What ihateironing.com does

ihateironing.com is an on-demand dry cleaning and laundry delivery platform founded in London in 2014, operating as a network-based consumer service that collects garments from customers' doorsteps, routes them to vetted partner cleaners, and returns them within 24 hours. The company serves busy urban professionals, families, customers with accessibility needs, and those requiring specialty care for delicate items such as wedding dresses and leather garments, with a geographic footprint spanning 11+ UK cities (London, Brighton, Edinburgh, Oxford, plus Surrey, Kent, Hertfordshire, Berkshire, and Oxfordshire counties) and New York in the United States.

The underlying technology is a mobile-first booking and operations platform delivered through a website and iOS/Android apps, integrated with a dedicated driver fleet for one-hour collection and delivery slots, same-day turnaround for orders placed before 10am, and real-time order tracking. A network of vetted local dry cleaners (each reportedly with a minimum of 10 years' experience) executes the physical cleaning, while partner cobblers and specialist cleaners extend the catalog into shoe repairs, trainer cleaning, wedding dress preservation, and leather/fur/suede care. The company reports a 99.90% cleaning success rate and a 100% satisfaction guarantee with free re-cleaning.

Revenue is generated entirely through transaction-based pricing with no subscription layer. Items are billed per piece (e.g., shirts £2.90, suits £15.60, dresses £13.30) or per weight for service wash (up to 5kg at £19.60, £3.90 per additional kg), supplemented by a flat £1.99 service charge per order and a £20 minimum spend, with free collection and delivery included. The company is privately held with three funding rounds from Blue Wire Capital (2014, 2016, 2017), co-founded by Alex Adamo and led by founder & CEO Matthew Connelly, and reports a cumulative customer base exceeding 130,000 individuals alongside a nascent Corporate (For Business) vertical.

Name

ihateironing.com

Legal name

Ihateironing

Website

https://ihateironing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ihateironing is an on-demand dry cleaning and laundry delivery platform serving urban consumers across 11+ UK cities and New York via a mobile app and website, partnering with vetted local cleaners and using its own driver fleet for door-to-door service.

Ownership category

akta.pro rank

Product category

Dry Cleaning & Laundry Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (81232), Industrial Launderers (812332)

akta.pro primary industry

Retail/Consumer Dry Cleaning (Storefront) (HSAJADAA)

akta.pro secondary industries

Dry Cleaning Pickup & Delivery (HSAJACAK), Same-Day / Express Dry Cleaning (HSAJADAD), Specialty Garment Dry Cleaning (Delicates, Bridal, Formalwear) (HSAJADAF)

Keywords

• Dry cleaning services
• Laundry delivery service
• On-demand laundry
• Garment alterations repairs
• Household textile cleaning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Per-item dry cleaning and laundry services: Transaction-based pricing for individual items such as shirts (£2.90), suits (£15.60), dresses (£13.30). Customers pay per item cleaned with no subscription required.
2. Weight-based laundry service: Service wash pricing based on weight - up to 5kg costs £19.60, with £3.90 per additional kg. Provides laundry wash, dry and fold service.
3. Service charge: Flat £1.99 service charge per order plus £20 minimum spend requirement. Collection and delivery included at no extra cost.
4. Alterations and repairs: Clothing alterations and repairs including button repair (£4.30), trouser shortening (£21.80), rehemming (£10.25), and new zips (from £26.80).
5. Specialty services: Wedding dress cleaning, shoe repairs, trainer cleaning, duvet and bedding services, curtain cleaning with varying turnaround times and pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ihateironing.com is an on-demand dry cleaning and laundry delivery service that collects garments and household textiles from customers' doorsteps, professionally cleans them through a network of vetted local dry cleaner partners, and returns them within 24 hours (with same-day delivery available for orders before 10am). Customers order via website or mobile app using one-hour time slots, paying per item or by weight with a £1.99 service charge and £20 minimum order.

Product overview

ihateironing.com is a consumer-facing on-demand dry cleaning and laundry delivery platform offering a unified service model with door-to-door collection and delivery. The core offering consists of dry cleaning, laundry services (service wash), shirt service, and duvet/bed linen cleaning, complemented by add-on modules including shoe repairs, trainer cleaning, wedding dress cleaning, alterations & repairs, leather/fur/suede specialist cleaning, curtain cleaning, ironing service, and gift vouchers. The company also offers a dedicated Corporate (For Business) service for business clients. All services are ordered through a website or mobile app, with collection and delivery handled by the company's driver network. Same-day delivery is available for orders placed before 10am, with standard 24-hour turnaround for most services.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Cleaning Professional dry cleaning service for garments including suits (£15.60 two-piece), dresses (£13.30), shirts (£2.90 on hanger), trousers (£7.20), and knitwear (£8.25), with door-to-door collection and delivery in 24 hours. Targets urban professionals and families across the UK and New York.
• Laundry Services (Service Wash) Wash, dry and fold service priced by weight (up to 5kg £19.60, £3.90 per additional kg) for regular laundry loads. Includes free collection and delivery for households needing ongoing laundry support.
• Shirt Service Professional shirt laundering with stain pre-treatment, gentle washing, and expert pressing for a perfect finish, priced at £2.90 per shirt on hanger. Targets professionals and individuals needing business attire care.
• Duvet and Bed Linen Laundry Specialized cleaning for duvets (King Duvet £25.45), bed sets (from £16.20), pillows, and household textiles with sanitization and pressing. Targets busy families and individuals unable to wash bulky items at home.
• Curtain Cleaning Professional curtain cleaning priced per square meter (from £3.90/m²), handling various fabric types with door-to-door service. Targets households and short-term rental operators.
• Shoe Cleaning & Repairs Professional shoe cleaning, polishing, and repair services including resoling, reheeling, and zip repairs for leather, suede, and other materials, delivered through local cobbler partnerships across service areas.
• Trainer Cleaning Specialized cleaning service for sports shoes and trainers to restore appearance, with door-to-door collection and delivery.
• Wedding Dress Cleaning Expert wedding dress cleaning and preservation with careful inspection, stain treatment, and packaging, delivered through specialist partner cleaners. Turnaround ranges from 48 hours to 2 weeks.
• Alterations & Repairs Clothing alterations including button repair (£4.30), trouser shortening (£21.80), rehemming (£10.25), tapering, taking in/out, and new zipper installation (from £26.80).
• Leather, Fur and Suede Cleaning Specialist cleaning services for leather, fur, and suede garments requiring delicate care and treatment, with door-to-door collection and delivery.
• Ironing Service Standalone ironing service for garments that need pressing without full cleaning, with door-to-door collection and delivery.
• Specialist Items Cleaning Cleaning services for specialist and delicate items requiring expert care and treatment beyond standard dry cleaning, with door-to-door service.
• Household Dry Cleaning Dry cleaning services for household items including rugs, cushions, and other home textiles, with door-to-door collection and delivery.
• Corporate (For Business) Business-focused dry cleaning and laundry services tailored for corporate clients with dedicated account management, targeting companies needing regular garment and uniform care.
• Gift Vouchers Gift vouchers available for purchase to give the dry cleaning and laundry service as a gift to friends, family, or colleagues.

