Gomag
Gomag is a Romanian-developed SaaS eCommerce platform serving 5,000+ SMBs across Romania and Southeast Europe with integrated store building, payments, shipping, automation, CRM, and AI tools. Operated by S.C. SILKWEB S.A., it monetizes via tiered subscriptions, transaction-based services, and merchant credit.
- Company typePrivate
- Founded2005
- HeadquartersBaia Mare, Romania
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Gomag does
Gomag is a Romanian-developed SaaS eCommerce platform operated by S.C. SILKWEB S.A. and headquartered in Baia Mare, Romania, serving over 5,000 entrepreneurs and SMBs primarily in Romania and Southeast Europe. Founded circa 2005, the platform provides an end-to-end toolkit for creating, launching, and operating online stores without programming knowledge, combining a no-code theme editor, drag-and-drop landing page builder, native CRM, and over 150 apps and integrations in a single subscription. The product architecture is platform-plus-modules: the core Online Store Platform is extended by GoBots (automation), GPayments (in-platform online payments with tiered commissions), GShipments (multi-courier shipping aggregator claiming up to 46% cost savings), Insights (real-time analytics dashboard), Gomag Prompt (AI-powered product description generation), and Gomag Finance (merchant credit). Distribution is product-led via a 15-day free trial on a .gomag.ro subdomain, supported by the Gomag Academy, blog, podcast ('Doza de eCommerce'), annual SUMMIT event with 500+ entrepreneurs, a 15,000+ member Facebook community, and the eCommerce Pulse annual research report.
The business model is primarily a tiered SaaS subscription—entry-level at approximately €1/day, a base tier designed for ~350 monthly orders with automatic €67/month increments per additional 350 orders, plus annual and 2-year plans with discounts, and an Enterprise tier with dedicated telephone support hours and access to premium apps. Ancillary monetization comes from premium add-ons (Cart Recovery, Loyalty Points, Customer Groups, Bundle Pro), GPayments transaction commissions, GShipments shipping aggregation economics, and Gomag Finance credit products. A certified Gomag Partners network and an Enterprise sales motion for migration and complex onboarding supplement the self-serve flow. The platform's differentiation lies in being 100% developed in Romania with native integrations into Romania's eCommerce infrastructure—eMAG Marketplace, FAN Courier, DPD, GLS, DHL Express Romania, mobilPay, PayU, EuPlatesc, ZEN.com, SmartBill, Glami, 2Performant—and a content/community moat around Romanian-language entrepreneurial content.
Go-to-market is hybrid PLG plus direct enterprise; customer segments span SMBs and individual entrepreneurs (primary), multi-channel sellers active on eMAG and price comparators, and vertical-specific merchants in fashion, health & beauty, baby & kids, and home & garden. Customer evidence includes EVOHORECA generating €4 million in annual revenue across 4 Gomag stores, Kidmania reaching 1,500 orders/month, and Dualstore.ro doubling orders post-migration—indicating that the platform supports both entry-level and lower-mid-market merchants with measurable commercial outcomes.
Gomag firmographics
Firmographics- Name
- Gomag
- Legal name
- S.C. SILKWEB S.A.
- Website
- https://gomag.ro
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gomag is a Romanian-developed SaaS eCommerce platform serving 5,000+ SMBs across Romania and Southeast Europe with integrated store building, payments, shipping, automation, CRM, and AI tools. Operated by S.C. SILKWEB S.A., it monetizes via tiered subscriptions, transaction-based services, and merchant credit.
- Ownership category
- akta.pro rank
Gomag industry classification
Industry- Product category
- eCommerce Platform Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
- akta.pro secondary industries
- Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK), Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB), Local Services & Experiences Generalist Marketplaces (CRAFAAAD)
Keywords
Where Gomag is headquartered
LocationHeadquarters
- HQ city
- Baia Mare
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Gomag business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- SaaS Subscription Fees: Monthly subscription fees for platform access, with a tiered increment system. Base subscription includes ~350 average monthly orders; additional increments of 350 orders add €67/month. Annual and multi-year plans receive discounts. The platform adapts billing automatically based on store activity — costs increase or decrease with volume.
- Premium App/Add-on Fees: Certain advanced applications (e.g., Cart Recovery, Loyalty Points, Customer Groups, Bundle Pro) are gated behind higher-tier plans (Pro, Enterprise). Revenue also accrues from premium add-on activations.
