CargOn

Name

CargOn

Legal name

CargOn

Website

https://cargon.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Transportation Management System (Logistics Software)

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Private Load Boards & Community Networks (Closed/Invite-Only) (TLAEAJAL)

akta.pro secondary industry

Spot Load Boards (Open Marketplace) (TLAEAJAA)

Keywords

• Transportation management system
• Logistics software platform
• Freight management software
• Carbon emission tracking
• Digital logistics operator

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. TMS Software Subscription: CargOn generates revenue through subscription-based access to their TMS platform (TMS Embarcador), providing logistics management software for industries and shippers. The platform includes modules for load management, tracking, fleet management, and document automation.
2. Platform Transaction Fees: Revenue generated from transaction processing through the digital logistics platform connecting shippers with carriers and drivers for freight management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

CargOn is a digital logistics operator that provides a cloud-based Transportation Management System (TMS Embarcador) connecting industries and shippers with carriers, vehicles, and drivers. The platform automates end-to-end freight processes including cargo publishing (Smart Load), real-time cargo tracking, carrier/fleet management, digital document issuance (CTe and MDFe), business intelligence analytics, and carbon emission monitoring with offsetting. The company serves Brazilian enterprises across manufacturing, retail, food and beverage, chemicals, dairy, agribusiness, and construction materials.

Product overview

CargOn operates as a digital logistics operator offering a modular platform that connects industries and shippers with carriers, vehicles, and drivers. The core product is the TMS Embarcador (Transportation Management System), which serves as the central hub. This platform integrates multiple modules including Smart Load for cargo publishing and vehicle selection, Tracking for real-time monitoring and predictive analytics, Smart Fleet for carrier management, Paperless for digital documentation, Dashboards Logísticos and Logi BI for analytics, Green Logistic for ESG/carbon monitoring, and Fast for automated document emission. The platform also offers mobile applications for drivers available on Android (Play Store) and iOS (App Store), enabling end-to-end logistics management from cargo publishing to delivery confirmation.

Differentiator

Problem solved

Functional benefit

Brands

• TMS Embarcador CargOn: Transportation Management System connecting industries and shippers to their transporters, vehicles, and drivers, enabling end-to-end logistics automation.
• Smart Load
• Tracking
• Smart Fleet
• Dashboards Logísticos
• Paperless
• Logi BI
• Green Logistic
• Fast

Products and services

• TMS Embarcador Transportation Management System for industries and shippers that transforms disorganized manual processes into standardized and centralized processes in a single platform, providing real-time visibility of logistics operations. Core product of CargOn serving as the central hub for all logistics modules.
• Smart Load Cargo publishing module that connects shippers with partnered drivers and carriers via API, enabling in-platform negotiation with digital transport documentation and automated vehicle selection based on cargo type, distance, traffic, and tolls.
• Tracking Complete cargo and truck monitoring module providing real-time location records, occurrence tracking, and detailed step-by-step visibility from loading to delivery, with predictive capabilities to estimate delivery times and detect anomalies.
• Smart Fleet Transport fleet management solution that evaluates service levels of approved carriers and autonomous drivers from loading to delivery destination, improving logistics management and fleet performance tracking.
• Paperless Digital document management module that eliminates physical documents, issues and digitalizes all logistics process documents including invoices, CTe, MDFe, and delivery receipts to avoid loss and improve invoicing efficiency.
• Dashboards Logísticos Real-time data panels showing logistics operation indicators including loading and unloading times, billing, delays, trips in transit, and performance metrics of carriers and drivers, functioning as a control tower view.
• Logi BI Business intelligence module for analyzing cargo, transport, and entire logistics operation data including average loading times, financial metrics, and identifying bottlenecks for improvement.
• Green Logistic ESG-focused module that maps toxic gas emissions from logistics suppliers, provides complete ESG visibility with carbon emission monitoring for both own (scope 1) and third-party (scope 3) logistics, with capability to completely offset carbon emissions through partner programs.
• Fast Real-time automated CTe emission module that reduces fiscal liabilities, eliminates freight audits, speeds up vehicle release, and facilitates acquisition of new logistics suppliers, with 20-second manual issuance or real-time automatic issuance.
• Yard Management System (YMS) Yard control system integrated with the CargOn platform for managing vehicle arrivals, departures, and yard operations at shipper and carrier facilities.
• CargOn Mobile App Mobile applications available on Google Play Store and Apple App Store that enable drivers to access loads and for shippers to monitor logistics operations on mobile devices.

