aqurate.ai

What aqurate.ai does

Aqurate (legally Machine Learning Solutions SRL) is a Romanian B2B SaaS company founded in 2019 and headquartered in Timisoara, with additional offices in Bucharest and Thessaloniki, Greece. It sells AI-driven product personalization tools to eCommerce retailers, primarily SMB and mid-market merchants across Europe. The core product, Aqurate Personalize, applies collaborative filtering to customer behavioral data (purchases, clicks, add-to-cart events) to generate 10+ recommendation types — including Frequently Bought Together, Alternative Products, and personalized homepage/category/cart widgets — delivered across web, email, and app channels via a REST API. A second product, Aqurate Search, extends the platform into on-site search, and an Advanced Merchandising Rules add-on enables merchants to prioritize high-margin or strategic SKUs. Aqurate distinguishes itself with EU data residency and full GDPR compliance, positioning it against non-European personalization vendors selling into regulated EU merchants.

The company operates a primarily product-led growth motion: merchants self-serve at app.aqurate.ai with a 30-day full-feature free trial and three-step onboarding, augmented by an agency partner channel (agencylife.at in Vienna, Full Out Media in Bucharest) for mid-market implementations. Native integrations span Shopify (with 'Built for Shopify' badge), MerchantPro, Gomag, Klaviyo, theMarketer, and Mailchimp. The customer base of roughly 30 publicly named logos includes Romanian mid-market merchants (Librex, PC Garage, evoMAG, Homewish, Mobilado, DyFashion, The Home, Baby Needs, Neakaisa) plus enterprise international brands (ECCO Shoes, Rowenta, Tefal) and adjacent verticals such as real estate (Imobiliare.ro). Revenue comes from volume-based SaaS subscriptions tied to monthly order volume, with automatic tier changes when customers over- or undershoot for two consecutive months. To date, Aqurate has raised approximately $521K in a November 2022 seed round led by Growceanu Angel Investment with participation from SeedBlink, was selected for the EBRD Star Venture Programme 2025 cohort, and holds two EUIPO-registered trademarks. The team is led by co-founders Vlad Marincas (CEO), Tudor Goicea (CRO), and Raul Mazilu (Data Analytics Engineer).

Name

aqurate.ai

Legal name

Machine Learning Solutions SRL

Website

https://aqurate.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Aqurate is a Romanian SaaS company that provides AI-driven product recommendation and on-site search tools for European eCommerce retailers, with native integrations for Shopify, MerchantPro, Gomag, and major email marketing platforms.

Ownership category

akta.pro rank

Product category

eCommerce Personalization Software

NAICS

Software Publishers (5132)

akta.pro industry

PRIMARYHDAAAGAA

E-commerce & Retail Recommendation Engines

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization

Keywords

• AI product recommendations
• ECommerce personalization
• Recommendation engine
• SaaS marketing platform
• Personalization software

Headquarters

HQ city

Timisoara

HQ country

Romania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Aqurate Personalize): Aqurate operates on a subscription SaaS model, providing access to its AI-powered product recommendation engine. Pricing is based on subscription tiers with a free 30-day trial available. The service includes all features during the trial period. Volume-based paid subscriptions exist where customers exceeding or falling short of allocated volume for two consecutive months are automatically upgraded or downgraded.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Aqurate sells a B2B SaaS AI-powered product recommendation engine (Aqurate Personalize) that analyzes customer behavior data and delivers personalized product suggestions across web, email, and app channels for eCommerce shops. It supports 10+ recommendation types such as Frequently Bought Together and Alternative Products, plus an Advanced Merchandising Rules add-on for business-controlled prioritization. The product is offered via a 30-day free trial with volume-based subscription pricing and connects natively to Shopify, MerchantPro, and Gomag or via custom REST API.

Differentiator

Problem solved

Functional benefit

Products and services

• Aqurate Personalize

Quantifiable outcome

• Up to 23% higher revenue
• +5 more outcomes

Named customers32 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative Shopify app integration with 'Built for Shopify' badge. Allows Shopify merchants to easily install and connect their stores to Aqurate Personalize with 1-click integration.
• MerchantProcoreTechnology or IntegrationNative integration with MerchantPro, a Romanian eCommerce platform. The Home case study specifically mentions running on MerchantPro which is natively supported by Aqurate.
• GomagcoreTechnology or IntegrationNative integration with Gomag, a Romanian eCommerce platform. Empria case study mentions operating on Gomag platform with Aqurate integration.
• Full Out MediacoreImplementation/ SI/ Consulting PartnerRomanian digital marketing agency (Bucharest) specializing in PPC, SEO, social media, email marketing. Partnered with Aqurate for Dotare Băi implementation, designing and coordinating comprehensive site personalization strategy with focus on conversion metrics.
• agencylife.atcoreImplementation/ SI/ Consulting PartnerVienna, Austria-based digital marketing and eCommerce agency specializing in performance marketing, CRO, and data-driven optimization. Partnered with Aqurate for Nikivibes implementation, providing technical integration and ongoing optimization.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nosto: Nordic-headquartered personalization SaaS for eCommerce, offering AI-driven product recommendations, personalized content, and UGC. Directly competes with Aqurate in the same product recommendation category and overlapping customer base of mid-market online retailers.
• Clerk.io: European eCommerce personalization platform providing AI product recommendations, search, and email personalization. Closely comparable to Aqurate's product set, with a similar SMB/mid-market eCommerce customer profile and European market focus.
• Dynamic Yield (CM Group): Enterprise personalization and recommendation engine now part of CM Group. Competes with Aqurate in product recommendations for online retailers but skews to larger enterprise customers and offers a broader personalization suite.
• Algolia Recommend: Algolia's AI-powered product recommendation offering built on top of its search platform. Directly overlaps with Aqurate Personalize and Aqurate Search, targeting eCommerce merchants that need recommendation widgets alongside on-site search.
• Recombee: AI-as-a-service recommendation engine offering collaborative filtering and deep learning personalization via API. Closely comparable to Aqurate's collaborative filtering recommendation API, often used by eCommerce and media platforms.
• Constructor.io: AI-powered product search and discovery platform with personalized recommendations. Directly comparable to Aqurate's Personalize + Search bundle and frequently competes for the same enterprise eCommerce contracts.
• Findify: Personalized search, recommendations, and merchandising for Shopify and other eCommerce platforms. Closely matches Aqurate's Shopify-native, SMB-focused GTM and recommendation product set.

Broad incumbents

• Bloomreach: Broader digital experience platform that includes product recommendations, search, and content personalization as part of a wider commerce stack. Competes with Aqurate in personalization but is significantly larger and serves enterprise customers.
• Monetate (Kibo): Personalization and merchandising platform acquired by Kibo, part of a broader commerce suite. Overlaps with Aqurate in personalization recommendations but typically targets larger retailers as part of a wider offering.

Regional players

• Boxever (Sitecore): Personalization and customer data platform now part of Sitecore, with strong European roots. Comparable to Aqurate in offering AI-driven personalization for online retailers, though typically focused on travel and enterprise retail rather than SMB eCommerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/get.aqurate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aqurate.ai