Amaya
Amaya AG is a French B2B agritech SaaS company providing an offline-first data management platform that structures field-to-headquarters information flows for agricultural input distributors, cooperatives, and plantations across Africa.
- Company typePrivate
- Founded2022
- HeadquartersBezannes, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Amaya does
Amaya AG is a French B2B agritech SaaS company, incorporated in France (SIREN 914 627 294) and headquartered in Bezannes, that structures information flows between field operations and headquarters for agricultural enterprises operating across Africa. Founded in 2022, the company targets three primary customer segments: agricultural input distributors managing field sales forces, export-oriented cooperatives and producer organizations in cocoa, coffee, rubber, palm oil, and cotton, and large-scale plantations and growers coordinating technical operations across multiple sites. The company reports active deployment in 8 markets and serves named enterprise customers including SRID, Timac Agro, Top Inter, Fimex, Althoum, and Foro.
The platform comprises four integrated modules: Amaya Sales (field force management and mobile ordering for input distributors), Amaya Distributor (point-of-sale and stock management for distribution networks), Amaya Coop (producer registry, GPS parcel mapping, automated EUDR Due Diligence Statement export, and lot-by-lot traceability for cooperatives), and Amaya Advisor (technical advisory and crop management for plantations). The underlying architecture is offline-first to enable field data capture in rural areas with limited connectivity, with automatic synchronization once network access is available. The platform exposes a REST API with pre-configured connectors for SAP and Sage ERP systems, supports multi-language deployment, and is self-attested as compliant with GDPR (RGPD) and the EU Deforestation Regulation (EUDR).
Amaya operates a quote-based annual SaaS subscription model with pricing tied to the number of users and modules activated. Go-to-market is direct enterprise sales targeting commercial directors, general directors, and operations managers via 30-minute executive discovery calls, with deployment including dedicated technical support and training. The company has raised €550,000 in pre-seed funding (April 2024) from Business Angels, Région Grand Est, and Bpifrance, and is supported by an ecosystem of institutional partners including the Agence Française de Développement, Digital Africa, the FAO, Crédit Agricole du Nord Est, and Université de Reims Champagne-Ardenne.
Amaya firmographics
Firmographics- Name
- Amaya
- Legal name
- Amaya AG
- Website
- https://amaya.ag
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amaya AG is a French B2B agritech SaaS company providing an offline-first data management platform that structures field-to-headquarters information flows for agricultural input distributors, cooperatives, and plantations across Africa.
- Ownership category
- akta.pro rank
Amaya industry classification
Industry- Product category
- Agritech SaaS Platform
- NAICS
- Crop Production (111)
- akta.pro primary industry
- Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)
Keywords
Where Amaya is headquartered
LocationHeadquarters
- HQ city
- Bezannes
- HQ country
- France
- HQ region
- Europe
Markets served
Amaya business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Annual or multi-year subscription model based on number of users and modules activated. Pricing depends on the Amaya modules deployed (Sales, Advisor, Coop, Distributor) and scales with organizational size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | User-based pricing with module activation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Amaya product offering
Product offeringCore offering
Amaya AG offers a modular, offline-first B2B agritech SaaS platform that structures information flows between agricultural field operations and headquarters. The platform comprises four integrated modules: Amaya Sales (field force management and mobile ordering for input distributors), Amaya Distributor (point-of-sale and stock management for distribution networks), Amaya Coop (producer traceability and EUDR compliance for cooperatives), and Amaya Advisor (technical advisory and crop management for plantations). It targets agricultural input distributors, cooperatives, and large plantations, primarily in Africa.
Product overview
Amaya AG offers a modular B2B agritech SaaS platform for structuring agricultural data flows between field operations and headquarters in Africa. The platform comprises four integrated modules: Amaya Sales (field force management and mobile ordering for input distributors), Amaya Distributor (point-of-sale and stock management for distribution networks), Amaya Coop (producer traceability and EUDR compliance for cooperatives and export-oriented organizations), and Amaya Advisor (technical advisory and crop management for plantations and cooperatives). The modules share a common offline-first architecture and synchronize data automatically between field agents and headquarters. Target segments are input distributors, agricultural cooperatives, and large-scale plantations and growers.
Differentiator
Problem solved
Functional benefit
Brands
- Amaya Sales: Field sales management software for agricultural input suppliers - covers visit planning, mobile ordering, payment recovery tracking, and commercial performance reporting.
- Amaya Distributor
- Amaya Coop
- Amaya Advisor
Products and services
- Amaya Sales Field force management and mobile ordering module for agricultural input suppliers. Enables planned field visits, mobile order capture with product catalogs and pricing, receivables tracking with overdue alerts, and automated field reporting to management. Targets commercial and technical sales agents managing distributor networks for agricultural input suppliers.
- Amaya Distributor Lightweight point-of-sale and stock management tool for agricultural distribution networks. Handles stock management with threshold alerts, order history, loyalty program management, delivery tracking, and a dashboard for point-of-sale managers. Automatically synchronizes with Amaya Sales to relay point-of-sale data to the distributor's headquarters. Designed for retail points within agricultural distribution networks.
- Amaya Coop Traceability and compliance module for cooperatives and export-oriented producer organizations. Provides a digital producer registry, GPS parcel mapping including anti-deforestation verification, automated Due Diligence Statement (DDS) export for EUDR compliance, lot-by-lot collection traceability from plot to export point, and unified certification audit management. Targets cooperatives and producer organizations in cocoa, coffee, rubber, palm oil, and cotton value chains.
- Amaya Advisor Technical advisory and crop management module enabling field agents and agronomists to deploy technical itineraries, record plot-level recommendations, and monitor their application in the field. Used by plantations and cooperatives for multi-site technical coordination, digitalized grower plans, and agronomist-to-grower guidance.
Quantifiable outcome
- 30% field productivity increase
- +2 more outcomes
Companies that use Amaya
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Amaya technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature8 records
Amaya partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major and minor.
- FAOmajorFood and Agriculture Organization partnership for agricultural data collection and sustainable farming practices alignment.
- Université de Reims Champagne-ArdenneminorAcademic partnership for research and talent development in agricultural technology.
- C3AminorAgricultural research and development partnership for innovation in farming practices.
- INNOVACTminorEuropean network supporting innovative companies through events and investor connections.
- Bioeconomy For ChangeminorIndustry association promoting bioeconomy and sustainable agricultural transitions.
- CCI Marne ArdennesminorChamber of commerce supporting business development and networking for local companies.
- Village by CA ReimsminorAgricultural business accelerator providing mentorship and networking opportunities.
- Quest for ChangeminorInnovation network supporting sustainable development initiatives in agriculture.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Amaya competitors and assessment
Company assessmentEmerging players
- Apollo Agriculture: Apollo Agriculture is a Kenya-based agritech combining fintech, SaaS, and field agent networks to serve African smallholders and distributors. Comparable in targeting African agricultural distribution with field-agent enabled digital tools, though with a heavier financial-services orientation than Amaya.
- Tulaa: Tulaa is a Kenya-based agritech SaaS platform enabling digital commerce, financing, and advisory for smallholder farmers and their buyers. Comparable as an African-market B2B SaaS serving agricultural distribution, with overlapping customer segment (input distributors, cooperatives).
- Bushel: Bushel is a US-based SaaS platform providing digital infrastructure for grain elevators and agribusinesses, including real-time data flow from field/elevator to headquarters. Comparable as an enterprise SaaS addressing field-to-HQ information gaps in agricultural supply chains.
Regional players
- SunCulture: SunCulture is a Kenya-based agritech company selling solar-powered irrigation and advisory tools to smallholder farmers across East Africa. Comparable as an African agritech company selling field-deployed solutions to smallholders, though more hardware-anchored than Amaya's pure SaaS model.
- Sencrop: Sencrop is a French agtech company offering field-connected sensors and SaaS for cooperative and farm decision-making. Comparable as a French agritech SaaS peer operating in European markets with focus on real-time agricultural data, though with a hardware/sensor-led approach rather than Amaya's pure-software model.
Direct peers
- aWhere: aWhere provides agricultural intelligence and analytics SaaS for agribusinesses, focusing on weather data, satellite imagery integration, and field-level decision support. Comparable as a global B2B SaaS providing data infrastructure for agricultural decision-making at the field-to-headquarters level.
- Farmerline: Farmerline is a Ghana-based agritech SaaS company that provides mobile data collection, farmer profiling, and advisory tools for distributors and cooperatives across West Africa. Directly comparable to Amaya in targeting African smallholder supply chains with offline-capable field-data tools.
- Cropin: Cropin is a global agritech SaaS platform providing farm management, traceability, and predictive analytics for agribusinesses. Directly comparable as an enterprise SaaS for agricultural supply chain traceability, though Cropin is more mature and global while Amaya focuses on the African context.
- SourceTrace: SourceTrace provides digital solutions for smallholder farmer management, traceability, and compliance across Africa, Asia, and Latin America. Comparable to Amaya Coop in serving cooperatives and producer organisations with EUDR-ready traceability and producer registry features.
- Agritask: Agritask is an Israel-based agritech SaaS offering field operations management, agronomic analytics, and traceability for agribusinesses and cooperatives globally. Comparable as a modular B2B SaaS for agricultural data collection and reporting, with similar target customers in input distribution and cooperatives.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amaya social profiles
Digital presenceAmaya compliance and trust
Trust signalCompliance2 records
Amaya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amaya leadership team
Management profileNumber of profiles
Profiles2 records
Amaya funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amaya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amaya
What does Amaya do?
Amaya AG offers a modular, offline-first B2B agritech SaaS platform that structures information flows between agricultural field operations and headquarters. The platform comprises four integrated modules: Amaya Sales (field force management and mobile ordering for input distributors), Amaya Distributor (point-of-sale and stock management for distribution networks), Amaya Coop (producer traceability and EUDR compliance for cooperatives), and Amaya Advisor (technical advisory and crop management for plantations). It targets agricultural input distributors, cooperatives, and large plantations, primarily in Africa.
Is Amaya a public or private company?
Amaya is a private company. It is classified as venture growth investor backed and is currently operating.
When was Amaya founded?
Amaya was founded in 2022. It employs 11 to 50 people.
Where is Amaya based?
Amaya is headquartered in Bezannes, France, in the Europe region.
How does Amaya make money?
One revenue line is on record: saaS Subscription.
Who are Amaya's main competitors?
Emerging players on record are Apollo Agriculture, Tulaa and Bushel. Regional players are SunCulture and Sencrop. Direct peers are aWhere, Farmerline, Cropin, SourceTrace and Agritask.
Does Amaya have an API?
Yes. Amaya Sales exposes a REST API enabling integrations with ERP systems and external data providers. Amaya Sales also offers pre-configured connectors for SAP and Sage, and supports flat file (CSV/Excel) imports. Additional integrations are available on request. The Amaya platform supports API integrations with satellite imagery providers, weather data providers, IoT sensors, and financial ERP editors (SAP, Sage). Amaya Distributor automatically synchronizes point-of-sale data with the distributor headquarters via the platform.
What industry is Amaya in?
Amaya's product category is Agritech SaaS Platform. Its primary akta.pro industry code is BPAEAGAK, Enterprise Application Reporting, BI & Analytics Enablement. Its NAICS code is 111.