Rabbit

What Rabbit does

Rabbit is a US-based, privately held for-profit company founded in 2021 and headquartered in Madison, with an employee count reported in the 11-50 range. According to its firmographic profile, Rabbit operates an application that provides customers with on-demand and grocery delivery services, positioning it within the highly competitive US last-mile delivery segment. The company's public web presence is anchored at rabbitapp.co.

The available data on Rabbit's products, technology stack, business model, partnerships, customer base, and financials is extremely thin. The only quantitative financial signal is a single funding round of approximately $3.39 million closed on November 19, 2021, with investors undisclosed. There is no information on pricing structure, GTM motion, product roadmap, leadership team, regulatory posture, or post-2021 operating milestones.

As a result, the strategic picture is largely undefined. The company appears to be an early-stage local delivery operator that has not, on the basis of available evidence, raised additional capital since 2021 nor disclosed any material expansion, partnership, or product development. Any investment thesis must therefore rely heavily on inferred benchmarks from the broader on-demand grocery delivery market rather than company-specific evidence.

Name

Rabbit

Legal name

OG Global Access Limited

Website

https://rabbitapp.co

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Rabbit is a privately held US company founded in 2021 and based in Madison, operating a mobile application that offers on-demand and grocery delivery services to local consumers.

Ownership category

akta.pro rank

Product category

On-Demand Grocery Delivery

NAICS

Local Messengers and Local Delivery (4922)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

General Web Portals & Start Pages (BPAMAAAA)

akta.pro secondary industry

Convenience Retail with Parcel & Pickup Services (PUDO/Lockers) (CRAHABAL)

Keywords

• Grocery delivery
• On-demand delivery
• Food delivery
• Delivery application
• Local delivery services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Online Gambling Services: Fun88 generates revenue through online gambling services including sports betting, casino games, fish shooting games, lottery, esports, and slot games. The platform charges transaction fees on bets placed by members.
2. Affiliate Program: The company operates an affiliate program where agents earn commissions (up to 50%) based on the gambling activity of players they introduce to the platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rabbit is an application that provides customers with on-demand and grocery delivery services. The platform operates as a private, for-profit delivery service based in Madison, United States, with 11-50 employees, founded in 2021, and serves consumers directly through its dedicated application and website at rabbitapp.co.

Differentiator

Problem solved

Functional benefit

Products and services

• Rabbit Delivery App A consumer-facing mobile and web application that provides customers with on-demand and grocery delivery services. Targeted at individual consumers in the Madison, Wisconsin market who need groceries and on-demand items delivered to their location.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• OG Global Access LimitedcoreStrategic or Co-development PartnerOG Global Access Limited is the organization that manages and operates Fun88, providing the licensing and regulatory oversight for the online gambling platform.
• Vietinbank, Vietcombank, Techcombank (30+ banks)coreTechnology or IntegrationFun88 has partnerships with over 30 major and minor banks in Vietnam including Vietinbank, Vietcombank, Techcombank for fast and secure deposit and withdrawal transactions.
• Momo, ZaloPay, VNPay, PayPal, SkrillcoreTechnology or IntegrationFun88 supports multiple e-wallet payment methods including domestic options (Momo, ZaloPay, VNPay) and international options (PayPal, Skrill) for member convenience.
• First CagayancoreStrategic or Co-development PartnerFirst Cagayan is the gaming regulatory authority that issued Fun88's operating license, providing legitimacy and oversight for the platform's operations in Asia.

Scale indicators3 records

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• DoorDash: Largest U.S. on-demand delivery platform offering restaurant, grocery, and convenience delivery across thousands of cities. Comparable as a broad incumbent in the same on-demand/grocery delivery category Rabbit competes in, though with vastly greater scale and capital.
• Instacart: Leading grocery delivery and pickup platform in North America. Comparable as a broad incumbent in grocery delivery, the same core vertical Rabbit addresses, though Instacart serves a national footprint with retail-partner integrations.
• Uber Eats: Global on-demand food and grocery delivery service operated by Uber. Comparable as a broad incumbent offering both on-demand restaurant and grocery delivery, overlapping directly with Rabbit's dual-use proposition.

Direct peers

• Gopuff: Instant-needs delivery platform operating vertically integrated micro-fulfillment centers for quick commerce. Comparable as a direct peer in on-demand convenience/grocery delivery via a mobile app, though Gopuff operates at much larger scale.
• Shipt: Same-day delivery service for groceries, essentials, and household items owned by Target. Comparable as a direct peer in on-demand grocery delivery via a mobile app, particularly for retail-partnered use cases.
• Postmates: On-demand delivery platform for food, groceries, and convenience items, now part of Uber. Comparable as a direct peer offering on-demand and grocery delivery through a similar mobile-app model.

Emerging players

• Dumpling: Platform enabling personal grocery shoppers and small businesses to run their own delivery services. Comparable as an emerging player in the on-demand/grocery delivery space with a similar mobile-app-driven business model.
• Getir: Quick-commerce delivery operator offering groceries and essentials in minutes. Comparable as an emerging player in on-demand grocery delivery with a mobile-app focus, though currently operating more in European and select U.S. markets.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/Rabbitapp.gr
• LinkedInlinkedin.com/company/rabbitapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabbit