CribMD
CribMD is a Nigerian digital health platform founded in 2020 that provides subscription-based telemedicine, doctor house calls, and online pharmacy services to individuals, families, and corporate employees across Nigeria via a 5,000+ doctor network.
- Company typePrivate
- Founded2020
- HeadquartersLagos, Nigeria
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What CribMD does
CribMD is a Nigerian digital health company founded in 2020 that delivers subscription-based telemedicine, doctor house calls, and online pharmacy services to individuals, families, and corporate employees. The platform connects patients with a network of more than 5,000 verified medical practitioners via chat, audio, and video consultations accessible through a self-serve mobile app and web portal, supplemented by in-person home visits across Nigeria and integrated prescription management with delivery enabled through its acquired Charisland Pharmaceuticals subsidiary.
The company's core technology is a digital health consultation platform combining telemedicine, home-visit scheduling, and pharmacy fulfillment. Differentiated features include real-time 24/7 video/audio/chat consultations, physically dispatched doctor house calls that address Nigeria's transportation and hospital-access barriers, and a prescription management module with full history tracking. The company operates from Lagos (primary) and Calabasas, California (registered US address), with US phone lines but no disclosed US service operations.
CribMD's revenue model is subscription-based, priced in Nigerian Naira. Individual plans range from ₦1,000 (7-day Swift Health, no visits) to ₦19,000/month (Family plan covering up to 10 members with maternity, fertility, dental, and eye care). Corporate plans (Classic ₦5,000 and Executive ₦19,000 per employee slot, monthly) include hospitalization coverage up to ₦200,000–₦500,000 after a 6-month waiting period. Distribution is hybrid: product-led self-serve sign-up via app and web for consumers, supplemented by enterprise sales for corporate accounts, with marketing amplified through earned media on Arise News, TVC, NTA, The Guardian, Techpoint, and Yahoo Finance.
CribMD firmographics
Firmographics- Name
- CribMD
- Legal name
- CribMD
- Website
- https://cribmd.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CribMD is a Nigerian digital health platform founded in 2020 that provides subscription-based telemedicine, doctor house calls, and online pharmacy services to individuals, families, and corporate employees across Nigeria via a 5,000+ doctor network.
- Ownership category
- akta.pro rank
CribMD industry classification
Industry- Product category
- Digital Healthcare & Telemedicine
- NAICS
- Professional, Scientific, and Technical Services (541)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)
Keywords
Where CribMD is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices2 records
Markets served
CribMD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Individual Health Plan Subscriptions: Monthly subscription plans for individuals and families providing access to telemedicine, home visits, and medical consultations. Plans range from ₦1,000 for 7-day access to ₦19,000 for family coverage.
- Corporate Health Plan Subscriptions: Employer-sponsored health plans (Classic at ₦5,000 and Executive at ₦19,000) providing employee healthcare benefits with coverage limits and waiting periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Swift Health - ₦1,000 for 7-day telemedicine access |
| Subscription | Monthly | Basic - ₦3,000 monthly individual plan with 1 visit |
| Subscription | Monthly | Premium - ₦5,000 monthly with unlimited visits |
| Subscription | Monthly | Family - ₦19,000 monthly for 6 people with unlimited visits |
| Subscription | Monthly | Corporate Classic - ₦5,000 per employee slot |
| Subscription | Monthly | Corporate Executive - ₦19,000 per employee slot |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
CribMD product offering
Product offeringCore offering
CribMD operates a digital health consultation platform that connects patients with verified medical practitioners via chat, audio, and video, supplemented by in-person doctor home visits and an integrated online pharmacy. The company sells subscription-based health plans for individuals, families, and corporate employers, with tiered pricing in Nigerian Naira covering consultations, prescriptions, preventive care, inpatient/outpatient coverage, and emergency services.
Product overview
CribMD is a digital health consultation platform offering a unified telemedicine and home visit service with integrated online pharmacy capabilities. The platform operates through its core telemedicine app, enabling patients to connect with verified doctors via chat, audio, or video consultations, supplemented by in-person home visit services and prescription management. The company offers structured health plans for both individuals (Swift Health, Basic, Premium, Family) and corporates (Classic, Executive), providing tiered coverage levels ranging from basic consultations to comprehensive family healthcare including maternity, fertility, dental, and eye care services.
Differentiator
Problem solved
Functional benefit
Products and services
- Telemedicine Service Real-time chat, audio, and video consultation service connecting patients with licensed, verified doctors 24/7 for instant medical feedback and prescriptions, accessible via mobile app and website.
- Home Visit Service In-person doctor house call service bringing qualified healthcare professionals to patients' homes across Nigeria, addressing transportation barriers and COVID-19 exposure concerns with proper preventive measures.
- Online Pharmacy Prescription management service providing patients with accurate and legal prescriptions from medical experts, maintaining historical prescription records and current health analysis, with pharmaceutical distribution through the Charisland Pharmaceuticals subsidiary.
