Barramundi Group
Barramundi Group is a Singapore-based sustainable aquaculture company producing premium barramundi through an integrated value chain spanning genetics, fish health, ocean and RAS farming, processing, and distribution to HORECA and retail customers globally.
- Company typePublic
- Founded2008
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Barramundi Group firmographics
Firmographics- Name
- Barramundi Group
- Legal name
- Barramundi Group Ltd.
- Website
- https://barramundi.com
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Barramundi Group is a Singapore-based sustainable aquaculture company producing premium barramundi through an integrated value chain spanning genetics, fish health, ocean and RAS farming, processing, and distribution to HORECA and retail customers globally.
- Ownership category
- akta.pro rank
Barramundi Group industry classification
Industry- Product category
- Aquaculture & Sustainable Seafood
- NAICS
- Finfish Farming and Fish Hatcheries (112511), Seafood Product Preparation and Packaging (31171), Aquaculture (1125)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)
- akta.pro primary industry
- Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)
Keywords
Where Barramundi Group is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Barramundi Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Barramundi Fish Sales: Primary revenue from selling premium barramundi fish products to restaurants, hotels, retailers, and consumers. Products sold under Kühlbarra brand (chilled products in supermarkets) and Cone Bay Ocean Barramundi (Australia). H1 2021 revenue S$17.1 million, 18.2% YoY growth.
- Fassler Gourmet Processed Products: Revenue from smoked and specialty seafood products, premium soups and sauces through subsidiary Fassler Gourmet. Sales revenue S$5.6 million in H1 2021, 16.7% YoY growth.
- UVAXX Vaccines and Fish Health: Revenue from proprietary autogenous vaccines and fish health monitoring services supplied to other farm operators. Part of strategic initiative to strengthen position as leading barramundi fish health provider.
- Fry and Fingerling Export: Export of proprietary fry and fingerlings to other operators, sharing knowledge and expertise to develop sustainable barramundi industry.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Barramundi Group product offering
Product offeringCore offering
Barramundi Group is an end-to-end sustainable aquaculture company that produces, processes, and distributes premium barramundi fish and related seafood products. Operations span genetics (20-year selective breeding program), fish health (proprietary UVAXX autogenous vaccines), farming (ocean sea-pens and Recirculating Aquaculture Systems), processing (Fassler Gourmet smokehouse), and distribution under multiple brands including Kühlbarra, Cone Bay Ocean Barramundi, and St. John's SeaBass. Products are sold to 1,600+ HORECA customers, supermarket chains, and direct-to-consumer via e-commerce across Singapore, Australia, Brunei, China, Hong Kong, South Korea, and the US.
Product overview
Barramundi Group operates as an end-to-end aquaculture company with multiple distinct brands and product lines. The core offering includes premium barramundi under the Kühlbarra brand (consumer-facing chilled products) and Cone Bay Ocean Barramundi (Australian ocean-grown). The company also owns Fassler Gourmet (acquired 2020), a seafood smokehouse providing processed products. A key subsidiary, UVAXX, provides fish health and vaccine services. The integrated model spans genetics, fish health, farming, processing, and distribution, with products available at over 1,600 restaurants, hotels, and retailers globally.
Differentiator
Problem solved
Functional benefit
Brands
- Barramundi Group: Primary company brand for sustainable barramundi aquaculture
- Kühlbarra
- Cone Bay Ocean Barramundi
- Fassler Gourmet
- St. John's SeaBass
- UVAXX
- King Bass
Products and services
- Kühlbarra Premium Barramundi Premium chilled barramundi products sold in individual and multi-portion packs at supermarkets worldwide, as well as larger fillets or customised specifications for restaurants and chefs. Targeted at both B2B HORECA customers and B2C retail consumers.
- Cone Bay Ocean Barramundi Ocean-grown barramundi from Cone Bay on the Kimberley Coast, Western Australia, marketed as the only true ocean-grown barramundi in Australia with saltwater flavours akin to wild-caught fish and a clean, sweet buttery flavour with high fat content. Sold in Coles 800+ stores nationwide.
