Laundrapp

Laundry & Dry Cleaning Serviceslaundrapp.com

Laundrapp was a UK-based on-demand laundry and dry cleaning service operating via iOS and Android mobile apps. Founded in 2014 in London, it served individual consumers and hospitality clients with free collection, delivery, and real-time order tracking before being acquired by Laundryheap.

Company typePrivate
Founded2014
HeadquartersLondon, United Kingdom
Headcount11–50
GTM typeB2C
OfferingServices

What Laundrapp does

Laundrapp was a UK-based on-demand laundry and dry cleaning service founded in 2014 and headquartered in London. The company operated a mobile-first platform available on iOS and Android, enabling customers to schedule collection and delivery of laundry via a self-serve app with real-time order tracking, contactless handoff, and cashless payment processing. Its service offering covered personal laundry, dry cleaning, ironing, and bulk home items such as curtains and bedding, with a minimum order value of £20 and free 24-hour delivery included.

The company served a primarily consumer customer base (individual households) alongside a secondary hospitality segment comprising Airbnb hosts and hotels requiring commercial linen and laundry services. Its revenue model was transaction-based, with pricing structured as pay-as-you-go per order. Laundrapp was funded across multiple rounds between 2014 and 2019 by investors including Salica, Atami Capital, Hargreave Hale, Henkel, Rocket Internet, and Toscafund, and made two acquisitions (Washbox in 2015 and Zipjet in 2019) to consolidate the UK and European on-demand laundry market.

In 2022, Laundrapp was acquired by Laundryheap, a next-generation laundry and dry cleaning company founded in 2014 in London that operates across 18 countries globally. Following the acquisition, Laundrapp's standalone service continued temporarily while customer accounts were migrated to the Laundryheap platform, which offered 24-hour turnaround, same-day collection, eco-friendly electric delivery vehicles, and international availability. The acquisition effectively ended Laundrapp's independent operations, with the brand absorbed into the parent's broader platform.

Laundrapp firmographics

Firmographics

Name: Laundrapp
Legal name: Laundrapp
Website: https://laundrapp.com
Company type: Private
Founded year: 2014
Operating status: Acquired
Headcount range: 11–50 employees
Short description: Laundrapp was a UK-based on-demand laundry and dry cleaning service operating via iOS and Android mobile apps. Founded in 2014 in London, it served individual consumers and hospitality clients with free collection, delivery, and real-time order tracking before being acquired by Laundryheap.
Ownership category
akta.pro rank

Laundrapp industry classification

Industry

Product category: Laundry & Dry Cleaning Services
NAICS: Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (except Coin-Operated) (81232)
SIC: Trucking & Courier Services (No Air) (4210)
akta.pro primary industry: On-Demand / Express Laundry Pickup & Delivery (HSAJACAB)
akta.pro secondary industries: App-Based Laundry Marketplace / Aggregator Platforms (HSAJACAD), Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants) (HSAJACAE), Eco-Friendly / Green Pickup & Delivery Laundry Services (HSAJACAL)

Keywords

On-demand laundry
Dry cleaning service
Laundry pickup delivery
Mobile laundry app
Professional laundry services

Where Laundrapp is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Laundrapp business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

On-demand Laundry and Dry Cleaning Services: Transaction-based laundry and dry cleaning service with per-order pricing. Minimum order value of £20 with free 24h delivery included.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Standard On-demand Service

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Laundrapp product offering

Product offering

Core offering

Laundrapp is an on-demand laundry and dry cleaning service that enables customers to schedule free collection and delivery of their laundry via a mobile app (iOS and Android) or web platform. Customers book through the app, receive real-time driver tracking and contactless pickup/delivery, and pay cashless. Services include wash, dry cleaning, ironing, bedding and bulky home items, with a minimum order value of £20. The service is being transitioned to Laundryheap following acquisition.