Quantifiable outcome

• 50% reduction in delivery costs
• +6 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature10 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Atlas EletrodomésticosStrategic or Co-development Partner · 12 November 2024CargOn and Atlas presented a joint innovation case at the 3rd International Congress of Open Innovation Cases in Bogotá, Colombia. The partnership demonstrates how CargOn's logistics platform improved and automated Atlas's logistics processes. Event organized by 100 Open Startups.
• Carbon Offset PartnersminorOthersPartners through which CargOn enables customers to offset their carbon emissions after monitoring logistics emissions. These partners facilitate the complete carbon offset process for scope 1 and scope 3 emissions.
• BB Seguros (Banco do Brasil Insurance)minorStrategic or Co-development PartnerExclusive partnership offering life insurance for truckers using the CargOn platform. Part of CargOn's social ESG initiatives to improve working conditions for drivers.
• Hotmilk - Ecossistema de Inovação da PUCPRcoreStrategic or Co-development PartnerCargOn was founded at Hotmilk innovation ecosystem at PUCPR in Curitiba. The ecosystem provides startup structure, networking, and training programs that have supported CargOn's growth since founding in March 2020.
• Fuel Stations PartnersminorOthersPartnership with fuel stations enabling truck drivers to pay using Carta Frete (freight letter) proceeds. Supports the social ESG aspect of improving driver welfare and practical logistics operations.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Intelipost: Brazilian logistics technology company offering TMS, freight management, and shipment tracking for enterprise shippers. Direct overlap with CargOn's TMS Embarcador and tracking modules.
• TruckPad: Brazilian trucking marketplace and driver-app platform connecting independent truckers with shippers. Comparable to CargOn's carrier portal and Smart Load driver-matching capabilities.
• FreteBras: Brazilian digital freight marketplace connecting shippers with truckers via load matching and a TMS layer. Directly comparable to CargOn's Smart Load marketplace and TMS Embarcador offering in the same geography and customer base.
• CargoX: Brazilian trucking freight marketplace and TMS provider targeting shippers and carriers. Highly comparable to CargOn in product scope (load board + TMS + tracking) and Brazilian enterprise customer base.

Others

• Coopercarga: Brazilian logistics cooperative that is both a CargOn customer and an early seed investor. A relevant ecosystem counterpart given its role in the cargo supply side that CargOn's platform digitizes.

Regional players

• Log-In Logística: Brazilian integrated logistics and 3PL operator offering road, rail, and port transportation services. Comparable to CargOn as a Brazilian logistics player though operating asset-heavy services rather than software.

Broad incumbents

• Descartes Systems Group: Global logistics technology provider offering TMS, visibility, and customs solutions across multiple modes. Comparable to CargOn's TMS and tracking modules as a broader incumbent expanding into LatAm.
• TOTVS: Largest Brazilian enterprise software company offering ERP, supply chain, and TMS modules as part of a broader suite. Competes with CargOn for the same enterprise shippers but as part of a much wider product portfolio and installed base.
• SAP Transportation Management: Global enterprise TMS within SAP's broader ERP/logistics suite. Comparable to CargOn's core TMS capabilities for large enterprise customers and a potential threat at the high end of the Brazilian market.
• Manhattan Associates: Global supply chain and TMS vendor serving large enterprise shippers and 3PLs. Comparable to CargOn's TMS Embarcador for enterprise customers, though focused on a much broader WMS/OMS portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cargonlogtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CargOn