- Fassler Gourmet Smoked Seafood & Specialty Products Pioneer seafood smokehouse in Singapore producing smoked and specialty seafood, premium soups and sauces. MSC-certified, Halal-certified, and FSSC22000/ISO22000-certified. S$5.6 million in H1 2021 revenue with 16.7% YoY growth.
- St. John's SeaBass
- UVAXX Autogenous Fish Vaccines & Fish Health Services Industry leader in fish health supplying proprietary autogenous vaccines and conducting in-situ fish health monitoring for barramundi and other fish species. Vaccines supplied to other farm operators in addition to in-house use, including vaccine developed with A*STAR against scale drop disease virus in Asian sea bass.
- Kühlbarra Collagen and Fish Maw Soup Packs New premium value-add collagen and fish maw soup packs introduced under the Kühlbarra brand in Singapore, leveraging nose-to-tail utilization of the barramundi.
- Barramundi Fry and Fingerlings (Export) Export of proprietary superior-strain barramundi fry and fingerlings (juvenile fish) to other aquaculture operators, sharing genetics and husbandry knowledge to develop the sustainable barramundi industry.
Quantifiable outcome
- 18.2% revenue growth YoY to S$17.1 million in H1 2021
- +3 more outcomes
Companies that use Barramundi Group
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Barramundi Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Barramundi Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and supporting.
- WWF-SingaporecoreLandmark partnership to work towards Aquaculture Stewardship Council (ASC) certification. WWF-Singapore provides advice on implementing aquaculture improvement work plan and marks out milestones to address gaps between current practices and ASC standard. Project execution at grow-out sites between Lazarus and St. John's Island. Goal to be first ASC-certified aquaculture player in Singapore.
- ColescoreKey barramundi supplier for Australian supermarket chain. Products marketed under Cone Bay Ocean Barramundi brand rolled out in more than 800 Coles stores nationwide since late 2018. Sales grew by almost 70% over two years reflecting strong demand.
- Marina Bay SandscoreKey barramundi supplier since 2017. Hand-picked as primary vendor following stringent audit process including farm site visit and processing facility assessment. Supplies fish for 60+ restaurants and hotel guests. Supports Sands ECO360 global sustainability strategy.
- Singapore AirlinesmajorPremium inflight dining supplier for Singapore Airlines.
- Disney Resort ShanghaimajorPartner customer for barramundi supply.
- ShopeemajorStrategic partnership with leading e-commerce marketplace for Fassler Gourmet products. Partnership resulted in 194% growth in online sales revenue from Q2 to Q3 2021. Fassler Gourmet rose to top three meat and seafood brands on platform.
- Agency for Science, Technology and Research (A*STAR)supportingR&D partnership to develop a vaccine against scale drop disease virus in Asian sea bass. UVAXX working with A*STAR on vaccine development.
- Sofitel Hotels & ResortsmajorNew customer in HORECA sector welcomed as part of strong B2B momentum.
- W HotelsmajorNew customer in HORECA sector welcomed as part of strong B2B momentum.
- Sheraton Hotels & ResortsmajorNew customer in HORECA sector welcomed as part of strong B2B momentum.
- KordaMentha Pte LtdcoreFinancial advisors working with Company to implement comprehensive restructuring scheme at holding company level. Cameron Lindsay Duncan acts as Scheme Manager.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Barramundi Group competitors and assessment
Company assessmentBroad incumbents
- Mowi ASA: World's largest Atlantic salmon producer with vertically integrated genetics, farming, processing, and value-added product operations across multiple geographies. Highly comparable to Barramundi Group's integrated aquaculture business model; the COO Vincent Erenst previously spent 12 years at MOWI.
- Cermaq: Global salmon producer with operations in Norway, Chile, and Canada, owned by Mitsubishi Corporation. Comparable vertically integrated salmon farming model with sustainability certifications; broad incumbent in aquaculture space.
- Thai Union Group: Global seafood processor and packaged seafood producer with brands like Chicken of the Sea and King Oscar. Operates tuna, salmon, and shrimp processing operations and has aquaculture ventures. Comparable in processed/packaged seafood distribution channels, particularly in Asia-Pacific retail.