Product overview

Laundrapp was a single-product on-demand laundry and dry cleaning service operated via a mobile application. The company has been acquired by Laundryheap, and its service is being transitioned to the Laundryheap platform. Laundryheap offers laundry service, dry cleaning & ironed laundry, ironing only, bedding, and repairs and alterations, with 24h turnaround and free collection and delivery across 18 countries globally.

Differentiator

Problem solved

Functional benefit

Products and services

On-demand Laundry and Dry Cleaning Service (Laundrapp)

Companies that use Laundrapp

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Laundrapp technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Laundrapp partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

LaundryheapcoreStrategic or Co-development PartnerLaundrapp has been acquired by and is now part of Laundryheap. The Laundrapp service continues to operate for a limited time while customers are transitioned to Laundryheap's platform. Account details (except credit card information) are automatically transferred. Laundryheap was founded in 2014 in London and operates in 18 countries globally.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Laundrapp competitors and assessment

Company assessment

Direct peers

Laundryheap: Acquirer of Laundrapp and direct on-demand laundry & dry cleaning operator across 18 countries. Operates the same mobile-app, free pickup/delivery model with 24h turnaround, making it the closest functional peer.
Zipjet: London-based on-demand laundry and dry cleaning app acquired by Laundrapp in 2019. Operates the same mobile-driven, free pickup-and-delivery laundry model targeting urban consumers.
Washbox: UK on-demand laundry pickup/delivery startup acquired by Laundrapp in 2015. Direct competitor in the same urban app-based laundry category.
Rinse: US-based on-demand dry cleaning and laundry service offering app-based scheduling, free pickup/delivery, and real-time order tracking — closely mirrors Laundrapp's model in a different geography.
ihateironing: UK-based on-demand laundry and dry cleaning service with online booking and free collection/delivery. Direct competitor in the same UK consumer market Laundrapp served.
Cleanly: On-demand laundry and dry cleaning app operating in major US cities with similar pickup/delivery and app-based booking mechanics to Laundrapp.
Mulberrys Garment Care: US dry cleaning and laundry chain with digital booking, free pickup/delivery, and eco-friendly processes. Comparable offering mix to Laundrapp/Laundryheap.
By Next (formerly Jiffy): UK on-demand laundry, dry cleaning, and home services platform with app-based scheduling and free collection/delivery — direct functional competitor.

Broad incumbents

Tide Cleaners: National US dry cleaning and laundry brand operated by Procter & Gamble offering pickup/delivery and lockers. A scaled incumbent in the same category with brand and logistics advantages.

Regional players

Pristine Dry Cleaners: London-based dry cleaning and laundry provider with collection/delivery offering. Comparable service category but more traditional retail-style operation without the same app-led scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

Laundrapp financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Laundrapp leadership team

Management profile

Number of profiles

Profiles2 records

Laundrapp funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Laundrapp M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laundrapp

What does Laundrapp do?

Is Laundrapp a public or private company?

Laundrapp is a private company. It is classified as corporate owned and is currently acquired.

When was Laundrapp founded?

Laundrapp was founded in 2014. It employs 11 to 50 people.

Where is Laundrapp based?

Laundrapp is headquartered in London, United Kingdom, in the Europe region.

How does Laundrapp make money?

One revenue line is on record: on-demand Laundry and Dry Cleaning Services.

Who are Laundrapp's main competitors?

Direct peers on record are Laundryheap, Zipjet, Washbox, Rinse, ihateironing, Cleanly, Mulberrys Garment Care and By Next (formerly Jiffy). Tide Cleaners is listed as a broad incumbent. Pristine Dry Cleaners is listed as a regional player.

Does Laundrapp have an API?

No public API is recorded for Laundrapp.

What industry is Laundrapp in?

Laundrapp's product category is Laundry & Dry Cleaning Services. Its primary akta.pro industry code is HSAJACAB, On-Demand / Express Laundry Pickup & Delivery, with a secondary code of HSAJACAD, App-Based Laundry Marketplace / Aggregator Platforms. Its NAICS code is 812320 and its SIC code is 4210.