iCamp

What iCamp does

iCamp (legal entity Apes & Keyboards LLC) is a privately held STEAM education provider founded in 2018 by Lulu and Brendan Manley in Water Mill, New York. The company delivers hands-on, project-based instruction in coding, robotics, 3D printing, video game design, digital and studio art, science, filmmaking, and related STEAM topics to children ages 3–13 (with some programs serving up to age 15). Its core technology is a proprietary STEAM curriculum iteratively refined based on student feedback, supplemented by low student-to-instructor ratios (5:1 or better) and a flagship children’s esports product (E-League Junior) running on private servers with coach-guided sessions.

The business operates four primary revenue lines: seasonal summer camp programs at hosted independent-school facilities across the Hamptons, NYC (UES, UWS, West Village, FiDi, Tribeca), Westchester (Scarsdale, Mt. Kisco, Rye), Connecticut (New Canaan), and New Jersey (Short Hills); year-round before- and after-school STEAM enrichment delivered at 100+ partner schools; school-break holiday camps; and live instructor-led virtual online classes with 3–4 student cohorts. Registration is conducted direct-to-consumer through the company website and the HiSawyer third-party booking platform, while the school-partnership channel uses turn-key program management including enrollment, instruction, and on-site supervision, billing schools on a monthly cadence.

The company is bootstrapped with no disclosed institutional funding or parent company, operating with a stated core headcount of 1–10 and a part-time seasonal instructor base paid hourly. Customer segments include parents/families (consumer), independent and public schools (B2B channel for embedded enrichment), and the children themselves as end users; customer logos span premium independent schools (Dalton, Trinity, Friends Seminary, Trevor Day, City & Country, St. Luke’s), charter networks (KIPP), and public schools (Columbia Elementary). Self-describes as the largest STEAM education program in the Greater New York area.

Name

iCamp

Legal name

Apes & Keyboards LLC

Website

https://icamp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

iCamp (Apes & Keyboards LLC) is a privately held, bootstrapped STEAM education provider founded in 2018 that delivers in-person and virtual coding, robotics, 3D printing, and arts instruction to children ages 3–13 through summer camps, holiday camps, school partnerships, and on-site classes across Greater New York.

Ownership category

akta.pro rank

Product category

Children's STEAM Education Services

NAICS

All Other Schools and Instruction (61169), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Robotics, Engineering & Makers Camps (EDAMALAE)

Keywords

• STEAM education programs
• Children's summer camps
• After-school enrichment
• Coding and robotics classes
• Holiday camps for kids

Headquarters

HQ city

Water Mill

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Summer Camp Programs: Seasonal summer camp programs operating June through mid-August, with registration through HiSawyer platform. Camps are located in Hamptons, NYC, Westchester, Connecticut, and New Jersey.
2. After-School Enrichment Classes: Year-round before and after-school STEAM enrichment programs delivered at partner schools. Programs include coding, robotics, game design, Minecraft, Roblox, and science courses.
3. Holiday Camp Programs: School holiday camp programs during breaks, offering STEAM activities at various locations.
4. Virtual Online Classes: Live instructor-led online STEAM classes covering coding, Roblox, Minecraft, and other topics with small class sizes of 3-4 students.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

iCamp is a STEAM education provider for children ages 3-13 that runs in-person summer camps, holiday camps, before/after-school enrichment, and live online classes covering coding, robotics, 3D printing, video game design, drone flying, art & design, science, filmmaking, and sustainable energy. Programs are delivered at partner independent school facilities across the Hamptons, NYC, Westchester, Connecticut, and New Jersey, with virtual classes available online. The company also operates E-League Junior, a kids-focused esports league.

Product overview

iCamp operates as a STEAM education provider offering a portfolio of programs for children ages 3-13. The core offerings include in-person Summer Camps (Hamptons, NYC, Westchester, Connecticut, New Jersey), Before and After School Programs at partner schools, Holiday Camps during school breaks, and On-site Classes at iCamp facilities. Additional offerings include Virtual STE(A)M Classes delivered online, E-League Junior (an esports league for kids), and a CIT Program for counselor training. The company also provides an AI and Machine Learning class as part of its after-school catalog. Programs focus on hands-on learning in coding, robotics, digital art, science, filmmaking, video game design, 3D printing, and related STEAM topics.