Direct peers
- Avramar (formerly Andromeda Group): Mediterranean's largest producer of sea bream, sea bass, and corvina with vertically integrated farming, hatchery, genetics, and processing operations. Closest direct peer in whitefish species, integrated model, and geography; COO Vincent Erenst was formerly Group COO at Avramar.
- Clean Seas Seafood: Australian aquaculture company producing premium Yellowtail Kingfish with RAS and ocean farming operations. Group Production Manager Michael O'Malley was previously General Manager at CleanSeas; directly comparable species premium positioning and Australian operational footprint (though Barramundi sold its Australian ops).
- Tassal Group: Australia's largest salmon producer and the buyer of Barramundi Group's MPA subsidiary (Cone Bay farm) in 2023. Comparable Australian aquaculture operations, premium seafood positioning, and retail/HORECA distribution model.
- MainStream Aquaculture: One of the world's largest barramundi hatcheries and producers based in Australia, focused on selective breeding and sustainable barramundi farming. Most direct species-overlap competitor to Barramundi Group's core farming operations.
Regional players
- Huon Aquaculture: Australian Atlantic salmon producer with vertically integrated hatchery, farming, processing, and value-added operations. Similar operational footprint and premium positioning in the Australian seafood market; comparable business model though salmon-focused.
Emerging players
- Atlantic Sapphire: Land-based salmon aquaculture company using recirculating aquaculture systems (RAS) to produce Atlantic salmon in the US. Comparable technology overlap (RAS adoption) and premium sustainability positioning, though salmon-focused and at a different stage of commercial scale-up.
- AquaBounty Technologies: Land-based RAS aquaculture company producing genetically engineered salmon. Smaller-scale player using similar RAS technology approach to Barramundi Group's land-based production, though at earlier commercial stage and salmon-focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Barramundi Group social profiles
Digital presenceBarramundi Group compliance and trust
Trust signalCompliance6 records
Barramundi Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barramundi Group leadership team
Management profileNumber of profiles
Profiles10 records
Barramundi Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Barramundi Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barramundi Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barramundi Group
What does Barramundi Group do?
Barramundi Group is an end-to-end sustainable aquaculture company that produces, processes, and distributes premium barramundi fish and related seafood products. Operations span genetics (20-year selective breeding program), fish health (proprietary UVAXX autogenous vaccines), farming (ocean sea-pens and Recirculating Aquaculture Systems), processing (Fassler Gourmet smokehouse), and distribution under multiple brands including Kühlbarra, Cone Bay Ocean Barramundi, and St. John's SeaBass. Products are sold to 1,600+ HORECA customers, supermarket chains, and direct-to-consumer via e-commerce across Singapore, Australia, Brunei, China, Hong Kong, South Korea, and the US.
Is Barramundi Group a public or private company?
Barramundi Group is a public company. It is classified as public and is currently operating.
When was Barramundi Group founded?
Barramundi Group was founded in 2008. It employs 51 to 100 people.
Where is Barramundi Group based?
Barramundi Group is headquartered in Singapore, Singapore, in the Asia region.
How does Barramundi Group make money?
Four revenue lines are on record. Barramundi Fish Sales are the primary driver. The others are fassler Gourmet Processed Products, UVAXX Vaccines and Fish Health and fry and Fingerling Export.
Who are Barramundi Group's main competitors?
Broad incumbents on record are Mowi ASA, Cermaq and Thai Union Group. Direct peers are Avramar (formerly Andromeda Group), Clean Seas Seafood, Tassal Group and MainStream Aquaculture. Huon Aquaculture is listed as a regional player. Emerging players are Atlantic Sapphire and AquaBounty Technologies.
Does Barramundi Group have an API?
No public API is recorded for Barramundi Group.
What industry is Barramundi Group in?
Barramundi Group's product category is Aquaculture & Sustainable Seafood. Its primary akta.pro industry code is CRADACAK, Refrigerated Meat & Seafood (Processed/Packaged). Its NAICS code is 112511 and its SIC code is 2092.