- Individual & Family Health Plans Subscription-based health plans for individuals and families providing access to telemedicine, home visits, and medical consultations with tiered coverage including Swift Health (₦1,000/7 days), Basic (₦3,000/month), Premium (₦5,000/month with unlimited visits), and Family (₦19,000/month for 6 people).
- Corporate Health Plans Employer-sponsored health benefit plans offered in two tiers—Corporate Classic (₦5,000/employee/month, up to ₦200,000 coverage) and Corporate Executive (₦19,000/employee/month, up to ₦500,000 coverage including obstetrics)—providing employees with consultations, inpatient/outpatient care, and emergency coverage after a 6-month waiting period.
Quantifiable outcome
- Instant connection to doctors without waiting room delays
- +1 more outcomes
Companies that use CribMD
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
CribMD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CribMD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Charisland PharmaceuticalscoreCribMD acquired Charisland Pharmaceuticals to improve drug delivery speed to patients in Nigeria. This acquisition enhances CribMD's vertical integration in healthcare delivery, combining telemedicine and home visits with pharmaceutical distribution capabilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
CribMD competitors and assessment
Company assessmentDirect peers
- Reliance Health: Nigerian digital health insurer offering telemedicine, hospital plans, and pharmacy benefits to individuals and employers. Closest direct competitor to CribMD's subscription health-plan + telemedicine model.
- WellaHealth: Nigerian health-tech startup offering micro-health plans and telemedicine. Competes with CribMD for both individual subscribers and corporate employee health benefits in Nigeria.
Emerging players
- Helium Health: Leading Nigerian/African health-tech operating electronic medical records and hospital management software. Adjacent rather than directly overlapping, but competes for the same digital-health wallet and customers in West Africa.
- mPharma: Pan-African pharmacy and patient-care platform operating in Nigeria and Ghana. Comparable because it combines pharmacy supply-chain management with patient-facing services, overlapping with CribMD's Charisland pharmaceutical arm.
Regional players
- Kasha: East-Africa-based health-commerce platform serving Rwanda, Kenya, and Uganda with pharmaceuticals and consumer health products. Operates the same telemedicine-adjacent health-access model in a different African geography.
Others
- Medsaf: Nigerian pharma supply-chain and procurement platform. Relevant ecosystem peer because CribMD's Charisland Pharmaceuticals acquisition places it adjacent in the pharmaceutical distribution value chain.
- Zipline: Drone-delivery medical logistics company operating in Ghana, Nigeria, Rwanda, and other African markets. Adjacent/ecosystem peer because it provides medical-product delivery infrastructure that CribMD's home-visit and pharmacy model could leverage.
Broad incumbents
- Babylon Health: UK-founded global telemedicine and digital primary-care incumbent. Useful benchmark for the telemedicine subscription model CribMD operates, though it ultimately wound down US operations and pivoted.
- Teladoc Health: Largest US-listed telemedicine incumbent. Reference benchmark for global subscription telemedicine economics, scale, and corporate-channel distribution that CribMD aspires to replicate across Africa.
- Included Health: US integrated virtual-care and employee-benefits platform. Comparable for its B2B-first distribution of telemedicine + care-navigation to employer-sponsored health plans, mirroring CribMD's corporate channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CribMD social profiles
Digital presenceCribMD financial estimates
Financial estimateRevenue estimate
Valuation estimate
CribMD leadership team
Management profileNumber of profiles
Profiles5 records
CribMD subsidiaries and ownership
Company hierarchySubsidiaries1 record
CribMD funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CribMD M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CribMD
What does CribMD do?
CribMD operates a digital health consultation platform that connects patients with verified medical practitioners via chat, audio, and video, supplemented by in-person doctor home visits and an integrated online pharmacy. The company sells subscription-based health plans for individuals, families, and corporate employers, with tiered pricing in Nigerian Naira covering consultations, prescriptions, preventive care, inpatient/outpatient coverage, and emergency services.
Is CribMD a public or private company?
CribMD is a private company. It is classified as venture growth investor backed and is currently operating.
When was CribMD founded?
CribMD was founded in 2020. It employs 251 to 500 people.
Where is CribMD based?
CribMD is headquartered in Lagos, Nigeria, in the Africa region.
How does CribMD make money?
Two revenue lines are on record. Individual Health Plan Subscriptions are the primary driver. The others are corporate Health Plan Subscriptions.
Who are CribMD's main competitors?
Direct peers on record are Reliance Health and WellaHealth. Emerging players are Helium Health and mPharma. Kasha is listed as a regional player. Others are Medsaf and Zipline. Broad incumbents are Babylon Health, Teladoc Health and Included Health.
Does CribMD have an API?
No public API is recorded for CribMD.
What industry is CribMD in?
CribMD's product category is Digital Healthcare & Telemedicine. Its primary akta.pro industry code is HLACAEAO, Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach). Its NAICS code is 541 and its SIC code is 7372.