- Gomag Finance (Credit): Flexible financial capital offered to Gomag merchants for business growth, generating revenue through interest or fees on the credit product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level subscription from €1/day |
| Subscription | Monthly | Standard subscription with 350 average monthly orders base |
| Subscription | Annual | Annual / Multi-year subscription with discount |
| Subscription | Monthly | Enterprise plan with dedicated support hours |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Gomag product offering
Product offeringCore offering
Gomag is a cloud-based SaaS eCommerce platform developed 100% in Romania that enables entrepreneurs and small businesses to create, manage, and scale online stores without programming knowledge. The platform bundles a no-code store builder with native Romanian integrations including multi-courier shipping aggregation (GShipments), online payments (GPayments), automation bots (GoBots), CRM, AI product descriptions (Gomag Prompt), and multi-channel selling into eMAG Marketplace and price comparators, delivered via a subscription model with a 15-day free trial.
Product overview
Gomag is a comprehensive SaaS eCommerce platform built 100% in Romania for the local and Southeast European markets. The core Online Store Platform enables entrepreneurs to create, manage, and scale online stores without programming knowledge. The platform operates as a platform-plus-modules architecture consisting of the core store builder enhanced by specialized modules including GoBots for automation, GPayments for payments, GShipments for logistics, and Insights for analytics. Additional AI-powered capabilities include Gomag Prompt for content generation and Google Ads integration for campaign management. The ecosystem extends through over 150 applications for marketing, SEO, fulfillment, and business management, complemented by industry-specific themes with visual editors. Gomag also provides educational resources through Gomag Academy, Help Center, Blog, Podcast, and Community features, plus professional services including turnkey store setup and migration support. The platform serves over 5,000 successful entrepreneurs with 15-day free trials and subscription-based pricing that scales with store activity.
Differentiator
Problem solved
Functional benefit
Products and services
- Gomag Online Store Platform Core SaaS eCommerce platform enabling entrepreneurs to build, launch, and operate online stores without programming knowledge. Includes admin panel, themes, apps, hosting with SSL, and tiered subscription pricing based on monthly order volume.
- GoBots
Quantifiable outcome
- Order volume can double after migrating from a free/open-source platform to Gomag
- +4 more outcomes
Companies that use Gomag
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Gomag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
AI capability8 records
Feature9 records
Gomag partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- eMAGcoreGomag provides native integration with eMAG Marketplace, enabling Gomag store owners to list products and synchronize inventory and orders directly from the Gomag dashboard. This allows sellers to reach eMAG's large buyer base without managing a separate eMAG seller interface.
- FAN CouriercoreNative integration with FAN Courier for automated waybill (AWB) generation and shipment management directly from the Gomag admin panel.
- DPD RomaniacoreNative integration with DPD for automated waybill generation and shipment tracking within the Gomag platform.
- GLS RomaniacoreNative integration with GLS for automated waybill generation and shipment management within Gomag.
- mobilPaycoreNative payment gateway integration with mobilPay, enabling Romanian online payment acceptance within Gomag stores.
- PayUcoreNative payment gateway integration with PayU Romania, allowing stores to accept online payments through multiple methods with a single activation.
- EuPlatesccoreNative payment processor integration with EuPlatesc for online payment acceptance within Gomag stores.
- SmartBillcoreNative integration with SmartBill for automated invoicing and accounting management directly from the Gomag platform.
- 2Performantcore2Performant is an affiliate marketing platform recommended by Gomag for sellers to collaborate with affiliates and influencers. Also used for Gomag's own affiliate/partnership programs.
- GlamiminorGlami is a fashion search engine/catalog present in 8 countries including Romania. Gomag provides feed integration with Glami, allowing fashion sellers to list products and drive traffic from Glami's fashion-focused audience.
- GooglecoreGomag integrates with Google ecosystem: Google Analytics (web analytics), Google AdWords (automated campaign management from within Gomag), Google Tag Manager (tag management), and Google Ads conversion tracking.
- FacebookcoreIntegrations with Facebook for Ads conversion tracking, Custom Audiences, remarketing, and social commerce. ManyChat integration enables automated Facebook Messenger bot responses for customer communication.
- FAN CouriercoreCornel Morcov (Chief Commercial Officer, FAN Courier) appears as a panelist at Gomag SUMMIT 2026, discussing logistics trends for 2026. FAN is a core shipping partner.
- DHL Express RomaniacoreFlorin Toma (Head of Business Development, DHL Express Romania) speaks at Gomag SUMMIT 2026. DHL is featured as a logistics partner for Gomag sellers wanting express delivery options.
- PayUcoreElena Gheorghe (Country Manager RO & HU, PayU) speaks at Gomag SUMMIT 2026 about payment optimization strategies. PayU is the preferred online payment processor for many Gomag merchants.
- SinapsminorGeorge Raschitor (General Manager & Co-Founder, Sinaps) speaks at Gomag SUMMIT 2026 on comprehensive marketing strategy and channel mix.
- Limitless AgencyminorDaniel Slavenie (CEO, Limitless Agency) speaks at Gomag SUMMIT 2026 on paid advertising strategy and scaling marketing budgets for eCommerce.
