MerchantPro
MerchantPro is a Romanian SaaS eCommerce platform serving 5,000+ SMB merchants across 10+ countries with tiered subscriptions, an 80+ integration app marketplace, AI-powered add-ons, and regional marketplace connectors including eMag, FashionDays, Skroutz, and Trendyol.
- Company typePrivate
- Founded2005
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MerchantPro does
MerchantPro is a Bucharest-headquartered SaaS eCommerce platform operated by SC ShopMania Net SRL, founded in 2005 and serving more than 5,000 merchants across 10+ countries including Romania, Bulgaria, Hungary, Italy, Spain, Portugal, Netherlands, Mexico, Serbia, and the United States. The platform provides end-to-end online store creation, hosting, payment processing, order and CRM management, SEO tooling, multi-store synchronization, and marketplace enablement on a cloud infrastructure with a contractual 99.9% uptime SLA. Revenue is generated primarily through tiered subscriptions (Basic free, Premium $29.74/month, VIP $52.79/month, Enterprise $121.49/month on annual billing) plus recurring add-on app subscriptions, one-time setup and configuration services, and SSL certificate resale.
The product surface is extended by an app marketplace of more than 70 integrations spanning payment gateways, couriers, regional marketplaces, marketing automation, social pixels, and AI-powered modules (AI Generator, SearchPro semantic/vector search, Dyver, Aqurate, Releva). Distribution combines self-serve PLG signup with a global affiliate program paying 20% recurring commissions for two years, and go-to-market leans heavily on localized marketplace integrations (eMag across three CEE markets, FashionDays, Skroutz, Trendyol) for merchant acquisition and cross-channel inventory sync. The customer base is a long tail of SMBs across fashion, electronics, beauty, sports, food, home, auto, and baby verticals, with an emerging B2B feature set and a formal Enterprise tier signaling an upmarket push.
MerchantPro firmographics
Firmographics- Name
- MerchantPro
- Legal name
- SC ShopMania Net SRL
- Website
- https://merchantpro.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MerchantPro is a Romanian SaaS eCommerce platform serving 5,000+ SMB merchants across 10+ countries with tiered subscriptions, an 80+ integration app marketplace, AI-powered add-ons, and regional marketplace connectors including eMag, FashionDays, Skroutz, and Trendyol.
- Ownership category
- akta.pro rank
Where MerchantPro is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices10 records
Markets served
MerchantPro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Plans: Core revenue from tiered subscription plans (Basic free, Premium $29.74/mo, VIP $52.79/mo, Enterprise $121.49/mo when billed annually). Plans differ by product limits (50-50,000), features, and support levels. No sales commissions charged on merchant revenue.
- Application Subscriptions: Additional revenue from optional app installations including marketplace connectors (eMag, FashionDays, Skroutz, Trendyol), payment gateways (Stripe, PayPal, Paysera), shipping integrations (DHL, Econt), marketing tools (Klaviyo, MailChimp, Brevo), and specialized features (AI Generator, Multi-warehouse, Loyalty programs).
- Setup and Configuration Services: One-time fees for custom software development services, SSL certificate purchase and configuration, and functionality configuration works performed by MerchantPro for clients.
- SSL Certificates: Revenue from sale of SSL certificates (Globe Pro, Comodo Plus) for shop domains. MerchantPro acts as authorized reseller handling purchase and configuration. Setup performed by MerchantPro team within 3 working days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic - Free tier for merchants starting out with essential eCommerce features |
| Subscription | Annual | Premium - Enhanced features for growing online businesses |
| Subscription | Annual | VIP - Advanced features for established eCommerce businesses |
| Subscription | Annual | Enterprise - Maximum scale for large eCommerce operations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
MerchantPro product offering
Product offeringCore offering
MerchantPro is a cloud-based SaaS eCommerce platform that enables merchants to create, host, and manage fully featured online stores with responsive templates, integrated payments, shipping, SEO tools, and CRM. The platform provides 99.9% uptime cloud infrastructure, multi-store and marketplace capabilities, multi-language and multi-currency support, AI-powered content and search apps, and an open API ecosystem. Revenue is generated through tiered subscriptions (Basic free, Premium, VIP, Enterprise), optional paid app add-ons, and one-time setup services.
Product overview
MerchantPro is a SaaS eCommerce platform offering a unified ecosystem with four service tiers (Basic, Premium, VIP, and Enterprise) ranging from free to $121.49/month. The core MerchantPro Platform provides the foundation with essential features including responsive templates, SEO tools, payment processing, order management, and CRM modules. Additional functionality is extended through an app marketplace with over 70 integrations and add-ons. Key add-ons include AI-powered tools like AI Generator, SearchPro (semantic/vector search), Dyver (AI content and image generation), and Aqurate (AI customer segmentation). Multi-store synchronization, marketplace creation, B2B capabilities, and various payment gateways (Stripe, PayPal, NETOPIA) extend the platform. The VIP and Enterprise tiers provide API access for custom development, while the platform integrates with major marketplaces (eMag, FashionDays), marketing tools (Brevo, Klaviyo, MailChimp), shipping providers (DHL, Econt), and analytics platforms (Google Ads, Facebook Pixel, TikTok).
