Wellthie
Wellthie is a private, New York-based technology company founded in 2013 that helps small businesses shop for, find, and buy employee benefits, serving the SMB segment typically underserved by traditional benefits brokers with a headcount of 11-50 employees.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wellthie does
Wellthie is a privately held, for-profit technology company founded in 2013 and headquartered in New York, United States. Per its own short description, Wellthie is focused on "revolutionizing how small businesses shop, find, and buy employee benefits," which positions the company within the SMB-focused employee benefits distribution segment — historically dominated by traditional brokers and increasingly contested by digital marketplaces and enrollment platforms. The company operates with a headcount in the 11-50 range, consistent with an early-stage-to-growth-stage private company.
The company's precise product surface, technology stack, and pricing mechanics are not documented in the available inputs. Its primary website (wellthie.com) currently resolves only to a Hawk Host default hosting placeholder page, providing no substantive product, technology, or customer evidence for analysis. As a result, the underlying platform architecture — whether marketplace, broker SaaS, comparison engine, or enrollment workflow tool — cannot be verified from source material.
Capital-markets history is the most documented signal: the company has secured venture funding beginning with StartUp Health in April 2014 and Healthy Ventures in July 2015 (both undisclosed), followed by a $5 million round in April 2017 led by IA Capital Group with participation from Aflac Global Ventures and Pacific 8 Ventures, and a Plug and Play accelerator/financing engagement in September 2017. No subsequent funding events are recorded. The strategic participation of Aflac Global Ventures — a corporate venture arm of a major supplemental insurance carrier — implies distribution or product alignment with insurance carriers serving the small-business segment. The GTM motion, revenue model, named customers, partnerships, and management team are not represented in the supplied data.
Wellthie firmographics
Firmographics- Name
- Wellthie
- Website
- https://wellthie.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 11–50 employees
- Short description
- Wellthie is a private, New York-based technology company founded in 2013 that helps small businesses shop for, find, and buy employee benefits, serving the SMB segment typically underserved by traditional benefits brokers with a headcount of 11-50 employees.
- Ownership category
- akta.pro rank
Wellthie industry classification
Industry- Product category
- Employee Benefits Platform
- NAICS
- Health and Welfare Funds (525120), Office Administrative Services (5611)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Benefits Administration (BPACAPAC)
- akta.pro secondary industries
- Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)
Keywords
Where Wellthie is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Wellthie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Wellthie product offering
Product offeringCore offering
Wellthie operates a technology platform that enables small businesses to shop, find, and buy employee benefits. The platform aggregates benefit offerings and provides a streamlined purchasing experience for small-business employers seeking employee benefits coverage.
Differentiator
Problem solved
Functional benefit
Companies that use Wellthie
Customer profileIdeal customer profiles1 record
Wellthie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Wellthie partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
Wellthie competitors and assessment
Company assessmentDirect peers
- Gusto: Gusto provides payroll, HR, and employee benefits administration targeted at small and mid-sized businesses in the US, directly competing with Wellthie's SMB benefits shopping and administration proposition.
- Justworks: Justworks offers a bundled HR, payroll, and benefits platform for SMBs, including benefits administration and broker-like services — a direct competitor to Wellthie's small-business benefits offering.
- Zenefits: Zenefits is a cloud-based HR platform with strong SMB focus on benefits administration, brokerage, and enrollment, closely aligned with Wellthie's stated value proposition.
- Rippling: Rippling unifies HR, IT, and finance for SMBs and includes benefits administration as a core module, competing for the same small-employer benefits buying journey.
- SimplyInsured: SimplyInsured operates an online marketplace for small businesses to shop and purchase group health and benefits coverage, directly analogous to Wellthie's marketplace concept.
- Take Command Health: Take Command Health runs an SMB-focused health benefits marketplace and administration platform, with a similar 'shop, find, and buy' proposition for small employers.
Broad incumbents
- ADP: ADP is a long-established HR, payroll, and benefits incumbent with deep SMB penetration (RUN Powered by ADP), representing the dominant legacy competitor in the small-business benefits space.
- Paychex: Paychex provides payroll, HR, and benefits administration services heavily focused on SMBs, positioning it as a broad incumbent alternative to a focused benefits marketplace like Wellthie.
- GetInsured: GetInsured builds benefits marketplaces and enrollment platforms used by carriers, employers, and government exchanges — an incumbent in the technology layer behind benefits shopping.
- Paycor: Paycor provides HR, payroll, and benefits administration software for SMBs and mid-market employers, overlapping with Wellthie's target buyer and use case.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Wellthie social profiles
Digital presenceWellthie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellthie leadership team
Management profileNumber of profiles
Wellthie funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellthie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellthie
What does Wellthie do?
Wellthie operates a technology platform that enables small businesses to shop, find, and buy employee benefits. The platform aggregates benefit offerings and provides a streamlined purchasing experience for small-business employers seeking employee benefits coverage.
When was Wellthie founded?
Wellthie was founded in 2013. It employs 11 to 50 people.
Where is Wellthie based?
Wellthie is headquartered in New York, United States, in the North America region.
Who are Wellthie's main competitors?
Direct peers on record are Gusto, Justworks, Zenefits, Rippling, SimplyInsured and Take Command Health. Broad incumbents are ADP, Paychex, GetInsured and Paycor.
Does Wellthie have an API?
No public API is recorded for Wellthie.
What industry is Wellthie in?
Wellthie's product category is Employee Benefits Platform. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of BPACAKAE, Benefits Administration & Total Rewards Outsourcing. Its NAICS code is 525120 and its SIC code is 7372.