HiNOTE
HiNOTE is a San Francisco-based iOS app founded in 2022 that lets users send personalized digital cards, invitations, and stationery through any messaging platform. It serves individual consumers, professionals, and luxury enterprise clients via freemium, subscription, and bespoke branded collections.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
HiNOTE firmographics
Firmographics- Name
- HiNOTE
- Legal name
- HiNotes Inc.
- Website
- https://hinoteapp.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HiNOTE is a San Francisco-based iOS app founded in 2022 that lets users send personalized digital cards, invitations, and stationery through any messaging platform. It serves individual consumers, professionals, and luxury enterprise clients via freemium, subscription, and bespoke branded collections.
- Ownership category
- akta.pro rank
Where HiNOTE is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HiNOTE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Freemium App: Free core app with thousands of cards, invitations, photo frames, and RSVP functionality. Premium features available for purchase.
- Digital Monogram Subscription: Subscription-based access to designer collection of personalized stationery with user's initials for ongoing correspondence
- Premium Designs: Small selection of premium card designs available for purchase
- Branded Collections (B2B): Bespoke branded collections created for luxury retailers, hospitality groups, and clienteling teams with custom pricing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free core app with thousands of cards, invitations, photo frames, and RSVP functionality |
| Subscription | Monthly | Digital Monogram Subscription for personalized stationery |
| One time/ perpetual license | Pay-as-you-go | Premium designs available for purchase |
| Other | Multi-year contract | Bespoke branded collections for businesses |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
HiNOTE product offering
Product offeringCore offering
HiNOTE is a mobile-first iOS application that lets users create and send personalized digital cards, invitations, thank-you notes, and everyday greetings delivered as images through any messaging platform (SMS, iMessage, WhatsApp, Instagram DM, Snapchat, email). The core consumer app is free with thousands of professionally designed templates, while monetization comes from a Digital Monogram subscription, premium one-time designs, and bespoke Branded Collections for luxury retailers, hospitality groups, and clienteling teams.
Differentiator
Problem solved
Functional benefit
Products and services
- HiNOTE App A free iOS mobile app for sending beautifully designed, personalized digital cards, invitations, thank-you notes, and everyday greetings. Cards are delivered as images through any messaging platform (SMS, iMessage, WhatsApp, Instagram DM, Snapchat, email) and do not require the recipient to download the app. Targeted at individual consumers as well as professionals seeking elevated client communication.
- Digital Monogram Subscription A subscription-based offering providing access to a designer-curated collection of digital stationery personalized with the user's initials, styled seasonally for thank-yous, invitations, hellos, and ongoing correspondence. Targeted at HiNOTE users who send frequent, branded personal or professional correspondence.
- Premium Designs A selection of premium card and invitation designs available for one-time purchase within the HiNOTE app, on top of the free design library. Targeted at HiNOTE users who want elevated designs for specific occasions without committing to a subscription.
- Branded Collections Program A bespoke, custom-priced enterprise service that creates branded digital stationery collections for luxury retailers, hospitality groups, and clienteling teams. Delivered on multi-year contracts with custom pricing, it enables client-facing teams to send on-brand, designed correspondence through HiNOTE at scale.
Quantifiable outcome
- 1 million notes shared since launch in 2022
- +1 more outcomes
Companies that use HiNOTE
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
HiNOTE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
HiNOTE partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- Girls on the Run InternationalcorePartnership to support youth wellness initiatives. Brand partnership announced alongside Carrie Underwood's HiNote wellness brand launch.
- Carrie UnderwoodflagshipSinger and wellness entrepreneur launched HiNote wellness brand with Daily Nutrition Drink Mix. fit52 app (500,000+ members) being rebranded as HiNote Life. Note: HiNOTE app (hinoteapp.com) explicitly states it is not affiliated with this wellness brand.