Differentiator
Problem solved
Functional benefit
Products and services
- MerchantPro Platform Full-featured cloud SaaS eCommerce platform enabling merchants to create and manage online stores with responsive templates, SEO tools, integrated payments, order and CRM management, multi-store and marketplace capabilities, and API access. Designed for SMBs and growing eCommerce merchants across 10+ countries.
- AI Generator AI-powered app that automatically generates product descriptions and meta descriptions for store catalog items, saving time and improving SEO optimization. Sold as a paid add-on subscription.
- SearchPro AI-powered semantic and vector search app that improves product discovery by matching search intent and context rather than keywords, with typo correction and search ranking control.
- Dyver AI-based solution for automated generation of product descriptions and images from product names and SKU codes, reducing content creation time while maintaining SEO performance.
- Aqurate AI-powered marketing app that automates customer segmentation and delivers personalized product recommendations based on behavior and preferences.
- Releva All-in-one AI automation solution for eCommerce growth that combines customer retention, personalization, and marketing automation features.
- Multi Store App that synchronizes inventory, stock levels, and catalog across multiple online stores from a single MerchantPro control panel, enabling unified stock management for multi-store merchants.
- Marketplace Module that transforms a MerchantPro online shop into a full-featured multi-vendor marketplace supporting multiple vendors selling through a single storefront.
- eCommerce B2B B2B functionality module providing sales agents with dedicated tools for managing individual customer portfolios, order management, quote requests, and differentiated pricing for customer groups on the MerchantPro platform.
- Wallet Virtual wallet feature for customers and affiliates with balance management and checkout integration for streamlined payments inside MerchantPro stores.
- Invoicing Invoicing app that generates invoices and receipts automatically retrieved from order data, with customization, email delivery options, QR/barcode display support for proforma invoices.
- Auto Translator Automatic translation of store content into multiple languages using prepaid credits, enabling international market localization for merchants.
- Globe Pro SSL Certificate SSL certificate (Globe Pro) sold and installed by MerchantPro as authorized reseller for shop domains, with 3-working-day setup.
- Comodo Plus SSL Certificate Premium SSL certificate (Comodo Plus) sold by MerchantPro with advanced browser compatibility, 2048-bit signature, and up to 256-bit encryption for shop domains.
- MerchantPro Affiliate Program Recurring commission program offering 20% commission for 2 years on every MerchantPro subscription purchase generated, targeting advertising agencies, SEO agencies, influencer marketing agencies, and social media influencers with dedicated account managers and promotional materials.
Quantifiable outcome
- Over 99.9% uptime guaranteed for Essential Services including order placement, processing, and catalog management
- +3 more outcomes
Companies that use MerchantPro
Customer profileNamed customers58 records
Segments5 records
Ideal customer profiles5 records
MerchantPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration68 records
AI capability6 records
Feature6 records
MerchantPro partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- eMag.rocoreIntegration connecting MerchantPro stores to eMag.ro, the largest marketplace in Romania. Allows merchants to easily connect their shop to eMag.ro and start selling products through the marketplace.
- eMAG.bgcoreIntegration connecting MerchantPro stores to eMAG.bg marketplace for selling products in Bulgaria. Enables centralized product and order management from the MerchantPro platform.
- eMAG.hucoreIntegration connecting MerchantPro stores to eMAG.hu marketplace for selling products in Hungary. Allows merchants to expand their reach to Hungarian customers through the marketplace.
- FashionDayscoreIntegration with FashionDays, one of the largest Fashion & Beauty marketplaces in Romania. Allows merchants to connect their store and sell products through the fashion marketplace.
- SkroutzcoreIntegration with Skroutz, one of the largest eCommerce platforms in Greece. Enables merchants to sell products through the Greek marketplace.
- TrendyolcoreIntegration connecting MerchantPro stores to Trendyol, one of the most important marketplaces. Allows merchants to expand sales to Turkey and surrounding regions.
- DHLcoreAPI integration with DHL courier providing access to one of the most extensive courier networks covering 220 countries and territories. Enables automated AWB generation, printing, and import operations.
- Econt RESTcoreIntegration with Econt REST courier solution developed in Bulgaria, providing delivery optimization across Romania, Bulgaria, and Greece. Includes automatic shipping cost calculation and pickup point network.
- StripecorePayment integration allowing customers to pay online with card through Stripe, quickly and without redirects.
- PayPalcorePayment integration providing customers with an all-in-one online payment solution through PayPal.
- PayUcoreIntegration with PayU for simple, fast and secure online card payment acceptance.
- NETOPIA PaymentscoreIntegration with NETOPIA Payments online payment system to simplify and streamline transactions in online stores.
- Viva WalletcoreIntegration with Viva Wallet for online card payments through one of the most modern processing solutions at European level.