Differentiator

Problem solved

Functional benefit

Products and services

• STEAM Summer Camps In-person STEAM summer camp programs for children ages 3-13 covering coding, robotics, drone flying, 3D printing, video game design, architecture, art & design, science, and more, delivered at partner independent school facilities in the Hamptons, NYC, Westchester, Connecticut, and New Jersey.
• Before and After School Programs STEAM enrichment classes offered at partner schools before and after regular school hours, covering coding, video game design, Lego robotics, science, engineering, cooking, art, esports, 3D printing, Minecraft, and Roblox.
• Holiday Camps School holiday camp programs during school breaks offering STEAM-focused activities hosted at independent schools in the New York area.
• On-site Classes In-person STEAM classes held at iCamp facilities, including courses such as Pre-reader Coding, Little Builders Engineering, Lego STEAM Adventures, Moveable Machines, and Hands-on Science for various grade levels.
• Virtual STE(A)M Classes Live instructor-led online STEAM classes for kids covering Coding, Roblox, Minecraft, and other topics with small class sizes of 3-4 students.
• E-League Junior (Roblox Video Game League) The first esports league for kids, providing organized sports benefits for video gaming with strategy, team building, and supervised competition on private servers.
• CIT Program (Counselor in Training) Counselor-in-Training program that trains participants to be effective leaders and develop the qualities and responsibilities required to become a camp counselor, offered across multiple iCamp locations.
• AI and Machine Learning Class After-school class introducing middle school students (Grades 6-8) to concepts in artificial intelligence and machine learning.

Quantifiable outcome

• Low student to instructor ratios of 5:1 or better ensure every child gets attention needed to complete complex projects

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• HiSawyercoreTechnology or IntegrationIntegration partner providing registration and booking platform for summer camps, holiday camps, and after-school classes. Parents register and pay through HiSawyer platform for various iCamp programs across all locations.
• Dalton SchoolcoreStrategic or Co-development PartnerIndependent school partner hosting summer camp and holiday camp programs at their Upper East Side facility. iCamp delivers STEAM enrichment programs on-site at the school.
• Trevor Day SchoolcoreStrategic or Co-development PartnerIndependent school partner hosting summer camp programs at their Upper West Side facility. iCamp delivers STEAM enrichment programs on-site at the school.
• City & Country SchoolcoreStrategic or Co-development PartnerIndependent school partner hosting summer camp programs at their West Village facility. iCamp delivers STEAM enrichment programs on-site at the school.
• St. Luke's School (New Canaan, CT)coreStrategic or Co-development PartnerIndependent school partner hosting summer camp programs in Connecticut. iCamp delivers STEAM enrichment programs on-site at the school.
• School of the Holy ChildcoreStrategic or Co-development PartnerIndependent school partner hosting summer camp programs in Rye, NY. iCamp delivers STEAM enrichment programs on-site at the school.
• 100+ Partner Schools NetworkcoreStrategic or Co-development PartnerNetwork of over 100 independent schools, public schools, and charter schools across Greater New York area hosting before-school, in-school, and after-school STEAM enrichment programs. Includes schools like Trinity, Columbia Elementary, Friends Seminary, KIPP schools, and others.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• iD Tech: iD Tech is the largest national STEAM summer camp and after-school operator, offering coding, robotics, and game design programs for kids and teens. It is the most direct comparable to iCAMP's core summer camp and after-school STEAM offering, though it operates nationally rather than regionally.
• Code Ninjas: Code Ninjas is a coding-focused enrichment franchise offering after-school programs, summer camps, and classes for kids. It directly competes with iCAMP's coding and game-design curriculum and shares the school-partnership / community-center delivery model.
• Black Rocket Productions: Black Rocket delivers STEAM and technology-focused summer camps and after-school programs (coding, video game design, 3D printing) through partner schools and districts nationwide. The delivery model and curriculum mix are highly comparable to iCAMP.
• Engineering for Kids: Engineering for Kids provides STEM and engineering after-school enrichment, summer camps, and in-school programs for ages 4-14 through a franchise model. Its age range and school-partnership delivery model overlap closely with iCAMP's.

Regional players

• Lavner Camps: Lavner Camps operates technology and STEAM summer camps in the Greater Philadelphia and New York areas, including coding, robotics, and esports. It is a strong regional comparable to iCAMP given its overlapping curriculum mix and tristate footprint.
• SciTech Kids: SciTech Kids is a New York City-based STEAM enrichment provider offering after-school programs, summer camps, and birthday parties for young children. It is a local comparable with overlapping age range (3-13) and STEAM curriculum.

Emerging players

• MakerKids: MakerKids runs STEAM programs (coding, robotics, Minecraft) for kids through after-school, weekend, and summer formats. It shares iCAMP's project-based STEAM philosophy and youth-coding focus, though at smaller scale.
• KTBYTE: KTBYTE offers computer-science classes, summer camps, and competitions for K-12 students, including coding and AI curriculum. It overlaps with iCAMP's AI/ML after-school sub-product and virtual class delivery model.
• HelloCode: HelloCode runs coding and STEAM after-school programs and summer camps through school partnerships. Its school-delivery model and kids-coding curriculum are closely aligned with iCAMP's after-school program structure.

Broad incumbents

• Steve & Kate's Camp: Steve & Kate's Camp is a national, multi-activity day camp operator with strong brand recognition in major metros. It is a comparable premium-priced family camp operator, though its curriculum is broader/mixed versus iCAMP's STEAM focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/icamp.steam
• Instagraminstagram.com/icamp_steam/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iCamp