Quantifiable outcome

• 99.90% of items cleaned without any issue
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Local cobblers (Epsom)minorStrategic or Co-development Partnerihateironing partners with local cobblers in Epsom for shoe repair services, offering collection and delivery of footwear for repairs including reheeling, resoling, and restoration.
• Local wedding dress cleaners (Epsom)minorStrategic or Co-development PartnerPartnership with specialist wedding dress cleaners in Epsom providing expert cleaning, inspection, repairs, and preservation services for wedding gowns.
• Local cobblers (Wimbledon)minorStrategic or Co-development PartnerPartnership with Wimbledon cobblers for shoe repair services including reheeling, new soles, and boot repairs with 48-hour turnaround.
• Local cobblers (Woking)minorStrategic or Co-development PartnerPartnership with local Woking cobblers offering shoe repair and cleaning services including reheeling, new soles for boots, with collection and delivery included.
• Local dry cleaners (Bracknell)coreStrategic or Co-development PartnerNetwork of vetted local dry cleaners in Bracknell covering entire local area including Harmans Water, Crown Wood, and Wildridings with decades of experience.
• Local cobblers (Ascot)minorStrategic or Co-development PartnerPartnership with Ascot cobblers for shoe repairs and alterations including reheeling and new soles with 48-hour turnaround.
• Local cobblers (Wokingham)minorStrategic or Co-development PartnerPartnership with Wokingham cobblers offering shoe repair services including reheeling, new soles for boots with collection and delivery included.
• Local wedding dress cleaners (Oxfordshire)minorStrategic or Co-development PartnerPartnership with specialist wedding dress cleaners in Oxfordshire for cleaning, inspection, repairs, and preservation of wedding gowns with 48-hour to 2-week turnaround.
• Local cobblers (Watford)minorStrategic or Co-development PartnerPartnership with Watford cobblers for shoe repair and cleaning services including re-heeling, re-soling, and professional polishing.
• Local cobblers (Kent)minorStrategic or Co-development PartnerPartnership with Kent cobblers for shoe repair services with 48-hour turnaround, including reheeling and new soles for boots.
• Local wedding dress cleaners (Kent)minorStrategic or Co-development PartnerPartnership with specialist wedding dress cleaners in Kent providing expert cleaning, inspection, and preservation services for wedding gowns.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Laundrapp: UK-headquartered on-demand laundry and dry cleaning delivery service, historically a direct competitor in the British market with the same D2C pickup-and-delivery model targeting urban professionals.
• Rinse: US-based on-demand dry cleaning and laundry delivery service operating in major US metros with similar pickup/delivery model. Closest direct competitor on the technology and customer experience layer, though ihateironing operates primarily in the UK.
• Cleanly: US-based on-demand laundry and dry cleaning delivery startup with similar technology stack and customer experience. Competes for the same busy-professional, urban, convenience-driven demographic.
• Press London: London-based dry cleaning and laundry service offering free collection and delivery with a similar convenience-focused value proposition. Directly competes in ihateironing's core London market.
• Zipjet: European on-demand laundry and dry cleaning service operating in the UK and Germany. Direct competitor with similar app-based booking, pickup/delivery logistics, and urban professional target customer.
• Mulberrys Garment Care: US-based garment care chain offering pickup, delivery, and in-store dry cleaning with a tech-enabled ordering experience. Comparable business model combining digital-first ordering with multi-location service delivery.

Others

• CleanCloud: SaaS provider serving dry cleaners and laundry businesses with order management and customer engagement software. Adjacent ecosystem participant whose customers include potential ihateironing partner cleaners.

Broad incumbents

• Tide Dry Cleaners: Established US dry cleaning franchise network offering in-store and increasingly delivery services. Larger, broader incumbent with retail locations rather than purely digital model.
• Lapels: Larger US dry cleaning franchise chain with both storefront operations and pickup/delivery services. Broader incumbent with more locations but less of a pure digital-native identity.

Regional players

• Jeeves: London-based dry cleaning and laundry delivery service operating in select UK urban areas. Regional peer with comparable services but smaller geographic footprint than ihateironing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/i_hate_ironing
• Facebookfacebook.com/wehateironing
• LinkedInlinkedin.com/company/ihateironing-com-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ihateironing.com