Mismar

What Mismar does

Mismar (مسمار) is a Saudi Arabia-based, mobile-first car maintenance and repair platform founded in 2020 and headquartered in Riyadh. The company operates a three-product stack: the MisMar consumer app for individuals booking on-site or in-center maintenance; the NaaS fleet management platform for corporate fleet operators tracking multi-region service requests and per-vehicle repair costs; and MisMar Ops, a service-provider portal enabling certified workshops to receive, process, and invoice Mismar job requests. Underlying technology centers on a mobile application platform with integrated real-time order tracking, AI-supported vehicle diagnostics, laser-based AC inspection, and OBD-based computer diagnostics, all coordinated over a network of certified service centers plus dispatched mobile maintenance teams operating across more than 45 Saudi cities.

The business model combines transactional service fees (e.g., 58 SAR for mobile maintenance dispatch, 249 SAR for breakdown/accident transport-inspection-return, plus parts and labor for oil changes, batteries, tires, periodic maintenance, and repairs) with subscription-style B2B fleet management contracts via NaaS. Customer acquisition leverages mobile app stores (Apple App Store and Google Play), Arabic-language content marketing, and partnerships with insurance carriers (via the Tqdeer platform) and Saudi accident-reporting infrastructure (Najm). Buy-now-pay-later integration with Tabby and Tamara reduces consumer price friction, and all services carry a "Golden Warranty" extending up to five years depending on part or repair type.

Mismar serves individual car owners as its primary segment, corporate fleet managers as a growing B2B vertical, and certified workshops as supply-side partners. Headcount is reported at 101–250 employees, reflecting the operationally intensive nature of field service delivery. The company is privately held, has raised minimal disclosed external capital (approximately $99,975 from Taqadam in 2022 plus prior 2021 engagement with Taqadam and 500 Global), and is currently operating with no parent, subsidiaries, or public listing.

Name

Mismar

Website

https://mismarapp.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Mismar (مسمار) is a Riyadh-based mobile car-maintenance platform founded in 2020 that connects Saudi vehicle owners, corporate fleet operators, and certified workshops across 45+ cities via three products: a consumer app, a B2B fleet platform (NaaS), and a service-provider portal (MisMar Ops).

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Car Maintenance and Repair Services: Mismar generates revenue through service fees charged for various car maintenance and repair services including oil changes, battery replacement, tire changes, accident repairs, periodic maintenance, and inspections. Services are offered either at the customer's location or at certified service centers.
2. Transport and Inspection Fees: Fees charged for vehicle transport, inspection, pricing, and return services. For breakdown and accident services, the fee is 249 SAR. For mobile maintenance services, the fee is 58 SAR.
3. Fleet Management Services (NaaS): B2B platform for corporate fleet management enabling companies to manage vehicle fleets, track maintenance requests, and monitor repair costs, with facilitated payment mechanisms for corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Mismar is a Saudi mobile-first car maintenance platform that connects individual car owners and corporate fleet operators with a network of certified workshops and mobile technicians. It delivers breakdown recovery, accident repair, periodic maintenance, oil and battery changes, tire services, vehicle inspections, car washing and detailing, plus brand-specific servicing through a consumer mobile app, a B2B fleet management product branded NaaS, and a service-provider portal (MisMar Ops).

Product overview

Mismar is a Saudi car maintenance platform operating three interconnected customer-facing products: (1) the MisMar App for Individuals — a consumer mobile application for booking car maintenance services at the customer's location or at certified centers, with real-time tracking; (2) the NaaS Fleet Management Platform — a B2B portal for corporate fleet operators to manage vehicle maintenance requests, track active orders across regions, and monitor repair and maintenance costs per vehicle; and (3) MisMar Ops — a service-provider portal enabling certified workshops to receive, process, and invoice Mismar job requests. These three products are unified by a centralized operations network of over 45 certified service centers across Saudi Arabia. The service portfolio spans breakdown recovery and accident repair, mobile maintenance, oil changes, battery and tire replacement, periodic and preventive maintenance, comprehensive vehicle inspection (engine, computer, electrical, body, AC, fuses, fan), wheel balancing, car washing and detailing, and brand-specific maintenance for Mercedes, Toyota, BMW, Kia, Audi, Porsche, and Ford. All services include the 'Golden Warranty' covering repairs and parts for up to 5 years, with flexible payment options via Tabby and Tamara.

