SwiftVee
SwiftVEE is an online livestock and game auction platform serving farmers, ranchers, and livestock agencies across Southern Africa. It runs live webcast, timed, and LeanStream auctions via web and mobile apps, and is expanding into embedded lending, insurance, and agri-data services.
- Company typePrivate
- Founded2019
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SwiftVee does
SwiftVEE operates an online livestock and game trading platform serving farmers, ranchers, and livestock agencies across Southern Africa. The company is the self-described pioneer and largest independent online livestock trading platform in South Africa, facilitating auctions for cattle, sheep, goats, and game through three formats: live webcast auctions (SwiftVEE representatives attend physical auctions and stream them online for remote bidders), LeanStream (a streamlined streaming option for agencies with turnover under R2.5 million), and timed online auctions. The platform is accessible via web (auctions.swiftvee.com) and native iOS and Android applications, and the company has offices in Cape Town (headquarters), Windhoek (Namibia), and Gaborone (Botswana), with operations referenced across South Africa, Namibia, Botswana, and Zimbabwe.
The underlying technology combines live video streaming infrastructure with a digital auction management system that handles lot management, bidder registration, and payment processing. Mobile applications deliver AI-driven agricultural insights intended to support livestock trading decisions. Strategic partners include Kuda (livestock, bloodstock, game, and agricultural insurance), Nedbank (commercial banking and agricultural loans), John Deere (equipment financing), Google Launchpad (technology acceleration), Farm Ranger (farm management and livestock tracking), and the Red Meat Producers Organisation. The company has received Google Launchpad recognition and TT100 (Top 100 Most Innovative Companies in South Africa) accolades.
SwiftVEE's business model combines transaction fees on auction volume with subscription services (one-month free trial followed by a 12-month contract with month-to-month continuation, per Terms of Service) and is now expanding into embedded financial services—lending, insurance, and data products—following its November 2025 Series A. The go-to-market is hybrid: product-led for individual farmers (self-registration and bidding), enterprise field sales for agricultural agencies (with a Senior Account Manager, multiple Account Managers, and a Head of Agri Services covering South Africa, Namibia, and Botswana), and event-driven marketing through sponsorships such as Lamb Champs and partnerships with Saai. Scale metrics include $100M+ in annual GMV across multiple African countries, 100,000+ animals sold, and 20,000+ registered customers. The company is privately held and has raised approximately $12.1M in disclosed funding, including a $2.1M round from Subtropico Limited (2020) and the $10M Series A led by HAVAÍC and EXEO Capital with Iain Williamson (former Old Mutual CEO) participating.
SwiftVee firmographics
Firmographics- Name
- SwiftVee
- Legal name
- Swift Livestock (Pty) Ltd
- Website
- https://swiftvee.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SwiftVEE is an online livestock and game auction platform serving farmers, ranchers, and livestock agencies across Southern Africa. It runs live webcast, timed, and LeanStream auctions via web and mobile apps, and is expanding into embedded lending, insurance, and agri-data services.
- Ownership category
- akta.pro rank
SwiftVee industry classification
Industry- Product category
- Online Livestock Auction Platform
- NAICS
- Animal Production and Aquaculture (112), Sheep and Goat Farming (1124)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
- akta.pro primary industry
- Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH)
Keywords
Where SwiftVee is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices3 records
Markets served
SwiftVee business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Auction Transaction Fees: SwiftVEE charges fees for hosting online auctions, likely taking a commission on transactions facilitated through the platform. The platform facilitates livestock trading across multiple African countries with over $100 million in annual GMV.
- Subscription Services: Users are subject to SwiftVEE Fees as mentioned in the Terms of Service, with a one-month free trial followed by monthly debiting for services. The platform operates on a 12-month contract with month-to-month continuation thereafter.
- Embedded Financial Services: Following the Series A funding, SwiftVEE is expanding into fintech products including lending and insurance, integrating financial services directly into the livestock trading platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard platform subscription with auction hosting capabilities |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
SwiftVee product offering
Product offeringCore offering
SwiftVEE operates an online livestock and game auction marketplace enabling farmers, livestock agencies, and buyers to conduct cattle, sheep, goat, and game auctions through live webcast, LeanStream, and timed auction formats. The platform is accessed via web (auctions.swiftvee.com) and native iOS/Android mobile apps, and is expanding into embedded fintech, insurance, and AI-powered agricultural insights.
Product overview
SwiftVEE is an online livestock and game auction platform operating as a single unified marketplace. The core product is the SwiftVEE Online Auctions platform, complemented by a mobile application for iOS and Android. Additional offerings include livestock and game insurance services and online auction advertising/marketing support. The platform supports three auction formats: Webcast (live streaming with real-time bidding), LeanStream (streamlined technology for smaller auctions), and Timed Auctions (time-based online bidding). The platform serves farmers and buyers across South Africa, Namibia, and Botswana.
Differentiator
Problem solved
Functional benefit
Products and services
- SwiftVEE Online Auctions The primary online livestock and game auction platform enabling real-time webcast bidding and timed auctions. Supports cattle, sheep, goats, and game auctions across South Africa, Namibia, and Botswana, with lot management, bidder registration, and payment processing integration for farmers, livestock agencies, and buyers.
