What Neighbourlytics does

Neighbourlytics is a Melbourne-headquartered SaaS company, founded in 2017 by Jessica Christiansen-Franks, that operates a lifestyle and urban analytics platform for 'place managers' across Australian suburbs. The platform aggregates anonymised mobile phone movement data, crowdsourced map/POI data, social media engagement, and demographic datasets from 15+ raw sources into monthly neighbourhood-level reports covering 9,300+ Australian suburbs (extending to 12 countries per company history). Its product suite includes Visitation Analytics, Top Local Attractions, Exposure Hotspots, Amenities and Stakeholder Mapping, Activity Trends, Demographic and Housing Insights, Accessibility Analysis, and an Explorer benchmarking tool, unified by a proprietary 'relevance score' that quantifies place attachment using community-driven digital activity across 80+ lifestyle categories.

Name

Neighbourlytics

Legal name

Neighbourlytics

Website

https://neighbourlytics.com

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

11–50 employees

Short description

Neighbourlytics is a Melbourne-based SaaS platform that aggregates mobile movement, social, and demographic data into monthly lifestyle insights for 9,300+ Australian suburbs, serving place managers in local government, property development, retail, and urban planning.

Ownership category

akta.pro rank

Headquarters

HQ city

North Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - Starter Tier: Free entry-level accounts providing limited access to neighborhood reports and basic functionality. Serves as lead generation for paid upgrades.
2. SaaS Subscription - Paid Tiers: Subscription-based access to Pro and Advanced tools with full platform functionality. Billing appears to be monthly or annual based on tier selection.
3. Custom Location Add-ons: Paid seats include ability to set up custom locations beyond standard suburb boundaries, potentially as premium add-on functionality.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Neighbourlytics is a SaaS platform that aggregates mobile phone movement data, crowd-sourced mapping, and social media engagement to deliver monthly neighborhood lifestyle insights for every Australian suburb. The platform provides place managers with visitation analytics, dwell hotspot mapping, amenity and stakeholder mapping, demographic profiling, accessibility analysis, and cross-suburb benchmarking across 9,300+ neighborhoods. It is offered via a freemium tier (Starter) and paid Pro and Advanced subscriptions, serving local governments, property developers, asset owners, retail operators, and urban planning consultancies.

Product overview

Neighbourlytics is a lifestyle data platform providing monthly community insights for Australian suburbs. The core Neighbourlytics Platform serves as the unified interface, supplemented by specialised analytical modules including Visitation Analytics (origin/destination of visitors), Top Local Attractions (amenity performance), Exposure Hotspots (dwell patterns), Amenities and Stakeholder Mapping (local business/organisation identification), Activity Trends (temporal analysis), Demographic & Housing Insights (population profiling), Accessibility Analysis (catchment mapping), and Explorer (cross-suburb benchmarking). The platform aggregates data from mobile phones, crowdsourced maps, and social media to power over 9,300 neighbourhood reports updated monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• Neighbourlytics Platform Cloud-based SaaS platform providing monthly lifestyle data for 9,300+ Australian suburbs, enabling place managers to access real-time insights about community demographics, visitor patterns, amenity importance, and neighbourhood trends through an intuitive web interface. Offered via Starter (free), Pro, and Advanced subscription tiers.

Quantifiable outcome

• Platform accessible to 2,000+ Australian place managers within 2 months of launch
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Placer.ai: US-based foot traffic analytics platform using anonymised mobile location data to deliver visitation, demographic, and trade-area insights to retailers, real estate firms, and commercial property owners — directly comparable to Neighbourlytics' mobile-data-driven neighbourhood insights.
• SafeGraph: Provider of points-of-interest, foot traffic, and geospatial data widely used by real estate, retail, and analytics teams — a close technical peer to Neighbourlytics on the underlying data supply and analytics layer.
• Unacast: Location and movement data analytics company aggregating mobile signals, POI, and trade-area insights for retailers and real estate clients — a direct technical and customer analogue to Neighbourlytics in the foot-traffic-data category.
• GeoPhy: Real estate data and analytics company using AI to value and analyse commercial property assets; serves many of the same institutional property investors and developers as Neighbourlytics with a complementary asset-level analytics layer.

Broad incumbents

• Foursquare: Location intelligence platform combining POI data, foot traffic, and movement analytics; overlaps with Neighbourlytics on POI and visitation analytics but operates globally and at much larger scale with consumer-facing apps as well.
• Esri: Global GIS and spatial analytics incumbent used by most Australian urban planners and councils; overlaps with Neighbourlytics in serving government mapping and demographic analysis workflows, but as a much broader enterprise platform.
• Carto: Cloud-native location intelligence and spatial analytics platform used by analysts and urban planners; overlaps with Neighbourlytics in serving data-driven decisions for retail, real estate, and government use cases at a broader enterprise level.
• Mapbox: Developer-focused location platform providing maps, geospatial data, and analytics APIs; comparable to Neighbourlytics' underlying geospatial and isochrone capabilities but serves a much broader developer ecosystem across many verticals.
• CoreLogic Australia: Australia's largest property data and analytics provider serving the same developer, agent, and government customers as Neighbourlytics, but across a much broader portfolio including valuations, property records, and risk analytics.
• Domain Holdings: ASX-listed Australian property listings and insights platform reaching the same buyer and agent audience as Neighbourlytics; offers complementary market and demographic data products within a much wider consumer-facing portal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/neighbourlytics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neighbourlytics