Differentiator

Problem solved

Functional benefit

Brands

• NaaS: Fleet management platform for corporate fleets, enabling vehicle management and repair cost tracking.
• MisMar Ops

Products and services

• MisMar App for Individuals (تطبيق مسمار للأفراد) Mobile application that enables individual car owners in Saudi Arabia to request car maintenance, breakdown, accident, oil change, battery and tire, periodic maintenance, inspection, and washing services either at their location or at a Mismar-certified center, with real-time order tracking.
• NaaS Fleet Management Platform (منصة إدارة أساطيل الشركات) B2B platform that allows companies with vehicle fleets to manage service requests, track active requests across regions, and monitor per-vehicle repair and maintenance costs through a centralized dashboard.
• MisMar Ops Service-Provider Portal (تطبيق مزودي الخدمة) Application and technical system that lets certified workshops and service centers receive Mismar orders, document updates throughout the order journey, and manage digital invoicing.
• Breakdown and Accident Repair Services (خدمة الأعطال وإصلاح الحوادث) Transports the vehicle from the customer's location to a Mismar-certified center, provides a diagnostic report and price quote via the app, and upon approval performs the repair, quality testing, and returns the vehicle with warranty.
• Mobile Maintenance Service (الصيانة المتنقلة) On-site car maintenance and repair service including mechanical and electrical inspection, computer diagnostics, battery replacement, brake pad replacement, timing belt service, and spark plug replacement performed at the customer location.
• Routine Maintenance Services (الصيانات الدورية وتغيير الزيت والبطارية والإطارات) Services covering oil changes with premium-grade oils, battery replacement with up to 1-year warranty, tire replacement with wheel balancing, and periodic maintenance including filter and brake pad replacement, performed on-site or at Mismar-certified centers.
• Vehicle Inspection Services (خدمات فحص السيارات) Comprehensive inspections covering periodic inspections, full inspections, electrical systems, computer diagnostics, engine inspection, fuses, fan clutch, body work, pre-purchase inspection, air conditioning (including laser-based efficiency testing), and wheel balancing.
• Car Washing and Care Services (الغسيل والعناية) Mobile car washing and detailing at the customer location with multiple service tiers including interior and exterior cleaning, shampoo wash, full polishing with wax coating, plus tinting and protective coating with warranty.
• Engine Maintenance and Repair Services (صيانة محرك السيارة) Full engine repair and maintenance covering the fuel system, cooling system, ignition system, cylinder pressure inspection, and oil changes, plus computer diagnostics including OBD error-code reading, performance measurement, emissions, and software updates.
• Vehicle Transport and Towing Service (نقل السيارات المعطلة) On-road repair, car towing, and vehicle transport services using specialized flatbed trucks to move disabled or accident-damaged vehicles to repair facilities or storage locations.
• Brand-Specific Vehicle Maintenance (Mercedes, Toyota, BMW, Kia, Audi, Porsche, Ford) Specialized maintenance and repair services tailored for Mercedes, Toyota, BMW, Kia, Audi, Porsche, and Ford vehicles, delivered through Mismar's network of certified centers.

Quantifiable outcome

• Vehicle inspection completed within 4 hours
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• TabbysupportingGTM or Marketing PartnerTabby provides buy-now-pay-later installment payment solutions for Mismar's individual customers, enabling flexible payment options for car maintenance and repair services.
• TamarasupportingGTM or Marketing PartnerTamara offers installment payment solutions for Mismar's individual customers, providing alternative payment methods for car care services.
• Insurance CompaniescoreStrategic or Co-development PartnerMismar partners with insurance companies for accident repair services, integrating with insurance claims processing through the 'Tqdeer' (تقدير) platform for accident assessment and claims handling.
• Najm (نجم)coreTechnology or IntegrationIntegration with Najm's accident reporting and assessment system, enabling digital accident documentation and streamlined insurance claims processing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Syarah: Saudi online used car marketplace with related services such as inspection and financing. Adjacent regional player in the Saudi automotive digital services category.
• CarSwitch: UAE-headquartered used car inspection and marketplace platform serving the GCC, including Saudi Arabia. Adjacent on vehicle inspection services and regional automotive consumer base.
• Theeb Rent A Car: Major Saudi car rental and fleet services company with nationwide branches and fleet management operations. Comparable on the Saudi fleet/corporate mobility side of Mismar's business, especially NaaS.
• YallaMotor: MENA automotive content and marketplace platform covering new and used cars. Comparable on regional digital automotive consumer reach in markets overlapping Mismar's footprint.

Direct peers

• YourMechanic: US-based mobile mechanic platform that dispatches certified mechanics to the customer's location for car repair and maintenance. Closest direct global analog to Mismar's mobile/on-site car maintenance model, though operating in North America.
• Wrench: US mobile car maintenance and repair service bringing mechanics to the customer's home or office for oil changes, brakes, diagnostics, and similar jobs. Directly comparable to Mismar's mobile maintenance offering.
• Openbay: Online marketplace connecting vehicle owners with local auto repair shops for booking and pricing. Comparable to Mismar's two-sided consumer-to-workshop marketplace model with a digital booking layer.

Emerging players

• Kavak: Used car platform with operations across MENA (including Saudi Arabia) and Latin America. Comparable as a regional automotive marketplace player targeting similar digitally savvy car-owning consumers in Saudi.

Broad incumbents

• Carmudi: MENA-wide online automotive marketplace for new and used vehicles with related services. Broad incumbent in the same regional automotive category where Mismar operates.
• Careem: Uber-owned MENA super-app with mobility, delivery, and payments; has the consumer reach and capital to extend into car maintenance categories. Broad incumbent threat in Saudi and adjacent GCC markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mismar