopi campaigns and serves as a key customer acquisition channel for the platform.
• Üye İşyerleri (Member Business Partners)flagshipGTM or Marketing PartnerHopi partners with hundreds of retail brands (fashion, travel, insurance, ticketing, home goods) as 'Üye İşyeri' (Member Business Partners). These brands participate in Hopi campaigns, offer Paracık rewards on purchases, and use Hopi as a marketing channel to reach Turkish consumers. Partners include Boyner, Setur, GIG Sigorta, ITICKET, Mango, H&M, PUMA, İPEKYOL, Beymen, and many more across diverse categories.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ShopBack: Asia-Pacific cashback aggregator operating an affiliate-based rewards platform across multiple markets. Closely comparable to Hopi's affiliate tracking, percentage cashback model, and partner-brand aggregation approach.
• Rakuten (formerly Ebates): Global cashback and shopping rewards platform with affiliate-driven commission sharing. Comparable to Hopi on the cashback aggregation, percentage-back rewards, and partner brand network model.
• RetailMeNot: Deals, coupons, and cashback platform connecting consumers with retailer offers. Comparable to Hopi's role as a discovery and reward layer between consumers and partner brands.
• LetyShops: Cashback service popular in CIS and European markets with browser extension and percentage-back rewards. Closely comparable affiliate-driven cashback model to Hopi's Tıkla Kazan.
• Honey: Browser-based coupon and cashback tool that finds and applies deals at online checkout. Comparable to Hopi as a consumer-side savings layer integrated with online shopping flows.
• BonusHanem: Turkish cashback and coupon platform operating a similar affiliate-style reward model for Turkish consumers. Closest domestic direct competitor to Hopi in Turkey.

Emerging players

• CashRewards: Australian cashback platform with affiliate tracking and percentage-back rewards. Comparable business model and stage to Hopi, though serving a different geography.
• Getir: Turkish-origin super-app expanding into payments, digital wallets, and loyalty features. Competes with Hopi increasingly on embedded payments and cashback within a broader commerce app.

Broad incumbents

• Trendyol: Turkey's largest e-commerce marketplace with an embedded loyalty and discount program. Overlaps with Hopi as a shopping destination but operates a marketplace rather than aggregator model.
• Hepsiburada: Major Turkish e-commerce platform with proprietary loyalty (Hepsiburada Premium) and coupon mechanisms. Adjacent competitor offering rewards but within its own first-party marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HopiApp
• Facebookfacebook.com/HopiApp
• LinkedInlinkedin.com/company/hopi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hopi