- SwiftVEE Mobile App iOS and Android mobile application providing access to live webcast and timed livestock auctions, online bidding, auction video streaming, and AI-powered agricultural insights. Supports farmers and buyers participating in the SwiftVEE marketplace from mobile devices.
- SwiftVEE Insurance Livestock and game insurance offerings integrated into the SwiftVEE platform via partnership with Kuda, providing specialized livestock, bloodstock, game, and agricultural insurance coverage accessible to farmers and buyers transacting on the auction system.
- Online Auction Advertising Marketing and advertising services for livestock auctions conducted on the platform, including digital promotion across social media channels and access to SwiftVEE's database of livestock buyers to maximize auction turnout and sale prices.
Quantifiable outcome
- Over US$100 million in annual gross merchandise value
- +3 more outcomes
Companies that use SwiftVee
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
SwiftVee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SwiftVee partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Google LaunchpadcoreSwiftVEE is a Google Launchpad company, recognizing its technology innovation and providing access to Google's resources and network for startup growth.
- KudacoreInsurance services partner integrated into SwiftVEE's platform. Kuda provides specialized livestock, bloodstock, game, and agricultural insurance products accessible through the SwiftVEE platform.
- RPO (Red Meat Producers Organisation)minorAgricultural industry body partner supporting the livestock industry and providing resources to SwiftVEE's farmer base.
- Lamb Champs / SaaiminorSwiftVEE hosts Lamb Champs auctions and events organized by Saai (Southern African Agri Initiative), a non-profit supporting family farmers across South Africa.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
SwiftVee competitors and assessment
Company assessmentDirect peers
- Stockyard: Australian online livestock marketplace offering digital auctions and listings for cattle and sheep. Comparable to SwiftVEE as a regional online livestock trading platform with a similar target audience of farmers, agents, and buyers, though operating in a more mature Australian market.
- DVAuction: US-based online livestock auction platform providing real-time webcast bidding for cattle, sheep, goats, and other livestock across North America. Closely comparable to SwiftVEE in its focus on streaming physical auctions online and serving agency and farmer customers, though at a larger and more mature scale.
- CattleMarket.com: Online cattle and livestock marketplace offering listings and auction functionality to producers and buyers primarily in North America. Comparable to SwiftVEE as a digital channel for livestock trading and price discovery, though with a more classifieds-oriented model rather than live webcast auctions.
- AgriClear: Irish online livestock trading platform that digitizes cattle sales for farmers and buyers in Ireland. Directly comparable to SwiftVEE in providing a digital marketplace for livestock transactions in a geographically concentrated market, with similar goals of improving market access and price transparency.
- AuctionsPlus: Australia's dominant online livestock marketplace offering live webcast auctions, timed auctions, and digital listings for cattle, sheep, and goats. Operates a near-identical business model to SwiftVEE in a more mature market, making it the closest international analogue for both auction format and embedded services strategy.
Emerging players
- Aerobotics: South African precision agriculture company using AI, drones, and satellite imagery to support farmers with crop and tree-crop decisions. Comparable to SwiftVEE as a fellow South African agtech applying AI and data to agriculture and competing for similar investor mindshare and farmer relationships, despite serving a different production segment.
Broad incumbents
- Farms.com: Canadian agricultural media and services company operating a broader ag platform with livestock listings, market data, and news. Overlaps with SwiftVEE in serving livestock farmers with digital marketplace and information services, but as part of a wider portfolio rather than a livestock-trading specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SwiftVee social profiles
Digital presenceSwiftVee financial estimates
Financial estimateRevenue estimate
Valuation estimate
SwiftVee leadership team
Management profileNumber of profiles
Profiles6 records
SwiftVee funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SwiftVee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SwiftVee
What does SwiftVee do?
SwiftVEE operates an online livestock and game auction marketplace enabling farmers, livestock agencies, and buyers to conduct cattle, sheep, goat, and game auctions through live webcast, LeanStream, and timed auction formats. The platform is accessed via web (auctions.swiftvee.com) and native iOS/Android mobile apps, and is expanding into embedded fintech, insurance, and AI-powered agricultural insights.
Is SwiftVee a public or private company?
SwiftVee is a private company. It is classified as venture growth investor backed and is currently operating.
When was SwiftVee founded?
SwiftVee was founded in 2019. It employs 11 to 50 people.
Where is SwiftVee based?
SwiftVee is headquartered in Cape Town, South Africa, in the Africa region.
How does SwiftVee make money?
Three revenue lines are on record. Auction Transaction Fees are the primary driver. The others are subscription Services and embedded Financial Services.
Who are SwiftVee's main competitors?
Direct peers on record are Stockyard, DVAuction, CattleMarket.com, AgriClear and AuctionsPlus. Aerobotics is listed as an emerging player. Farms.com is listed as a broad incumbent.
Does SwiftVee have an API?
No public API is recorded for SwiftVee.
What industry is SwiftVee in?
SwiftVee's product category is Online Livestock Auction Platform. Its primary akta.pro industry code is AFACAEAH, Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup). Its NAICS code is 112 and its SIC code is 200.