- MolliecoreIntegration with Mollie offering customers instant access to multiple payment options for paying orders.
- KlaviyocoreEmail marketing integration allowing merchants to create fully automated email marketing campaigns through Klaviyo.
- MailChimpcoreIntegration connecting MerchantPro newsletter subscriber lists with MailChimp for automated email sending.
- BrevocoreIntegration syncing customer base with Brevo for fully automated email marketing campaigns.
- Facebook PixelcoreAutomatic Facebook Pixel installation in stores for running and monitoring Facebook advertising campaigns.
- Google AdscoreIntegration for setting up conversion tracking for Google Ads campaigns.
- TikTokcoreTikTok pixel installation for optimizing and monitoring campaigns on the TikTok platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
MerchantPro competitors and assessment
Company assessmentBroad incumbents
- Squarespace: Design-led website and eCommerce builder popular with creative SMBs and lifestyle brands. Comparable in targeting the same SMB creative merchant segment and offering hosted store creation, though primarily US-focused.
- BigCommerce: Public SaaS eCommerce platform serving both SMB and enterprise merchants with multi-channel and headless commerce capabilities. Comparable in core product offering (SaaS store builder) but with deeper enterprise positioning and US-headquartered operations.
- Shopify: Global eCommerce SaaS leader offering hosted store creation, payments, POS, and app ecosystem. Directly comparable to MerchantPro in core product (SaaS store builder for SMBs and growing brands), but at vastly greater scale, with broader geographic reach, deeper capital, and own payment processing rails (Shopify Payments).
- Magento Open Source / Adobe Commerce: Open-source and enterprise eCommerce platform serving SMB through enterprise merchants globally. Comparable in eCommerce platform fundamentals, though heavier and more developer-oriented than MerchantPro's hosted PLG SaaS approach.
- Wix eCommerce: Website builder with strong eCommerce capabilities and SMB focus, offering hosted store creation, payments, and marketplace integrations. Overlaps with MerchantPro's PLG self-serve model and tiered pricing, but operates more broadly as a website builder with eCommerce as one product line.
Direct peers
- PrestaShop: Open-source eCommerce platform founded in France with strong European SMB penetration, similar target market and self-serve onboarding model. Highly comparable to MerchantPro's positioning as a SMB-focused European eCommerce platform provider.
- Ecwid: Lightweight eCommerce SaaS platform owned by Yandex, focused on SMB merchants wanting to add stores to existing websites. Comparable in SMB self-serve positioning and tiered pricing, with strong presence in Russia and Eastern Europe — a geographic adjacency to MerchantPro's CEE base.
- WooCommerce: Open-source WordPress eCommerce plugin serving SMB merchants worldwide with free core software plus paid extensions. Directly competes with MerchantPro's freemium SMB model, often cited as the price-default alternative since the core plugin is free.
Regional players
- Shopware: German-headquartered open-source eCommerce platform with strong DACH region SMB and mid-market presence. Comparable to MerchantPro as a European SMB-focused eCommerce platform, though typically more enterprise-leaning and primarily serving German-speaking markets.
Emerging players
- SHOPLINE: Asia-focused eCommerce SaaS platform serving SMB and growth merchants with cross-border commerce capabilities. Comparable in product architecture (SaaS store builder with marketplace integrations), though primarily serving APAC merchants rather than European ones.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MerchantPro social profiles
Digital presenceMerchantPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
MerchantPro leadership team
Management profileNumber of profiles
MerchantPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MerchantPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MerchantPro
What does MerchantPro do?
MerchantPro is a cloud-based SaaS eCommerce platform that enables merchants to create, host, and manage fully featured online stores with responsive templates, integrated payments, shipping, SEO tools, and CRM. The platform provides 99.9% uptime cloud infrastructure, multi-store and marketplace capabilities, multi-language and multi-currency support, AI-powered content and search apps, and an open API ecosystem. Revenue is generated through tiered subscriptions (Basic free, Premium, VIP, Enterprise), optional paid app add-ons, and one-time setup services.
Is MerchantPro a public or private company?
MerchantPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MerchantPro founded?
MerchantPro was founded in 2005. It employs 11 to 50 people.
Where is MerchantPro based?
MerchantPro is headquartered in Bucharest, Romania, in the Europe region.
How does MerchantPro make money?
Four revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are application Subscriptions, setup and Configuration Services and SSL Certificates.
Who are MerchantPro's main competitors?
Broad incumbents on record are Squarespace, BigCommerce, Shopify, Magento Open Source / Adobe Commerce and Wix eCommerce. Direct peers are PrestaShop, Ecwid and WooCommerce. Shopware is listed as a regional player. SHOPLINE is listed as an emerging player.
Does MerchantPro have an API?
Yes. API access is available on VIP and Enterprise plans. The platform provides API resources and an open ecosystem for developers to build custom integrations and automations. Data export in CSV, Excel, and other formats is available depending on the service plan.