- Aerin LauderflagshipExclusive design collaboration creating branded collection of digital cards and stationery
- LoveShackFancyflagshipExclusive design collaboration creating branded collection of digital cards and stationery
- Veronica BeardflagshipExclusive design collaboration creating branded collection of digital cards and stationery
- Ken FulkflagshipExclusive design collaboration creating branded collection of digital cards and stationery
- Hotel du CapflagshipExclusive design collaboration creating branded collection of digital cards and stationery
- Emily Post InstituteflagshipExclusive collaboration with etiquette authority for branded collection content and expertise
Scale indicators5 records
HiNOTE competitors and assessment
Company assessmentDirect peers
- Paperless Post: Premium digital invitation and greeting card platform with designer collaborations. Closest direct competitor to HiNOTE in mobile-first, design-forward digital correspondence targeting style-conscious consumers.
- Evite: Long-standing digital invitation and party-planning platform. Overlaps directly with HiNOTE's invitation and RSVP functionality, though Evite skews more mass-market and less design-led than HiNOTE.
- Minted: Premium stationery and greeting card marketplace featuring independent designer work. Comparable to HiNOTE's positioning as a design-led correspondence brand, with overlap in holiday, wedding, and everyday cards.
- Greenvelope: Digital invitation and card service focused on premium, design-forward correspondence. Mirrors HiNOTE's aesthetic positioning and target customer (hosts, professionals, design-conscious consumers).
- Punchbowl: Digital invitation and card platform with built-in RSVP and event management tools. Direct overlap with HiNOTE's invitation use case, particularly around RSVP tracking and event coordination.
- Artifact Uprising: Premium photo prints, stationery, and greeting cards with a minimalist design aesthetic. Comparable lifestyle positioning and customer overlap with HiNOTE's style-forward, occasion-based correspondence focus.
Broad incumbents
- Hallmark Cards: Dominant greeting card company with massive physical card distribution and growing digital offerings. Represents the industry incumbent whose traditional card business HiNOTE is disrupting with a mobile-first, design-led model.
- Canva: Mass-market design platform with greeting card templates and one-off design tools. Overlaps with HiNOTE on card creation but serves a much broader design use case and lacks the curated, send-through-anywhere correspondence flow.
- Shutterfly: Personalized photo cards and print-on-demand stationery platform. Competes with HiNOTE on photo-based holiday and occasion cards but is anchored in physical printing rather than mobile delivery.
Emerging players
- Partiful: Modern mobile-first event invitation and party-planning app targeting a younger, social audience. Overlaps with HiNOTE on digital invitations and casual correspondence, with a more Gen Z / nightlife orientation.
Market position
Customer concentration
HiNOTE social profiles
Digital presenceHiNOTE financial estimates
Financial estimateRevenue estimate
Valuation estimate
HiNOTE leadership team
Management profileNumber of profiles
Profiles1 record
HiNOTE funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HiNOTE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HiNOTE
What does HiNOTE do?
HiNOTE is a mobile-first iOS application that lets users create and send personalized digital cards, invitations, thank-you notes, and everyday greetings delivered as images through any messaging platform (SMS, iMessage, WhatsApp, Instagram DM, Snapchat, email). The core consumer app is free with thousands of professionally designed templates, while monetization comes from a Digital Monogram subscription, premium one-time designs, and bespoke Branded Collections for luxury retailers, hospitality groups, and clienteling teams.
Is HiNOTE a public or private company?
HiNOTE is a private company. It is classified as venture growth investor backed and is currently operating.
When was HiNOTE founded?
HiNOTE was founded in 2022. It employs 1 to 10 people.
Where is HiNOTE based?
HiNOTE is headquartered in San Francisco, United States, in the North America region.
How does HiNOTE make money?
Four revenue lines are on record. Freemium App is the primary driver. The others are digital Monogram Subscription, premium Designs and branded Collections (B2B).
Who are HiNOTE's main competitors?
Direct peers on record are Paperless Post, Evite, Minted, Greenvelope, Punchbowl and Artifact Uprising. Broad incumbents are Hallmark Cards, Canva and Shutterfly. Partiful is listed as an emerging player.
Does HiNOTE have an API?
No public API is recorded for HiNOTE.