- BusinessLeague.comminorGabriel Bonciu (Business Development Director, BusinessLeague.com) speaks at Gomag SUMMIT 2026 on building effective affiliate partnerships that drive sales.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Gomag competitors and assessment
Company assessmentDirect peers
- BigCommerce: SMB-to-mid-market SaaS eCommerce platform competing on multi-channel integrations (marketplaces, social, POS), headless commerce, and theme-based store builder. Closely aligned to Gomag's feature set including multi-channel selling and app marketplaces.
- Shopify: Global leader in SMB SaaS eCommerce with subscription-based store builder, app ecosystem, payments, and shipping - the direct global analog to Gomag's business model. Comparable in target segment (SMB/entrepreneur), product category (hosted storefront + integrated commerce), and GTM (PLG + partner ecosystem).
- Squarespace Commerce: SMB-focused design-led SaaS store builder with themes, marketing, and integrated payments. Comparable on SMB target, no-code editor, and design-led positioning, though less deep on multi-channel/marketplace integration than Gomag.
- Shopware: German-headquartered eCommerce platform with strong mid-market and SMB presence in DACH and expanding to CEE. Offers similar hosted/SaaS commerce tooling, themes, and integrations; relevant as Gomag evaluates Southeast European expansion.
- PrestaShop: European open-source eCommerce platform headquartered in France with strong SMB traction across continental Europe. Competes with Gomag in SMB/entrepreneur segment and serves as a migration source for European merchants switching from open-source models.
- WooCommerce: Open-source WordPress eCommerce plugin widely adopted across Europe including CEE. Competes with Gomag for SMB store owners, particularly those with developer access or those migrating FROM WooCommerce TO Gomag (per customer migrations cited in source).
- Wix eCommerce: SaaS website builder with integrated eCommerce functionality targeting SMB entrepreneurs - same PLG motion, drag-and-drop editor, and no-code store creation that Gomag uses. Competes for the same Romanian/CEE entrepreneur starting an online business.
Others
- SmartBill: Romanian invoicing and accounting SaaS platform - a current Gomag technology integration partner. Relevant as an adjacent SaaS provider in the Romanian SMB tech stack, comparable on local-market depth but operating in a different functional layer (finance/back-office vs. storefront).
Broad incumbents
- Magento (Adobe Commerce): Enterprise-grade eCommerce platform owned by Adobe. Competes indirectly by serving larger merchants that may outgrow Gomag, and provides migration target for SMBs scaling up - a frequent attrition vector for SMB-focused eCommerce platforms.
Emerging players
- easySales: Romanian multi-channel eCommerce management platform integrating marketplaces, stores, and inventory. Featured partner/speaker at Gomag SUMMIT 2026; represents overlapping functionality in the multi-channel inventory/order sync space where Gomag also competes for merchant mindshare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gomag social profiles
Digital presenceGomag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gomag leadership team
Management profileNumber of profiles
Profiles3 records
Gomag funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gomag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gomag
What does Gomag do?
Gomag is a cloud-based SaaS eCommerce platform developed 100% in Romania that enables entrepreneurs and small businesses to create, manage, and scale online stores without programming knowledge. The platform bundles a no-code store builder with native Romanian integrations including multi-courier shipping aggregation (GShipments), online payments (GPayments), automation bots (GoBots), CRM, AI product descriptions (Gomag Prompt), and multi-channel selling into eMAG Marketplace and price comparators, delivered via a subscription model with a 15-day free trial.
Is Gomag a public or private company?
Gomag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gomag founded?
Gomag was founded in 2005. It employs 11 to 50 people.
Where is Gomag based?
Gomag is headquartered in Baia Mare, Romania, in the Europe region.
How does Gomag make money?
Three revenue lines are on record. SaaS Subscription Fees are the primary driver. The others are premium App/Add-on Fees and gomag Finance (Credit).
Who are Gomag's main competitors?
Direct peers on record are BigCommerce, Shopify, Squarespace Commerce, Shopware, PrestaShop, WooCommerce and Wix eCommerce. SmartBill is listed as an others. Magento (Adobe Commerce) is listed as a broad incumbent. easySales is listed as an emerging player.
Does Gomag have an API?
Yes. Gomag offers API access for partners to efficiently collect and process data from their business partners. The API enables integration with external services and platforms, allowing merchants to synchronize product catalogs, manage orders, and connect with marketplace integrations like eMAG. Specific API types, authentication methods, rate limits, and versioning details are not explicitly stated in the available sources.
What industry is Gomag in?
Gomag's product category is eCommerce Platform Software. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of THALAFAK, Destination & Local Services Marketplaces (Transfers, Guides, City Passes). Its NAICS code is 54151 and its SIC code is 7372.